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` Started as a Malayan Airways in 1947 by Ocean Steamship

Company of Liverpool.

`

Airline's first flight- chartered flight from the British StraitsSettlement of Singapore to Kuala Lumpur on 2 April 1947.

` Renamed as Malaysian Airways in1963 & Malaysia-

Singapore Airlines (1967).

` In 1972 spilt in to Malaysian Airlines & Singapore Airlines.

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We are a global company dedicated to providing air transportation services ofthe highest quality and to earning good returns for shareholders.

This is underpinned by six core values:

Pursuit of excellence

Safety

Customer first

Concern for staff

Integrity

Teamwork:

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FLIES TO 66 DESTINATIONS IN 35 COUNTRIES ON FIVE

CONTINENTS

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Year endedRevenue

(S$m)

Expenditure

(S$m)

Operating

profit

(S$m)

Profit before

taxation (S$m)

Profit

attributable to

equity holders

(S$m)

EPS after tax

diluted

(cents)

31 March

1999 7,795.9 6,941.5 854.4 1,116.8 1,033.2 80.6

31 March

20009,018.8 7,850.0 1,168.8 1,463.9 1,163.8 91.4

31 March

20019,951.3 8,604.6 1,346.7 1,904.7 1,549.3 126.5

31 March

20029,382.8 8,458.2 924.6 925.6 631.7 51.9

31 March2003

10,515.0 9,797.9 717.1 976.8 1,064.8 87.4

31 March

20049,761.9 9,081.5 680.4 820.9 849.3 69.7

31 March

200512,012.9 10,657.4 1,355.5 1,829.4 1,389.3 113.9

31 March

2006

13,341.1 12,127.8 1,213.3 1,662.1 1,240.7 101.3

31 March

200714,494.4 13,180.0 1,314.4 2,284.6 2,128.8 170.8

31 March

200815,972.5 13,848.0 2,124.5 2,547.2 2,049.4 166.1

31 March

200915,996.3 15,092.7 903.6 1,198.6 1,061.5 89.1

31 March

2010[60] 12,707.3 12,644.1 63.2 285.5 215.8 18.0

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` Valet service by stewardesses

` Luxurious

` Convenience

` In-flight entertainment system & communication` Ground services

` Affordable price

` Consistency Catering standards & Options

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Tool of differentiation

New product and services

New business models

Improved organizational structures and processes

More effective financing and more successful marketing

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` Organizational design and development

` Business transformation and change management

` Performance, conduct and behavior management

` Industrial and employee relations` Human resources (workforce) analysis and workforce

personnel data management

` Compensation, rewards, and benefits management

` Training and development (learning management)

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` Ensure competitive advantage

` Provides organization with a pool of qualified

candidate

` Can help the organization meet affirmative action goals` Can increase organizational effectiveness

` The continuous improvement process should be

followed to increase the quality standards.

` Increase the efficiency of the operations to improve thesatisfaction level of the customers.

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` maintain a good and healthy work culture inside the

organization.

` adds values in terms of hospitality and attitude.

` meet the changing needs and requirements of thecustomers

` meet satisfaction level of the employees

` build and maintain trust with the customers.

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STRENGTHS

Profitable Business

High quality service

Singapore Girl Image

Employee Training

Strategy of differentiation

WEAKNESSES

Sour Deals

International flights

Unbalanced Model

OPPORTUNITIES

Enter into Low cost-operating airline

Future prospects of air hubbing in

Singapore

Threats

Low cost operating airlines

Rising Fuel Prices

Foreign currency rates

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` By Providing More Than Their Expectations

` Customer Feedback

` INNOVATION

` Employee Satisfaction` The Employment Of Professional People

` Well-defined And Repeatable Processes

` Good Tools

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` Customers obtain a sustainable, reliable, secure,

quality service

` Line Management achieve greater control over the

change management process` Senior Management can monitor performance and

adjust resources appropriately

` Boards gain confidence from the adoption of best

practices service, which in turn mitigates personal risk` Business Partners provides greater control over inter-

business risks.

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` World's Most Admired Airline and ranked 27th on

FortuneWorlds Most Admired Companies rankings in

2010

` Strong brand name` Trendsetter in the aviation industry

` Innovation,

` Safety and

` Service excellence,

` Consistent profitability.

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` Singapore government majority shareholder

Number of aircraft: 135

Number of employees: 14,066

2,174 Pilots & 6,914 Cabin CrewsPassengers per year: 18.96 million

Number of destinations: 66

Company slogan : A Great Way To Fly