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In preparation for the Grainger Oil & Gas Conference, please complete the following two slides to help our Field understand your solutions.
Here are some basic instructions for each section:
Page 1
Market Map
High level summary of insight that you bring to this industry: key customer opportunities, contacts or departments to pursue, and your top competitors
Product Offering Overview
Outline your products/ service that is relevant to the Oil & Gas industry
Customer Issues
Identify 3 customer issues related to Oil & Gas industry that your product/service addresses, include key points for each
Grainger CVP Alignment
Identify how your product/service aligns to the Grainger Core Value Proposition? For example, how can you help customers operate more safely? How can you help our customers better manage their inventory? How can you help improve the way our customers purchase their supplies?
Page 2
Solutions
High level summary of 3 solutions that your product/service addresses (should relate to customer issues identified on Page 1)
Differentiators from Competition
Outline how your products or services differentiate your offering from the competition
Key Talking Points
Outline discovery-based questions to assist our sellers on having relevant discussions with our customers on your product /service
Tools/Resources
What resources can you provide our sellers, such as field personnel, marketing literature, etc., to help close the deal.
Supplier Executive Summary - Instructions
Supplier Name – Oil & Gas Conference Market Map
Product Offering Overview Grainger CVP Alignment
Customer Issues
Key Customer Opportunities
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Target Contacts / Departments
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Top Competitors
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Issue # 1 Description
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Issue # 2 Description
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Issue # 3 Description
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Page 1
Helping to operate more safely
Helping better manage their inventory
Making purchasing easier
Differentiators from Competition Available Tools / Resources
Solution # 1 Description
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Solution # 2 Description
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Solution # 3 Description
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Discovery Questions
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Next Step Recommendations
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Supplier Name – Hospitality Segment Positioning Template
Page 2
Supplier Name – Oil & Gas Conference Solutions (to Customer Issues) Key Talking Points
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