Indonesia

Much More to Know

When you think about

Indonesia, what are the

first three things that

come to mind?

Bali Island

Mount Bromo, East Java province

The largest mosque in Southeast Asia, Istiqlal Mosque, Jakarta

There is a new, potential Indonesia!

Puri Indah Mall, Jakarta

Gandaria City Mall, Jakarta

A food court at Gandaria City Mall

Pacific Place Mall, Jakarta

Pacific Place Mall, Jakarta

A luxurious movie theatre (Blitz Megaplex) at Pacific Place Mall, Jakarta

Plaza Indonesia Mall, Jakarta

A children play ground at Plaza Indonesia Mall

Sampoerna Strategic Square, Jakarta

Kempinksi Hotel and the Grand Indonesia Mall

A room at Kempinksi Hotel, Jakarta

A New Zealand Natural outlet at a mall in Jakarta

These past few years, the Indonesian economy has been relatively stronger than others amid a global economic crisis due to strong domestic demand.

The number of motor vehicles in Indonesia is the highest in Southeast Asia with more than 80 million vehicles, including 62 million motorbikes, with an average growth rate of around 10 percent these past few years.

Some types of luxurious cars that rich Indonesians love to collect

Indonesian socialites are avid collectors of expensive bags and watches

A growing wine and cigar culture in Indonesia

Malls are packed with people dining and watching football and other sports games every weekend

International schools are where rich Indonesians and expats send their children for high-quality education. The students and teachers often visit other countries, including NZ, on field trips. After graduating, most of them continue their tertiary studies overseas

Global Jaya International School students perform Haka during a Visit by a delegation of NZ Education and NZ Ambassador

Many graduates of well-resourced public and private universities, such as Pelita Harapan University, continue their post-graduate studies overseas

The 150 richest Indonesians by Globe Asia magazine

Top 10 and number 150 of the richest Indonesians in 2012

• 1. Eka Tjipta Widjaja (plantations, mining, property) US$ 12 billion

• 2. Hartono family (cigarettes, banking, electronics) US$ 11.5 billion

• 3. Anthony Salim (food, telecommunications) US$ 8 billion

• 4. Martua Sitorus (plantations) US$ 4 billion• 5. Aburizal Bakrie (coal mining, plantations, property) US$ 3.8 billion• 6. Dato Low Tuck Kwong (coal mining) US$ 3.7 billion• 7. Putera Sampoerna (plantations) US$ 2.5

billion• 8. Sukanto Tanoto (plantations, energy) US$ 2 billion• 9. Peter Sondakh (investment, mining) US$ 1.9 billion• 10. Susilo Wonowidjojo (cigarettes) US$ 1.9 billion• 150. Awong Hidjaja (textiles, banking) US$ 70 million

The value of the 150 richest Indonesians is NZ$ 133 billion

The value of

the 150 richest Kiwis

in 2012 isNZ$ 45.2

billion

The value of the 4 richest Indonesians is almost as high

as that of the 151 Richest Kiwis

The value of the 4 Richest Indonesians

NZ$ 45

The value of the 151

Richest KiwisNZ$ 45.2

Indonesia’s GDP

2005 2010 2011 2030

NZ$ 369.9 bil-lion

NZ$ 858.1 bil-lion

NZ$ 990.3 bil-lion

NZ$ 11.4 tril-lion

The Indonesian economy is predicted to be the world’s sixth largest in 2030

Sources: the Indonesian Bureau of Statistics and Standard Chartered

Indonesia’s Middle Class(one with a disposable household income of over US$ 3,000 a year)

The country’s bourgeoisie is bigger than that in India or elsewhere in the region

2004 2009 2014 2020 2030

1.6 50

150

171

244(in million people)

Sources: Nomura, the World Bank, CEIC, Standard Chartered

The number of Indonesian outbound tourists in 2010 was 5.1

million.

The number of Indonesian overseas travelers in 2011 was 7 million (a 37.25 percent

increase).

The number of people flown by domestic airlines on domestic

and international routes in 2011 was 66.04 million (58.84 million on domestic and 7.20 million on

international routes).

The number of people transported by domestic airlines on domestic and

international routes in 2010 was 58.39 million (51.77

million on domestic and 6.61 million on international

routes). There was a 13 percent

increase.

What does this mean for New Zealand?

Prime Minister John Key Inspects an Honour Guard at the Freedom Place, Jakarta

Prime Minister John Key meets with President Susilo Bambang Yudhoyono

Garuda to fly to Auckland, Taipei, Haneda

The Jakarta Post, Jakarta | Tue, 04/17/2012  National flag carrier Garuda Indonesia is going to provide direct service connecting Jakarta and Auckland, New Zealand, next year and to open sales offices in Taipei, Taiwan, and Haneda, Japan, to expand its Asian reach. “We are going to open the route in early 2013. New Zealand is a country with tourism and business potential and we would like to grab this market,” Garuda Indonesia president director Emirsyah Satar said in Jakarta on Monday after signing a memorandum of understanding (MoU) with Auckland Airport chairman Joan Withers.

He said that Garuda used to fly to New Zealand years ago, but the impact of the country’s monetary crisis in 1998 forced them to close the route in 2004. The MoU also covered the airline collaboration with the Auckland Airport to promote Indonesian tourism in New Zealand, he said. “The opening of the Jakarta–Auckland route will also help Garuda passengers to fly to European and Latin American countries,” he said.

Airline sales and marketing director Arif Wibowo said that Garuda will fly seven times a week to Auckland and use the Airbus A330-300 to fly the route. “We are optimistic that the passenger load will reach 78 percent for this route,” Arif said. The number of New Zealand tourists increased from 32,100 in 2010 to 33,200 throughout last year.

“In 2015, our passengers will reach 32.5 million from both domestic and international flights,” he said.Garuda’s total number of passengers was 17 million in 2011, up 36 percent from 12.5 million in 2010, including 13.9 million domestic passengers and 3.2 million international passengers. The airline expects to serve 22 million passengers in 2012, up 29 percent from 2011. Moreover, the airline recorded a 39.06 percent increase in revenue in 2011 to Rp 27.16 trillion (US$2.96 billion) and an operating income of Rp 1.01 trillion after suffering Rp 67.16 billion in operating losses in 2010.(nfo)

The Signing of MoU between Auckland Airport and Garuda Indonesia

Air New Zealand Opens a Route connecting Auckland-Bali in mid-2012

The Asia Pacific region

2008 7,812

visitors

The number of Indonesian visitors to NZ

The Asia Pacific region

2009 9,101

visitors

The number of Indonesian visitors to NZ

The Asia Pacific region

20109,787 visitors

The number of Indonesian visitors to NZ

The Asia Pacific region

201111,450 visitors

The number of Indonesian visitors to NZ

Business to come

The number of Indonesian students studying in New Zealand

• 2010: 300 students• 2011: 600 students• 2012: 750 students• 2017: 4,000 students (estimated)

There are almost 70 thousand Indonesian

students studying in other countries

The Indonesian government grants 1,000 postgraduate scholarships

every year.

Queenstown, South Island, New Zealand

Indonesian images of New Zealand as a tourism

destination

New Zealand is quiet and beautifulbut...a bit boring, not a place for families or young

people

It's all sheep isn't it?  cute...but why visit?Indonesians don't know a lot about New Zealand

The marketing has been the same for years. New Zealand has not refreshed it's marketing - they're not serious about Indonesians

The perception that it's difficult to get visas,

and they don't like our travel advisory

The costs about the same to get there as to go to Europe

 Low fares in May about US$1145

to Amsterdam and $1300 to Auckland, and there's a

perception there's more to do and better shopping in Europe

The absence of a direct service adds to time involved and to cost

New Zealand products not as well known as Australia and lack of direct

airfreight a constraint for some

What are we doing and what can we do to make New Zealand more appealing to

Indonesians?

A cartoon by Rod Emmerson (published in the NZ Herald in April 2012 )

Making connections: 

Air New Zealand commences direct service Auckland-Bali from 20 June 2012 (initially three months only) -

two flights per weekGaruda Airlines commences direct service Jakarta-Auckland in early

2013 - four flights per week

Building awareness: 

Prime Minister's visit with major business delegation

Signing of MOU between Auckland International Airport Limited and

GarudaConversations between Air New

Zealand and Garuda and Christchurch International Airport Limited and

GarudaEngagement with tourism sector in

Indonesia - Embassy, Auckland International Airport Limited, Tourism

NZ

Building awareness - making it real: 

Farah Quinn - celebrity chefTwitter followers 250,000

Facebook friends 1 million plusFlow-on from her activities in terms

of trade interests (meat, dairy products, horticultural products,

wine, chocolate, luxury items)

Farah Quinn was on the TVNZ breakfast programme

Visas easier to get than Indonesian public appreciates - 10 day turnaround,

6 for most.  NZ visas are also relatively easier to

secure than some other tourist destinations like Australia, the UK, the

US, and EU countries

Immigration NZ considering other ways to facilitate visa process

Travel Advisory for Indonesia recently improved and currently under review

 

More links in the chain 

ASEAN Australia New Zealand Free Trade Agreement - opens door for new trade

opportunitiesAgriculture Cooperation MOU - New Zealand

assistance to and engagement with Indonesia agriculture interests

Geothermal Cooperation MOU - New Zealand founded Indonesia's geothermal industry and

renewed activityEducation MOU - cooperative activities in agriculture, underpinned by postgraduate

scholarships (50 per year) and new university links.  More to come.

New Zealand Trade and Enterprise activities - seconded Trade Commissioner to be

appointed soon

What can YOU do? 

Visit - get to know the Indonesian market and demonstrate a commitment

to itDevelop products and packages for

Indonesians (target luxury market and the affluent middle classes)

Don't forget families and youthEngage the airlines and airports keen

to build the marketTalk to the Embassy, Tourism NZ and

other agencies

There are major benefits from new connectivity and we need to make the

most of the opportunityThere are major bilateral benefits and also drawing on Garuda's wider Asian

and European network (expanding rapidly)

There is also potential for New Zealand and Indonesia to be the hub between

Asia and Latin America