29 06 2006 ILC@DESY Global Design Effort 1

ILC corporate design, logo and

communication plan

Barbara Warmbein

29 06 2006 ILC@DESY Global Design Effort 2

logos

We all know logos

We wanted one too!

(launch 18 May)

29 06 2006 ILC@DESY Global Design Effort 3

www.linearcollider.org

• before • after

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

29 06 2006 ILC@DESY Global Design Effort 4

NewsLine

• before • after

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

29 06 2006 ILC@DESY Global Design Effort 5

brochure

• We are working on a corporate brochure• About 3 pages• Topics: why do we want the ILC (physics

questions), what will it look like, who is working on the project

• Visually stunning • For decision makers and general public• Mock-up will be shown at Vancouver

29 06 2006 ILC@DESY Global Design Effort 6

For you

• http://www.linearcollider.org/cms/?pid=1000286

• Logos (colour, b&w, reverse)• Powerpoint template

• If you need other material let me know

29 06 2006 ILC@DESY Global Design Effort 7

Judy Jackson

Goal

Build the International Linear Collider

29 06 2006 ILC@DESY Global Design Effort 8

Judy Jackson• Strategy

• Use collaborative, strategic communication to build support for constructing the international linear collider for particle physics research.– Collaborative means we plan and carry out communication

together on a global scale, combining resources and coordinating regional communication efforts.

– Strategic means we keep our eyes on the goal and put our communication resources where they will do the most good.

29 06 2006 ILC@DESY Global Design Effort 9

Judy Jackson• Tactics Develop common ILC logo, common graphic standards

Publish weekly electronic ILC newsletter

Develop ILC Web site, build traffic

• Prepare ILC talks in many languages

Cultivate partnerships with industry

• Develop common messages, try them on audiences

• Develop answers to hard questions– What’s it for? Why now? How much? Where?

Get communication on the agenda at ILC workshops at all levels