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8/9/2019 India Value
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PRESTIGE INSTITUTE OF
MANAGEMENT
AND RESEARCH
INDIAN VALUESYSTEM ;
DAILY SOAPS PREPARED BY:
ADITI CHHABRAPAWAN UPADHYA
PRASHI NAYAK
VIPLOVE JAIN
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Television in India
Television first came to India named as
doordarshan (DD) on September 15 , 1959 as the
national television network of India.
The programmed telecasted through doordarshancomprised of family dramas,serial based on
history and informative programmes.
Daily soaps like Hum Log (1984) and
mythological dramas like Ramayana (1987-88)
and Mahabharata (1988-89)were televised ,
millions of viewers stayed glued to their sets.
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Indian private channels
In 1992 , the government liberalized its markets,opening them up to cable television .
Now India has about couple of hundred channels but the mostly viewed channels are ZEE, SONY
AND STAR channels.
Recently few new channels gave Indians a fresh
breath of life such as COLOURS , NDTV
IMAGINE.
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Daily soaps
Television in India is a huge industry and has thousands of
programmes in all the states of India.
The small screen has produced numerous celebrities .
TV soaps are extremely popular with indian familiesespecially with housewives and working women.
Several small screen actors have made it big in Bollywood.
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Approximately half of all Indian households
own a television. .
The daily soaps are the main revenue earners
of the Indian television industry.
The daily soaps have found widespread popularity with the Indian television
audience.
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Pie chart showing different Hindi
channels that telecast daily soaps
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Now here is detailed list of Share of Programmes
being watched (Category Wise).
Genre This Week Last Week
Daily soaps 27% 38%
News 6% 9%
Movies 10% 12%
Sports 23% 3%
Regional 7% 9%
Music 3% 3%
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TRPProgramme (Serial/Show) Channel Current trp
Pavitra Rishta Zee TV 6.0
Yeh Rishta Kya
Kehlata Hai
Star Plus 5.9
Bidaai Star Plus 5.7
Balika Vadhu Colors 5.5
Uttran Colors 5.0
Agle Janm Mohe
Bitiya Hi Kijo
Zee TV 4.8
Choti Bahu Zee TV 4.3
JhasiKi Raani Zee TV 4.1
Naa Aana Iss Desh
Meri Laado
Colors 3.9
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1
2
3
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Negative effects
Sacrifices of heroine .
Big Families lives together.
High profiled business family.
P
erson standing nearby unable to hear 2 peopleconversations.
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Positive effects
TV soaps represent a medium that can influence positive change.
soaps impart traditional values &Indian culture.
Soap operas where women find a platform toaddress social change.
In each of the soap operas broadcast today, the
culture of joint families, female subservience and
moral values are the central themes.
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Conclusion
After the analysis we will conclude that
TR P¶s are increased because daily soaps
are viewed specially by housewives to
pass their time by viewing such serials not
knowing in what direction they will led
them and what thinking will develop in
their mind.
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THANK YOU
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ANY QUERIES??