Influence of Media on Socio-Political Scenario in India

Socio-Political Culture

• Meaning:

‘Methodologically organized activities of a society, people as a group , which pertains, with the development of socio-political scenario of that society in a particular time period.’

The man behind evolution of socio-political culture in India:

Socio-political Condition of India

• 64 years of Independence, still India aspire for individual freedom

• Economic meltdown, 1992-liberalization of economy• Indian society merging from socio-political clutches

of serfdom to individualistic aspirations of freedom and self reliance

• Overpopulation- 1.2 billion• Rank of India amongst 180 corruption affected

countries – 84th

• Deceleration in growth of agriculture

• Constitutionally declared a secular state, India still faces religious violence

• Terrorism, Naxalism

Media of India

• 2nd largest market in the world for newspapers

• a total of 81,000,000 registered internet users—comprising 7.0% of the country's population

• 4th largest television broadcast stations in the world with nearly 1,400 stations

Media’s role in India

What do we see on television these days? What do we read in newspapers early morning? Media plays a mediator role between the people of

the nation and the government But don’t we feel a total disconnect between the

media and the mass reality? The media, along with art and literature, must help

the people in their struggle against poverty, unemployment, and other social evils in contemporary India

Ideal and reality of media in India

‘ Indian media-molders or reflectors of change’

• 512 accredited journalists covering the Lakme India Fashion Week, and only 6 journalists to cover the suicides in Vidharbha

• TV channels showing cricket day in and day out

Indian women

Depiction of Women in Indian media

• Growing trend in media - portray women as victims• women’s issues- two percent of the total items in

national dailies• Rise in female columnists of the newspapers, news

presenters ,reporters in news channels• Representation of women as achiever both at home

and in the labour force

Impact of media

• Impact on agriculture and family planning movement• Advertising- positive impact of media exposure

particularly that of television on consumer behavior• Emergence of a new popular culture: 1. Change in focus of youth due to talent hunt

competitions on TV 2. Career guidance shows

INHERENT BARRIERS IN INDIAN CONTEXT

• lack of credibility• Political influence• Religious and cultural practices• Government rules and regulations

Thank YouBy:

Shraddha Mudaliar

2011-13 batch