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Why use Facebook for business
Set up of a Facebook business page ◦ Business page settings
◦ Business page insights
◦ Business page pros and cons
Planning what to do next
Questions
Most used platform in Ireland – largest reach
It’s FREE set up!
Low advertising costs
Facebook Business page set up
Can schedule posts
Can advertise your page/product and service
Can get reviews
Can get insights
Access to lots more information and settings
Access to Facebook help!
Can NOT send messages to followers
Can NOT start groups
You are under strict policies and rules by Facebook
Needs assessment: What are your business goals? Why do you need social media? Is
Facebook right for you? Do you need training in managing Facebook for Business page?
Design and develop Design and develop a social media strategy.
Implementation Set up your business Facebook page (or other social media,
Manage the page, advertise and monitor results.
Evaluation Has Facebook worked for you? What do you need to improve? Do
you require assistance in managing your social media? Do you require further training?
Questions???
