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INTRODUCTION
Hero Honda was incorporated on 19th January 1984 with both Hero of India and Honda
of Japan holding 26%, 26% shares respectively. Dreams inspired herohonda to create
innovative products that enhance mobility and benefit society. To meet the particular
needs of customers in different regions around the country Herohonda research and
development centers and manufacturing facilities is established in every region of the
country. Hero Honda Motors Ltd. is the world's largest manufacturer of two – wheelers,
based in India.
The company is a joint venture between India's Hero Group and Honda Motor Company,
Japan that began in 1984. In 2001, the company achieved the coveted position of being
the largest two-wheeler manufacturing company in India and the ‘World No.1’ two-
wheeler company in terms of unit volume sales in a calendar year by a single company.
Hero Honda has retained that coveted position till date.
Hero Honda is one of first automobile company to get close to the customer in India,
which as two plants in haryana one in dharudera and other at gurgaon.It specializes in
dual use motorcycles that are low powered but very fuel efficient.
Hero Honda bikes are manufactured across three globally benchmarked manufacturing
facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state
of Haryana in northern India. The third and the latest manufacturing plant is based at
Haridwar in the hill state of Uttrakhand.
1
History of the company
Hero Honda was derived from hero cycles in 1956; there was a collaboration of hero
brand of India and Honda brand of Japan, few could have imagine that the two would go
on to create history and become the subject of a case study at business schools
internationally. Mr. Brijmohanlal munjal, the chairman and managing director headed an
alliance between the munjal family and Honda motor company.
Over two decades, the world’s largest manufacturer of motorcycles has created not only
the world’s single largest motorcycle company but also the most endearing and
successful joint venture for Honda motor company worldwide. The company has sold
over 15million motorcycles and has consistently grown at double digits since its
inception and today, every second motorcycle sold in the country is a hero Honda.
In 1980’s the company introduced new generation motorcycles that set industry
benchmarks for fuel thrift and low emission. The business growth of hero Honda has
been phenomenal throughout its early days. The munjal family started a modest business
of bicycle components. Hero group expanded so big that by 2002 they had sold 86
millions bicycles producing 16000 bicycles a day. Today hero Honda has an assembly
line of 9 different models of motorcycles available.
2
Vision and mission
Vision
The Hero Honda story began with a simple vision – the vision of a mobile and an
empowered India, powered by Hero Honda. This vision was driven by Hero Honda’s
commitment to customer, quality and excellence, and while doing so, maintaining the
highest standards of ethics and societal responsibilities. Hero Honda believes that the
fastest way to turn that dream into a reality is by remaining focused on that vision.
Mission
Hero Hondas mission is to strive for synergy between technology, systems and human
resources, to produce products and services that meet the quality, performance and price
aspirations of its customers. At the same time maintain the highest standards of ethics and
social responsibilities.
This missions what drives Hero Honda to new heights in excellence and helps the
organization forge a unique and mutually beneficial relationship with all its stake holders.
3
Safety policy
Herohonda is committed to safety and health of its employees and other person who may
be affected by its operations. Herohonda believe that the safe work practices lead to
better business performance, motivated work force and higher productivity. Herohonda
shall create a safety culture in the organization by:
Integrating safety and health matter in all our activities.
Ensuring compliance with all applicable legislative requirements.
Empowering employees to ensure safety in their respective work places.
Promoting safety and health awareness amongst employees, suppliers and
contractors.
Continuous improvement in safety performance through precautions besides
participations and training of employees.
To provide clean and healthy environment in the work place.
Quality Policy
Excellence in quality is the core value of Hero Honda's philosophy.
We are committed at all levels to achieve high quality in whatever we do, particularly in
our products and services which will meet and exceed customer's growing aspirations
through innovation in products, processes and services.
4
Hero Honda Mandate
Be a world class manufacturer
Be a market leader.
Provide highest level of customer satisfaction.
Hero Honda Philosophy
Basic Principle
Respect for the individual. The Three Joys (buying, selling and creating)
Company Principle
Maintaining a global viewpoint, we are dedicated to supplying products of the highest
quality, yet at a reasonable price for worldwide customer satisfaction.
Management Policies
Proceed always with ambition and youthfulness.
Respect sound theory, develop fresh ideas, and make the most effective use of time
Enjoy work and encourage open communication.
Strive constantly for a harmonious flow of work.
Be ever mindful of the value of research and endeavor.
5
MANAGEMENT STRUCTURE OF HERO HONDA COMPANY
The management structure of Hero Honda motor company is formal in nature. The
Information passes through hierarchical structure from one level to another level
systematically.
6
Board of Directors
Chairman
Managing director
Joint managing directorJapanese directors
Sales & marketing
Senior manager finance
Corporate strategy
HRMMaterials
SALES AND MARKET SHARE LEADERSHIP
Hero Honda crossed a unit sales threshold of 3 million units in the financial year 2005-
06, which is a worldwide first. This helped the company achieve the distinction of having
a15 million strong customer bases since its inception. The company maintained its
market leadership position with a healthy 40% share in the two-wheeler industry.
FINANCIAL PERFORMANCE FOR THE YEAR 2009-10
Total unit sales of 46,00,130 two-wheelers, growth of 23.6 per cent.
Total net operating income of Rs. 15860.51 Crores, growth of 28.1 per cent.
Net profit after tax at Rs. 2231.83 Crores, growth of 74.1 per cent.
Final dividend of 1500% or Rs. 30 per share on face value of each share of Rs. 2.
EBIDTA margin for the year 17.4 % .
EPS of Rs. 111.77
7
CORPORATE SOCIAL RESPONSIBILITY
Hero Honda Motors takes considerable pride in its stakeholder relationships, especially
ones developed at the grassroots. The Company believes it has managed to bring an
economically and socially backward region in Dharuhera, Haryana, into the national
economic mainstream.
An Integrated Rural Development Centre has been set up on 40 acres of land along the
Delhi-Jaipur Highway. The Centre-complete with wide approach roads, clean water, and
education facilities for both adults and children-now nurtures a vibrant, educated and
healthy community.
The Foundation has adopted various villages located within vicinity of the Hero Honda
factory at Dharuhera for integrated rural development. This includes:
Installation of deep bore hand pumps to provide clean drinking water.
Renovating primary school buildings and providing hygienic water and toilet
facilities.
Ensuring a proper drainage system at each of these villages to prevent water-logging.
Promoting non-conventional sources of energy by providing a 50 per cent subsidy on
biogas plants.
8
PRODUCTS OF HERO HONDA COMPANY
In a little over two decades, the world's largest manufacturer of bicycles and the global
leader in motorcycles have created not only the world's single largest motorcycle
company but also the most endearing and successful joint venture for Honda Motor
Company worldwide. The company has sold over 15 million motorcycles and has
consistently grown at double digits since its inception and today, every second
motorcycle sold in the country is a Hero Honda.
The various motorcycles of Hero Honda are as follows:
Hero Honda CD100 Hero Honda Splendor Plus
Hero Honda CD100SS Hero Honda Karizma
Hero Honda Splendor Super Splendor
Hero Honda CBZ Hero Honda Glamour
Hero Honda Passion CD Deluxe
Hero Honda Ambition Hero Honda Pleasure
Hero Honda Joy Hero Honda Hunk
Hero Honda Dawn Hero Honda CBZ Extreme
Hero Honda CD Dawn Glamour FI.
Hero Honda Passion Plus Hero Honda ZMR.
Hero Honda ambition 135 Hero Honda splendor NXG
Hero Honda Sleek
9
AWARDS AND ACCOLADES
Hero Honda named amongst the top 10 companies in India by the Asia 200
Leadership Report by the Wall Street Journal Asia.
Dun & Bradstreet Rolta Corporate Awards 2008 in two-wheeler category.
The Most preferred Brand of two-wheelers award at the CNBC Awaaz Consumer
Awards’08.
The NDTV Profit Business Leadership Award for two-wheelers.
Hero Honda also received four prestigious awards at the recently held NDTV Profit
Car India Bike India Awards 2009.
FUTURE PLANS
Hero Honda, the world no. 1 two wheeler company wants to achieve more and more.
Keeping in mind that cost of petrol increasing day by day it is planning to manufacture
fuel-efficient bikes for economical ride of its customers and achieve low cost bike
manufacturer tagline.
10
INTRODUCTION
ECE at Delhi plant has an investment of 500 crores with 15 to 18 lakhs of production of
transformers made a profit of 176 crores last year, there are 360 labors working on this
plant both contracts based and permanent. Contract labors are cheaper than permanent so
these are appointed. There are around 160 test made on one transformer. 20 % of scrap is
found which is again recyclable.
The average weight of a transformer in radiators in weight is 30 tones. The cost of one
transformer varies from 15 lakhs to 15 crores. The width of a transformer minimum is
500 meters and maximum of 760 meter. Transformer at ECE is used as Power generating,
Power grill, Tata power, Reliance’s power etc.
ECE sonepat plant is well equipped to manufacture power transformers up to 100MVA,
220KV class having integrated in-house manufacturing facilities.
ECE transformers are installed in segment including transmission, distribution, and
generation and industrial sectors.ECE is a Public Limited Company belongs to the B.K
Birla Group of Industries having interest in various manufacturing and services division.
It is a multiproduct, multilocation company.
11
HISTORY OF THE ORGANIZATION
The ECE legend began as early as 1945 in Calcutta during world war days and steadily
emerged as a growing industrial enterprise in the India Electrical Industry. ECE first tools
up the manufacturing of transformers and expanded its activities into five major areas of
power technology such as switch gear transformers, elevators, electricity meters and
turkey electrification Ece’s infrastructure includes six manufacturing plants spread across
the length and breath of the country. ECE has built up a commendable infrastructure and
investment in know how, equipment and man power which has tremendous growth
potential for expanding into diverse fields.
ECE recognize BK Birla to its actual founder and made ECE a global company Birla re-
established the ECE industries in 1967 in sonepat Haryana.
ECE was incorporated in 1945. We are a multi product, multi divisional precision
engineering enterprise. The Company swiftly grew to be one of the leading
conglomerates of the Indian electrical industry.
12
VISION AND MISSION
VISION
ECE since its inception in 1947 has contributed a lot in manufacturing power equipment.
In meter division our aim is to meet the requirements of the customers and we at ECE
develop products and solutions which suits the modern day demands of the customers.
Our vision is to provide quality and services to the customers which can help them in
furthering their business. We try to provide the best services to energy supplier and
energy consumer. Our endure to give value to the consumer by reading correct power
consumption and to audit the consumption for national advantage.
MISSION
The quest for greater knowledge continued over five decades has opened the floodgates
for further advancements and achievements.
OBJECTIVES
ECE a growing industrial enterprise has many objectives and goals to achieve
To achieve global market for the products.
To increase its profits by rendering quality services.
To increase the quality and technology through in-house R&D facility.
To increase its exports to major countries.
The above are may be called as corporate goals, which is very common for a medium
scale industry.
13
Painting finishing
Transformer tank
Tank up
Core coil assembly
Core assembly
Coil winding
Transformer
MANUFACTURING PROCESS OF TRANSFORMER
The steps involved in manufacturing of transformer are as follows:
1. Coil Winding
2. Core Assembly
3. Core-Coil Assembly
4. Tank-up
5. Transformer Tank
6. Painting & Finishing
14
FIELD OF OPERATIONS
ECE sonepat plant is well equipped to manufacture power transformers up to 100MVA,
200KV class having integrated in-house manufacturing facilities.
Core cutting
Tank fabrication
Radiator manufacturing
Winding section
Assembly section
Panel assembly and fabrication
Testing
ECE transformers are installed in segments including transmission, distribution,
generation and industrial sectors.
More than 1200 NOS, 33KV class, 200NOS, 66KVclclass and 180 NOS, 132KV class
power transformers are working satisfactorily at various installations. More than 84000
NOS of 11KV distribution transformers are working at various industries and utilities
since 1967.
ECE cast resin dry type transformers based on TOSHIBA technology have excellent
insulation characteristics. They are made of EPOXY resin of class H-insulation level that
is a working temperature of 180 degree Celsius based on the technique of modules
casting.
15
ECE cast resin dry type transformers rangers from 25KVA-11kv class to 2.5MVA, 11KV
class suitable for both in-door and out-door applications with suitable enclosure.
ECE’S impulses testing generators manufactured by hippomanic of USA with a testing
capacity of 1600KV and 80KJ.
ISO 9001-2000
ECE is an ISO 9001-2000 accredited organization and strictly follows the TQM’s plan.
ECE maintains high standard of QAP for procurement of inputs, which go a long way to
ensure a reliable, and end product. Stringent quality control measures are adapted right
from fabrication of tank to painting.
The entire range of transformers is type tested (Short Circuit/Impulse Test/Voltage) at
CPRI - Bhopal, National Test House - Ghaziabad and Government Engineering College,
Jabalpur.
FACILITIES AT ECE INDUSTRY
Ultra modern, fully air-conditioned, dust proof environment
Hi-tech testing equipment
Full fledged electronic source of accuracy of 0.05
Technically qualified and experienced professionals in firmware, hardware and
software, backed by Electrical and Mechanical expertise
Stringent compliance with specified quality standards and strict maintenance of
Quality Control.
16
ISO 9001 certification for Design, Development, Manufacture and Sales & Service,
and ISI mark.
Infrastructure as per with international standards Expertise to meet specific
requirements of power utilities
State of the art high grade electronic components of the finest quality Conforms to IS:
13779, IS14697, IEC 62053-21-22-23 and CBIP 88-TR.
MANAGEMENT STRUCTURE
An ECE industry facilitates efficient manpower and sportive management team.
Board of directors: -
Chairman-R.N.JAJU
Vice president –G.S.RATHORE
Chief executive- Mr. VARHAVAN
General manager- S.K. SWAMI (sales)
QUALITY POLICY
Our Quality Assurance Plan is guided by the urge to provide uncompromising quality to
our valued customers to ensure lasting satisfaction. Each transformer undergoes a
prescribed range of the tests as per IS: 2026 & IS: 1180, BS and DIN. In addition,
17
supplementary tests are carried out as part of an internal sampling procedure to ensure
continuous quality monitoring.
The entire range of transformers is type tested (Short Circuit/Impulse Test/Voltage) at
CPRI - Bhopal, National Test House - Ghaziabad and Government Engineering College,
Jabalpur.
MARKET STATUS
With a thrust of updating technology ECE had already established technical colorations
with world-renowned industrial leader-
Tungram
Toshiba
Mitsubishi
For different product ranges. Its R&D division is been recognized by department of
science and technology.
Social responsibilities
To avoid the wastage of natural resources and maximum utilization within the
organization.
To reduce the wastage of oils and chemicals which are been used in manufacture of
transformers.
To control air pollution, water pollution, plantation with in there field of operation 18
To increase turnkey project with international companies.
PRODUCT AND SERVICES
ECE industries produce various type of transformers to suit various utilities conforming
to national and international standards.
ECE took up first the manufacturing of transformers and expended its activities into five
major areas of power technology such as:-
Switch gear (VCD panel)
Transformer
Elevators
Electricity meters
Turnkey electrification.
The products are manufactured in the following branches
Calcutta Energy Meter
Sonepet Power Transformer and Switch gear
Ghaziabad Elevators
Vishakapatnam Distribution Transformer
Hyderabad Energy Meter and transformer.
19
FUTURE PLANS
ECE industries have a dream of becoming national and international class players
through marketing activities like turnkey project ECE Industries has started as a small
electrical repair work but now it is the largest producer of transformers in India. It has six
manufacturing units. The growth rate is increasing day to day with an annual turnover of
200 crores.
CONCLUSION
Through continuous research and development, ECE has successfully extended its
product range to manufacture transformer up to 25,000 KVA at 33 KV class. The voltage
class of 33 KV is under the process of expansion up to 132 KV in the very near future.
ECE is equipped to meet the special requirements of both domestic and foreign markets.
Transformers can be designed and manufactured according to our standard specification
or customer's specifications in terms of rating, no load loss, impedance, flux density of
core, current density, overall tank dimension or any other technical parameters.
20
INTRODUCTION
The Group firmly believes in creating strong partnerships. Steady and sustained growth,
based on a clear vision has enabled The Sona Group to become a global organization.
Today, The Group consists of nine automobile components manufacturing companies
and three services companies in the areas of engineering design and mobility. The Sona
Group has technical and marketing alliances with domestic and international majors
Maruti Suzuki India Ltd (India), Mahindra & Mahindra (India), JTEKT Corporation
(Japan), Mando Corporation (Korea), Somic Ishikawa Inc.
Sona Koyo Steering Systems Limited (SKSSL)?the flagship company of The Sona
Group, is currently the largest manufacturer of steering systems for the passenger car and
utility vehicle market in India. Its collaborator and partner, JTEKT Corporation, is the
market leader in Japan and in the recent past announced a merger with Toyota Machine
Works. Post this merger, JTEKT will become the world's largest steering systems
manufacturer. The company also has a technical collaboration with Mando Corporation,
Korea.
21
COMPANY HISTORY
Established in 1985, Sona Koyo Steering Systems Ltd. is the group's flagship company,
and the largest manufacturer of steering systems in India, catering to passenger cars,
utility vehicles and light commercial vehicles. Sona Koyo has technical and financial
collaboration with JTEKT Corporation, Japan (formally known as Koyo Seiko Co. Ltd.),
and the largest producer of passenger vehicles' steering systems in the world. . The
company also has a technical collaboration with Mando Corporation, Korea
Sona Koyo's customers include major vehicle manufactures in India such as Maruti
Suzuki, Toyota, Hyundai, Tata Motors, Mahindra & Mahindra, General Motors and
Mahindra-Renault. Independently, as well as through its network of overseas joint-
venture partners, it exports high quality precision products to USA, Europe and Japan.
As part of Sona Koyo Steering Systems Ltd's (SKSSL) globalization strategy, the
company has acquired a position in Fuji Autotech France, SAS, the 4th largest steering
system supplier in Europe. Via Fuji Autotech, The Sona Group footprint extends to
Eastern Europe and South America.
22
COMPANY PROFILE
Sona Steering Systems Limited was established in 1987 as a joint venture of Maruti
Udyog Limited, with technical collaboration with M/s. Koyo Seiko Co., Japan. The
commercial production started in 1987. The company initially was in the business of
manufacturing Steering System for all passenger cars and MUV made by MUL.
Subsequently, M/s. Koyo Seiko also participated financially in this company and today
they have 21.5 of equity in Sona. Because of this, the name of Sona Steering Systems
Limited was changed to Sona Koyo Steering Systems Limited. Currently the company
has expanded its Steering business to include Drive Line products and components for
off-road vehicles. The customers include almost all OEM?s namely Maruti Udyog
Limited-Gurgaon, Toyota Kirloskar Motors Ltd.-Bangalore, Hyundai Motors India -
Chennai, Mahindra & Mahindra ? Nasik, Hindustan Motors Ltd. ? Uttarpara & Chennai,
Eicher Motors Ltd. ? Indore, General Motors India ? Halol, Sona Koyo? Chennai plant
etc. The company also exports its component and assemblies to Japan, Germany, Italy,
Australia, USA, china, etc.
23
VISION AND MISSION
MISSION
To "create a company that India is proud of" through energized and involved employees.
To build a culture based on trust, transparency and team zeal.
VISION
Develop Sona as the "Employer of Choice", and to create a "People Oriented" &
"Socially Responsible" organization.
STRENGTH
The continuous customer focus, dedication, commitment, hard work and creativity of
every employee of The Group have brought laurels to the organization. The Sona Group
will continue to stay focused on three beliefs and will remain committed to providing
innovative next-generation products and services that will help the industry in its needs
for the future.
24
BUSINESS DESCRIPTION
Sona Koyo Steering Systems Limited is engaged in the manufacturing of steering
systems for the passenger car and utility vehicle. The Company's products include carrier
differential assy, column type electronic power steering assy, intermediate drive shaft
assy, propeller shaft assy, manual steering column assy with upper tilt, rear axle assy,
recirculating ball screw type manual gear assy, tilt and telescopic column HCV and
intermediate shaft assy with rubber isolator car. During the fiscal year ended March 31,
2010 (fiscal 2010), the Company developed advanced tilt steering column with low
friction sliding shaft for the passenger car.
25
KEY MILESTONES OF SONAKOYO STEERING SYSTEM LTD
Monyh year acievment
Jan 1985 Technical Collaboration Agreement with Koyo Seiko Co. Ltd., Japan, for
Manufacturing
Oct 1987 Commencement of Production -Manual Steering Gear - Manual Steering
Column
Sep 1994 ISO-9002 Certificate by TUV-CERT, GERMANY
Jul 1996 Production of Hydraulic Power Steering Gear
Dec 1998 Established Plant in Chennai
Oct 2003 Established Export Oriented Unit(EOU) in Chennai
Nov 2003'Deming Award' by JUSE, Japan
Oct 2004 Acquired 21% stake in Fuji Autotech France
Mar 2006 Started Production of Column-type Electric Power Steering
Feb 2007 Established Plant at Dharuhera, Haryana
MAJOR MARKETS
26
East Europe
East Asia
Central America
North Europe
Middle East
South America
South/West Europe
South East Asia and
North America
Indian Subcontinent.
SOCIAL RESPONSIBILITY
27
Energy Conservation and CO2 emission reduction programs are being put in place to
tackle global warming.
A Zero Waste program is dedicated to cutting all waste and developing value add
products.
It?s social development programs are focused on education, skill development,
entrepreneurship & healthcare.
The programs include the village development programme at Begumpur Khatola and
Nagina Villages, the revamp of ITI (Industrial Training Institute), Nagina in a PPP
(expand) with the Govt. of Haryana.
The Group is committed to reach out to the underdeveloped and underprivileged
sections of society, and equip them with the right skill sets to take on the challenges
of life
CONCLUSION
The foundation of The Group is based on three core values: Respect for the Individual,
Service to the Customer and Excellence in the pursuit of our goals. Focus on Quality and
the commitment to offer our customers excellence in service, to meet their growing
needs, have been the underlying factors of the groups? Success. The Group has adopted
world-class contemporary manufacturing practices like the Toyota Production System
(TPS), group Kaizen activity, participative management and break through management,
to continuously learn and grow. The Sona Group will continue to stay focused on our
three beliefs and will remain committed to providing innovative next-generation products
and services that will help the industry in its needs for the future.
INTRODUCTION
28
Parle is the India's largest manufacturer of biscuits and confectionery, for almost 80
years. Makers of the world's largest selling biscuit, Parle-G and a host of other very
popular brands, the Parle name symbolizes quality nutrition and great taste. With a reach
spanning even the remotest villages of India, the company has definitely come a very
long way since its inception.
Many of the Parle products - biscuits or confectioneries are market leaders in their
category and have won acclaim at the Monde Selection, since 1971.
With a 40% share of the total biscuit market and a 15% share of the total confectionary
market in India Parle has grown to become a multi-million dollar company. While to
consumers it's a beacon of faith and trust, competitors look upon Parle as an example of
marketing brilliance.
Parle Company is world’s 2nd best brand in biscuits.
The company has 1 big dipo in every state and in major cities it has 3 to 4 dealers and in
small towns it has 2 dealers which have been appointed by the company.
For advertising their products the company takes children’s more for advertisement and
for promotional activities to advertise their products.
HISTORY OF COMPANY
29
During the year 1928, Navrowthan Chauhan went to Germany to learn about
manufacturing of chocolates. Then in the year 1929, he established the Parle Company.
The first factory was set-up in Mumbai.
A long time ago, when the British ruled India, a small factory was set up in the suburbs of
Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was
dominated by famous international brands that were imported freely. Despite the odds
and unequal competition, this company called Parle Products, survived and succeeded, by
adhering to high quality and improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to
sweets and toffees. Having already established a reputation for quality, the Parle brand
name grew in strength with this diversification. Parle Glucose and Parle Monaco were the
first brands of biscuits to be introduced, which later went on to become leading names for
great taste and quality.
There are more 10,000 laborers working in the organization and the average production
per day is 250 metric tonnes. Parle Company is world’s 2nd best brand in biscuits.
OBJECTIVES AND MISSION
30
Hard work, Hard work, Hard work, etc.
Commitment to quality; Always keep improving, no compromises, no short cuts.
They also aim to minimize the cost of production through producing high or more.
Maintenance of quality.
Social welfare.
How Parle fought to make biscuits affordable, despite World War II?
Biscuits were very much a luxury food in India, when Parle began production in 1939.
Apart from Glucose and Monaco biscuits, Parle did offer a wide variety of brands.
However, during the Second World War, all domestic biscuit production was diverted to
assist the Indian soldiers in India and the Far East. Apart from this, the shortage of wheat
in those days, made Parle decide to concentrate on the more popular brands, so that
people could enjoy the price benefits. Thankfully today, there's no dearth of ingredients
and the demand for more premium brands is on the rise. That's why; we now have a wide
range of biscuits and mouthwatering confectionaries to offer.
Thankfully today, there's no dearth of ingredients and the demand for more premium
brands is on the rise. That's why; we now have a wide range of biscuits and
mouthwatering confectionaries to offer.
STRENGTH OF THE PARLE BRAND
31
Over the years, Parle has grown to become a multi-million US Dollar company. Many of
the Parle products - biscuits or confectionaries, are market leaders in their category and
have won acclaim at the Monde Selection, since 1971.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and
Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi,
enjoy a strong imagery and appeal amongst consumers.
Be it a big city or a remote village of India, the Parle name symbolizes quality, health and
great taste! And yet, we know that this reputation has been built, by constantly innovating
and catering to new tastes. This can be seen by the success of new brands, such as, Hide
& Seek, or the single twist wrapping of Mango bite.
In this way, by concentrating on consumer tastes and preferences and emphasizing
Research & Development, the Parle brand grows from strength to strength.
QUALITY COMMITMENT
Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries
while another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this,
Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in
Karnataka. The factories at Bahadurgarh and Neemrana are the largest such
manufacturing facilities in India. Parle Products also has 14 manufacturing units for
biscuits & 5 manufacturing units for confectioneries, on contract.
All these factories are located at strategic locations, so as to ensure a constant output &
easy distribution. Each factory has state-of-the-art machinery with automatic printing &
packaging facilities.
32
All Parle products are manufactured under the most hygienic conditions. Great care is
exercised in the selection & quality control of raw materials, packaging materials & rigid
quality standards are ensured at every stage of the manufacturing process. Every batch of
biscuits & confectioneries are thoroughly checked by expert staff, using the most modern
equipment.
MARKETING STRENGTH
The extensive distribution network, built over the years, is a major strength for Parle
Products. Parle biscuits & sweets are available to consumers, even in the most remote
places and in the smallest of villages with a population of just 500.
Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or
indirectly. A two hundred strong dedicated field force services these wholesalers &
retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide
distribution network.
The Parle marketing philosophy emphasizes catering to the masses. We constantly
Endeavour at designing products that provide nutrition & fun to the common man. Most
Parle offerings are in the low & mid-range price segments. This is based on our cultivated
understanding of the Indian consumer psyche. The value-for-money positioning helps
generate large sales volumes for the products.
However, Parle Products also manufactures a variety of premium products for the up-
market, urban consumers. And in this way, caters a range of products to a variety of
consumers.
CUSTOMER CONFIDENCE
33
The Parle name conjures up fond memories across the length and breadth of the country.
After all, since 1929, the people of India have been growing up on Parle biscuits &
sweets.
Today, the Parle brands have found their way into the hearts and homes of people all over
India & abroad. Parle Biscuits and confectioneries, continue to spread happiness & joy
among people of all ages.
The consumer is the focus of all activities at Parle. Maximizing value to consumers and
forging enduring customer relationships are the core endeavors at Parle.
Our efforts are driven towards maximizing customer satisfaction and this is in synergy
with our quality pledge. "Parle Products Limited will strive to provide consistently
nutritious & quality food products to meet consumers' satisfaction by using quality
materials and by adopting appropriate processes. To facilitate the above we will strive to
continuously train our employees and to provide them an open and participative
environment."
FIELD OF OPERATIONS
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The company has been situated in 18.5 acres of land. The production capacity is
250metric tones per day. There is continuous work of 24 hours and there are 3 shifts per
day. Sunday is holiday for workers. If there is more demand than no holiday on Sunday.
The labours are trained after recruiting. All the machines have been brought from foreign
countries. There are 3 plants in the company, they are for:
1. Parle-G
2. Krackjack and Namkeen
3. Monaco regular and Jeera
ABOUT PARLE-G
There are always some kids who seem smarter than the rest. Ever wonder how they got to
be that way? If you had to think real hard for the answer, then probably you've never
eaten Parle-G. Parle-G is the new generation's official power supply. Providing kids with
the vital vitamins and minerals necessary for all round mental and physical development.
Apart from being the world's largest selling biscuit, Parle - G is the winner of 8 Gold and
11 Silver awards at the Monde Selection Awards – the global standard for quality in Food
category.
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INGREDIENTS OF PARLE-G
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt,
Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners.
THE FLOW CHART OF PRODUCTION OF BISCUITS
Checking Department
↓
Mixing Department
↓
Moulding Section and Cutting Section
↓
Baking Section
↓
Cooling Section
↓
Packing Section
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STEPS INVOLVED IN MANUFACTURING OF BISCUITS
MANUFACTURING PROCESS
1. Receiving of raw materials
2. Quick check
3. Storage of raw materials
4. Issue of raw materials
5. Mixing of raw materials
6. Dough preparation
7. Moldings and cutting
8. Boiling of raw biscuits
9. Cooling of biscuits
10. Stacking of biscuits
11. Packing of biscuits
12. Dispatching
MANAGEMENT STRUCTURE
37
The relationship between the management and employees is good. There is no union,
only committees are there. The management visits employee’s homes every month to
know their problems and to motivate them. The management also trains the employees
after recruiting them.
The organization also gives the fringe benefits like, food, shoes,
uniforms,mediclefacilities,woolensweater,transportation allowances, caps, etc. to the
employees.
The company was established by Navrathan Chauhan.
Chairman-Mr.Vijay.K.Chauhan
Managing Director-Mr.Mihir.A.Chauhan
Production Manager-Mr.Manoj Kumar
HR Manager-Mr.Jaideep Bala
Finance Manager-Mr.Genex Shekawat
School Co-ordinator-Mr.Rakesh Sangwah
Sales Co-ordinator-Mr.Sajjan Singh
FINANCIAL STATUS38
The total turnover per year is 450 crores. The company is earning good profits. The
financial status of the company is good. It stands next to Britannia Company. The quick,
tea-time snack has zoomed into an Rs 2,500 crore industry clocking 3-4% growth
annually.
MARKET STATUS
The Parle name symbolizes quality, health and great taste. And yet, we know that
constantly innovating and catering to new tastes have built this reputation. This can be
seen from the success of its new brands such as Hide & Seek, Mango bite etc….
Today, the Parle brands have found their way into the hearts and homes of people all over
India & abroad. With a 40% share of the total biscuit market and a 15% share of the total
confectionary market in India, Parle has grown to become a multi-million dollar
company. While to consumers it's a beacon of faith and trust, competitors look upon
Parle as an example of marketing brilliance.
The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide &
Seek and confectionery brands, such as, Melody, Poppins, Rolacola, Mango bite enjoy a
strong imagery and appeal amongst consumers across the world ,Which has resulted into
Parle-G being the “world’s largest selling biscuit”Parle biscuits cater to all tastes from
kids to senior citizens. They have found their way into the Indian hearts and homes.
The confectionaries can satisfy one's taste and at the same time create a desire for more.
These confectioneries are a sheer delight to the taste buds and have a universal appeal.
Parle Biscuits and confectioneries, continue to spread happiness & joy among people of
all ages.
IMPORTS AND EXPORTS
39
The immense popularity of Parle products in India was always a challenge to our
production capacity. Now, using more modern techniques for capacity expansion, we
have begun spreading our wings and are going global.
Parle biscuits and confectionaries are fast gaining acceptance in international markets,
such as, Abu Dhabi, Africa, Dubai, South America and Sri Lanka.
Even the more sophisticated markets like USA & Australia, now relish Parle products.
As part of the efforts towards a larger share of the global market, Parle has initiated the
process of getting ISO 9000 certification. Many Parle Products have also won Gold,
silver and bronze medals at the Monde Selection.
PRODUCTS
Parle is been indulged in producing more than 32 varieties of products, namely
Monaco bites
Fun centre
Jeffs
Krack Jack
Marie choice
Monaco
Parle-G
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Sixer
Nimkin
Parle Cream
Milk Shakthi
Toffees
Rol-a-cola
Poppins
Orange Candy
Magix
Melody
Mango Bite
Kismi Bar
FUTURE PLANS
The Parle biscuits pvt.ltd future plan is to establish its manufacturing plants in Nepal,
Bangladesh, Nigeria, etc. The company has an idea of producing items like chips and
buns along with other confectionaries.
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INTRODUCTION
Mr. Deep C Anand, Chairman of Anand Automotive Systems, founded the Group’s
flagship company - Gabriel India in Mumbai for the manufacture of shock absorbers way
back in 1961 Today, Anand comprises 18 companies employing over 7500 people;
having 700 professionally qualified Engineers, MBAs and CAs, spread in nine states of
the country. It has also built up a sizeable export market, currently about 15% of the total
sales of existing products, targeted to reach 30% in the next few years. Anand is a leading
manufacturer of automotive components and systems in India. With a sales turnover of
$634 million likely to go up to US $ 1.3 Billion in the year 2010. Anand has the largest
basket of auto components, supplied to virtually every vehicle and engine producer in the
country.
MISSION
“To champion and accelerate learning by providing World-class technical and managerial
solutions and act as the hub for transfer of learning throughout the group”.
PRODUCTS
42
Rings
Size- From 25 mm to 160 mm
Application- Diesel/Petrol Automotive, Industrial, Earthmoving Stationary
Compressors, Two-wheelers
Type- Chrome, Gas Nitriding, Conformable, 3-piece Oil Rings, Stainless Steel,
Ductile Iron, Keystone, Profile Ground, Sharp Edge
Castings
Technology- static cast/ centrifugal
Size- From 30 mm to 160 mm
Application-Piston Ring Castings, Cylinder Liners, Sleeves & Allied products
Material- Gray Cast Iron, Alloy Cast iron, Ductile Iron, Victor Gaskets India
manufactures a wide range of gaskets for application in Automotive, Industrial,
Stationary and segments.
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ORGANISATION STRUCTURE
In view of its multi-location Companies and facilities, Anand has evolved a matrix
structure to ensure organizational cohesiveness. While each company operates as an
independent business unit, there is considerable synergy across all member constituents
through a common set of policies and operating disciplines which enables them to
network on various issues, most important being the sharing talent.
With more than one unit at a location, Anand introduced the 'Hub Concept' in 1997. Each
Hub has a senior management person who acts as the Hub Leader to ensure uniformity
and consistency in policies across all the units located in that Hub as well promote
togetherness through common social activities. This, however, does not take away the
direct responsibility of COOs / Unit Heads for their people.
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ORGANISATION STRUCTURE OF ANAND AUTOMOTIVE
SYSTEM IN PICTORIAL REPRESENTATION
45
DOMESTIC CUSTOMERS
OE – Cars
Maruti-Suzuki, Ford, General Motors, Tata Motors, Honda, Hyundai, Fiat, Toyota,
Hindustan Motors, Mahindra Renault.
OE - MUVs / SUVs
Tata Motors, General Motors, Mahindra & Mahindra, Maruti-Suzuki, Force Motors,
Ford, Toyota.
OE - HCVs / LCVs
Tata Motors, Ashok Leyland, Force Motors, Mahindra & Mahindra, Eicher
Motors,Swaraj Mazda, Tatra, Volvo.
OE – Tractor
Mahindra & Mahindra, Force Motors, TAFE, Punjab Tractors, Escorts, HMT, New
Holland, Sonalika, SAME Greaves, John Deere.
OE - 2 Wheelers
TVS, Royal Enfield, HMSI, Bajaj, Suzuki, Kinetic.
Aftermarket
46
All vehicle segments: Cars, MUVs, SUVs, LCVs, HCVs, Tractors, 2-3 WheelersFilters,
Piston Rings, Gaskets, Bearings, Car Care Products, Axles / Driveshaft’s, Friction
Materials, Shox / Struts / Front Forks.
Joint ventures
ArvinMeritor Inc, USA
Behr GmbH & Co. KG, Germany
Camfil - Farr, Sweden
CY Myutec, Korea
Dana Corporation, USA
Degrémont, France
Emcon Technologies, USA
Federal-Mogul Corporation, USA
Haldex AB, Sweden
Henkel Teroson GmbH, Germany
MAHLE Filter system GmbH , Germany
Mando Corporation , Korea
Valeo, France
TECHNICAL LICENCES
47
Continental Teves, Germany
Dana Corporation, USA
Hamamatsu Gasket Corporation, Japan
KYB Corporation, Japan
KYBSE , Spain
MAHLE GmbH , Germany
Sango Co., Ltd , Japan
SOQI Hydraulic Systems , Japan
Sunrise MSI, Japan
MARKET STATUS
Companies- 16
Plants- 44
Locations- 13
INTRODUCTION
48
Chang Yun India Limited was established in collaboration with CY Myutec, Korea
(earlier Chang Yun of Korea) to manufacture Synchronizers rings for the automotive
industry. The Company's facility located in Gurgaon, is ISO/TS 16949: 2002 certified.
Currently the company manufactures Single cone & Multi cone Synchronizers for
passenger car application and has capability to supply rings with friction coated as per the
customer requirements.
Chang Yun India has state-of-the-art manufacturing facility with Forging presses & CNC
turning centers, equipped with quality equipments like 3D co-ordinate measuring
machine and contour tracer for the quality checks.
Chang Yun India is the sole supplier to Maruti-Suzuki and Hyundai Motor India for the
entire range of models manufactured by them.
Chang Yun India Ltd. was established in collaboration with CY Myutec, Korea (earlier
Chang Yun of Korea) for manufacture of synchronizer rings for the automotive industry.
The Company’s facility, located in Gurgaon, is ISO/TS 16949: 2002 certified.
Chang Yun India has a dedicated team of 85 employees constantly striving for
excellence. The organization has strategies to facilitate employees with good professional
environment.
There is a regular communication meet at all levels and the organization has an efficient
derived method to encourage employees to share their ideas and schemes. There is proper
mode to reward and recognizes employees who perform and contribute to the growth of
the organization. Star performer award is given to the best performer at the end of the
year. The organization supports employees with the training program to fill the gap. Forty
hours training program is mandatory for all the employees.
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PRODUCTS
Currently company manufactures Single cone & Multi cone synchronizers for passenger
car application and has capability to supply rings with friction coated rings as per the
customer requirements.
Chang Yun India has state of the art manufacturing facility complete with Forging
presses & CNC turning centers, equipped with quality equipments like 3D co-ordinate
measuring machine and contour tracer for the quality checks.
PRODUCT SPECIFICATIONS/RANGE
Chang yun manufactures brass synchronizers upto OD of 100 mm.
Manufacture Single type Synchronizers & Double cone Synchronizers.
We have special manufacturing processes like Liquid Honing, Lapping.
SYNCHRONISER RINGS
The Synchronizer Ring synchronizes drive gears and shafts in manual gearboxes, to
ensure that equal evolutional speed between the shaft and the gear is reached while
50
shifting. The male clutch member is on the gear and female on the dog clutch hub, which
has a splined outer sleeve. Movement of selector moves the whole dog clutch until the
cones make contact, when the friction brings them both to the same speed. Continued
movement of the selector causes the internal splines of the outer sleeve to engage with
the dog teeth and the gear.
PRODUCT SPECIFICATIONS/RANGE
Chang yun manufactures brass synchronizers upto OD of 100 mm.
Manufacture Single type Synchronizers & Double cone Synchronizers.
We have special manufacturing processes like Liquid Honing, Lapping.
CLIENTS
Chang Yun India is the sole supplier to Maruti-Suzuki and Hyundai Motor India for the
entire range of models manufactured by them.
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