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The main base of any business is the understanding of user. The relevant user data helps the company to understand user at a better level. But traditional ways of gathering data ie registration form is not a wise choice. Now a days social login has also been used as an alternative of registration form. Get details about Social Login here : http://www.loginradius.com/social-login
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Impact Of Registration Forms On Conversion Marketing
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To prepare appropriate Business strategies, understanding user behavior and preferences is a must. To understand users, web owners need to go through, user data. User data helps to understand user’s likes, dislikes, interests, inspirations and much more. The more data you have about your audience, the better experience you can provide them. User data helps to develop personal relationship with the customers.
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Now the next question arises how to gather user data?? The most traditional and basic approach to gather user data is by asking them to fill a registration form. But do we still have to use those traditional forms to gather data? The answer is a strict no. Using registration forms to gather user data is not a wise choice. Reasons are explained in the points ahead..
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Demanding Registration Before PurchasingAccording to experts, any site which asks user to register on the site before purchasing something dampens their sell by large margins. The reason being it lowers the enthusiasm and joy of the user. Simple, hassle free things always attract users. Anything that requires lot’s of efforts repel customers.
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The next problem with registration forms is that these forms are very lengthy. Customers always find it annoying to fill a long registration form before buying anything. So registration forms must be kept short. Length of the registration form can be a serious factor in traffic diversion. So length of the registration forms must be considered well to stop traffic diversion.
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Usernames And Password ChallengesAnother major problem with registration forms is to
remember too many user names and even more complex passwords for different-different sites. Remembering separate passwords for every single site is not convenient. Customers often find this task very cumbersome.
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How Do You Overcome These Challenges??According to the recent survey by experts, now a days global executives have started using Social Business. Even the customers find it far better than those traditional registration forms. All they need to do is just one click and they are able to access the website. The data achieved is accurate and reliable too.
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Hence, the Social Login is the latest trend to enhance the user experience. Social Login basically refers to Login using any of the Social Media platform. Using social login, users get access to the site with just one click and the web owners get complete information about users including likes, dislikes, hobbies, interests and many more. All these things help web owners to prepare better business strategies.
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