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Corporate culture -----Group 8
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LOGOOUTLILNE
1. Brief introduction to corporate culture2. Core values in a company culture3. Importance to a company4. Effects on employees 4.1 Recognition of the company 4.2 Work performance 4.3 Personal qualities5. How to create healthy corporate culture 5.1 Definiting healthy corporate culture 5.2 Welcoming new ideas 5.3 Teamwork building 6. Haier’s culture 6.1 Background 6.2 Core values 6.3 The success of Haier’s culture7. Conclusion
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LOGO1. Brief introduction to corporate culture
Corporate culture refers to an organization's values, beliefs, and behaviors.
Organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values of an organization.
The ways to express organizational culture:
a. Company’s architecture and decor
b. The clothing staff wear
c. The organization process and structures
d. Rituals, symbols and celebration
e. Commonly used language, logos, brochures and company slogans
f. Status symbols as cars, window offices and titles
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LOGO2. Core values in a company culture
The essence of a company culture should include: teamwork, mutual respect, commitment and integrity.
These core values will help to create a healthy work environment and attract more talented people. They will also provide the direction of the joint efforts and daily conduct for all staff.
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LOGO3. Importance to a company
advanced management concept,reasonable structure, flexible operation pattern
good quality and brand
spiritual communication
competitiveness organization cohesion
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LOGO4. Effects on employees
RecognitionRecognition
To attract and keep the talented people To gain satisfaction from helping the company succeed
Work Work perforrmanceperforrmance
To integrate our behaviors with the standards and norms To pursue breakthroughs
Personal Personal qualitiesqualities
To share valuesTo reflect the employees’ behavior of constraints
HowWhat
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LOGO5. How to create healthy corporate culture
to create healthy corporate culture
Teamwork building
Welcoming new ideas
Definiting healthy culture
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LOGO6. Haier’s culture
6.1 Background the world’s 4th largest white goods manufacturer one of China’s Top 100 IT Companies 240 subsidiary companies and 30 design centers, plants and t
rade companies more than 50,000 employees throughout the world specializing in technology research, manufacture industry, tr
ading and financial services
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LOGO6.2 Core values
On the service
On competition of market
On the management
Core values
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LOGO6.2 Core values
On the management
OEC management
overall control and supervision of every employee every day
satisfied customers, efficient processes, motivated and prepared employees, sustainable revenue, and profit growth for Haier
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LOGO6.2 Core values
On competition of market
localization in design, manufacture and sales (a good understanding of local customer needs )
obtaining customer and user resources
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LOGO6.2 Core values
On the service
satisfying personalized needs and caring for work and customer
reputation is more important than sales volume
creating good impression to every customer
securing customer loyalty by building good reputation
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LOGO6. Haier’s culture
6.3 The success of Haier’s culture
satisfying the demands of worldwide consumers realizing win-win performance between Haier and clie
nts widely recognized by Haier’s employees Haier growing swiftly with business expansion from C
hina to outside world
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LOGO7 ． Conclusion
To sum up, corporate culture is one of the most important con
ceptions in companies. Every company has its own unique cul
ture or value set. Having a clear understanding of corporate c
ulture will help us comprehending the effort on company’s e
mployees. In addition, this will facilitate us to find ways to cr
eate healthy corporate culture.
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LOGO
Thank you !
