In 10 years

Brazil and Latam have gone through a major

step change…

1999 2009

GDP / capita:

+140%

FDI:

+ 70%

Middle class:

+30 million

GDP / capita:

+84%

FDI1:

+ 53%

… but the region is still behind in terms of financial,

investment and business integration

Chicago Boston

New York

San Francisco Miami Qatar

Bahrain Dubai

Mumbai Tokyo

Hong Kong

Shanghai

Singapore

Sydney

Helsinki

London

Oslo

Stockholm

Moscow

Brussels Kopenhagen

Reykjavik

Madrid

Frankfurt Zurich / Geneve

Dublin Lux.

Milan Lisbon

Amsterdam

Paris

Abu Dhabi

Europe

Middle East

Asia

USA and Canada

Toronto

Most financial services and investments to the region and even

intra region is still done through foreign IFCs

Brazil is expected to continue increasing its global

economic projection

GDP (US$)

Source: EIU CountryData May 2012

Brazil is second only to the US in attractiveness to foreign

investors – Deloitte

São Paulo /

Rio de Janeiro

Mexico City

Santiago

Bogotá

Lima

BRAiN mission is to make SP/RJ one of the leading

IFCs of the region

Chicago Boston

New York San Francisco

Miami Qatar

Bahrain Dubai

Mumbai Tokyo

Hong Kong

Shanghai

Singapore

Sydney

Helsinki

London

Oslo

Stockholm

Moscow

Brussels Kopenhagen

Reykjavik

Madrid

Frankfurt Zurich / Geneve

Dublin Lux.

Milan Lisbon

Amsterdam

Paris

Abu Dhabi

Europe

Middle East

Asia

USA and Canada

Toronto

Seoul

And maximize the region’s role in the new south - south

geopolitical opportunities

It’s time for a more integrated network of

investment and business hubs with

global projection

BRAiN is funded by the private sector with government BRAiN is funded by the private sector and has

strong government support

Government members of the Advisory Board:

Associate members:

It’s time for a more integrated network of

investment and business hubs with

global projection

BRAiN is funded by the private sector with government BRAIN first area of work: cutting edge analyses

Brazil as a hub Attractiveness

of Brazil as a

hub

Talent and

Human capital

for a hub

Connectivity of

Brazil as a hub

BRAIN’s reports access Brazil’s position as an investments and

business hub

It’s time for a more integrated network of

investment and business hubs with

global projection

BRAiN is funded by the private sector with government Our Attractiveness report defined 7 pillars

Macroeconomic Environment

Institucional Environment

Financial Infrastructure

Physical Infrastructure

Talent and Human Capital

Connectivity

Country Image

Including 57 metrics from international reports that compare Brazil to

13 countries and identify main opportunities for improvements

It’s time for a more integrated network of

investment and business hubs with

global projection

BRAiN is funded by the private sector with government BRAIN second area of work: regional integration

Chile Colombia Mexico Peru

BRAIN received letters of support to analyze opportunities for

regional integration

It’s time for a more integrated network of

investment and business hubs with

global projection

BRAiN is funded by the private sector with government BRAIN third area of work: international promotion

2013 Sao Paulo Financial Week with the participation of the

main established IFCs

Market and government representatives in:

A roadshow to several cities in North America, Europe

and Asia every year

A working group that has already improved regulation

and taxation for foreign investors

BRAiN intends to increase SP/RJ interaction with

many international IFCs

Established IFCs may lose some traditional business but many

new opportunities will come with the increase of the south -

south economic trend

It’s time for a more integrated network of

investment and business hubs with

global projection

BRAiN is funded by the private sector with government SP is already on the move

Come to Sao Paulo to do investment and business with

Brazil and the emerging countries

City projection

4th city in FDI in 2011 – KPMG

2nd in economic potential in the Americas – fDi Intelligence (FT)

8th most important city in 10 years to HNWIs – Citi Private Bank's

wealth advisors and luxury property specialists

10th richest city of the World – PwC

IFC projection (The Banker)

3rd IFC with best prospect

5th most attractive IFC for managing emerging market investments

• Due to: proximity to markets, legal environment and quality of life

5th IFC to become more significant in the next few years (Z/Yen)

7th most attractive IFC for relocating asset management operations

www.brainbrasil.org