Infofriend english april 2015

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Publisher & Managing EditorBetson MathaiChief EditorShajan PonnamattomEditorAnjana RajendranSub EditorAmritha S.M.AdvertisementShobana Ranjan: 9037077299, 9946662655, 0495-4040906, [email protected]@gmail.comLayout & DesignJeeja N.K., Infofriend PublicationsPrintingGeethanjali Offset Prints, Calicut.Head OfficeInfofriend, 2nd Floor, Jose Building,Wayanad Road, East Nadakkavu,Nadakkavu. P.O., Kozhikode - 673 011.Kerala, S. India.Tel : 0495 -2366575, 4040906www.infofriend.comPrinted and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

Rashi conducts “Upsell” Training for Rashi - SanDisk Champions Ramoji film city played host to forty plus champions of Rashi from all length and breadth of the country. The main objec-tive of this seminar was to enhance their upselling skills, improve their confidence & Productivity. The first dawn of the conference saw an introduction to SanDisk and its preambles by the country head himself, Mr. Rajesh Gupta. Who stressed upon the visions and the values of the company.Followed by active discussions between the champions and Mr. Avjit Ganguly, Whose techni-cal knowledge inspired and enhanced the technical aptitude of the champions tremendously. “Rashi is one of the key distribution partners for SanDisk and has done a com-mendable job in expanding the channel coverage for SanDisk retail products across India. It was an excellent experience to participate in an offsite session organized

by Rashi to train the SanDisk business champions on our products and share the directions for 2015”, said Rajesh Gupta, Country Manager – India & SAARC, SanDisk. “I am thankful to the team of SanDisk for

their sheer Enthusiasm, who not only conducted this briefing program, but also gave a larger insight to the busi-ness opportunity. Added, Mr. Rajesh Goenka Vice President, Sales and Market-ing.

Rashi to distribute the latest additions of Asus ROG series gaming Laptops Rashi is pleased to bring forth to their customers the latest additions to the popular gaming series of ASUS notebooks, “THE REPUBLIC OF GAMERS.” The all new G751JM-T7066P and the G551JK-DM053H, Armed with the 4th Gen Intel Core i7 processor and the latest gamer-grade NVIDIA GTX series graphics, the G Series is hardwired for gaming – giving you smooth, fast performance and superior visuals.Aesthetically, the G Series exudes the re-public of gaming DNA, sporting a premi-um matte-black brushed-aluminum finish, red diamond-cut edges and an illuminated ROG logo on the lidkeeping with the ROG theme, the G Series has a seamless one-piece Chiclet keyboard and specially-

marked WASD keys for easy navigation and gameplay. The backlit keys glow red to make it easy for gamers to read keys in dim environments, and further adds an element of Mysticism to it. The NVIDIA GeForce GTX 850M graphics along with Microsoft DirectX 11 provides sharper visuals and smoother in-game animations. To cope with the amazing power G series that feature an advanced cooling system that efficiently removes heat with minimal fan noise so as not to disrupt the gaming experience.The G551JK-DM053H costs rupees 82,990. While the G751JM-T7066P is priced at Rs.1,35,000. The gaming note-books would be available across all Asus exclusive stores and major retail outlets.

01/APRIL/2015 5NATIONAL UPDATES

Asus appoints Modi Infosol as Autho-rized Distributor for monitors and mini PC productsAsus has announced the appoint-ment of Modi Infosol Pvt. Ltd. as the authorized distributor for its monitors and mini PC product lines. With 26 years of experi-ence and a work force of over 150 people, Modi Infosol Pvt. Ltd. has one of the most efficient, skilled and professional distribution infrastructure in the country and with their appointment, Asus will be able to leverage that reach in delivering the best display and mini PC solutions throughout India. Atul Modi – Director – Modi Infosol Pvt. Ltd. said, “We are very excited about the new tie up with Asus Monitor and Mini PC range. The 4K and the true colour range of monitors have specifically caught our eyes. Asus monitors and VivoPC business will help us reach new heights.”Modi Infosol Pvt. Ltd. Provides a range of IT products and ser-vices ranging from software, PCs, laptops, servers, printers, photo-copiers, video projection system storage and networking. The company also undertakes mainte-nance of servers, PCs and other IT related hardware. About the strategic appointment, Mr. Vinay Shetty, Country Head , Component Business, ASUS (India) said, “ASUS offers a rich and diverse array of LCD and mini PC products and we’re glad to have Modi Infosol onboard as the National Distribution Partner. I’m confident we can widen our reach of LCD and mini PCs even further and promote efficiently the features and technologies that we have developed to the Indian consumers.”

iBall Ranked No. 1 in Indian Tablet Market The Year 2015 couldn’t have begun on a better note with Data released by Inter-national Data Corporation (IDC) for Q4 2014 listing that iBall Slide surpassed several brands in the Indian tablet market, marking it the No 1 position in the Tablet Market.

Commenting on the News, Director iBall Mr. Sandeep Parasrampuria says, “We ap-preciate the faith and support the consum-ers have exhibited towards the brand iBall – Its priceless! We feel overwhelmed to be ranked at no. 1 position in Tablet Market in India. "

Croma Partners with ADATA for High Capacity Personal Storage

ADATA Technology and Croma the nation’s first large format specialist retail chain for consumer electronics announced their partnership to bring the consum-ers an exciting range of ADATA personal storage products. ADATA started its reach to LFR segment by this partnership and expecting to reach more end customers through Croma’s extensive store and e-commerce network. The tie-up with CROMA will augment to the retail focus and reach of ADATA and will help take brand ADATA to every Indian household. This decision is taken to cater to emerging buying patterns of new

age and non-traditional customers. The after sales policy will remain the same and customers can directly contact the ADATA team for immediate technical support.

ECS appoints Rajshekhar Bhatt as India Country Manager Elitegroup Computer Systems (ECS) is pleased to inform that they have appointed Rajshekhar Bhatt as Country Manager for its newly started Mini PC business venture in India and also for Motherboard and System sections. Rajshekhar Bhatt will ensure the product dis-tribution across India along with smooth functioning of business operations by coordinating with the Distribu-tors, and in determining pricing and stock movement.


Kaspersky Internet Security Wins AV-Test’s Best Perfor-mance Award 2014AV-Test, an independent research company, has collated the results of its 2014 tests and given Kaspersky Internet Security theBest Perfor-mance Award for its minimal impact on system performance.Throughout the past year, AV-Test experts regularly tested the impact of security products on computer performance. In all the assessments of products for home users, Kasper-sky Internet Security proved its su-periority. With the solution running and Kaspersky Internet Security’s reliable protection in place, research-ers did not encounter any decrease in PC performance when opening web pages, downloading applica-tions from the Internet, copying data or installing software.With a new version of Kaspersky Internet Security released in sum-mer 2014, both versions were tested during the year and were found to perform equally well. The AV-Test experts also noted the solution’s high scores in the Protection and Usability category tests.“Kaspersky Lab Internet Security is an absolutely reliable product that consistently met our high test requirements throughout the entire year of 2014,” commented Andreas Marx, CEO AV-Test GmbH.In August 2014, the Kaspersky Virus Removal Tool was named winner of the Best Repair 2014 category for its effectiveness in cleaning up infected systems.

Transcend ties up with Snapdeal and Amazon for their Dashcam in India Transcend is now tying up with Snapdeal and Amazon for its dashcam DrivePro100 and DrivePro200 to provide great value for drivers by providing them safety on the road. The ultra wide viewing angel and Full HD sharp recording of both models

are the best for your road safety, incident and adventure recordings.The DrivePro200 is available at a price of Rs.9899 and DrivePro100 is available at a price of Rs.8999. It is a great solution for road safety.

neoteric gears up to participate at Secutech 2015 neoteric is all geared up to participate in the upcoming Secutech to be held from 12th to 14th March, 2015. Being the sole distributor of Avtron, neoteric will be showcasing its range highly competitive surveillance products such as CCTV cam-eras including IP Network Cameras and Analog Cameras along with Digital Video Recorders (DVR) and Network Video Recorders (NVR).Neoteric has previously participated at Secutech 2014 andshowcased a diverse range of surveillance products before.

Ricoh India opens its first flagship retail store at Hyderabad Ricoh India Ltd has opened its first Indian flagship Brand store at Hyderabad. Ricoh Brand Stores are conceptualized as the ultimate retailing experience that synchronizes with innovation, quality and excellence. It would give the company, bet-ter insight into customer needs and help to come up with customized products and so-lutions. The Hyderabad Store will display the copiers, projectors, cameras, binocu-lars, and visual communication products, along with Laser Printers. The available products at Ricoh store for the touch and feel will include Pentax K-500, which is an

impressive entry-level DSLR, all weather and all-purpose underwater camera WG4 among many other products. The Brand shop will complement the Ricoh eStore.

01/APRIL/2015 7COVERSTORY

Mobile devices have far over-taken the global personal computer estate, with over 5 billion devices concurrently

connected and growing. One can think of a time when your PC is in your pocket, and the power of the personal computer is no longer the machine under your desk on in your laptop bag but in your pocket.With mobile finding inroads everywhere, the availability of internet have become possible for the majority of the Indian con-sumers. Mobile devices undoubtedly have become an integral part of our lives, as the number of mobile Internet users in India is expected to reach 213 million by June 2015 (IAMAI-IMRB). There are several first time users of the internet in India who access the internet only through mobile. It is expected that by 2018, 500 million Indians are likely to be on the Internet and a large portion of them mobile-only.The use of mobile for internet has found its inroads across the Indian spectrum. It is no surprise that the penetration is highest in major metro areas with easy access of broadband network and other

options. The potential for the market is available outside the larger cities and it is the smaller towns that will drive the market growth. By 2015, the consumers who use internet through mobile will be majorly coming from smaller towns and rural areas. The mobile internet users is likely to be nearly 40 percent from tier 4 towns and rural areas; 22 percent coming from tier 1, 2, and 3 cities; and about 38 percent coming from metro areas. Mobile will be the most cost-effective way to bring many people online, especially in the less densely populated areas. Penetration of mobile Internet usage, via feature phones and smartphones, is already more wide-spread than PC and laptop penetration. In tier 4 areas, for example, the penetration of mobile Internet usage is 15 percent, not so different from the 20 percent mobile-usage penetration in metro areas. For PC- and laptop-based Internet usage, penetration is only 9 percent in tier 4 areas, versus 25 percent in metros.With new internet services constantly flooding the market mobile users are open to seeking the advantages of internet in

Even with growing internet us-age through mobile phone, the end-consumer is still unaware of the need for securing their mobile phones with an ad-equate security network. The end-consumer still consid-ers an anti-malware solution for the mobile phone as highly unnecessary, as most people don't realize that mobile de-vices are equally exposed to viruses, spyware, malware etc. as PC/laptop. In India, 57 per-cent users aren’t aware that security solutions for mobile devices exist.

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the rural areas. They are using the inter-net to find customized solutions for their farming, banking and health requirements. Technology is being adopted to help ease their everyday life. With several affordable handsets and smartphones flooding the market internet adoption is no longer a barrier for the mo-bile phone users. But there are still plenty of handset users who have not taken up in-ternet adoption. According to reports, out of the more than 225 million data-capable handsets in India, only a third actually have an associated mobile Internet service. And as many as 40 percent of those are only sporadic Internet users. More educa-tion, more relevant content, and cheaper data connections will help bring these consumers online.MDM is the term used for mobile device management to protect the data within social environments and most importantly within enterprises. This new found flex-ibility and business competitive advan-tage, brings with it the new challenges of securing those mobile devices of which many individuals go about their day using. Users have more than one device and a mix of various brands and device types. The mobile devices makes the data and resources vulnerable to attacks. Driven by strong adoption of cheaper smartphone penetration, affordable data plans and the need to stay connected, this number is expected to increase by 40 million in the next six months. So the need for Mobile security solutions is the need of the hour. It is of paramount importance that we find and utilise a versatile solution to secure our devices. A good solution would be one that embraces mobile device diversity. Se-curing and managing these devices can be addressed in various ways through several platforms.At present the most popular mobile devices being used and in need of mobile security and management solu-tions are Apple iOS, Windows phone 7, RIM Blackberry, WebOS, Nokia Symbian and Android. Several vendors like Kasper-sky Lab, McAfee, QuickHeal, Symantec and Trend Micro offer Mobile security solutions.Even with growing internet usage through mobile phone, the end-consumer is still unaware of the need for securing their mobile phones with an adequate security network. The end-consumer still considers an anti-malware solution for the mobile phone as

highly unnecessary, as most people don't realize that mobile devices are equally

exposed to viruses, spyware, malware etc. as PC/laptop. In India, 57 percent users aren’t aware that security solutions for mobile devices exist, while 63 percent have experienced some form of mobile cyber-crime in the past 12 months, as per Norton Report 2013. As mobile becomes the fastest-growing target for cybercriminals – with sophisticated attacks such as ransom-ware, identity theft and spear-phishing becoming a reality. It has become mandatory to install an anti-malware protection that establishes a security perimeter around your device – to detect the existing and emerging mobile threats and keep the software updated. The consumer has to make an apt choice with a reliable product solution available in the market for protection. The retailers have a key role to play in providing services in the area. The retailers need to create an awareness on the need for securing the device when the customer decides to buy a mobile phone. The reseller needs to explain the customer on all the security checks a customer needs to follow while using internet through mobile. The mobile reseller can also help the consumer in choosing a reliable security solution for the mobile phone. They can be offered as bundled solution along with the mobile phone.The offering of such personalized services will go a long way for the mobile retail-ers in achieving a personal connect with the end-consumer and will also help in combating the competition from online mobile retail.

With several affordable handsets and smart-phones flooding the market internet adoption is no longer a barrier for the mobile phone users. But there are still plenty of handset users who have not taken up internet adoption. Ac-cording to reports, out of the more than 225 million data-capable handsets in India, only a third actually have an as-sociated mobile Internet service. And as many as 40 percent of those are only sporadic Internet users. More education, more relevant content, and cheaper data con-nections will help bring these consumers online.

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BIOSTAR TA970 Plus AMD Mainboard BIOSTAR has released an AMD socket AM3+ motherboard, the TA970 Plus with AMD OverDrive and the ACC (Advanced Clock Calibration) feature. This AMD 970 chipset board supports AMD multi-Core (x8, x6) and Socket AM3 processors including the AMD FX/ Phenom II and Athlon II versions. The TA970 Plus is a full sized ATX board with 4 DDR3 DIMM slots and mSATA/Mini PCI-E combo con-nector.

PRODUCTS EXPLORER

Toshiba Canvio Connect II portable Hard driveToshiba has announced the Canvio Con-nect II, a device that takes portable storage to the next level. Available with up to 2TB of storage capacity , remote access capabili-ties, local and cloud backup and the ability to share and stream content, the Toshiba Canvio Connect II is an all-in-one portable storage solution. The Canvio Connect II makes it simple to back up not just files and folders, but a complete system—or customize backups to your exact needs and specifications. Users can experience secure backups with user defined password protection, or cloud storage. With the ability to schedule backups to run automatically, the Canvio Connect II will take care of the rest.Toshiba will offer portable storage with

capacities up to 2TB, to accommodate ever-expanding content libraries. With a sleek, iconic design and a high gloss finish, the Canvio Connect Ii is available in five colors: black, white, blue, red and satin gold. The Toshiba Canvio Connect II will be available later this month in 500GB, 1TB and 2TB capacities.

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01/APRIL/2015 12PRODUCTS EXPLORER

Asus announces two-fold launch of its lat-est version of Fone-pad 7 and MeMOpad 8Asus unveils the latest variants of the Fonepad 7 and MeMOpad 8, power packed with the Intel core processor and high speed response with 2GB RAM. Built on Android 4.4 KitKat, both devices come with Asus Exclusive Zen UI.Asus Fonepad 7 – FE171CG is an Ultra Slim & Ultra-Light 7” 3G Calling Tablet with 2GB RAM and 8MP camera powered by Pixel-Master technology. It is a Dual SIM tablet with Dual standby. It is also endowed with INTEL Clover Trail plus Z2520 1.2GHz Dual Core CPU along with storage capacity of Up to 64GB Micro SD. It comes with 3G embedment, G-sensor and Micro SD/ Micro USB/ 2 x Micro SIM and is available in two basic colors of black and white.Asus MeMO Pad 8 - ME581CL is an Ultra Slim & Ultra-Light 8” LTE Tablet with 64-bit Intel Quad Core CPU and 2GB RAM. It has a Full HD IPS Panel with Corning Gorilla Glass. Its High-sensitivity Display enables the users to write with any pen. . It features an 8-inch Full HD 1920 x 1200 IPS display with a wide 178-degree viewing angle, and is available in vivid colors like white, pink and blue.The ASUS Fonepad 7 – FE171CG and ASUS MeMO Pad 8 - ME-581CL are available on Flipkart at Rs. 10,999 and Rs. 19,999 respec-tively.

ZyXEL Launches 4-Bay Personal Cloud Storage ZyXEL has released a 4-Bay Personal Cloud Storage device,the NAS540. This-Network Attached Storageis compatible with multiple storage devices and plat-forms andis equipped with up to 24 TB of storage capacity.NAS540 also comes with RAID 1, 5, 6 or 10 support. This feature

offers rock-solid protection from any hard-disk failures. In case any one of the disks fails, users can still access files and restore normal RAID protection with the failed disk replaced. NAS540 has HDD support up to 24 TB.

iRevo Smart Devices iRevo Multimedia has announced the launch of two ground-breaking products, viz. iRevo SmartTV & the iRevo SmartPC. The iRevo SmartTV is a single-point contact to a world of TV content, movies, music videos and online entertainment; all of which you can watch at your convenience, at your selected time. The iRevo SmartTV is powered by iRevo Cloud Platform and iRevo Software on the device, making it far supe-rior to any existing SmartTV in the market. iRevo SmartTV powered by iRevo Cloud is priced at MRP of Rs. 8,499 with Air Mouse and Rs. 7,499 with IR Remote. MRP for iRevo SmartPC with wireless keyboard and mouse starts at Rs. 7,499.

Cadyce CA-FE360 IP cameraCA-FE360 is a 3 Megapixel Fish Eye Dome IP camera equipped with fish eye lens for 180°C Panoramic View or 360°C Surround View which allow users to monitor all angles of a location. It is a perfect solution for both indoor and outdoor surveillance applications. FEATURES• H.264 and M-JPEG video compres-

sion simultaneously • 1536 X 1536 Resolution, Max 22 FPS • 9 different video modes including

digital PTZ function • 360° /180° Fish-Eye panoramic wide

angle view • Built in Power over Ethernet • IP66 Certified

01/APRIL/2015 13TOPNOTCH BULLETIN•

• 3.5mm• In-Ear• Tangle free cable• Built-in Mic for calls

Computer Chassis

Dual Front USB • Front audio port • Perforated side panel

Multimedia Computer SpeakersSD• FM radio • Remote control • USB • LED display • Stylish design • Glossy front panel

Stereo Earphones

• 3.5mm• In-Ear• Stylish design• Tangle free cable• Built-in Mic for calls

• 3.5mm• In-ear• Stylish design• Tangle free cable• Built-in Mic for calls

• 3.5mm• In-Ear• Tangle free cable• Built-in Mic for calls

• 3.5mm• In-ear• Stylish design• Tangle free cable• Built-in Mic for calls

• 3.5mm• In-Ear• Tangle free cable• Stylish design


NETGEAR Ready-NAS 3130 Series Network Attached Storage devices NETGEAR has recently intro-duced ReadyNAS 3130 in the market. With a 1U form factor for easy rack deployment in businesses of any size, this 4-bay NAS has a capacity up to 24 TB. Its powerful processor supports up to 200 simultaneous users and is especially suitable for virtualized environments. The NETGEAR ReadyNAS product line of network at-tached storage provides busi-nesses with an advanced and easy-to-use solution for central-izing, securing and control-ling access to digital assets. ReadyNAS pairs the latest in performance with the ground-breaking ReadyNAS operating system (OS 6.2) that features industry-first technology in 5 levels of complete data protec-tion, backup, sync, and cloud-based management. The new four-bay ReadyNAS 3130 with four Gigabit Ethernet ports has a 1U form factor for easy rack deployment in growing offices of all sizes. It has a capacity up to 24 TB of high-performance storage for supporting up to 200 simultaneous users. With its new and more powerful CPU, ReadyNAS 3130 is virtualiza-tion-ready with iSCSI support, thin provisioning capability, and interoperability with VMware and Microsoft Hyper-V — pow-erful tools for businesses taking advantage of virtual infrastruc-tures.ReadyNAS 3130 is available with the authorised distributors of NETGEAR in India and is backed by NETGEAR 5-Year Limited Hardware Warranty.

TP-LINK Launches 802.11ac Wall Sock-et-mounted Wireless Range Extender

TP-LINK has announced the latest power socket-mounted Universal range extend-ers, the RE200 AC750 Universal Dual Band Wi-Fi Range Extender. The RE200 is designed to be incredibly easy to set up to improve signal coverage in large homes or offices for experienced or novice users. Users can quickly deploy the device, with no new wires or cables, within range of their existing wireless net-work, press the ‘range extender’ button and instantly expand their total wireless coverage to previously unreachable loca-tions. The RE200 provides simultaneous

throughput of up to 300Mbps for legacy 2.4GHz networks.

D-Link DCS-942L, Enhanced Wireless N Day/Night Cloud Camera The DCS-942L by D-Link is an enhanced Wireless N Day/Night Cloud Camera that offers complete surveillance solution for home or small office. The built-in night vision and PIR motion sensor gives 24 hour surveillance with motion detection, and enables recording of snapshots and video directly via. Micro SD card. The D-Link DCS-942L gives clear video in any environment, as it uses a moving IR cut filter that gives the best possible picture at any time of day. Being a mydlink service enabled camera, one can stay connected to everything from anywhere, anytime. One can easily access DCS-942L camera

through the mydlink website or mydlink mobile app. The D-Link DCS-9421 is priced at Rs. 8499/- and comes with a warranty of 1 year.

Intex enhances its amp with the new IT-Killer SUFIntex Technologies announced the IT-Killer SUF multimedia speakers to celebrate the exhilarating aura of quality sound. IT-Killer is a 2.1 channel which incorporates radical functions and compatibility selections. The 2.1 multimedia speaker has an output power of 25W + 10W x 2. Functioning through a remote control, it allows the user to relax and indulge in an alluring experience. The IT Killer also comes with a Digital FM compat-ibility. Available in the colour black, the IT Killer SUF is priced at INR 2,670/- and can be purchased through Intex network.


GIGABYTE GA-Z97X-UD5H-BK MotherboardGIGABYTE Technology’s GA-Z97X-UD5H-BK, a part of the company’s 9 series PC mother-boards, and which supports the 4th Gen Haswell processors, Haswell Refresh, and the 5th Gen Broadwell processors.If you are seeking more power while working on multiple graphics card configurations, you can always rely on the motherboard’s additional SATA power or the ATX4P con-nector. Along with a number of fan headers and other useful connec-tors; USB and TIM headers; GA-Z97X-UD5H-BK features 4 x SATA 6Gbps ports and 2 x SATA Express ports. GA-Z97X-UD5H-BK features an 8-pin power connector and a stan-dard 24-pin ATX power connector, a Killer E2200 series NIC (network interface card) partnered with Intel’s I217-V, and comes with support for multi-VGA configurations. Its key features include SATA Express and M.2 connections up to 10 Gb/s data transfer, and a Realtek ALC1150-based audio system.GA-Z97X-UD5H-BK includes the GIGABYTE APP Center that gives you an easy access to a wealth of GIGABYTE Apps that help you get the most from your GIGABYTE motherboard. Another GIGABYTE App Center utility that supports OC is Remote OC. GA-Z97X-UD5H-BK is priced at Rs. 19,500 (approximately) and comes with a warranty of 5 years.

D-Link DWA-171, Wireless AC Dual Band USB Adapter

The sleek and portable D-Link DWA-171 Wireless AC Dual Band USB Adapter delivers powerful Wireless AC technology to either desktop or notebook. Further its integrated dual-band technology leads to reduced Wi-Fi interference for faster streaming, gaming, and Internet calls. One

has to simply plug the DWA-171 adapter into an available USB port of computer, and connect to a secure wireless network with an Internet connection. D-Link DWA-171 is priced at Rs. 1799/- and comes with a warranty of 3 Years.

Portronics Imperial wireless mousePortronics has introduced Imperial Wireless Mouse. It comes with 1750 DPI (high precision) with 4 adjustable levels (500 / 1000/1500/1750) to suit ordinary, casual gaming and high-volume data manipulation needs.Imperial Wireless Mouse has 2.4GHz wireless technology which provides 15 metre effective working distance permitting you work more ef-ficiently.Imperial Wireless Mouse is available in three attractive colour combinations of Black-Green, Black-Blue and Black-Orange. Imperial is available with a price of Rs.799.

CADYCE’S SuperSpeed USB 3.0 UNI-VERSAL DOCKING STATION Cadyce has recently announced the avail-ability of their USB 3.0 Universal Docking Station Model: CA-U3DS, Cadyce is mak-ing their USB product line faster, reliable and more affordable with the new addi-tions to a thriving line of USB Accessories. The CA-U3DS is an USB 3.0 Universal Docking Station which will deliver all the connectivity of a desktop with a simple USB 3.0 cable from your laptop, Ultra-book, Macbook and Tablet. With the help of CA-U3DS user can get connected with up to 10 devices or accessories through a single SuperSpeed USB 3.0 port. In short,

Cadyce USB 3.0 Universal Docking Station offers extra potential to your computer by adding more USB ports, ex-tra displays, speaker and microphone through a single USB cable. Now you can add DVI/VGA and HDMI connections supporting two ad-ditional monitors.


TP-LINK Touch P5 Router TP-LINK has announced the release of their Touch P5 Router, the first in a line of routers which support Touch Screen technology.The Touch P5 represents another in the family of high bandwidth router solutions, after the successful launch of the Archer C9, this time sporting a Touch Screen control system that is simply captured in two words, powerfully elegant.Other than the Touch Screen itself, the Touch P5 supports a variety of functions that make it an ex-tremely impressive router in its own right. With such features as Simultaneous Dual Band speeds of up to 600Mbps over 2.4 GHz and 1300Mbps over 5GHz, flexible wall mounting for freedom of place-ment, USB 2.0 and 3.0 ports for high speed file and printer sharing, and 3 Dual Band antennas offer-ing extreme levels of coverage and signal strength.The 4.3 inch capacitive Touch Screen offers both a colorful and intuitive level of control, in addi-tion to the browser administration which is typical to most routers, and represents an innovative step up in user interaction. The Touch P5, powered by a Broad-com chipset running at 1GHz and Simultaneous Dual band offering a combined speed of 1900Mbps, far greater speeds than those offered by other routers in this class. This is strengthened by the three Dual band Omni-directional antennas which broadcast their bandwidth over 802.11 a/b/g/n/ac frequen-cies.

D-Link DWC-2000 Wireless Controller D-Link DWC-2000 Wireless Controller is a centralized Wireless 11AC LAN man-ager, designed specifically for education, hospitality, and medium-to-large enter-prises. Its Auto-managed AP discovery & single-point management feature allows users to achieve enterprise class network-

ing without the burden of executing massive and complex configurations. Overall D-Link DWC-2000 is a Reliable, Secure Wireless Controller with self-healing and self-optimizing technology.D-Link DWC – 2000 Wireless controller comes with lifetime warranty.

ADATA Launches IHSS312 Industrial Half-Slim SSD

ADATA Technology has launched the IHSS312, a high-performance SATA III 6Gbps 22-pin half-slim SSD of MO-297 form factor, which is available in 8/16/32/64/128/256GB capacities to meet the varying needs of IPC embed-ded systems, healthcare, medical devices,

kiosk/POS and factory automation. For the greatest stability, the IHSS312 supports S.M.A.R.T. attributes that auto-matically detect the drive’s condition to effectively protect data, and “Power-Loss Protection (PLP)” helps to prevent data crashes.

Asus announces B85M-Gamer in IndiaAsus has announced B85M-Gamer, a new Intel B85 Express chipset-based motherboard that marks the first micro-ATX (mATX) model in the popular Asus Gamer series. B85M-Gamer is ready for the latest 4th- and 4th-generation Intel Core processors, and is packed with multiple exclusive game-enhancing technolo-gies for the best gaming fun in even the smallest builds.The Asus B85M-Gamer will be available from March at a retail price (MOP) of Rs 6,365/- (inclusive of taxes). It also comes with a 3-year warranty.


Neoteric gets exclusive distribution rights for Corsair in IndiaCorsair has announced the exclusive distribution rights to neoteric in India for all CX and RM series PSUs and Carbide series cabinet (100R, 100R silent and 400R). Neoteric has its reach in over 500 cities in India with 50+ distribution hubs around the nation. With the increasing popularity of CX, RM and the Carbide series, it needed a robust distribution network to tackle the dynamics of demand and sup-ply. Even tier 2 and 3 cities have seen growth in demands for PC components recently. There was a need of a new strategy to push Corsair products in smaller cities of India. Corsair has hence placed their trust on Neoteric to do the job regard-less of other prospects in play.

RAPOO India Customer Support Mobile Number +91-84678-77770 RAPOO has introduced India customer support number +91-84678-77770 to guide customers/channel partners over sales, support and marketing related queries. With the introduction of this IVR based mobile number, customer and channel partners can directly reach to their required Rapoo connect instead of making multiple calls to different numbers to get the solution. Mr Saurabh Grover, Country Head - India, SAARC & MEA at RAPOO said, “RAPOO is proud to offer this service as a way to help its most valued customers and channel partners. Our aim is to reach RAPOO family in the remote and far flung areas with this India customer support numbers. This will help the callers to get connected with the suitable response team quickly. RAPOO users will now have the

smooth and trouble free query assistance and other complete services” This India customer support number +91-84678-77770 is already operational and is open to Indian channel partners and end users who are willing to seek the techni-cal support or after-sales service from RAPOO. This number will be available 24x7, but customer will be able to speak to Rapoo person only between 9:30 AM to 6:00 PM on Monday to Friday, for rest of the time and Saturday & Sunday they will be able to forward their queries via Voice mail, which will be responded next working day positively. APOO believes that pre & post-sales sup-port for channel partners and customers is a critical function that any company should undertake to provide complete solutions.

01/APRIL/2015 18SCHEMES & PROMOTIONS

Kaspersky Lab un-veils Enhanced B2B Partner ProgramKaspersky Lab, has announced significant enhancements to its B2B Partner Program across the Asia Pacific region (APAC).With businesses facing ever-growing security threats, the Kaspersky Lab APAC B2B Partner Program is specifically designed to support partners across the region in increasing their presence and expertise in the IT security sector.The program serves as a platform for collaboration between Kaspersky Lab and its partners, offering a wide range of benefits that provide partners with a competitive edge; including a focus on training, certifications, marketing support and rewards to ensure mutual growth.Garry Kondakov, Chief Busi-ness Officer at Kaspersky Labsaid, “With our continued efforts to further develop in-novative security solutions that address market-specific needs, our partners will be able to focus on exploring new business opportunities in support of the development of their business objectives. Enrolling in our Partner Program will provide partners with access to a wide range of resources needed to develop expertise, drive busi-ness growth, increase customer satisfaction, and ensure visibil-ity across the market.”The newly enhanced program was developed with the sup-port of feedback received from partners and is designed to cor-respond to partners’ business needs and objectives.The framework of the program will be based on a four-tiered structure, comprising of Regis-tered, Silver, Gold and Platinum tiers.

Zebronics Unveils Its New Brand Identity, plans to enter new verticals.‘ZEBRONICS' has unveiled its new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation, and celebrates the culture of innovation built over the company’s nearly two-decade history. Zebronics has also announced entry into new verticals Surveillance, LED TV and Tablets.“The release of our new logo and visual brand marks a significant milestone and the beginning of a new phase for our company” said Rajesh Doshi, founder and Director of Zebronics. “Building on our tagline of ‘Always Ahead’, the new brand identity is intended to signify that we are moving forward by setting foot in new verticals while consolidating the existing footprint in peripherals and consumer electronics. As we are completing an existence of close to two decades, we enter a new era in our history, proud of how far we have come from when we were primar-ily known as a PC cabinets brand. We have evolved from a single product line to a multi-faceted portfolio, connecting with various types of consumers, while continu-ing to embody the brand value of offering best possible value and features at reason-able price. Continuing this legacy, we are excited and committed to establish our new brand and strengthen our position in different business segments.”The new logo embodies the new culture in Zebronics using a contemporary, simpli-fied look and straight forward typography. Zebronics had already built up tremendous brand equity over the years for its iconic zebra-stripe look that would stand out in any display or packaging. That has been given a modern styling with a circular crop that incorporates the stripes as well as the

letter ‘Z’. The circular representation is balanced by the clean typography of the name ‘Zebronics’ below it, and the tagline ‘Always Ahead’.The Company has had a CAGR of around 30% through the last three years, in spite the slowing down of desktop market. Zebronics now targets a 100% growth this year. Said Rajesh Doshi, founder and Director, “We decided that a horizontal diversification of product portfolio would be our best bet for achieving the inorganic growth target we had set ourselves and to more fully utilize our resources and ca-pabilities, as we reach our twentieth year. We looked at the many new opportunities. The surveillance equipment portfolio is the first of our major announcements that can be expected this year. We find that there is a huge vacuum at the affordable end of the market and lack of organized players who can back up with a good brand name, quality products, and full warranty support. Zebronics is already an established brand with 12,000 partners carrying our products into big cities and small towns alike. That will form the back-bone of our new business unit.” Zebronics also has aggressive plans for the mass-market consumer electronics sector with LED TVs and tablets, announce-ments for which are to follow within the year. Zebronics also plans to go more aggressive in, its range of Sound Monster multimedia speakers range. Zebronics had also set up an full-fledged R&D center at Chennai to develop products that are hardy, resilient and suited to the Indian conditions. Zebronics expects good boost from speaker business because of the R&D center.

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