INDEX: is a Danish-based, non-profit organization that was established in 2002 and coined the concept “Design to Improve Life”. We work globally to promote and apply both design and design processes that have the capacity to improve the lives of people worldwide.

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INDEX: was founded in 2002. After worldwide research, we launched the now globally celebrated concept of “Design to Improve Life” in an era when design was widely embraced for beauty and aesthetics.

The launch of INDEX: coincided with several change-stimulating events in a world that many felt was becoming unbalanced. INDEX: complemented the “Bottom of the Pyramid” writings by C.K. Prahalad; a growing focus on social entre-preneurship, as highlighted by the Nobel Prize for Mohammed Yunus; media attention to Al Gore’s An Inconvenient Truth; and the advent of the United Nations’ Millennium Goals.

With friends and colleagues, we fostered a widespread understanding of design as a powerful, integral component of solutions to major challenges. We established a network represented by 78 countries, with

INDEX: DESIGN TO IMPROVE LIFE

an outreach effort to hundreds of thousands of the best and brightest designers, students and thinkers. In the process, we started a movement that will continue to press ahead, as we learn more and reach toward shared, better future horizons. A small step can be seen in this chron- icle of INDEX: 2009, which indicates developments for INDEX: 2011.

Join us! And thank you to everyone who is already with us.

Kigge Hvid, INDEX: CEO

Bag by Cameron Sinclair, Architecture for Humanity.

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SPONSORS/PARTNERS

INDEX: Design to Improve Life is supported and partnered by a host of key government bodies, foundations and corporations from Denmark.

“The INDEX: Award has exceeded even our wildest dreams, and the general impression is that INDEX: is now rapidly maturing and be- coming an established brand. INDEX: has moved closer to the fundamental Danish design ele-ments, which we believe should be embraced. We hope to see more of beauty, aesthetics and function-ality—which are not contrary to ‘Design to Improve Life.’” /Jacob Holm CEO, Fritz Hansen

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“The Danish Industry Foundation spends 100 million Danish Kroner every year to develop and support projects that strengthen Danish busi-nesses and industries. It was natural for us to support INDEX: because in-novation is so important to Denmark. In order to compete with low-cost production countries, we depend on value-added innovation.”/Mads LebechCEO, Danish Industry Foundation

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“INDEX: is the world’s largest design prize, but it is so much more than that; it is a global campaign that raises awareness about some of the most important global challenges, through real projects and original concepts. The further potential of INDEX: is vast and I am sure that we have only seen the beginning.”/Thomas BustrupDeputy Director General,Confederation of Danish Industry

“The Capital Region of Denmark – and the EU funds within our area – is one of the biggest INDEX: sup-porters. We are very proud of this.

From our work with hospitals, the environment and education, we know how important design is to improving people’s lives. This is why we created a Center for Health Inno-vation that will use design processes as a method to generate—among other things—increased productivity, greater patient satisfaction and more joy among employees in their work.

In the Capital Region of Denmark, we make ourselves available to the global INDEX: network. For exam-ple, the Cape Town designers of the INDEX: Award-winning Freeplay Fetal Heart Rate Monitor are work-ing with one of the biggest hospitals in our region, Herlev Hospital, where the design is being tested on women who are pregnant and in delivery.

INDEX: Design to Improve Life shows us how many challenges can utilize design as a part of their solu-tions—and this helps us understand how many different solutions may be available. We all hold part of the responsibility to co-design and implement these solutions.”/Vibeke Storm RasmussenChairman, Capital Region of Denmark

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“INDEX: is the world’s largest design prize, but it is so much more than that; it is a global campaign that raises awareness about some of the most important global challenges,through real projects and original concepts.”/Thomas Bustrup

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INDEX: AWARDCEREMONY

In its first multi-media Award Cere-mony, INDEX: Design to Improve Life awarded the world’s richest design prize, worth 500,000 euros, on the stage of the all-new Danish Broadcasting Corporation’s Koncert-huset, designed by Jean Nouvel.

On this beautiful evening of August 28, 2009, attendance was led by Their Royal Highnesses, the Crown Prince and Crown Princess of Denmark.

Joining the Royal Couple were design- ers, thinkers and doers, friends and colleagues, ministers, ambassadors and guests from many parts of the

world, as well as major media and business representatives—all present in Copenhagen to honor and celebrate newly awarded Design to Improve Life.

The program was witnessed live by a worldwide Internet audience in a live stream facilitated by Facebook technologies and was broadcasted on television by The Danish Broad-casting Corporation.

On stage to lead the gala presentation were news-media hosts Daniel Sieberg of CBS News, New York; Shanon Cook of CNN, New York; and Adrian Lloyd Hughes of DR2, Copenhagen.

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They were supported by the Danish National Chamber Orchestra, per-forming the works of Igor Stravinsky and new music by Copenhagen-based composer Karsten Fundal.

Under huge screens on which ex- pressly produced video material was projected, the awards were presented by:

Todd Bracher Creative DirectorGeorg Jensen Valeria BudinichVice PresidentAshokaJacob HolmCEOFritz HansenNille Juul-Sørensen INDEX: Jury Chairman

Mads LebechCEODanish Industry FoundationHanne Bak Pedersen Deputy Director UNICEF Supply DivisionVibeke Storm Rasmussen ChairmanCapital Region of DenmarkSam Tan Parliamentary SecretarySingapore

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INDEX: Jury

The international INDEX: Jury is the very heart of the INDEX: organization. Each juror adds his or her professional insight to the group’s collective intelligence.

Nille Juul-SørensenAssociate DirectorArup, DK Arnold S. WassermanChairmanThe Idea Factory, USAGed Davis Co-PresidentGlobal Energy Assessment, UKHael Kobayashi ExecutiveDigital Entertainment, AUSHella Jongerius Designer and CEOJongeriusLab, NL/GERJohn Heskett Chair Professor of Design, The Hong Kong Polytechnic University, HKDr. Milton Tan Founding Executive DirectorDesignSingapore Council, SGPPaola Antonelli Curator of Design and ArchitectureMuseum of Modern Art, USAPatrick Frick Member of The Value Web and Partner, Social Investor Partners, CHPontus Wahlgren Senior Industrial DesignerIDEO, UKRavi Naidoo Managing DirectorInteractive Africa, RSA

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INDEX:AwArD CAtEgorIEs

The five industry-acclaimed INDEX: Award categories—each with a 100,000-euro purse—focus on universally recognizable facets of human life. In every case, the international INDEX: Jury seeks out systems designs, as well as product, communication and virtual designs. The Jury identifies finalists and winners using the unique INDEX:-coined criteria of Form, Impact and Context.

Body categoryAppliances used in treatment and care, tools to help cover needs, body- related technology, as well as services and strategies related to the body.

Home categoryArchitecture, interior design, tools, appliances, utility systems, software and home computers, and services, strategies and processes for the home.

Work categoryArchitecture, interior design, tools, aids, communications, control and management systems. Services, strategies and processes for all work environments.

Play categorySports, play, leisure and culture-related facilities and activities. Strategies, services and concepts within these areas.

Community categoryProducts, services, strategies and concepts for society, networking and communities.

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INDEX: AWARD WINNERBODY CATEGORY:FREEPLAY FETAL HEART RATE MONITOR

AcceptingJohn HutchinsonCTOFreeplay EnergyCape Town, South Africa/Dr. John WyattUniversity College London

The Freeplay Fetal Heart Rate Monitor works off-grid, where there’s no electri- city, to support child deliveries in rural settings far from sophisticated medical care facilities for mother and child.

According to the UN, 99 percent of the 4 million newborn deaths per year occur in the developing world, often from causes that could be prevented with basic care. Getting an aid like this into the hands of midwives in the developing world could mean the difference between life and death, both for mothers and infants.

Freeplay CTO John Hutchinson has pledged to use the 100,000-euro prize to produce heart rate monitors for the field, and to complete the develop- ment of a pulse oxymeter. Capital Region Chairman, Vibeke Storm Rasmussen, has pledged to obtain support from Copenhagen’s Herlev Hospital.

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“A number of people came to us and said, ‘Why don’t you think of medical products because hospitals in Africa are littered with derelict Western-derived equipment. They require dis-posable or replaceable ele-ments, and they’re just not right for the job.”/John HutchinsonCTO Freeplay Energy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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INDEX: AWARD WINNERHOME CATEGORY:CHuLHA

Accepting Stefano Marzano CEO and Chief Creative DirectorPhilips DesignEindhoven, The Netherlands/ Simona Rocchi Philips Senior Director for Sustainable Design

The Chulha is a stove designed to limit the dangerous health condi-tions caused by traditions of indoor cooking in many rural areas of the developing world.

The stove is being made available by Philips Design to the universe of so-cial entrepreneurs so they can—free of charge—produce the stove them-selves and generate local business, while helping counter what the World Health Organization estimates is ap- proximately 1.6 million deaths per year from conditions prompted by the toxic fumes of indoor cooking with ‘bio-mass’ fuels.

The Chulha works by trapping smoke and heat and removing them from the home. Philips Design CEO Stefano Marzano will use the 100,000-euro INDEX: prize to widen distribution of the Chulha and promote new designs for health care.

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INDEX: AWARD WINNERWORK CATEGORY:KIVA.ORG

AcceptingPremal ShahPresidentKiva.org San Francisco, California, USA

Kiva.org is the world’s first person-to-person micro-lending website. It empowers people to lend directly to unique, small entrepreneurs in many parts of the world.

By August 2009, Kiva had distributed nearly $100 million in loans to devel-oping-world entrepreneurs; micro-finance loans made by some 500,000 online participants, most of whom make loans of $25 at a time. INDEX: jurors point out that while the Kiva.org site is not exceptional as a Web crea-tion, its success in scaling small loans to create such heft in aggregate fund-ing is its genius.

Premal Shah, Kiva President, has pledged to use half of the prize for operating expenses, and to make the other half available to the INDEX: Jury for revolving investments in Kiva.org entrepreneurs.

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INDEX: AWARD WINNERPLAY CATEGORY:PIG 05049

Accepting Christien MeindertsmaDesignerRotterdam, The Netherlands

PIG 05049 is a communications design that tracks the 185 products made from a single pig. Christien Meindertsma’s design, three years in the making, was chosen by the INDEX: Jury because it establishes a new awareness, particularly useful for young audiences, of what con-tributes to our world and our lives.

The design includes a book, PIG 05049, which charts and pictures each of the products produced from parts of the animal. The pig went into not only predictable foodstuffs, such as pork chops and bacon, but also ammunition, train brakes, automobile paint, washing powder, fine bone china and cigarettes.

The book, PIG 05049, will be pro-vided free as an online resource. Meindertsma will use the 100,000-euro INDEX: prize to create new projects in collaboration with the INDEX: Jury and will teach master classes to Danish design students at the invitation of the Danish Minister of Culture, Carina Christensen.

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AcceptingShai AgassiFounder and CEOBetter PlacePalo Alto, California, USA

The Better Place electrical car infra-structure is an ambitious, large-scale systemic design focused on the effort to move motorists, the automotive industry and energy distributors past the internal combustion engine.

Elements of the Better Place system include hundreds of thousands of plug-in charge-spots; switching stations for mechanized exchange of batteries; an advanced computing

platform; energy-demand manage- ment capabilities for utility compa- nies; and support of automakers that accommodate the battery-switch mechanism.

Denmark’s state-owned DONG Energy has entered into an agreement to roll out the first complete Better Place system in 2011 in Copenhagen.

Better Place CEO Shai Agassi has pledged to use the 100,000-euro INDEX: prize to found a world competition for young designers in the creation of new electric vehicles.

INDEX: AWARD WINNERCOMMuNITY CATEGORY:BETTER PLACE ELECTRIC VEHICLE (EV) SERVICES

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AcceptingJean MaddenSchool teacher and Designer of Street Swags Brisbane, Australia

A bed and bag with room for belong-ings, Street Swag is made of light-weight, water-proof canvas with a high-density foam mattress. It pro-vides users with a high degree of comfort, warmth, and protection from the weather.

Designed for people living on the streets, the Swags’ discreet appear-ance offers some safety for those who want to be ‘invisible.’ The simplicity of the design enables low-skilled workers to manufacture the swags efficiently while minimizing waste of raw materials.

This award was determined by a glo-bal popular vote conducted online at DesignToImproveLife.dk, with the help of Facebook Connect technology. The prize for this award was an Arne Jacobsen Egg™ chair from People’s Choice sponsor Fritz Hansen.

INDEX: AWARD WINNERPEOPLE’S CHOICE:STREET SWAGS

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The first INDEX:Award in 2005 established the five-category system for the 500,000-euro prize. The second cycle of INDEX: Award took place in 2007.

2005

LifeStrawBody category and People’s ChoiceA simple straw with filters providing clean water for one person in one year for US$6.

Softwall Home categoryA flexible and foldable wall, accommodating contemporary lifestyles in old houses.

Observatorio IberoAmericanoWork categoryA learning and sharing platform for craftsmen challenged by globalization in Spanish-speaking countries.

Apple iTunes and iPodPlay categorySolving intellectual property rights of musicians on the Internet.

Siyathemba, field of hopeCommunity categoryA stadium with health clinics to counter the stigma related to HIV with prevention and treatment.

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Mobility for Each OneBody categoryAn affordable and highly effective leg prosthetic for those injured by land mines.

Solar BottleHome categoryBuilding on the SODIS system, a solution to provide clean drinking water in rural areas.

Tongue SuckerWork categoryA widely applicable device used to keep trauma victims from choking.

Tesla RoadsterPlay categoryAn all-electric sports car with a business model devised to rid electric cars of their golf cart image.

OLPC XO ComputerCommunity categoryA low-cost computer aimed to provide learning tools for the 99% of children in the developing world without access to computers.

AntivirusPeople’s ChoiceA simple container to dispose of used syringe needless in order to prevent the spread of disease.

INDEX: AWARD WINNERS 2005 AND 2007

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INDEX: AWARD EXHIBITION

Established as a principal part of the 2005 biennial award cycle, the INDEX: Award Exhibition is one of the most valuable, instructive and educational elements of the year-round INDEX: program.

At the exhibition, we experience designers with a broad range of professional activities working in an equally wide range of media. Common to all is their use of skills to make life better. Instead of clas-sifying design by its disciplinary categories, INDEX: classifies design by the area of human life that it targets.

Touring the world, the exhibition is drawn from the design finalists of the INDEX: Award cycle. Those finalists

are now represented in the touring INDEX: Award Exhibitions, which functions as an ambassador to the world, an entertaining and informative advocate for Design to Improve Life that is communicated with the broad public, always dis-played out door, accessible for all and free of charge.

Each design in the show is docu-mented with text and images, so that visitors can understand the intents of the designers behind these designs, the challenges they address and the fluency of the language of good Design to Improve Life, when world issues require innovative solutions.

The 2009 exhibition has now been seen by over 8 million people and continues to press ahead, with five upcoming stops in India and China. The design of the 2011 exhibition was created by American architect Greg Lynn in collaboration with Danish architect Christian Ditlev Bruun. The exhibition design combines cutting-edge design and technology with sustainable approaches.

Drawing from previous exhibitions, in 2011, INDEX: will open a permanent exhibition at the Danish Museum of Art and Design.

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Once the INDEX: Award has been given, the ceremony staged and the winners toasted, the biennial INDEX: celebration includes an afternoon’s relaxation, our Design Picnic, in the charming setting of Copenhagen’s Museum of Art and Design.

In the evening, some of Copenhagen’s most design-savvy (and supportive) citizens open their homes to us in a hugely popular round of Design Dinners.

Over great food and in soft candle-light, we toast the weekend and each other and talk of our progress in so many parts of the world, as we bring a new sensibility and momentum to Design to Improve Life.

DESIGN PICNIC AND DESIGN DINNER

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BuSINESS AND DESIGN

Among the greatest challenges facing advocates of Design to Improve Life is the need to bring business leaders to an understanding of how profitable it can be to support the work of worldwide designers, whose innovations respond to issues with market impact.

As part of INDEX: 2009, INDEX: and Copenhagen Design Week presented ‘Design for Good,’ a special panel debate on how the business world is responding to the call for implemen-tation of great Design to Improve Life concepts.

Design critic of the International Herald Tribune and New York Times, Alice Rawsthorn led an animated session before a packed house, with specialists on hand to help guide the discussion:

Chris BangleFormer Chief of DesignBMW Design GroupCameron SinclairCo-FounderArchitecture for HumanityPatrick Frick Member of The Value Web and Partner, Social Investor Partners, CHFabio Cavalli CEOMondobiotech

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Quite selfishly the INDEX: seminar was incredible. This is probably the only seminar I’ve been a part of where all the speakers just kept on talking about ideas and potential col-laborations until late into the night./Cameron Sinclair CEO and Co-FounderArchitecture for Humanity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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In 2009 a new pilot project was co-created and tested with hundreds of students and teachers at three Danish high schools.

The effort is the world’s first such program devised expressly to gene-rate a full educational format in Design to Improve Life to implement in a social science curriculum. The aim is to give students a methodology to understand major global challenges and the tools to be part of solving these challenges. The format is based on the vast INDEX: knowledge of cases, design thinking, innovation and creativity. External evaluation tells us that the format is highly motivating, engaging and educating for academic and vocational students.

Moving forward, the format is now being developed into a Teach-the-Teacher-program of twenty-first century skills, so that educators can gain an understanding of how best to communicate the concept and potential of Design to Improve Life, vesting it in the future scenarios that lie ahead of coming generations. The development is done in a co-creation process between Denmark and Sweden and will from thereon be distributed to the world.

EDuCATIONAL INITIATIVES

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In May 2008, INDEX: Design to Improve Life, AIGA and World Eco- nomic Forum issued a challenge to students of design and business col-leges. The focus was a dramatically accelerating global water emergency. With the participation of Circle of Blue, Collins: and Cumulus, the program’s jury assessed the parti-cipation of more than 700 students from 28 countries.

The jury’s finalists were invited to Copenhagen to work with compa-nies and social investors to develop business plans and to seek imple-mentation of their designs. Joanna Szczepanska of Monash University in Melbourne, Australia, won the competition and a $10,000 prize for her Veggie Patch design to cre-ate urban edible gardens in the world’s cities.

In 2010, INDEX: issued yet anoth-er challenge in collaboration with UNICEF to improve education in developing countries by design. Over 1000 students at leading business and design universities around the world are striving to meet this challenge.

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CONGRATULATIONSYou are all winners! The strength of the INDEX: Design Challenge is that as many as 700 students from 28 countries have tackled ‘Designing Water’s Future’. In Copenhagen, students from Australia, the United States, Turkey, Croatia, South Africa and Denmark have given us insight into their pro-jects, and it has been fascinating to see such dedication. Hard work and dedication are prerequisites for ideas translated into viable products on the global market—go ahead!

Shipping is the cornerstone of The Lauritzen Foundation, but pro-duction and innovative business ventures are also focal points. There is another side, too—namely the hu-manitarian component, direct aid delivered globally, and education.

INDEX: Design to Improve Life is a true example of a Danish enterprise. We thank INDEX: for its contribution in providing a platform for the stu-dents, the future of our innovation, and for giving The Lauritzen Foun-dation an opportunity to be part of this process./Jens Ditlev Lauritzen The Lauritzen Foundation

INDEX: | AIGA DESIGN CHALLENGE

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One of the greatest assets of INDEX: in widening and deepening its vast network of Design to Improve Life practitioners and advocates is a strong team of Regional Ambassadors.

These are professionals in their own right, some of them designers, whose perspective on design and world challenges make them uniquely qualified to bring together the right people with issues that count—and INDEX: with the expertise and forward thinking it nourishes.

If you know of work that needs to be called to the attention of INDEX:, or if you would simply like to be in touch with our movement and mission on the regional level, please visit DesignToImproveLife.dk.

ALEX BLANCH Santiago, ChileBRIAN COLLINS New York, NY, USACHRISTIAN DITLEV BRUUN New York, NY, USA COSMAS OKOLI Lagos, NigeriaCYNTHIA E. SMITH New York, NY, USADAVID BERMAN Ottawa, CanadaDAVID GROSSMAN Jerusalem, IsraelDEMITRIOS FAKINOS Athens, GreeceDON RYUN CHANGSeoul, South KoreaDR. ROBERT BLAICH Aspen, Colorado, USAEMIL STEGLICH-PETERSEN Copenhagen, DenmarkEMILY PILLOTON San Francisco, California, USAERIC ANANE-ANTWI Kumasi, GhanaGRÉGOIRE SERIKOFF Paris, FranceGUY SCHOCKAERT Courtrai, BelgiumHELEN ORLANDO London, UKHALIM CHOUEIRY Beirut, LebanonHANI M. AL-HUNEIDI Petra, Jordan

INDEX:REGIONAL AMBASSADORS & SENIOR ADVISORS

IVA BABAJA Zagreb, CroatiaJ. CARL GANTER Traverse City, Michigan, USAJACQUES LANGE Pretoria, South AfricaJESPER NØRGAARD PAGH Copenhagen, DenmarkJOANA BÉRTHOLO Lisbon, PortugalLEMEI JULIA CHIU Nagoya, JapanMARIELLE NADAL Quezon City, PhillipinesMICHEL CHANAUD Paris, FranceMOHAMMED JOGIE Johannesburg, South AfricaOLLE ZACKRISSON Stockholm, SwedenOMAR VULPINARI Treviso, ItalyRUSSELL KENNEDY Melbourne, AustraliaSUDHIR SHARMA New Delhi, IndiaSØREN MOMSEN Copenhagen, Denmark THOMAS UGO ERMACORA London, UKTONY LAISingapore

Ambassador contact info: DesignToImproveLife.dk

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To follow its strategy of initiating a distributed strategy based on collabo-ration with cities worldwide, in 2009, INDEX: launched its first city partner- ship with Singapore, a proud leader in progressive design worldwide.

This innovative and unique city- state in Asia presented the INDEX: Award Exhibition to Singaporean citizens in conjunction with the Singapore Design Festival, joined the INDEX: jury, hosted jury meet-ings, and shared knowledge and cases—to Improve Life.

Going forward, Copenhagen has joined the partnership and is now discussing collaborations with cities, states and universities worldwide to strengthen the impact of Design to improve Life.

INDEX: PARTNER CITY SINGAPORE – COLLABORATION WITH CITIES WORLDWIDE

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As global energy rises to meet the hope of change, we at INDEX: Design to Improve Life are putting together our most ambitious effort yet to join the hands of designers, investors, philanthropists, educators and com-panies alike to secure widespread, effective design that is not only beau-tiful, but that also Improves Life for people all around the world.

This and details on nominations for the next INDEX: Award 2011, as well as the latest and most focused information about Design to Improve Life are at

www.DesignToImproveLife.dk.

COMING:INDEXING HORIzONS

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THANK YOu

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INDEX: 2011 is under the patronage of HRH the Crown Prince of Denmark

Our partners:

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Published ByINDEX:Award A/SBredgade 66, st.1260 Copenhagen KDenmark

+4533892005www.DesignToImproveLife.dk

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