INFINITI EXPERIENCE THE INFINITI WEBSITES PROGRAM · new and existing customers with a fully integrated blog. Technical Support ... and changing images, mastheads or colors, to providing

© 2019 CDK Global, LLC / CDK Global and Lightspeed are registered trademarks of CDK Global, LLC. 19-7606

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Connect with shoppers in ways never before possible.

The all-new INFINITI website program provides your shoppers with unparalleled performance powered by a web platform that delivers a premium consumer experience on all devices. Choose from several bold design options that showcase your brand and separate your business from the competition. Easily update your content or change your entire site design in just minutes. Handle changes yourself or rely on our award-winning services team.

EXPERIENCE THE INFINITIWEBSITES PROGRAM

What's includedINFINITI

PURE Package$999

INFINITI LUXE Package

$1,549

INFINITI TURBO Package

$2,248

Responsive, SSL Mobile-first Website

Unlimited Responsive Landing Pages

Shopper Account – Customer Login Tool

Promo Pop Dynamic Offers

Inventory Merchandising Tools

Mobile Lot Merchandiser

Integrated Blog

Integrated Incentives

Platform-Enabled SEO

Call Tracking Numbers

Easy-to-Use Content Management Tools

Slide Studio – Dynamic Image Creator

Shopper Insight Tools

Reporting and Analytics

Express Care Website / Compliance Support

Personalization

SEO Essentials

Video Merchandising – Pic-to-Vid

Connected Store

For more information, please visitInfinitiDigitalProgram.com or call 888.424.6342

INFINITI WEBSITES

TURBO Add-onsProCare $599

PowerSEO Plus Up $799

PURE Add-onsProCare $799

Express Care $399

SEO Essentials $500

PowerSEO $1,299

Connected Store $699

LUXE Add-onsProCare $599

PowerSEO Plus Up $799

Connected Store $699

INFINITI WEBSITES


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Cover all the bases with this dynamic package.

Deliver the best possible online experience on any device and drive your shopper from their screen to your showroom.

PURE PACKAGE


INFINITI PURE Website Package

Flexible Website DesignCDK Websites will always look fantastic on every device, every time, providing retailers with the confidence that theywill stand out from the competition on desktops, tablets and smartphones at all stages of the buying process, without extra work.

Modern, Cutting-Edge DesignsChoose from a collection of designs that offer you several ways to differentiate your business from your competitors. Fast and and flexible content management editing is intuitive, which allows you to quickly and easily update your site’s content and design, enhance search engine optimization and monitor performance results.

SEO Advantage Several built-in features help drive better indexing on search engines, which helps your store rank higher in keyword search results. All pages are mobile friendly, load up to twice as fast as before, and content is well organized and structured — all attributes that are rewarded by search engines.

Integrated IncentivesOEM lease, APR and cash offers—plus qualified incentives—are all available to present the best pricing on your inventory.Shoppers know the latest offers and can easily factor them into their decision-making process.

Promo PopThe CDK Promo Pop offers engine generates customized vehicle offers based on shopper interests, ensuring that your site is making every effort to convert shoppers to buyers.

Shopping ToolsCDK Websites offer a wide variety of ways for your shoppers to engage with your business, including click-to-call, multiple leads forms, promotions tools, search by payment optionsand much more.

Shopper AccountA customized shopping experience across multiple devices– customers can access their saved vehicles, receive exclusive content and pricing from the dealer and save preferences across mobile, tablets and desktops.

Analytics and InsightsGet data-based insights into all of your audience segmentsKnow with certainty how you’re engaging and converting shoppers with your website content and creative assets.

Mobile Lot MerchandiserManage your in-stock inventory and ensure that your vehicles are merchandised in a way that sells.

Integrated CDK BlogGrow your business and improve your organic SEO by engaging new and existing customers with a fully integrated blog.

Technical SupportOur team of trained experts is standing by to help with any product-related or technical issues and to make updatesto your design and content.

INFINITI WEBSITES


1CDK Business Intelligence, 2017

cdkglobal.com

Enhance your site's performance and deliver even more customers to your showroom.

Turn your website into your best salesperson by upgrading your CDK Website.

LUXE PACKAGE


INFINITI LUXE Website Package

ExpressCare Website/Compliance SupportCDK ExpressCare offers a skilled team of experts to provide the help you need for your website. From adding pages to your website and changing images, mastheads or colors, to providing a few quick tips to help you get the most from your website's content.

PersonalizationThe exclusive personalization technology analyzes shopper interests in real time and greets each individual shopper with a relevant shopping experience based on expressed interests informed from a wide network of interest sources.

Search Engine Optimization ServicesTake advantage of CDK SEO Essentials service, which provides initial and ongoing SEO, including home, service, parts and accessories pages, and model landing pages.

Inventory Pic to VidAutomatically create videos from your inventory photos — a proven strategy to create deeper engagement and interest in your inventory.

Shoppers who receive apersonalized experience view

and perform

53%MORE INVENTORY1

60%MORE GENERALVEHICLE SEARCHES1

INFINITI WEBSITES


1CDK Business Intelligence, 2017

cdkglobal.com

TURBO PACKAGE


INFINITI TURBO Website Package

Bring the power of your showroom to your website.

Turn your website into your best salesperson by upgrading your CDK Website.

From Kitchen Counter to Sales CounterConnected Store is e-commerce built specifically for auto retailers. It puts the modern online retailing tools that customers want right on your website — tools that provide transparency, build trust and enable you to start selling cars online.

Shoppers can browse by lease or finance payments on your website, build a complete and accurate quote online, send it to the retailer and then pick up the nearly complete buying process in your store. Your customer saves time and builds conviction in that vehicle and your business.

Merchandised PaymentsPayments are a beautiful thing — and they drive shoppers to purchase. But payments can be complicated and they differ from person to person. CDK Connected Store places lease and finance payments right on your website, so shoppers know the real-life lease or finance options they can get from your store.

Front Office IntegrationCDK CRM gives you the tools you need to manage leads and turn them into sales. After your shopper structures a deal in Connected Store, the information that they submit feeds directly into other CDK solutions, such as CDK Credit, Desking and CRM as well as third-party CRM systems. Data flows between CDK solutions quickly and seamlessly, which means that you don’t lose customer information along the way or need to log in to multiple platforms. The result: a faster and more accurate customer experience.

F&I and Accessories ModuleRetailers can add F&I products and accessories to the Payment Builder section of Connected Store. Information includes product names, descriptions, photos and links to catalogs and videos.

TURBO is Just Like Your Current INFINITI-Endorsed Solution —

Once You Add ProCare.

86%OF SHOPPERS PREFER A RETAILER THAT OFFERS CONNECTED STORECAPABILITIES1


1SEO performance results of 1k dealers over 24 mos, 2016-2017 2CDK Business Intelligence, 2017

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ROUND OUT YOUR DIGITAL MARKETING STRATEGY


CDK PowerSEOCDK PowerSEO can help your dealership get noticed, outrank your competition in search results and win more local shoppers. PowerSEO specialists incorporate on-page optimization as well as off-page activities to help increase both the visibility of your website and sales leads from in-market customers.

Connected Store GoldConnect your online and in-store experience. With Connected Store Gold online retailing, consumers are able to build accurate quotes online, and pick up an easy buying process in store as their accurate deal data moves to CDK CRM and CDK Desking.

ProCare Premium SupportThe industry’s largest team of digital consultants maximizes your online presence with a strategy tailored to your dealer group’s specific needs. Skilled in digital marketing and the automotive industry, they act as an extension of your team and coordinate other digital efforts.

Key Features

• Digital strategy alignment

• Website support with changes, updates, specials, promotions, design and messaging

• Dedicated contact

with products that complement your website and drive more leads.

80%INCREASE IN MODEL CLICKS AND MODEL INVENTORY SEARCHES1

86%OF SHOPPERS PREFER A RETAILER THAT OFFERS CONNECTED STORECAPABILITIES2

INFINITI WEBSITES


cdkglobal.com

NO ONE UNDERSTANDS LUXURY BUYERS, OR HOW TO MATCH THEM WITH THE PERFECT VEHICLE BETTER THAN YOU.


With CDK, you can:• Accurately forecast your advertising budget with customizable

options and predictable pricing

• Use digital advertising to reach luxury buyers on their favorite sites

• Get in front of shoppers who are ready to buy

• Maximize your advertising dollars with a cross-channel approach and strategy that gets results

• Receive the tailored, exceptional service you deserve

• Stand out from your competition with innovative, luxury-branded agency creative

Drive traffic using promotional messaging with INFINITI creative. Start right away with assets that can be turned on quickly across SEARCH AND DISPLAY networks — for vehicles in your inventory.

GOLD

CDK Global maximizes your digital advertising dollars with high-end luxury designs and customized, targeted solutions — converting more luxury shoppers into buyers, so you can sell more vehicles.

Enhance Gold package capabilities with retailer- specific branding and messaging, as well as support for channels like FACEBOOK and strategies like CONQUESTING other brands. Retarget shoppers using real lease and finance payments with CONNECTED ADS. Plus, use MODEL-SPECIFIC strategies to focus advertising on particular vehicles while supporting your entire business.

PLATINUM

Take full advantage of the resources that CDK has to offer for vehicle sales. Increase awareness beyond Gold and Platinum capabilities,extending your TV advertising to VIDEO PRE-ROLL and radio advertising to streaming services like PANDORA.

DIAMOND

GOLD PLATINUM

Ready-to-use INFINITI creative

Retailer name and model keyword search

Custom search and display campaigns

Connected Ads (Connected Store required)

Custom banner ad sets

New/used vehicle-based strategies

Retailer custom strategies (conquesting, retailer events)

Model-specific focus (new year launch, year-end sell down)

Expertise from our team of Certified Digital Analysts

Dedicated Digital Advertising Analyst (DAA)

Quarterly advanced consultation

Desktop and mobile paid search

Retargeting across thousands of sites

Mobile and desktop premium auto site advertising

Facebook advertising (leveraging retailer data)

Video pre-roll

Pandora audio advertising

DIAMOND

3 5

3 5

C R E A T I V E

S T R A T E G I E S

S E R V I C E S / S U P P O R T

C H A N N E L S

INFINITI ADVERTISING

Documents

INFINITI EXPERIENCE THE INFINITI WEBSITES PROGRAM · new and existing customers with a fully integrated blog. Technical Support ... and changing images, mastheads or colors, to providing