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nountrans·for·ma·tion / tran(t)s-fər-mā-shən
transformation
An act or instance of transforming or being transformed; a marked change in form, nature, or appearance
Multi-Channel Journeys
High Quality Scored MAQLs
360ᴏ Customer Data with Connected Insights
Connected Marketing & Sales Platforms
Long-Term Customer Relationships
Field & HQ Connected Marketing System
Buyer Driven Purchase Process
Single-Channel Tactics
Low Quality, High Volume Leads
Disconnected Customer Data
Old World Marketing Tools
‘One & Done’ Marketing
Field vs. HQ Marketing
Sales Driven Purchase ProcessD
IGIT
AL
TR
AD
ITIO
NA
L
DIGITAL TRANSFORMATIONOF MARKETING
4 Capabilities Required to Drive Marketing Transformation
Hindsight Insight
Foresight
Looking back is still as important as looking forward.
you still need ‘interpreters’ to identify the genuine insight
The tools we now have
Data! Data! Data!
I can’t make bricks
without clay!
Sir Arthur
Conan Doyle
Better togetherDynamics 365 and Adobe Marketing Cloud give
customers a powerful, comprehensive marketing
service for Microsoft’s next generation of intelligent
business applications.
Register Now
Join us in London for an in-person event covering the latest security topics and trends.
Jane
Robben
UK
020-456-7890
Register for the Microsoft
Security Summit
Role in Organisation
Summit:
summit
CTO
Why it’s OK to love an insurance brand?
Is this Marketing?
Consider Air travel
Products and Services are becoming commodities.
EXPERIENCEis the differentiator
THE ENTERPRISEDISRUPTING
“
”
“
”
“
”
“
”
THE ENTERPRISEDISRUPTING
ITS ALL ABOUT
EXPERIENCES
HOW DOES ENTERPRISE DELIVER ON EXPERIENCE BUSINESS?
ORCHESTRATES
ANTICIPATES EACH CONSUMER’S NEEDS
RELIES ON REAL-TIME CONTEXT TO UNDERSTAND
EACH CONSUMER
ORCHESTRATES EACH CONSUMER’S EXPERIENCE
ACROSS TOUCHPOINTS
CREATES COMPELLING AND PERSONALIZED
EXPERIENCES
CONSTANTLY MEASUREAND OPTIMIZE THE CONSUMER
EXPERIENCE
RAISES THE BAR
COMPELLING EXPERIENCES
ANTICIPATESCONTEXT
Consistent & Continuous
COMPELLING PERSONAL USEFUL EVERYWHERE
BUILD GREAT EXPERIENCES AND DELIVER
ACROSS EVERY TOUCHPOINT
UNDERSTAND AND ADAPT TO THE
RIGHT PERSON, RIGHT PLACE, RIGHT
TIME
CONTENT DATA
OUR APPROACH
Integrated Experience Delivery Platform
EXPERIENCE DELIVERYUnify and simplify cross-channelworkflows and experiences
CONTENTContent Velocity
DATA
INTELLIGENCE
Actionable view of the customer
Adobe Experience Cloud
ExperienceCloud
Creative Cloudfor Enterprise
Document Cloudfor Enterprise
WE’VE COME TOGETHER TO: create a long-term strategic vision and plan for the era of the empowered digital consumer
Bridge the worlds of the CMO and CIO, bringing together content and data in one end-to-end platform*
Create a unified global platform for customer engagement and experiences across sales, services, and marketing
Help enterprises embrace digital transformation and deliver compelling, personalized experiences through every phase of their customer relationships to strengthen their brands
Cloud-first Mobile-first Exceptional experiences
Adobe & Microsoft Platform Strategy
37
Adobe.IO
Microsoft Azure Cloud
Dynamics 365 Power BI
Customers / Partners
Adobe Cloud Platform
Experience
Data Model
and Platform
Intelligence
LayerAdobe Sensei*
Common Data Service
Experience Business
Applications
Cortana Intelligence Suite*
Creative Cloudfor Enterprise
Analytics Cloud
Advertising
Cloud
Marketing
Cloud
Document Cloud
for Enterprise
Adobe Experience Cloud
Common Data Model / Experience Data Model
Many challenges to creating a customer experience business experience business
In order to deliver customer experience over time you will need to have the right, business, technology experience and KPIs
Business Experience
KPIs
TechnologyExperience
Create,
Sustain and
Innovate
Business Strategy
Customer Experience
Put the people responsible for the experience at the centre
Create,
Sustain and
Innovate
Marketer / PO
Facilitation
Dev DataAnalysts
Audit
UX
BEYOND
Strategic Technology Collaboration
Experience Data Model
Experience AI
Collaborate and invest in advancing the state of the art in areas of deep learning and artificial intelligence (AI) as it relates to customer journey experiences and applications.
Enterprise-Grade Cloud Platform Compatibility
Best-of-Breed Marketing & Sales
Integrations
Adobe will engineer its Experience, Creative, and Document Cloud technologies to run on Microsoft Azure, providing customers with a resilient, secure, and enterprise-grade global platform.
Microsoft and Adobe will build deep integrations between Adobe Experience Cloud and Microsoft Dynamics 365 Enterprise, giving customers a powerful, comprehensive marketing-to-sales service that drives the business.
Ecosystem + Innovation
Deeply integrate Adobe’s developer platform efforts with Microsoft’s industry-leading Azure developer platform; drive a combined developer and ISV program so developers get a fully integrated application platform for next-generation experiences.
INTEGRATION PLATFORM
Highly Integrated Visualization
Adobe will combineits leading analytics capabilities with Microsoft’s visualization capabilities (Power BI) to deliver customer insights that are more easily consumable, and integrated with semantic data models for the customer journey.
Establish and evangelize an industry-standard semantic data model to provide a common language for understanding and driving real-time customer engagement and drive adoption of those models in our respective cloud services for marketing and CRM.
Hellen Tupper Edd
