In store November

Gina Tricot 1

In storeNovember

Gina Tricot 2

Index 3 Intro November

4-5 Trend calendar

6-7 In store layout

8-13 Party

14-23 Muted shades

24-33 Basic elements

34-44 Fashion trek

45-46 In store overview trend images

Gina Tricot 3In store

In store- November

The holiday season is coming closer and for November we'll make some changes in the in store rooms, as shown on the pre view in last in store manual. Party will move into the front room 1, and that is were glam street will go after it has been on campaign area (also midnight gems further on).

During November we will have "midnight gems" party campaign part 2 on the campaign area and window. In store we will continue to focus on the work with the trendrooms and separating each trend and the key colours. For this manual, the buying suggestion will still be included. Work with them in the best way you can, we understand that not all garments are avaliable for all - but look at them for inspo for the rooms or just check that you have the separated the colours more and make sure to check that the right garments are hanging/laying in the right room.

We also have black friday week 47. More information will come about that closer on in a separate manual.

During november we will also get a homewear drop including some pjyamases, robes and nightgowns. If you have an underwear department gather these garments in conection to that area. If your store don’t have that department, add the Homewear collection in connection to the accessories department or where it fits your store best. Find more info inthe in store department manual.

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Trend calendar

5Trend calendarGina Tricot

week

month

campaign

in store drop

party

denim

acc & underwear

home

collab

sale

other

* dates can change

November December

44 4945 5046 5147 5248

Denim November

Acc & underwearNovember

Acc & underwearDecember

Denim December

Young Gina refill

(w.48)

Small home refill

Party midnight gems

start: thursday w.44

Homewear drop midnight lounge (w.44)

Beyond retroparty drop

selected stores w.45

Rent exclusiveselected stores

w.48

Muted shades- Idealist

BLACK WEEKmore info will

come

Shades of coolchristmas campaignTBD early start w.48

Colour blocking

TBD monday w.52

Fashion trek - Shades of

cool

Fashion trek - Athlesure

HOBNOB home collection

w.46

Party dropnews

Young Gina refill w.45

Swimwear dropw.50

Home dropOnline only

Small home refill

Gina Tricot Visual Merchandising 6

In store layout

Gina Tricot 7Visual Merchandising

In store layout - Q4

Denim department

*Note, this is a Store template and a suggestion how to display the in store rooms, do what works best for your store and layout.

* In this room we add straight

drop w.38 - Elemental brown

drop w.35 - Bloody Mary

* In this room we add Mom.

drop w.39 - Pioner

* In this room we add flare and wideL stores can also add Loose.

Other

drop w.44 - Homewear

Place this drop on it's own beside the underwear department. We will aslo have material for this drop, more info will come in november manual.

drop w.40 - Elemental black

drop w.42 - Dark tide

campaign w.42 - glam street

campaign w.44 - midnight gems

drop w.46 - Hobnob Home

Campaign area

Muted shades - room 2

Fashion trek - room 4

Basic elements - room 3

Party - room 1

Here you can see the trend rooms for Q4. Party will as you know move into room 1 and fashion trek will move back into room 4. Basic elements room 3 will stay in it's place.

The 1 symbol means that this is the fronting trend of the room. This trend will always have mannequin looks and be on table at front. Keep this colourstory togheter in one part of the room.

The number 2 symbol means that this is the sec-ond trend in the room. Keep this colourstory togheter in the other part of the room.

drop w.44 - Idealist

drop w.46 - Athlesure1

2

1

1

2

2

This hobnob x gina home drop will only go to the existing home stores.More infor will come in a separate manual.

1

2

campaign w.48 - Shades of cool (christmas campaign)

drop w.44 - red hot

1

2

Partyroom 1

8Gina Tricot Visual Merchandising

Gina Tricot 9Party

Info- In store room 1 Party

The party drops are arriving to the stores and for Q4 we will have these trends in focus in store room 1.

After glam street has been on campaign it can then move into this party room w.44 and front this party room for november. Week 44 we will have a party drop named Red hot, some of the garments in red hot will be on campaign area together with midnight gems. The rest of them, as seen on the boards, can be added into this party room. Since the red hot trend will be so small, there's no buying suggestions for this room. If youu need inspo use buying suggestions from campaign manual for glam street.

Divide the drops so one part of the room has kick colour red (red hot garments) and one part is more focus on green (glam street)

Message- Sleek city party looks with black as primary color. Sophisticated styles with gold and pearl accessories and satin fabrics. Party tops, suits, dresses and sets all with a touch of sexy elegance.

Gina Tricot 10Party

Boards- Glam street w.42

Gina Tricot 11Party

Boards- Red hot w.44

Gina Tricot 12Looks

Arvin pleated blouseAninia pleated trousers

Stina topGinny PU trousers

Unni knitted dressJackie blazerJackie slit trousersCrissy top

Mannequins- Glam street mannequin looks fronted in the trendroom

Gina Tricot 13Fashion trek

Material in focus in this room Elemental black- w.40

* 50x70, A3 pictures for Glam street

* A3 and A5 pictures for Glam street

* Prio products

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Mutedshadesroom 2

14

Gina Tricot 15First trend

Fronting trend room 2- Idealist w.44

For november the idalist drop will front room 2. Idealist goes up w.44.

Divide the trend room into two clear parts. Idealist will be fronting part of this trend room with its green, pink and blue tones and Pioneer will be in the other part with yellow as key colour in focus.

Message- The key items in the Idealist trend are: Knits a la marant, the west, layering, soft sport inspired by active wear. Nylon or High tech materials, multifunction, the puffer jacket. The small details are everything. Spring colour palette for fall.

Key colours- Soft green, dark red, pink, sky blue and soft yellow


Boards- Idealist w.44


Mannequins- Idealist mannequin looks fronted in the trendroom

Mona knitted cardiganOlivia trousers

Simona shirtLola cropped vestCassandra flare trousers

Jemima PU skirtAina blouse

Harriet knitted cardiganHarriet knitted trousres


Buying suggestions all stores

- idealist w.44

All storesLiv shirtLio trousers

All storesAina blouseLindy trousers

All storesWilma knitted cardiganWilma trousersAlis top

All storesMarit knitted zip sweaterIdun straight


Buying suggestions M + L stores

- Idealist w.44

M storesLuiza dressCassandra blazer

M storesEmma padded jacketAina blouseOlivia trousers

L storesAina blouseCassandra flare trousersNomi blazer

L storesHarriet knitted cardiganHarriet knitted trousresEmma padded jacket

Gina Tricot 20Muted shades

Material Boho Romance- Idealist w.44

* 50x70, A3 pictures for pioneer to all stores, Idealist will unfortunately not have its own picturers.

* A4 and A5 pictures for pioneer to new consept, Idealist will unfortunately not have its own picturers.* Prio products

Gina Tricot 21Second trend

Second trend of the room - Pioneer w.39



- Pioneer w.39We are aware that it may vary from store to store what garments you have left from a trend, or what garments you have recieved. This is just an example of buying suggestions. Do what fits your store best.

All storesagda knitted sweaterArviin trousers All stores

Fringe top (or indra polo)Idun wide

All storesBettan knitted dressadd suitable jacket

All storesTori kniitted topStraight regular trousers



- Pioner w.39

M storesFanna long sleeve topKayla knitted cardiganIdun

M storesLana knitted vestBasic t-shirtregular straight trousers

L storesEir knitted skirtDebbie knitted sweater

LstoresMina pu blazer90's pu trouserBasic t-shirt

We are aware that it may vary from store to store what garments you have left from a trend, or what garments you have recieved. This is just an example of buying suggestions. Do what fits your store best.

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Basicelementsroom 3

24

Gina Tricot 25Basic elements

Fronting trend room 3- Dark tide w.42

For November Dark tide will continiue to front trend of room 3 basic elements. Bloody mary will be in the other part of the room.

Divide the trend room into two clear parts. Dark tide will be the fronting part of this trendroom with the key colors cerise-pink/lilac, and bloody mary will be in the other part of the room with key colour red.

Message- An autumn trend with all the prints and colours you need for the perfect fall wardrobe. Jaquard, bold colours mixed with basic.

Key colour- Light lillac, cerise, brown, grey, white


Boards- Dark tide w.42 - fronting trend in room 3


Mannequins- Dark tide mannequin looks fronted in the trendroom

Kristen velvet blazerKristen velvet trouserRib basic tank in brown

Ima blouseDeniim

Ebony shirtSally jaquard trousers

Elisa blouseDenimLova PU jacket

*Through the coming winter months, make sure to add sweaters and coats to your mannequins and into the trendrooms. Borrow from other trends if it's not included.

Gina Tricot 28Basic lunch


- Dark tide w.42

All storesSally jaquard jacketSally jaquard trousres

All storesElisa blouseDenim

All storesMirre knitted vest(add white shirt)Denim

All storesEbony shirtEbony trousers




- Dark tide w.42

M storesHenny dress

M storesEbony shirtEbony trousers

L storesIma blouseKristen velvet trousers

L storesAlice knitted dress



Material Room 3 - Dark tide w.42

* 50x70 and A3 pictures for wall for all stores.

* A3, A5 and A6 for new consept and hybrid * Prio products


Second trend of the room - Bloody mary w.35



- Bloody mary w.35

Debbie knitted sweaterSissi trouserLola puffer vest

Gizem shirtCarrie PU leggings

julia topVera shacket90s PU shacket

Camille knitted sweater90's denim Celo blazer



- Bloody mary w.35

Basic t-shirt in blackMel cord shacketStraight front slit trouser

Sigrid knitted polo in red90's denim in light blueElla blazer

Ylva knitted top90's in dark blueCleo blazer

Isabella knitted topElla trouserLola cropped vest

w

Fashiontrekroom 4

Gina Tricot Visual Merchandising 34


Fronting trend room 4- Athlesure w.46

For November Athlesure will take over as the fronting trend of room 4. Since party has taken over room 1, this room moved back into room 4. Athlesure will be in focus and the other part of the trend room will belong to elemental brown + black. We see that elemental brown + black will merge together as one trend forward. To make it easier in the trend room.

Divide the trend room into two clear parts. Athlesure will be the fronting part of this trendroom, and Elemental brown + black will be in the other part of the room with key colour brown

Message- Athlesure is all about this sports element. Crisp morning walks during winter. Winter trekking, outdoors and active wear mixed with fashion. Tech materials.

Key colour-


Boards- Athlesure w.46 - fronting trend in room 4


Mannequins- Athlesure mannequin looks fronted in the trendroom

Hedda knitted sweaterStraight slit denim

Tua knitted dressJenny slit leggingsCilla long puffer vest

Elvi topkahrla trousersRiley sweater

Jannice mesh dress (or top + skirt in same fabric.Hedda knitted sweater



- Athlesure w.46

Sissi shirtSissi trousersHedda knittted sweater

Janice mesh topJanice mesh skirt

Savannah top90's denim

Izzy pleated topIzzy pleated skirt



- Athlesure w.46

Elanie sweaterTrine zip sweaterkahrla trousers

Sissi shirt90's denim in blackMarvi vest

Savannah topLiv trousersCilla puffer vest

Pella hoodieJenny slit leggings


Material Room 4- Athlesure w.46

* 50x70,A3 and A4 pictures for wall for all stores.

* A3, A5 and A6 for new consept and hybrid

* Prio products


Second trend of the room - Elemental brown w.38


Second trend of the room - Elemental black w.40



- Elemental black v.40 + elemental brown w.38

Marit knitted zip sweater90's cord trousers

Cloudia knitted topCloudia knitted shirtCami sherling jacket

Leslie knitted sweaterCissi pleated trousersIma belted coat

Alina dress(add suiting jacket/coat)

Gina Tricot 44Visual Merchandising

Buying suggestions M + L stores- Elemental black v.40 + elemental

Azira blazerAzira trousersBasic t-shirt in black

River knitted sweaterIna coat90's denim

Lina blouse90's PU trousers in brown

Alma knitted sweaterSwirl laser printed jeans

Gina Tricot

In storeoverview trend images

45

Gina Tricot 46overview trend images

Room 2 - muted shades Room 3 - basic elements

Extra - midnight lounge homewear drop

In store- trend images on shelves AW21

*A3 and A4 aky heartstand + more material can be used on the home-wear area. See more info in the in store departments manual.

*50x70 and A3 for pioner

Room 1 - party

*50x70 and A3 for dark tide*50x70 and A3 for glam street, use in the party room 1 after it has been on campaign area.

Extra fashion volume pictures - October/novemberw

*New! place in suiting trendroom in conection to the garment in focus. A4 for all stores, A6 for new consept. It is not necessery to use them all at the same time, find a good balance in store. Continue to use these for November and then take them down for december.

Room 4 - fashion trek

*50x70 and A3 for elemental brown

Documents

In store November