InDepth - Sansiri

8/11/2019 InDepth - Sansiri

1/4

84| OCTOBER 2013 OCTOBER 2013 |85

THE XXXIX CONDOMINIUM BY SANSIRI.

Sansiri PLC currently has over 240 projects spread

throughout Thailand, as well as a project in

Kensington, London. The company has become

known not only for its well-designed residential units,

but also its exceptional after-sales service and its

commitment to various social causes and community

projects.

We are more than just a prope rty company. Our goal

is to construct a life, not just a building, says San siris

Chief Executive Ofcer, Khun Apichart Chutrakul. That

is why it is important for us to also develop lifestyle

services and products that ensure the ne eds of all of our

customers are properly fullled. Our service does n ot stop

once a customer moves in to a new home. Our after-sales

service promises the highest standards of cus tomer care.

Sansiri is also the only integrated property developer

in Thailand, and the company prides itself on serving its

customers for the long term a highly appealing feature

to foreign investors. From construction and pre-sales, and

throughout maintenance and rental brokerage, Sansiri

is widely recognised for its efforts to make foreign

homeownership and investment as easy and worry-free as

possible for international buyers.

Partnerfor livingSince its inception in 1984, Sansiri PLC hasgrown to become Thailands leading propertydeveloper. The company specialises in awide range of residential property options,

including private homes, townhouses andcondominiums.

FEATURE WALL AT THE XXXIXINCORPORATING PLEATED

PREMIUM LEATHER ALONG THEHEADBOARD AND DISTINCT

LIGHTING.

KHUN APICHART CHUTRAKUL

INDEPTH

Sansiri


2/4


You could say Sansiri is a one-stop shop for all things

real estate, adds Khun Apichart. When we build a

property and sell it to a homebuyer, we essentially

become their partner for life.

Although long established as Thailands premier

luxury developer, Sansiri now taps into every market

segment to respond to the demands of customers looking

for properties across different price ranges and locations.

However, Sansiri prides itself on providing the best

property products, regardless of market segment, from

THB1million condominium units to THB100 million

luxury estates.

INDEPTH

Sansiri

THE ICONIC DESIGN OF SETTHASIRIWATCHARAPHOLS CLUBHOUSE ISINSPIRED BY THE SHAPE OF A SEEDOF RICE.

Our 240 projects nationwide cover every housing

preference in the market, says Khun Apichart. We pay

close attention to detail in developing our projects, and

collaborate with leading architects and design brands

from around the world to ensure the end result is always

a beautiful living space of the highest quality with

optimum functionality. It is one of our distinguishing

featuresa unique selling point. When we design a

project, we pay close attention to every single element

and the smallest details, and use the context of the local

community as inspiration for the design.

Setthasiri Watcharapol is a good example of this

approach. Its a modern Thai-style single-detached

housing project with a signature Thai residence design

and all the elements of the project were designed

according to the concept of Holistic Living. The

project also reects the location, which 50-100 years ago

was a rice eld that produced sustenance for Bangkok

residents. The Rice Kernel shape was used for the

clubhouse design and has become a key landmark of the

project.

The design of a Sansiri project is always greatly

inspired by the natural surroundings of that projects

location, explains Khun Apichart. All of our projects,


3/4


THE MATERIALS AND CLOUDSCHEME AT BAAN MAI KHAOREFLECT THE NATURALSURROUNDINGS.

therefore, have very unique and distinct designs that

are heavily inuenced by the environment of their

respective areas, which we believe also makes Sansiri

somewhat different from other developers.

Foreigners are permitted to own up to 49 percent of

any condominium development in Thailand, and there

is already an excellent selection of Sansiri properties

available for expatriate buyers to invest in. According

to Khun Apichart, foreigners constitute approximately

3 percent of Sansiri property buyers and the goal is to

increase this percentage to 10 percent over the next

three to ve years in order to continue to sustain the

companys rapid growth.

We are seeing a growing trend of foreigners investing

in property in Thailand and expect that it will continue,

Khun Apichart explains. Once the AEC is implemented,

we believe that the ASEAN real estate market will prove

to be a sound investment for foreign buyers. The new

competitive environment of the upcoming AEC will also

add to the importance of expanding our customer base.

One notable new Sansiri project that appeals to foreign

investors is Baan Mai Khao , a freehold beachfront

condominium on Phukets Mai Khao Beach. The project

is being developed based on an overall concept of

Unforgettable with Barefoot Luxury designs, and

offers a high-class getaway surrounded by nature.

Every last detail of the project, from its architecture

to its nishes, has been designed to evoke wind, sunshine

and sand, says Khun Apichart. It has a semi-outdoor

lobby with a gorgeous sea view, and the landscaped

gardens are full of local vegetation, including Cajuputs

and Eugenia tree which are unique to Mai Khao beach.

Both the exterior and sun-lled interiors are inspired by

Phukets signature Sino-Portuguese heritage.

Sansiris holistic approach to property development

has earned the company numerous accolades in a range

of categories. Between 2006 and 2013, the company

was recognised by a number of prestigious institutions

and industry professionals, receiving awards that

included Best Res idential Proje ct of the Year Award

(2006) from Asia Pacic Commercial Real Estate, Best

Developer in Thailand Award (2008) from Euromoney,

Design Excellence Award (2012) from the Department

of International Trade Promotion, Good Design Award

(2012) from The Japan Industrial Design Promotion

Organisation, Best Public Service Architecture Thailand

Award (2013) from the International Property Awards.

In 2012, our residential sales were number one

in Thailand, says Khun Apichart. However, being

number one in sales is not our main objective it is far

more important for us to be considered number one by

our customers and prospective customers. Our aim is

to be the most preferred property brand. We strive to

enhance the quality of life for all of our stakeholders,

including customers, business partners, employees, and

relevant communities.

To that end, Sansiri has been praised for its dedicated

Social Change corporate responsibility programme,

also receiving the Best CSR Practice Across Southeast

Asia Award (2011) from Enterprise Asia and the Basi l

Hetzel Award (2013) from The International Council for

Control of Iodine Deciency Disorders Global Network,

the latter given for the companys continued contribution

toward the elimination of iodine deciency disorders.

Sansiris ongoing work with UNICEF is predominantly

focused on improving quality of life and ensuring the

rights of children across the Thai nation.With Thailands property market experiencing healthy

growth and residential demand steadily increasing each

year, the future looks bright. Sansiri is optimistic about DINING SET AND ELEGANTCHANDELIER AT THE XXXXIX WITHIMPORTED BUILT-IN CABINETFROM RENOWNED ITALIAN BRANDBINOVA.

OCTOBER 2013 |89

INDEPTH

Sansiri

A HANDMADE WICKER PALMPIECE BY CORNER 43 DCOR ISINCORPORATED INTO THE WALLOF THE CLUBHOUSE AT SETTHASIRIWATCHARAPHOL.


4/4


AT PYNE BY SANSIRI, WHEN YOU ARE THE CENTRE,THE WORLD REVOLVES AROUND YOU.

GARDEN SQUARE OFFERSA SOPHISTICATED LIVINGEXPERIENCE WITH A TOUCH OFQUINTESSENTIAL LONDON.

the opportunities and changes that will be brought about

by ASEAN integration, but recognises the necessity for

growth in what will become an exceedingly competitive

market environment.

By further diversifying its property options,

continuing to improve on its excellent customer service,

and focusing greater attention on the countrys growing

foreign investor market, the company is condent that

it will be able secure its market position in Thailand.

The company certainly has the required experience,

resources, and drive to do so.

With our heavy investments in new properties

upcountry and in border towns, we are condent that

the Thai property market can offer good prospects for

capital gain for foreign investors, concedes Khun

Apichart. Unlike mature markets, such as those of the

UK, USA and Australia, investing in an emerging market

like Thailand can maximise capital appreciation in the

long-term by spending less funds.

WE BELIEVE THAT THE

ASEAN REAL ESTATE MARKET

WILL PROVE TO BE A SOUND

INVESTMENT FOR FOREIGN

BUYERS.

INDEPTH

Sansiri

Documents

InDepth - Sansiri