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INDUCTION MATERIAL
(Organization & Methods)
Silwal Complex, 5th Floor, Opp. Rangpo P.S.,
Rangpo Bazaar, East Sikkim
2
WELCOME NOTE
Dear Candidate, on behalf of SM DENZONG ROAD SAFETY PROJECTS LLP,
I welcome you to our ever growing family of professionals. This following
documentation shall serve as your primary guide to our organization and will bring
you up to speed on our MISSION, VISION and GOALS.
Please go through it carefully as you aspire to join hands with us and be a part of our
organization. We hold ourselves in high esteem as a pioneer organization in the field
of Road Safety and have set high standards and work ethics in our field of work.
We are delighted to have you join us and empower us with your potential to achieve
our objectives in the future. We look at you with great prospect and heartily wish
you great success and achievements on your journey with us. Moreover, we hope to
have a long and healthy relationship with you.
For any organization teamwork is the key to success and once again on the behalf of
our organization I welcome you to our team.
Debarchan Basu
Principal Partner
SM DENZONG
ROAD SAFETY PROJECTS LLP
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Contents Page No.
Overview, Mission, Vision 4
Organization History 5
Organization Chart 6
Divisions 7 - 8
CSR Planning 9
Projects 10 - 27
Achievements (Safe Drive, Save Life) 28 - 31
Our Services
Planning 32 – 33
Consultancy 34 – 35
Construction 36 – 37
Media Planning 38 – 39
Brand Promotion 40
Character Branding 41 – 42
Implementation 43
Contact Us 44 - 46
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Overview
Our team of experts specialize in statistical analysis and determination of cause for
concerns in the current scenario while formulating several methodologies and
procedures leading to a permanent solution for the existing issues. We are affiliated
with the Central Government of India and are working hand in hand to bring about
a safer and cleaner environment and a joyful experience for every Indian citizen.
Our Mission
As road safety is a prevalent concern for the present society and economic structure
of today’s world, we would like to introduce us as a premier organization determined
to work towards addressing the issue and ensure betterment in preservation of human
life and assets both qualitatively and quantitatively.
Our Vision
From a walk to the park to a regular office commute, a child playing about or a senile
person waiting to cross a road, we pay attention and deliver a promise for a better
tomorrow without worries.
Our operations spread from the East to West, From North to South of India. We are
growing every day in business and we strive to create a better secure future for all
road users throughout the country.
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Organization History
Our stakeholders have achieved pioneer success as associates in execution of several
aspects of Road Safety and Awareness Campaign, Safe Drive Save Life, working
hand in hand with Government of West Bengal.
On July 8, 2016, the West Bengal government launched the “Safe Drive Save Life”
initiative in Kolkata aimed at reducing road accidents, which is one of the leading
causes of deaths and disabilities in the state. The project, which was the brainchild of
Chief Minister Mamata Banerjee, is proving to be hugely impactful.
Our organization has actively organized several road safety campaign events from
time to time most recent of which is the Road Safety awareness week in Sikkim 2021.
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Organizational Chart
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Divisions
Operations
Our operations division is responsible for sourcing of resources, planning and
execution of all verticals in the field of Road Safety and Road Safety Awareness.
The structure of our operations division is responsible for managing all field
operations and ensure all our third party contracts and associations run smoothly.
Operations Management is responsible for the planning for this division and it’s
working strategies.
Admin
Our Administrative Division is responsible for the inner workings of our
organization. This department includes our Human Resource department, Back
Office, Technical Support department, Office Support Executives, Agency Handlers
and Design department.
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Finance
Our Finance Division is responsible for all of our financial transactions,
organizational records of finance, Receipt and Disbursement of Funds, Vendor
Payments etc. This division plans our YOY growth and PNL plans. This division
includes the Accounts, Taxation, Compliance and Legal Departments along with
correspondence with CA Firms to ensure strict compliance with set standards.
Liaison
Our Liaison Division is responsible for smooth orientation between our organization
and every other organization affiliated to or interested in working with us. This
division acts as a bridge between our facilitators, our clientele, different state
governments and the Central Government and our organization. With careful and
curated planning catering to specific necessities the planners of this division build
and maintain a strong favourable relationship between us and our affiliates.
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CSR Planning
We build bridges between Organizations from all over the world. While safety of
Road Users is an existing concern all over the world there is much to be done as each
individual organization in the social and economic strata. We ensure the willing
organizations reach the needy ones through CSR and other fund raisers.
By planning out CSR as part of a company's over all plan, we ensure that profits and
increasing shareholder value don't overshadow the need to behave ethically to their
stakeholders.
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Projects
ROAD SAFETY AND ROAD SAFETY AWARENESS CAMPAIGN
Our primary focus is the Road Safety campaign and the road safety campaign of the
Government of India. We work with state governments hand in hand under the
guidance and supervision from the Ministry of Road Transport & highways
(MoRT&H).
Being a primere organization in the field of Road Safety we have set our goals to
encompass the entire nation with our service making road users throughout India
feel safer and more secure than ever before.
Our scope of work lies with the 4E’s of Road Safety, Engineering (Roads &
Vehicles), Emergency Care, Education (Road Safety) and Enforcement.
While we have already achieved a monumental success in implementation of the
project, ‘Safe Drive, Save Life’ in West Bengal, an initiative of the Government of
West Bengal to spread Road Safety Awareness amongst the citizens of the state, we
are expanding our operations throughout the entire nation in order to create a better
safer environment for road users.
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IDTR
This proposed institute will have highly skilled trainers and course contents at par
with the global best practices in the driver training field. The institute will be
established on the basis of public private partnership (PPP) with the full support
of State Government where in Government will support to provide requisite grants,
driver training schemes etc. and activities related to operations for running and
managing the institute. SM DENZONG ROAD SAFETY PROJECTS LLP will be
the service partner and will maintain and administer the facility.
Management of IDTR
For overseeing the construction and operation of the IDTR, S M DENZONG ROAD
SAFETY PROJECTS LLP as a PPP partner of State Government will be
responsible. The partner will conduct the day to day management of the IDTR with
support and close coordination of the state government once Complete.
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Objectives
Provide training on driving technology to the aspirant drivers in the category of
passenger car and light commercial vehicle.
To conduct training course for Trainers or Training Instructors.
To conduct refresher and orientation training courses for drivers who are in
service in Government and private sectors.
To carry out research on behavioural/attitudinal changes required to be
brought out in the drivers.
To impart quality education on road safety, road user behaviour and traffic
signals.
To increase the employable of candidates by providing quality skill training
on driving technology.
To support the Regional Transport Authority by providing competency test
certification for the applicants of driving license.
Testing of aspiring drivers for the issue of driving license.
To provide driving with tour guide knowledge for the unemployed aspirant
To carry out accident investigation in the state.
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Our commitments and responsibilities
• Play the lead role in the establishment and management of the IDTR.
• Sponsor the vehicles, training aggregates and teaching aids in the IDTR.
• Assist the Government in relation to various processes related to setting up
and managing operations of driving training and research centres
professionally, motor driving training, imparting technical assistance and
skills in the said profession for maintenance of vehicles.
• Provide support in the form of designing course content, curriculum,
technical assistance, guidance, vehicles and equipments required for training,
know-how and services, training aggregates, training materials including
vehicles manuals and teaching aids for driver training.
• Provide employment opportunities to the deserving qualified and trained
drivers at the IDTR through their business processes.
• Impart free training to the instructors of the IDTR on a regular basis regarding
the latest vehicle technologies.
• To bring in professionalism in the area of driver training.
• Design, develop and operate the institute on time line stipulated by the
government
• Bring in new technology and modern tools and process Run the institute as a
self-sustainable mode
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• Complete Administration and run the institute under the guidelines of the
government • Submit periodical progressive reports to the government.
• Install audit and review mechanism for quality assurance
• Bear any expenditure in excess of the stipulated grant in association with the
State Government.
DTC
DTCs are aimed to cater to impart professional driving skills through adequate
infrastructure and trained instructors. The proposed DTCs preferably with modern
facilities like simulators, driving range, tools and equipments etc. would definitely
go a long way in educating the drivers of various categories in order that safety on
the roads may be achieved. The DTCs would, therefore, aim to train not only good
quality drivers but also Training Instructors.
Objectives
To conduct induction training course in driving of Light Motor Vehicles.
To conduct induction and refresher training course in driving of Heavy Moto
Vehicles.
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To conduct induction training course in driving of motorized 2-wheelers.
To conduct Refresher and Orientation Training Courses for the drivers who
are in service.
To conduct Refresher and Orientation Training module for the drivers who
violate traffic regulations.
To conduct training course for the drivers who carry dangerous/hazardous
goods including random periodic evaluation.
To organize road safety awareness campaigns for school children and other
vulnerable groups.
Testing of aspiring drivers for issue of driving licence.
To carry out periodic accreditation of driving schools in the allocated region.
Our responsibilities and commitments
• Play the lead role in the establishment and management of the DTC.
• Sponsor the vehicles, training aggregates and teaching aids in the DTC.
• Assist the Government through it requisite experience in relation to various
processes related to setting up and managing operations of driving training centres
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professionally, motor driving training, imparting technical assistance and skills in
the said profession for maintenance of vehicles.
• Provide support in the form of designing course content, curriculum, technical
assistance, guidance, vehicles required for training, knowhow and services, training
aggregates, training materials including vehicles manuals and teaching aids for
driver training.
• Provide employment opportunities to the deserving qualified and trained
drivers at the DTC through their business processes.
• Impart free training to the instructors of the DTC on a regular basis regarding
the latest vehicle technologies.
• To bring in professionalism in the area of driver training.
• Design, develop and operate the institute on time line stipulated by the
government
• Bring in new technology and modern tools and process Run the institute as a
self-sustainable mode.
• Complete Administration and run the institute under the guidelines of the
government.
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• Content development Procurement of equipments/ tools for running the
institute.
• Submit periodical progressive reports to the government.
• Install audit and review mechanism for quality assurance.
RDTC
RDTCs are aimed to cater to impart professional driving skills through adequate
infrastructure and trained instructors. The proposed RDTCs preferably with modern
facilities like simulators, driving range, tools and equipments etc. would definitely
go a long way in educating the drivers of various categories in order that safety on
the roads may be achieved. The RDTCs would, therefore, aim to train not only good
quality drivers but also Training Instructors.
Objectives
To conduct induction training course in driving of Light Motor Vehicles.
To conduct induction and refresher training course in driving of Heavy Motor
Vehicles.
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To conduct induction training course in driving of motorized 2-wheelers.
To conduct Refresher and Orientation Training Courses for the drivers who
are in service.
To conduct Refresher and Orientation Training module for the drivers who
violate traffic regulations.
To conduct training course for the drivers who carry dangerous/hazardous
goods including random periodic evaluation.
To organize road safety awareness campaigns for school children and other
vulnerable groups.
Testing of aspiring drivers for issue of driving licence.
To carry out periodic accreditation of driving schools in the allocated region.
Our Responsibilities and Commitments
• Play the lead role in the establishment and management of the RDTC.
• Sponsor the vehicles, training aggregates and teaching aids in the RDTC.
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• Assist the Government through it requisite experience in relation to various
processes related to setting up and managing operations of training and training
centres professionally, motor driving training, imparting technical assistance and
skills in the said profession for maintenance of vehicles.
• Provide support in the form of designing course content, curriculum, technical
assistance, guidance, vehicles required for training, knowhow and services, training
aggregates, training materials including vehicles manuals and teaching aids for
driver training.
• Provide employment opportunities to the deserving qualified and trained
drivers at the RDTC through their business processes.
• Impart free training to the instructors of the RDTC on a regular basis regarding
the latest vehicle technologies.
• To bring in professionalism in the area of driver training.
• Design, develop and operate the institute on time line stipulated by the
government
• Bring in new technology and modern tools and process Run the institute as a
self-sustainable mode.
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• Complete Administration and run the institute under the guidelines of the
government.
• Content development Procurement of equipments/ tools for running the
institute.
• Submit periodical progressive reports to the government.
• Install audit and review mechanism for quality assurance.
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INSPECTION AND CERTIFICATION CENTRE
The Inspection and Certification (I&C) centers will be initially set up to inspect and
certify the in-use transport vehicles for its safety and emission compliance as per
CMVR, 1989. The required number of centers in a given city would depend on the
Vehicle mix of and their active population.
A centre would house inspection lanes for testing various categories of vehicles. The
inspection lane would have test equipment arranged like a production line through
which the vehicles go through for the inspections. The safety and emission
inspection can be conducted in the inspection lane in 3 stages wherein the vehicle is
driven through a series of test equipment and the required inspections are conducted.
The pass / fail decision on the inspections are entered in the computer network and
at the end of the lane, the test report is generated.
Based on the capability of the vehicle inspection equipment in terms of maximum
axle weight and load / force measuring capacity and the kind of vehicles, the vehicle
inspection lanes can be classified into two categories such as Heavy Duty (HD) and
Light Duty (LD). I&C centre will consist of Vehicle inspection lanes,
Administration Office and Parking
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space for vehicles waiting for testing. The number of inspection lanes and kind/type
of inspection lane in a centre will depend on the vehicle population in that city.
The LD vehicle inspection lane is for testing of transport vehicles (Three Wheelers
and Taxis, LCVs) up to 3500 kg Gross Vehicle Weight (GVW). The HD duty
vehicle lane is for testing transport vehicles (Trucks and Busses) above 3500kg
GVW up to 12 ton single axle capacity. The I&C centre will have sufficient
parking space for vehicles waiting for inspection for at least one hour.
Inspection process flow
Each test lane should be designed to facilitate 3-4 individual test positions to
achieve the maximum test throughput. The following narrative is to describe a
typical lane operation.
Vehicle Reception: The inspector receives the first vehicle at the entrance of
the station with related documents. Asks the client to go to the waiting area and
positions the vehicle on the lane. Enters the IT system to generate the Work order.
Position 1: Emissions Test, Speedometer Test, Visual inspection External
Position 2: Vehicle Weight, Roller brake Test, Visual inspection lighting and
indicating devices, Gap test.
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Position 3: Headlamp test, underbody visual inspections
Generation of test reports & issue of sticker which could be easily
located(preferably on front side of wind screen indicating the validity of test
certificate)
Mode of Operation
Transport Department, State Government will execute the construction and
development of the Inspection and Certification Centre with SM Denzong Road
Safety Projects LLP as the resource and executing agency. The Transport
Department will also acquire the requisite machinery and tools through the resource
agency. The maintenance and administration of the l&C Centre once complete
through Transport Department will be carried out by SM Denzong Road Safety
Projects LLP on public private partnerships model. Transport Department, State
Government will monitor and audit the functioning of the Centre at periodic
intervals.
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Our Responsibilities and Commitments
• Play the lead role in the establishment and management of the I&C.
• Sponsor the vehicles, training aggregates and teaching aids in the I&C.
• Assist the Government through it requisite experience in relation to various
processes related to setting up and managing operations of Inspection and Training
Centres professionally, motor Inspection, imparting technical assistance and skills
in the said profession for maintenance of vehicles.
• Provide employment opportunities to the deserving qualified and trained
professionals at the I&C through their business processes.
• Impart free training to the staff of the I&C on a regular basis regarding the
latest vehicle technologies.
• To bring in professionalism in the area of driver training.
• Design, develop and operate the I&C on time line stipulated by the
government
• Bring in new technology and modern tools and process Run the institute as a
self-sustainable mode.
• Complete Administration and run the institute under the guidelines of the
government.
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• Content development Procurement of equipments/ tools for running the I&C.
• Submit periodical progressive reports to the government.
• Install audit and review mechanism for quality assurance.
ROAD SAFETY ADVOCACY
Road safety is an international concern today
Government of India wishes to engage NGOs to do awareness Programs &
Activities on Road Safety
Government of India is providing financial assistance to NGOs.
Name of scheme is Road Safety Advocacy
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Scope
To provide financial assistance to NGOs/Trusts/Private Agencies in support for
doing Road Safety promotional Work.
Type of possible Activities
Raising Road Safety consciousness
Organizing of Various Camps
Publicity Campaigns
Publication of Popular Road Safety Content
School/College Level Awareness Campaigns
Open Drama / Cultural Activities / Events
Organizing Seminars
Senior Citizen Care and Awareness Camp
The above list is indicative and an individual NGO is free to submit
suitable proposals keeping in view the essential objective of improving Road
Safety.
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Opportunities and Benefits for NGOs
Recognition at a national level from the Government of India.
Multiple instances of positive exposure in various societal strata.
Chance to win a lump sum amount of award from the Central Government
based on best performance.
Introduction to the area of road safety for new NGOs and expansion for
NGOs who are already there.
Opportunity to host various mid to large level events and acquire fame and
recognition throughout India.
Opportunity for financial and capacity growth.
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SAFE DRIVE SAVE LIFE
Our stakeholders have achieved pioneer success as associates in execution of several
aspects of Road Safety and Awareness Campaign, Safe Drive Save Life, working
hand in hand with Government of West Bengal.
On July 8, 2016, the West Bengal government launched the “Safe Drive Save Life”
initiative in Kolkata aimed at reduction of road accidents, which were one of the
primary causes of deaths and disabilities in the state. The initiative, which was the
brainchild of Chief Minister Mamata Banerjee, is proving to be hugely impactful.
The number of road accident cases in Kolkata is down by approximately 15 per cent
in 2018 compared to the year before. As per the information sourced from Kolkata
Traffic Police Department, in 2015, total road accident cases registered were 3739;
out of these, number of deaths were 422 in Kolkata. In 2018, the total number of
cases decreased to 2,456 and deaths decreased to 294 — a decline of over 30 per
cent on both counts. “Safe Drive Save Life” has thus emerged as one of the most
successful government initiatives by the West Bengal government after Kanyashree
Prakalpa, which seeks to improve the status and
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wellbeing of girls, specifically those from socio-economically disadvantaged
families through conditional monetary benefits.
The traffic department implemented the four E’s — Enforcement, Education,
Emergency and Engineering — of Road Safety to achieve success. A key part of the
initiative was to raise awareness about road safety issues. So there was a loud
campaign to have roadside hoardings that carried slogans and catch phrases such as
“speed kills” or “always wear a helmet” etc. urging road users to be more
responsible. The government also incorporated several strategies on social media
platforms such as Twitter, Facebook and Youtube to extend its message to the new
generation. One of the greatest successes was when the department used the image
of the Beatles walking across the zebra cross walks on Abbey Road to get people to
use such pedestrian crossings. This earned huge popularity for the department’s
Twitter profile.
The department also employed shock tactics. During the initial phase of this Road
Safety campaign, the traffic department used to play real life accident video footages
at all movie theatres just before the start of the movie to acquire people’s attention
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and raise awareness. Apart from these off beat methods, there were the regular
modes of reaching out to the
public — via radio jingles and puja pandals, book fair and other festivities, carnivals
etc. The government also reached out to the school boards, private institutions and
corporate organizations.
The government also put a widespread effort in training and educating drivers and
sensitising them about the situation. One approach in this regard was reverse the
roles for the drivers and make them coordinate and direct traffic for instances of few
minutes at some traffic signals and make them realize the whole situation from the
opposite point of view.
Apart from training and raising awareness, the officials also used state of the art
technology and analysis of traffic patterns and accident locations to minimize
fatalities. For instance, one of the first things undertaken was to identify black spots
— locations which were most accident-prone — such as Maa flyover, AJC Bose
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Road, EM Bypass. And then they placed CCTV cameras in those locations to better
monitor the areas.
The government also shifted to doing things digitally. So instead of sending notices
via email, they sent challans directly to phone messages. Field officers were
provided with mobile applications to instantly generate information on violators.
Speed guns to detect over speeding of vehicles and the use of Automated Number
Plate Recognition system to track traffic signal violators were put in to practice.
The traffic department also developed its own all time online central data server
where all this information is updated and stored. Relevant officials can now study
traffic and accident patterns from anywhere at any time. Road signals can also now
be controlled centrally and seamlessly. They are now synchronised through
advanced algorithms that allows traffic police to manage traffic much more
efficiently by tracking the peak traffic profile of the city.
Kolkata Traffic Police is not resting on its achievements. Moreover, the state
government is now determined to spread this campaign across other districts in the
state encompassing the entire state under the umbrella of ‘Safe Drive, Save Life’.
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Our Services
PLANNING
Our Organization curates and formulates economically feasible profit generating
plans for various sectors of Road Safety and various strata of Government and Non-
Government Organisations. Road Safety being our primary field of expertise we
prepare and execute several plans on different aspects of Road Safety.
From sourcing of Corporate CSR to implementation of the same through a flawless
plan, from planning several Road Safety and Road Safety Awareness initiatives for
different State Government and Central Government of India and executing them on
their behalf we take pride in ourselves as a leading premiere organization.
We present our plans through an elaborately prepared Detailed Project Report
encompassing all relevant data and statistics, scope of project, working plan, budget,
timeline of project and all other necessary infographics.
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Our planning services include several strictly scrutinized elements and phases of
plan formation to ensure a secure and successful working plan.
Few of them are,
Analyzing opportunities
Setting Objectives
Managerial Function demarcation.
Goal Orientation.
Budget Planning & Segmentation.
Future proofing and progressive orientation of resources.
Intellectual Brainstorming Process.
Risk Evaluation and Analyzing
Formulating Alternatives
Evaluating Alternatives
Review of Final Plan
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CONSULTANCY
Our organization caters to Government and Non-Government organizations as a
leading planner as well as a project management consultant. We scrutinize and
formulate carefully curated working plans based on the scope and resources of each
specific project.
The scope of our consultancy services encompasses all necessary steps to ensure a
successful delivery of our set objectives and ensures that we meet our goals within
the stipulated time frame.
To flawlessly execute our plan we follow certain processes some of which are listed
below,
Surveys (market, demographics, socio-economic, cultural, linguistic,
geographic and others)
Determine the scope of project for the clientele.
Evaluation of feasibility of project.
Evaluate challenges, risk factors and possible solutions.
Create alternate plans and fail safes.
Evaluation of resources and scope for sourcing of funds if necessary.
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Detailed project report preparation with Budget planning.
Fund procurement planning.
CSR planning and procurement for project.
Project plan approval from necessary authorities and departments.
Job allocation.
Vendor and supplier management.
Supervision of entire Project work until Project completion.
Provide support whenever necessary.
Project briefing and staff training when necessary.
Conduct regular audits and evaluate all relevant factors.
Ensure project completion within stipulated timeline.
Submission of bills, audit reports, proof of work etc.
Maintain Liaising between all parties involved and ensure smooth execution.
Enforce all financial transactions and delivery of necessary collaterals.
Get relevant events covered by prominent media and press.
Promotion of Project and project collaterals in public and private sectors.
36
CONSTRUCTION
We provide construction services and construction management services. We also
procure contracts (industrial, non-industrial and commercial) and act as a project
management unit for our clientele.
Our primary focus remains in the field of design and construction. We use state of
the art technologies to design, integrate and implement all verticals of a project.
Our construction services range in variety of types and includes several steps. Some
of our processes are elaborated below,
Land survey
Architectural survey
Soil testing (pH, dry density, moisture level, Atterberg limits, Proctor’s
Compaction, Foundation Testing etc.)
Climatic Compensation
Landscaping and Land terrain categorization.
Designing Architectural and Engineering plan.
Challenge and risk evaluation.
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Solution planning.
Unique and Futuristic design.
Traditional Design.
Material procurement and allocation.
Implementation of approved design.
Complete civil and engineering construction.
Complete and test electrical systems.
Complete fabrication.
Run post completion tests like load tests, trial runs, functionality tests etc.
Hand over after job completion and satisfactory testing.
We value our clientele and strive to raise our reputation every day, which is why we
adhere to strict industrial and commercial standards. Our team of experienced
experts are fully equipped for execution of projects at par with international
standards. Our team leaders guide our dedicated man power to achieve best
outcomes within stipulated time frames overcoming challenges and hurdles.
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MEDIA PLANNING
Media coverage plays a key role in promotion of any brand, event or project. With
the right amount of media exposure any organization can reach a global platform.
We plan and execute a series of initiatives to trigger and generate a state, national or
global level exposure for specific events, projects or organizations.
We build media based narratives through our intelligent media toolkit system and
with the help of several other resources. To present an idea of how we do it here are
some of the initiatives we undertake,
PRESS ANNOUNCEMENT - Launch of Road Safety campaigns with press
conferences. Announcements of KOL associations. Various infrastructural
developments undertakings publicized.
SPOKESPERSON PROFILING - Key interviews with national & local
media. Positioning the potent leadership as someone in the forefront of bringing in
world class infra. Participation in the right forums.
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INDUSTRY & TREND STORIES - Portraying an organization or a system
as a role model for other states and also for the country. Expert comments & quotes.
AUTHORED ARTICLES / OPINION PIECES - Opinion pieces & authored
articles on various features of road safety measures. Educative pieces on the
importance of Road Safety or other projects.
FAM TRIPS (when that is possible) - Inviting national media to visit different
states and provide coverage on different projects. Showcase the various measures
that have been taken for making the treacherous roads safe.
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BRAND PROMOTION
Brand Promotion is a Marketing technique used frequently nowadays to influence
decision making of generalized mass to ensure they select and favour specific brands
or products. Our team of experts survey, review and identify specific demographic
features which helps calculate and formulate a plan and a strategy to implement it.
Our working plan is inclusive of several key factors and steps to ensure successful
brand promotions. We focus on the demand for a product or service according to a
specific demographic, geographical location or culture, identify the key pieces of
influence for the general mass, identify and analyse the scope and challenges socio
economic or cultural and formulate a plan of action.
Starting from eye catching visuals to relatable punch lines tag lines, wide spread
print, paper and digital media coverage to one on one interactions we carefully
scrutinize and execute our plan.
Implementation of emotional deciding factors gives us a boost to reach out to more
people and connect with them at a deeper level. We assure quality of service to our
clientele and associates.
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CHARACTER BRANDING
Character branding is a unique technique of representing a brand through a real life
personality or through a conceptual character. We provide character branding
services through a very specific set of processes designed to be customized
specifically for each client.
Our clients are products, services, projects of State Governments or the Central
Government of India. With careful consideration we study the organization, it’s
history, background, type of it’s products and services and the type of demographic
it caters to. Extensive research on the organization helps us identify the missing
pieces in the existing promotion and branding system and lets us formulate and
implement possible solutions.
We create unique identities for brands and organizations which best represent the
brand ethics and essence. We promote these identities through several media
resources, print, paper, digital and electronic media.
We plan and incorporate these identities through several events, social celebrations
and on global digital platforms to create a high level of brand recognition. Paired
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with connectable slogans and catch phrases this ensures growth in popularity and a
wide scale acceptance of brand image.
We align Key Opinion Leaders, famous personalities and Celebrities both political
and non-political to create brand awareness and acceptance.
We create trends of influence through social media to reach out to the general mass
with clear and relatable messages to ensure establishment at a grass root level people
from all classes and societal strata.
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IMPLEMENTATION
Implementation of Road Safety projects and Road Safety awareness campaigns is
our primary field of expertise. We are also working on setting up of driving training
centres (DTC), Regional Driving Training Centres (RDTC), Institute of Driving
Training & Research (IDTR) and Inspection & Certification Centres (I&C) all over
India.
Our team of experts identify problems and issues related to Road Safety and
formulate possible solutions and measures to resolve them. We design specific plans
to implement these solutions.
Our organization is a pioneer at implementing various verticals in the field of Road
Safety. We strive to create a better and secure future for all road users all over India.
Our stakeholders and benefactors have achieved premiere success in the field of
Road Safety with successful implementation of Road Safety project, Safe Drive,
Save Life, an initiative of Government of West Bengal.
We are rapidly growing in this sector and our operations encompass East to West,
North to South of India.
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Contact Us
Query/ Feedback:
Admin:
Human Resource:
Public Relations:
Accounts:
Support:
45
Principal Partner:
Mr. Debarchan Basu
+91 8335 022 222, +91 9830 600 977
Other Partners:
Mrs. Satabdi Gantait
+91 9830 310 772
Mrs. Bimla Devi Sharma
+91 7602 663 999
46
Coordinators:
Mr. Subhabrata Pal (Sr. Project Coordinator)
+91 8584 886 885
Miss. Debolina Ghatak (Coordinator)
+91 9830 253 481
Mr. Somesh Mahanty (Coordinator)
+91 8240 754 342
