IKEA Flat Pack Furniture It's difficult to overstate the importance of this turn of events. Designing furniture for their own stores allowed IKEA to focus on low prices, improve function and ultimately led to the success of the company. Around this time, an employee removed the legs of a table in order to fit it into the trunk of a car and avoid transportation damage, which began IKEA thinking about designing furniture to be flat packed. In 1956, IKEA began testing the concept of flat pack to reduce costs through reduced transportation expenses, lowered storage space requirements, decreased transportation damage and reductions in labor costs. The IKEA Lovet table, pictured left, was the first IKEA product designed as flat pack furniture. IKEA Stores The first full IKEA store opened in Älmhult in 1958. With 6700 m 2 (72,118 ft 2 ), it was the largest furniture display in all of Scandinavia. In 1963, the first IKEA store outside Sweden opened near Oslo in Norway, followed by the flagship store in Stockholm - a whopping 45,800 m 2 (492,987 ft 2 ) circular store inspired by the Guggenheim Museum in New York City. The success of this store, and difficulties in serving customers due to an overfilled capacity led to the open warehouse concept that is key to the current structure of IKEA stores and the IKEA experience in general. In 1973, the first store outside Scandinavia was opened near Zurich, Switzerland, followed by rapid growth in Germany starting with IKEA Munich in 1974. Germany remains IKEA's largest market today. In 1975, IKEA Australia entered the market and IKEA Canada debuted in 1976 bringing the mega furniture store to two new continents in 2 years. IKEA US opened its first store in 1985, and IKEA UK first opened in 1987. In 2008, IKEA boasts 285 stores in 36 countries, with an additional 26 stores to be opened in 2009 and is the world's largest furniture manufacturer.

IKEA Flat Pack Furniture

Download DOCX Report

Upload
dipti-milani
View
27
Download
2

Embed Size (px)

DESCRIPTION

IKEA PRODUCTS

Citation preview

IKEA Flat Pack Furniture

It's difficult to overstate the importance of this turn of events. Designing furniture for their own stores allowed IKEA to focus on low prices, improve function and ultimately led to the success of the company. Around this time, an employee removed the legs of a table in order to fit it into the trunk of a car and avoid transportation damage, which began IKEA thinking about designing furniture to be flat packed. In 1956, IKEA began testing the concept of flat pack to reduce costs through reduced transportation expenses, lowered storage space requirements, decreased transportation damage and reductions in labor costs. The IKEA Lovet table, pictured left, was the first IKEA product designed as flat pack furniture.

IKEA Stores

The first full IKEA store opened in Älmhult in 1958. With 6700 m2 (72,118 ft2), it was the largest furniture display in all of Scandinavia. In 1963, the first IKEA store outside Sweden opened near Oslo in Norway, followed by the flagship store in Stockholm - a whopping 45,800 m2 (492,987 ft2) circular store inspired by the Guggenheim Museum in New York City. The success of this store, and difficulties in serving customers due to an overfilled capacity led to the open warehouse concept that is key to the current structure of IKEA stores and the IKEA experience in general.

In 1973, the first store outside Scandinavia was opened near Zurich, Switzerland, followed by rapid growth in Germany starting with IKEA Munich in 1974. Germany remains IKEA's largest market today. In 1975, IKEA Australia entered the market and IKEA Canada debuted in 1976 bringing the mega furniture store to two new continents in 2 years. IKEA US opened its first store in 1985, and IKEA UK first opened in 1987.

In 2008, IKEA boasts 285 stores in 36 countries, with an additional 26 stores to be opened in 2009 and is the world's largest furniture manufacturer.