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Industrial PC & Server-Grade IPC
2012
Product Strategy and Opportunity
Mory Lin
Product Sales Manager
Spain, 16th Dec., 2011
Agenda
Market Report
Product Strategy
Focus Product 2012
Opportunity Sharing
Q & A
Market Report
Machine Builder – Market Trend and Opportunities
The New Use of the PC technology applies for 77% of
the machine-builders changing PC technology.
14% of the machine-builders with changes in the PC
technology will continue to use PC technology to
improve their design.
9% of the machine-builders changing the PC
technology will substitute to other control technologies
out of PC.
The recent market analysis targeted top 220 Machine-Builders for their future product
planning, 27% of the company intended to change the control technology to their machines.
The PC technology benefit most strongly from this change willingness.
77% of New Use PC Technology break down
to below categories:
54% move from Traditional PLC to new PC
technology
6% move from Microprocessor Control to
new PC technology
6% move from CNC to new PC technology
6% move from traditional control panel to
integrated control system
6% will be first time or brand new design
Source of Article: Quest Trend Magazine 17.2010
0
5,000
10,000
15,000
20,000
25,000
2008 2009 2010 2011 2012 2013
Production Machinery Automation World Wide Business Outlook*
(Millions of US Dollars)
Machine Builder – Market Trend and Opportunities
Migration of System design
Wildly use of in-process check during automated assembly.
Automated imaging systems greatly adapted in all area of production process.
Increasing focus on the cost of ownership rather than just the price of
machine.
Opportunities
Increasing demand of IPC in Machine builder sector to fulfill the needs of
system upgrade
Higher performance + lower power consumption system is an popular item
customer looking for
Long life revision controlled IPC is the best value for total cost of ownership.
Machine Automation Worldwide
Market is recovering from 2009
lowest point and continue to
grow.
*Source of Article: ARC Advisory Group
Product Strategy
High Performance Two CPU sockets
More PCIex16 slot
Remote Management
Low noise
system
Easy Maintenance,
Short & Powerful
Product Strategy
Next Generation IPC
Critical Message
Sandy Bridge Complete Platform Solution
High-end Server Mainboards and Chassis
Innovation of Rackmount and Wallmount IPC
Low Power ATOM Slot SBC Solution
Compact Size PICMG1.3 IPC system
Technology Trend - CPU
Lynnfield Clarkdale Sandy Bridge
Intel
Microarchitecture
(Nehalem)
Intel
Microarchitecture
(Ivy Bridge)
NEW Intel
Microarchitecture
(Nehalem)
NEW Intel
Microarchitecture
(Sandy Bridge)
Penryn
Intel® Core™
Microarchitecture
45nm Process Technology 32nm Process Technology 22nm Process Technology
TICK TOCK TICK TOCK
PCE-5125 AIMB-780 Intel® Core i
1st 2 Chip Platform DDR3, PCIe Gen2
Ivy Bridge
TICK
PCE-5126 AIMB-781
Intel® 2nd Core i DDR3, PCIe Gen2,
SATA3
PCE-5127 AIMB-782
Intel® 3rd Core i DDR3, PCIe Gen3,
SATA3, USB3.0
Nov.11 Q2.12
20% UP 20% UP
The first Nehalem based Core i3 was Clarkdale-based, with an integrated GPU and two cores.
In 2009 new Core i7 models based on the Lynnfield desktop quad-core processor
Sandy Bridge Solution
• Advanced Integrated Graphic-Core on 32 nm
Process with High Flexibility
• Supports Intel AMT 7.0 and IPMI 2.0 Manageability
and Security Features
NEW
Atom Solution NEW
35dB Only Quieter than a projector
ISO 7779 Industrial Standard
Smart Fan Control Auto adjust fan speed
No MOQ Best business term
Advantech Quiet IPC Solution NEW
Create More Values to IPC NEW
Advantech Quiet IPC Solution NEW
Server Grade IPC
Xeon
4 ~8 cores
ECC Memory
Server OS Ready
ATX / EATX
General Grade IPC
Core i7
4 Cores
Non ECC Memory
PC OS Ready ATX
NEW
Server Features Mainboards
AIMB-781
ASMB-781
ASMB-820
ASMB-920
Type-A USB2.0 TPM IPMI Triple GbE
PCIex1
PCI-X PCI
PCIex16
NEW
PICMG1.3 Slot SBC with More PCIe on Backplane
NEW
More PCIe on Backplane IPC Solution •PCE-5B18W-00A1E is a 20-slot form factor
backplane
•Support PICMG1.3 Slot SBC: PCE-
5126WG2-00A1E
•4* PCIex8 & 13* PCIex4, total 17* PCIe
expansion slots and support next generation
PCIe Gen3 bandwidth. (PCIe Gen3 will be
supported on PCE-5127WG2, Ivy bridge
platform in next year. And PCIe Gen3 can
backward compatible with PCIe Gen2
supported by PCE-5126WG2)
•Schedule: ES sample will be available in
early Q2,2012 and MP will be Q2~Q3,2012
•Target application: a. Video wall, b. Video
surveillance, c. Factory Testing
Product Layout
NEW
PICMG1.3 IPC, Expandable but Compact Marketing Trend of VMS (Vision and Motion System)
• Compact Machine with Compact IPC
• High Computing Performance for precise image
and motion with real-time OS
• Add-on card interface
Compact System Product Feature
• Compact embedded IPC
• Wallmount: IPC-3026
• Rackmount: IPC-619S
• Multi-expansion BP for option
• PCIe for Vision or Video DSP application
• PCI for Motion or IO application
NEW
Half-sized PICMG1.3 BP Profolio
=
x16*1 + x4*1
x16*1 + x1*4
*(x16*1 + x1*2)
x16 + x1*1 + PCI*3
*(PCI*3)
PCE-3B03-00A1E
3 slots / 143 x 176 mm
PCE-3B06-00A1E
6 slots / 143 x 176 mm
PCE-3B06-03A1E
6 slots / 143 x 176 mm
BP Model name Slots per segment PCE-3026
*Available Slots to populate add-on card
with CPU cooler space
NEW
PCE-3B03-00A1E One CPU card slot PCIe slot: One x16; One x4
PCE-3B06-00A1E One CPU card slot
PCIe slot: One x16; Three x1
PIC
MG
1.3
CP
U C
ard
IPC-6006SE IPC-6806S IPC-3026
PCE-3B06-03A1E One CPU card slot PCIe slot: One x16
PCI slot: Three 32/33
Half-sized PICMG1.3 BP and Chassis Portfolio NEW
2012 Focus Product
2012 Focus Product
2012 Focus Product (Q67 and G41 chipset)
ATX IMB AIMB-781
AIMB-766
AIMB-767
Slot SBC
PCE-5126
PCE-5124
PCA-6011
PCA-6010
IPC ACP-4320
ACP-4000
IPC-510
IPC-610
iServer HPC-7280
HPC-7480
ASMB-310IR
ASMB-781
ASMB-820I
Products Systems
Perf
orm
an
ce
Q35 Q45 Q57 Q67 Q77 AIMB-766
PCE-5124
AIMB-780
PCE-5125
AIMB-781
PCE-5126
2008 2010 2011 2009 2012
AIMB-782
PCE-5127
2012 Focus
2nd Generation Core i7 Solution with Q67: System Configurations
ACP-4360 ACP-4320 ACP-4000
AIMB-781
6 hot-swap
SAS/SATA
trays
dual
SAS/SATA
HDD trays
ATX Applications
•Transportation Control
•Airport Traffic Control
•Video Editing & Recording
•Medical Imaging
•Machine Automation
Slot SBC Applications
•Machine Automation
•Factory Automation
•Process Control •Measurement control
PCE-5126 IPC-6025
Core 2 Quad with G41 chipset : System Configuration
Intel® Core™2 Quad Processor Q9400
(6M Cache, 2.66 GHz, 1333 MHz FSB)
IPC-510 AIMB-767
Economical Solution for •Machine Automation / Factory Automation
•General Industrial PC application
PAC-6011 IPC-6025
Opportunity Sharing
Why Imaging Processing
Thin Client
Digital Signage
Infrastructure
Cloud Computing
Smart Display
IP Machine
Vision
Video Security
Video Security
DVR & NVRs
Storage IP Camera
3G/Edge
Manufacturing Robotics
Industrial & Commercial
Critical Facilities
Gaming Retail
Banking
Public Safety
Government Homeland Security
Education
Police & Law Enforcement
Healthcare
Airports
Transportation
Cars/Truck
Train / Underground
Traffic monitoring
Market Segment
Application
Opportunity in where images are critical to professionals
Opportunity 1 (Machine Automation)
Opportunity 2 (Digital Video Recording)
Opportunity 3 (Medical Imaging)
Opportunity 4 (Transportation)
Opportunity 5 (Entertainment)
Opportunity 1 (MA/FA)
Imaging Processing – For Vision and Motion Machine Automation
Application Story - AOI LED Sorter • High CPU performance and memory capacity for inspecting picture from 2D to 3D • Robust system design • Centralized management with real-time remote monitoring
Application Story – FA Solar Cell Inspection • High performance for high-precision motion and vision demand • Compact system for limited space • Integrated Advantech’s SUSIAccess for remote monitor system health
Server-grade IPC for SMT Pick & Place Handler Customer: USA / SMT Pick & Place Machine Builder
Background/Application:
Customer is designing their next Generation high performance pick and place handler with adjustable test site configuration
Require faster IPC to support next generation system
Require long life and revision control system
Advantech Product Offering – 4U Server Grade IPC:
Server motherboard: ASMB-920I + Server chassis: HPC-7480-66A1E
How We help Partner to Win:
Help to propose system solution and provide full spectrum of product information
Provide competitive solution to meet spec and price requirements
Dedicated support team to provide co-validation support during development stage
Key winning factor:
Strict revision control support for all components in the system + long life support
BOM management + 3rd party parts sourcing and management support
Dedicated engineering team support
Competitive price offering
Opportunity 2 (DVR)
Imaging Processing – For Surveillance Recording Device
Large storage capacity, multiple I/O
expansion, high reliability and high IO speed
data access
Why Surveillance need “High
Performance and 24x7 Non-stop Application?
Case : HPC-7280
Opportunity 3 (Medical Imaging)
Imaging Processing – For CT-Scanner and Ultra Sound Medical Device
Case : HPC-7480
Why Medical Image need “High Performance and 24x7 Non-stop
Application?
For x-ray, CT-Scanner, & Ultra Sound,
longevity supply and strict revision control.
Opportunity 4 (Transportation)
Imaging Processing – For Transportation Management in Wayside Control Room
– For Content Broadcast in Big Signage Video Wall
– For Air Traffic Control in Airport Flight Control Tower
Railway – Wayside Control Room
Fare Collection System
Fire Alarm System
Wayside Control System
Passenger Information System
AFC - Automatic Fare Collection System
PSD - Platform Screen Doors System PIS - Passenger
Information System Digital Signage TSS – Train Surveillance System
ATS - Automatic Train Control System
CCTV - Closed Circuit Television System FAS – Fire
Alarm System ISCS – Integrated Supervision & Control System
BAS –Building Automation System
Railway – DVR, Control Room, Building Automation
Video wall in Munich Airport
Flight information provided on 12-display video wall
in Terminal 1
Munich, 22 November 2011 – NEC
Display Solutions Europe is helping
airport passengers get to their flights
on time with the installation of a state-
of-the-art high-resolution video wall in
Munich Airport’s Terminal 1.
Installed by local partner InoNet, the controlling server, dubbed Mayflower II, gives Munich
Airport the ability to control the video wall in any way they choose, including segmenting
the displays in any configuration required, giving tremendous flexibility and choice in what
information to display and how to present it. Furthermore, in the event of a problem, the IT
team is automatically alerted via the controller’s built-in email alert feature, rather than having to wait for a passenger or staff member to report it.
Opportunity 5 (Entertainment)
Imaging Processing – For Digital Cinema Solution
http://www.barco.com/en/digitalcinema/reference/4093
Summary
Advantech is one of the worldwide IPC leading brand
Innovation on IPC for Quiet System, Intelligent
remote management and Powerful Module on EATX
mainboard, Compact Halfsize Shoes box.
Realize the hot imaging processing opportunity by
the new Intel technology of Sandy Bridge Solution
with Intel 2nd Generation Core i7 CPU.
Thank You!
Contact
Mory Lin
– Mobile:+31 (0)6 1567 8325
– Tel: +31 (0)40-2677035
– SKYPE: morylin
Product Sales Manager
– ATX Industrial Motherboard
– Slot Single Board Computer
– Industrial Rackmount PC
– Server Grade IPC
ADVANTECH EUROPE BV
– Ekkersrijt 5708 Science Park,
Eindhoven 5692 ER Son, The
Netherlands
