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Implementing Military Career Transition Recruiting Options
Stan Shoun, Central Virginia Community CollegePhil Ganley, Helmets to Hard Hats
Jerome Richard, Southern CompanySteve Guess , US Department of Labor/VETS [NC]
Military Recruiting Strategy
Jerome Richard October 16, 2006
Preview
• Company overview
• Ideal strategy and candidate
• Military Advisory Team
• Building our company brand
• Summary
Southern Company - who we are..
• Five Electric Utilities– Georgia Power– Alabama Power– Mississippi Power– Gulf Power
• Southern Nuclear• Southern Generation
• 120,000 sq. mile service territory
• 78 Generating Stations– 69% Coal– 16% Nuclear– 12% Gas/Oil– 3% Hydro
• Revenues - $11.9 Billion• Net Income - $1.5 Billion• Assets - $37 Billion• Employees – 25,000
The Aging Workforce
Average Age: 45
Average Tenure: 19
Over the next several years, Southern Company will face serious workforce challenges. With the number of retirement eligible employees increasing along with the potential growth, it will be necessary for us to build strong recruitment relationships to meet the current and future needs.
Ideal Military Strategy• Predictable
– Flow of candidates
• Adaptable– Needs change from Military Installation to Military
Installation
• Co-Owned by Transition Offices– Trusted credible source
• Efficient– Pass rates up among targeted candidates– Reducing unnecessary transactions
Ideal candidate
• Committed
• Flexible
• Professional
• Culture
The Military Talent Pool• Trained Leaders and Technologists
– The military is the world’s largest training organization. Technical skills abound. Service members assume extraordinary responsibility at young ages
• Motivated– Can Do attitudes are part of the military DNA
• Diverse – 40% of men and women serving in the military are
minority or female candidates
Military Advisory Team
• Provide strategic military recruiting plans to assist Southern Company with its military recruiting efforts
• Assist new military hires with the transition from military life to the corporate world
Military Advisory Team• Advertising Committee
– Assist in the advertising and branding of Southern Company’s Military Campaign
• Workforce Development Committee– Identify Southern Company’s critical positions and
match their skill sets with the military
• Career Fair Committee– Provide centralized and strategic planning of Military
Recruiting by attending career fair events and other special events
Our Approach…• Identify, target and partner with the
Career Transition Offices for recruitment activities (Career Fairs, Teach Resume Workshops and Job Postings)
• Brand Southern Company on military installations (sponsor Seabee Ball or Military Police Battalion Ball)
• Partner with Helmets to Hardhats to provide former military personnel with a civilian career
And more branding …..
Company Branding
• Military City (Army Times, Navy Times, Air Force Times, Marine Times)– 72% of all active duty personnel view this
publication– Magazines are sold at every Post Exchange
or Base Exchange – “Decision Times” is a monthly insert that
focuses on employment opportunities for transitioning military personnel
Company Branding
• Military.com– Approximately 6.6 million monthly
visitors– Positions are automatically wrapped
from Monster to Military.com– “Fast Track” newsletter targets
candidates with company specific targeted degrees
Company Branding
• GI Jobs– Magazine circulated to approximately
120,000 transitioning personnel and Transitioning Assistance program office
– Top 50 Military-Friendly Employer list– Recruiter Intel feature highlights
specific companies and their recruitment process
Military Friendly Employer Plan
• Military careers splash page– Splash pages are an introductory
page to your Web site– (www.southerncompany.com/militarycareertransition)
• Military recruiting brochures and placement ad
• Military Policy
Summary• New military sources and strategic
partnerships can help build pipelines that are diverse and qualified
• Military backgrounds prepare candidates for our skill needs and culture
• Military sources provide numerous opportunities for branding and partnerships