INFORMATION TECHNOLOGIES. Project Objectives Provide the information technology solutions, encompassing necessary infrastructure and systems to support

INFORMATION TECHNOLOGIES

Project Objectives

• Provide the information technology solutions, encompassingnecessary infrastructure and systems to support JOWSCO in:

– Leveraging the image of South African as a capableconference host nation

– Enhancing the image of South Africa’s tourist attractions– Presenting South African opportunities which encourage

economic development

• Showcasing South Africa a global player on SustainableDevelopment

Project Phased Approach

Preparation Design Dev Test Dry Run TestEvents

Deploy Close off

Aug

Sept Jan Apr Jun July Sept Oct

• Preparation phase

– Agree the vision and scope for the design project

– Agree roles and responsibilities during the project

• Agree project schedule, deliverables and costs for the

design phase

Build



Deploy Close off

Aug


• Design Phase

– Define the business processes

– Define risks, assumptions and dependencies

– Propose the architectural framework

– Review available off-the-shelf solutions

• Prepare the implementation plan including resource requirements

and approximate costs

Build



Deploy Close off

Aug


• Build Phase

– Develop or customise proposed systems

– Build interfaces to create an integrated solution

– Develop test plans

– Execute test plans (unit tests)

– Dry run integrated solution

– Pilot solution at test events

Build



Deploy Close off

Aug


• Deploy phase

– Deploy and install all infrastructure at sites

– Complete software distribution to all sites

– Monitor live installations

• Provide support to live installations

Build



Deploy Close off

Aug


• Close off phase

- Recover and re-deploy identified assets and infrastructure

- Re-deploy resources

- Complete documentation for final submission and sign off

Build

SPONSORSHIP

Introduction

• The summit occurs once every ten years

• First time that sponsors will have the opportunity to associatewith this prestigious event

• Grinaker Mahlasedi appointed official sponsorship marketingagent

Sponsorship Marketing Strategy

• International- 8 product and service categories with worldwide rights

• National- 8 product and service categories with national rights

• Supplier Status- Budget relief – trade exchange for limited rights

o Products / services

• Patron programme- Interested individuals willing to become involved

Sponsorship MarketingStrategy cont..

• 3 Phase to obtain maximum exposure for Partners:

– Pre-Event• October 2001 – August 2002

– Event• 02 September – 11 September 2002

– Post-Event• 12 September – 31 December 2002

Rights Package

The Rights Package offers International and National Partnersthe following Rights:• Exclusivity

– Territorial rights of association

– Within product/service categories

– From signature to end December 2002

– Use of agreed designations• International/National Corporate Partner……..• Proud Partner……

– Use of Johannesburg World Summit Logo and DesignEnvironment / Corporate Identity

Rights Package cont..

• Public Relations– Public Relations companies have been appointed through

a tender process. They will manage:

o On-going publicity campaign that will strive to provide Partner mentions at all relevant opportunities

o International and National Media Launch 11 October 2001, Johannesburg

o International Partner Launch 16 January 2002, Cradle of Humankind, Johannesburg


• Public Relations cont..

o National Partner Launch Mid February 2002, Johannesburg

o 3 000 Journalists expected at Summit Partner liaison with media journalists

o Post Summit activities Launch of legacy projects on Sustainable Development that

arise from the Summit


• Electronic Media Campaign

– A specialist production and distribution company has beenengaged by GM to conceptualise and produce Partner brandedmaterial relevant to the Summit

– Negotiations are underway to supply this material to Internationaland National TV and radio broadcasters

– 58 National and 345 Regional broadcasters

– 613 million television house holds

– Providing a potential audience of 3 billion


• Electronic Media Campaign (cont..)

– SABC will be the host broadcaster and is working with GMand JOWSCO to create sponsor media opportunities around

o Pre-Summit programming Born in Rio Clean Machine

o Event broadcast packages Commercial time Live broadcasts and highlight packages

Topping and tailing Squeezebacks On-screen logos


• Electronic Media Campaign (cont..)

o Post-Summit event Summit outcomes Legacy project

o Negotiations are in progress with MNet and etv for dedicatedSummit broadcasting and Partner opportunities


• Print Campaign

– South African newspapers have committed their support tothe Johannesburg World Summit and Partner mediaopportunities are being negotiated

– JOWSCO’s PR agencies are working on an ongoing basiswith the media


• Internet

– JOWSCO site will display Partner branding and hotlinks.

– The site is informative and interactive, offering World Summit delegates the facility to

o Register for the Summito Book accommodationo Make travel arrangements

– A marketing tool for tourism programmes


• Events and Promotions

– Official Opening and Closing Ceremonies

– Marketing exposure and opportunities through the Internationaland National promotional campaigns specifically designed to providemaximum mileage for International and National Partners

– South African / Johannesburg Clean up campaign to be launched3 months prior to Summit

– Cultural Programme (linked to Arts Alive held in September annually)

– National Youth and Rural Shows


• International Promotion Objectives:

– To be launched at the International Partners launch at theCradle of Humankind on 16 January 2002

– To create a viable platform for International Partners toleverage their association

– To create international awareness of the Summit


• International Promotion Strategy:

– To organise Pre-Summit activities in 197 countries

– To create a meaningful link between the 3 themes:

o People - people developmento Planet - environmental Sustainable

Developmento Prosperity - poverty alleviation


• International Promotion Concept:– A newsworthy ceremony in each country

– Engage the children born since Rio

– Hand over samples of ‘People, Planet, Prosperity’ in majorcities on 5 continents

– People:o 10-year old children to hand over artistic representations of

Sustainable Development

– Planet:o Soil from 197 countries to be collected

– Prosperity:o Each country to determine their own symbol


• International Promotion Concept (cont..):

– Competition and hand-over ceremonieso National winners go forward to a ‘continental’ ceremonyo Continental winners win a trip to attend the Summit

opening ceremony in SA and to a holiday with their familyin Southern Africa

– PR coverage and monitoringo A comprehensive campaign will ensure media in each

country covers the promotion and Partners receive maximumcoverage


• International Promotion Concept (cont..):

– In South Africao Returns from Rio to Cape Town in Augusto National promotion to increase awareness

– The Monumento An unveiling ceremony will be held at the Cradle of Humankind

during the Summito The floor of the monument will represent a map of the world and

the soils from each country will be correctly locatedo The walls of the monument will be decorated with the art collected

from each country

– The icons of prosperity will be appropriately displayed


• Official World Summit Exhibition

– To be held during the Summit

– Objective of showcasing best practices Sustainable Developmentprojects through Government and Non-Government organisationsand Corporates

• Summit and Partner presence campaign

– JOWSCO has negotiated with media Partners to ‘dress the city’on a large scale through outdoor media opportunities such as buses,billboards, airport advertising, highway flags and banners, shoppingcentre décor.All advertising will carry sponsor branding


• Hospitality– Hotel accommodation

– VIP motor cars

– JOWSCO accreditation

– International and National Partner Launches

– International event promotion on 5 continents

– World Summit exhibition

– President’s dinner

– Executive Mayor’s banquet

– Partners dinner

– Opening and Closing ceremonies

– Partner events


• Printed material– World Summit Magazine (prior and during Event)– World Summit Newspaper (during Event)– World Summit Book for delegates (post Event)– Book and video on SA for all delegates

• Premium merchandise– The right to manufacture, sell and distribute premium and

give-away items

• Graphic Standards manual– To be supplied to all international and National Partners


• Partners can expect from Grinaker Mahlasedi:

– Professional advice and guidance in the implementation of alltheir rights

– Guidance in the development of their own campaigns

– Partner forums prior to the Summit, to address issues and opportunities

– Assistance in the interaction between Partners and JOWSCO

CRITICAL PATH

Johannesburg World SummitCritical Path (Timelines)

Timing Activity(ies)

Jul 2001 to Aug 2001 Finalise strategy, project plan and budgets

Sep 2001 to Nov 2001 Commissioning phase, contracting, launchmarketing campaign and obtain allgovernment clearance

Jan 2002 to Mar 2002 Finalise funding (end of January 02);Preparations : Implementation phase

Apr 2002 to Jun 2002 Preparations : Fine tuning phase

Jul 2002 to Aug 2002 Dry runs

Sep 2002 Host WSSD

TOURISM –

THE LEGACY OF WORLD SUMMIT ON SUSTAINABLE

DEVELOPMENT

Tourism and Business Liaison

• Actualisation of the legacy

– Position South Africa as a preferred tourism destinationin the world

– Showcase South Africa’s economic capacity to facilitatefuture multi-national business partnership

– Maximise and spread economic benefits throughout South Africaand the Southern African Region

– Coordinate and synergise activities relating to tourism to enhancestakeholder participation in the World Summit

Our Tourism Plan

• Develop, coordinate and manage an attractive Pre and Post Summittour programme for the Delegates and foreign visitors in 2002

• Provide assistance to Government and the tourism industry to ensurethat sustainable tourism forms an integral part of the agenda for the World Summit on Sustainable Development 2002

Our Tourism Approach

• Established JOWSCO Tourism Working Committee

• Appoint Tourism Coordinating Company (TCC)

• Synergise with the Global Tourism processes

Actions

• Pre and Post Summit tour packages

• Extend stay of Delegates in South Africa– Focus on national day tours– Focus on regional one to two day tours

• Road shows to the nine provinces to explain the tourism programme

• Promote tour packages from October 2001 to 15 July 2002

Actions (cont..)

• Link into International Year of Eco-Tourism

• Make a presentation to RETOSA Board on the Pre and Post tourism strategy on 24 October 2001

• Organise and International Travel Market Exhibition

• Make a Tourism update to RETOSA Board meeting in April 2002

• Attend Indaba in Durban between 11 – 14 May 2002

• Attend the World Eco-Tourism Summit in Quebec between 19 – 22 May 2002

Documents

INFORMATION TECHNOLOGIES. Project Objectives Provide the information technology solutions, encompassing necessary infrastructure and systems to support