IMC Mix Advertis ing • billboards, TVC, pamphlets, outdoor • Help increase brand recall • On an average varying from 2 -4 lac for 15 days(check) Direct Marketin g • experiential marketing • Help increase brand awareness • Rs.10,000 for 2 hours i.e one activity Internet marketin g • social media • Generate hype about the brand and its products • Rs.8,000 to 10,000 for two months Sales promotio n • tie ups with other brands, kiosks, samples • Help increase sales • Rs.25,000 to Rs.50,000
IMC MixAdvertising billboards, TVC, pamphlets, outdoorHelp
increase brand recallOn an average varying from 2 -4 lac for 1
days!chec"#Direct Marketing e$periential mar"etingHelp increase
brand a%areness&s'1(,((( for 2 hours i'e one activityInternet
marketingsocial media)enerate hype about the brand and its
products&s'*,((( to 1(,((( for t%o monthsSales promotiontie ups
%ith other brands, "ios"s, samplesHelp increase sales&s'2,(((
to &s'(,(((Scheduling+ocial ,edia-dvertising+ales
promotion./irect ,ar"etingReach of various mediumFrequency of
various activitiesOver %ee"ends mostly/uring special events+ales
promotion-ctive campaigns throughout the month %ith daily
postsOccasional competitions during holidays seasons+ocial ,edia-b
go he mught come pluys 0 %ill study 1ill sleep early tired
