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Figure 2-1
The Four Major Functions of a BusinessThe Four Major Functions of a Business
Source: Chapter 2, Essentials of Management Information Systems 8th eds. by Laudon and Laudon, Pearson International Edition
Every business, regardless of its size, must perform four functions to succeed.
What else?
Figure 2-3Business organizations are hierarchies consisting of three principal.
Levels in a FirmLevels in a Firm
Source: Chapter 2, Essentials of Management Information Systems 8th eds. by Laudon and Laudon, Pearson International Edition
Enterprise Application ArchitectureEnterprise Application Architecture
Figure 2-14Enterprise applications automate processes that span multiple business functions and organizational levels and may extend outside the organization.
Source: Chapter 2, Essentials of Management Information Systems 8th eds. by Laudon and Laudon, Pearson International Edition
Business Drivers of Information SystemsBusiness Drivers of Information Systems
Source: Chapter 1, Essentials of Management Information Systems 8th eds. by Laudon and Laudon, Pearson International Edition
Survival
Competitive advantage
Improved decision making
Customer and supplier intimacy
New products, services, and
business models
Operational excellence
Businesses invest
in IT to achieve six
Important business objectives
Examples:• 陶幼慧,加速度增強的信用卡詐欺偵測規則,義守學
報,第六期,第 191-202頁, 1999。
• Tao, Y.-H. and Yeh, R., Simple database marketing tools in customer analysis and retention, International Journal of Information Management, Vol. 23, No.4, August 2003.
• Tao, Y.-H., Hong, T. and Sun, S., An XML implementation process model for enterprise applications, Computers in Industry, Vol. 55, No. 2, pp. 181-196, 2004.
– Survival
– Operational excellence
– Customer intimacy
– Customer intimacy
– Improve decision making
– Competitive advantage
– Survival
– New services, and business models – Competitive advantage
Be careful of High Failure Rate
52.7%
Challenged
31.1%Impaired
16.2%Successful
Cancelled or abandoned at some point of the life cycle
• Completed on time and within budget
• All required functions and features initially specified
• Completed and operational
• Suffered budget overruns and/or program slips
• Offered fewer functions and features than originally specified
Yeo, K. T. (2002). Critical Failure Factors in Information System Projects, International Journal of Project Management, Vol. 20, pp. 241-246.
IT Applications in Corporate Training & Development
Tao, Y.-H., Yeh, R., S.-I. Sun, Improving training needs assessment processes via the Internet: System design and qualitative study, Internet Research, Vol. 14, No. 4, 2006, 427-449.
Tao, Y.-H., Wu, Y.-L. and Chang H.-Y. A practical approach in computer adaptive testing for a small-scale scenario, Educational Technology & Society, Vol. 11, Iss. 3, 259-274, 2008
E-assisted procedure for assessing appropriate training needs to employees
Feasible adaptive testing Web-based services for small-scale mastery test in corporation
IT Applications in Corporate Training – E-learning 1/2
• Tao, Y.-H., Ho, I. and Yeh, R., Building a user-based model for web executive learning systems--A study of Taiwan's medium manufacturing companies, Computers & Education, Vol. 36, Num.. 4, April, 2001,317-332
• Tao, Y.-H., Guo, S. and Lu, Y., The design and the formative evaluation of a Web-based course for simulation experiences, Computers & Education, Vol. 47, No. 4, 2006, 414-432
Executive learning system
Web-based course design
IT Applications in Corporate Training – E-learning 2/2
Tao, Y.-H. and Yeh, R., Typology of teacher perception toward distance education issues - A study of college information department teachers in Taiwan, Computers & Education, Vol.
50, Iss. 1, 2008, 23-36
Tao, Y.-H., Typology of college student perception on institutional e-learning issues - an extension study of teacher's typology in Taiwan, Computers & Education, Vol. 50, No. 4, 2008, 1495-1508
E-learning – Teacher typology
E-learning – student typology
IT Applications in Corporate Training – Business Simulation
Games
Tao, Y.-H., Cheng, C.-J. and Sun, S.- Y, What influences college students to continue using business simulation games? The Taiwan
experience, Computers & Education, Vol. 53, No. 3, 2009, 929-939
Tao, Y.-H., Cheng, C.-J. and Sun, S.- Y, Alignment of teacher and student perceptions on the continued use of business simulation games,
accepted by Educational Technology & Society, 2011/3
BSG – Student perception of continuance usage
BSG – Teacher perception and alignment with students’
BSG• First used
– in 1957 in Washington University (Watson, 1981)
– in 1973 inTaiwan (Kung-Hwa Management Foundation, 2010)
• Commercial BSG software– over 100 options in 1961 (Kibbee, Craft and Nanus, 1961)
– over 200 options in 1980 (Horn and Cleaves, 1980)
• Usage in colleges (Faria, 1996)
– 97.5% among the AACSB member schools the U.S.A.
– 92% and 48.9% in the U.K. polytechnic schools and universities
– 55.2% in Australia Universities
• Also widely used in business corporations (e.g., Miragliotta et al., 2009)
BSG References
• Kibbee, Joel M, Clifford J Craft and Burt Nanus (1961), Management Games, Reinhold, New York, NY
• Horn, R. E. and Cleaves, A. (1980), The Guide to Simulations/Games for Education and Training, 4th Edition, Los Angeles: Sage Publications.
• Faria, A. J. and Schumacher, M. (1996). Business Simulation Games: Current Usage A Ten Year Update, Developments in Business Simulation & Experiential Exercises, 11, pp. 220-225.
• Miragliotta, G., Brun, A., and Soydan, I. A. (2009). Coordinating Multi-Business Sales through Management Simulators, Int. J. Production Economics, 121, pp. 533–549.)
• Watson, H J (1981), Computer Simulation is Business, John Wiley, New York
• Kung-Hwa Management Foundation (2010) Business Operation Simulation System, http://www.mars.org.tw/products/boss.php.
Experience the BSGs@NUKBeer game
• A supply chain game with 4 roles in a supply chain regarding the decisions of ordering in corresponding to the status of sales and inventor
Experience the BSGs@NUKBOSS game
• A full-scale business operation strategic game with a collaborative effort from several cross-function areas within the company for competing with other market rivals.
Experience the BSGs@NUKRetail Expert game • Please download it from http://140.127.220.188/replayer.exe now
• A convenient-store game for making the profit by making decisions regarding personal, ordering, inventory, pricing, marketing,…
Student:
Under the competition mode, login with your Account and Password
Login to Retail ExpertTeacher setting:
Start to login
Play the Retail Expert Game
Adjust these parameters
View the dynamic figures
View current status
View the reports
Retail Expert @Home
practice mode (vs. competition
mode)server IP to 140.127.220.188 with unlimited time
BSG Competition
國立聯合大學辦理「第六屆全國盃流通業模擬經營大賽」 register before November 7th, 2011
修平科技大學辦理「 2011全國大專院校行銷贏家模擬決策競賽」 by October 25
修平科技大學辦理「 2011全國大專院校企業經營模擬決策競賽」 by October 25 」 by May 23
…