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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Kerry KekNetID Kkek575Group Number: 377Website Link: http://infosys1102014fcgroup377.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Nicholl Friday 9am

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RACISM AND DISCRIMINATION ON THE INTERNETINTRODUCTION

Our group's problem is racist and discriminative comments towards different groups that

occurs on the internet. This is a problem that affects mainly globally,everyday and needs to

stop as soon as possible. Which is why we have come up with a solution that we hope will

stop people from making these unnecessary comments or at least reduce them, on the

internet. Our solution is focused on pinpointing where the offenders' are located in real life

(through the use of information systems), and through collaboration with different parties

such as different governments' around the world, they will be able to focus more on anti-

racism campaigns to reduce this kind of mallicious behaviour not only on the internet, but

hopefully in the real world too.

3. BUSINESS SECTION

3.1 Vision

To try reduce the number of racist and discriminative comments on the internet, through

the use of information systems and collaboration systems, that form an easy-to-use

product.

3.2 Industry Analysis: Advanced Internet Security Industry

Industry: Advanced Internet Security Programmes Industry. A program that can track

exactly where mallicious comments are coming from, and storing them in a database.

Force: High/Low: Justification:

Buyer power: Low Buyers' do not have that many options to choose

from, as this is quite a rare solution to the

problem that many face every day. Recently, it

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has been reported that Google Maps(1) has been

used for a similar effect, in the sense of

pinpointing where xenophobic graffiti is, in Japan.

However, it looks like there are no major

software companys' that are producing a product

like our idea.

Supplier power: High As writing softwares is rather cheap, suppliers

such as internet providers (e.g. telecom), may not

make a lot of revenue from our purchases

depending on how many computers we are

operating from. Therefore they have high supplier

power.

Threat of new entrants: High The biggest entrance restraints for this industry

would be time and the ability to write a software.

However it doesn't take a lot of money to

produce a software, therefore the threat of new

entrants can be high.

Threat of substitutes: High In today's world, there are programmes and

software that can filter profanity or other

mallicious comments. However, these do not

locate where the comments are coming from.

Although these softwares help reduce the

number of hateful comments on the internet, it

does not address the root cause of the problem,

like we intend our product to do. The current

softwares today are substitutes though it will not

stop the problem entirely as people can still get

across their message, through deliberate 3

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misspelling.

Rivalry among existing

competitors:

Low Software that addresses hateful comments and

profanity usage on the internet is either cheap or

built in to many websites (e.g. Facebook) or

programmes, therefore rivalry in this market is

low.

Overall attractiveness of the industry: It is considerably unattractive to those business'

aiming to make a profit from this industry. Although rivalry and buyer power is low, threat

of substitutes, new entrants is high, as well as supplier power. Our software is more about

helping communities all around the world, instead of focusing on making profit.

3.3 Customers and Their Needs

The target market for this product is quite broad, as it can be used by all website owners as

well as programme (e.g. games) producers, but it can also be used (ideally) by high authority

figures such as local governments, around the world. I feel that it would be more useful for

governments to use this software, as with the information of where mallicious comments

are coming from, and who they are directed towards will allow governments around the

world to create campaigns (e.g. anti-racism) to help specifically with their country's

problem.

3.4 The Product and Service

The product is a program that detects when a mallicious comment has been posted on a

website (e.g. Facebook) or program (Skype) and automatically tracks where the user is

located (through the use of various innformation systems) and then stores this information

into a database. This database is especially useful for governments as it can help them

target more campaigns in that specific area, to deal with the unacceptable behaviour. We

intend to keep the locator to area only, and not any more specific than that as it could cause

further problems such as retaliation from individuals that may purchase this program.

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3.5 Suppliers and Partners

For this program, our main suppliers will be an internet provider (Telecom) and Google.

Telecom will be our supplier in the sense that they will provide an internet connection which

will enable us to run out servers, such as update servers, and a download server where

people will be able to download our program from. Google will be our supplier for the Their

"Google Maps" program, which will help us when "tracking" activity with our program and

also putting it on a map view for further use. We will be partnering with Google and the NZ

Government so that this program can try run at it's full potential and help as much as

possible with solving the discrimination problem. Partnering with Google will allow us to

have access to Google Maps, which is important when providing the information in our

database, to people like the government. We also intend to partner with the Government,

and with the database information that we have stored we can show it to government

officials on a map system (Google Maps) to alert officials on where the majority of people

posting hateful comments on the internet are. They can then use this information to create

campaigns and spread awareness of the problem, which helps satisfy our mission.

3.6 Strategy: Cost Leadership

Our program is able to satisfy a broad market, as there is a wide variety of people (target

market) that may want to use our program (small businesses as well as hopefully

governments around the globe). Also, because we are mainly creating this program to deal

with the issue of racism and mallicious comments on the internet, we have decided not to

charge a premium for this product therefore, our strategy is Cost leadership.

3.7 Value Chain Activity: Technology and Development

The most important value chain activity for this business is Technology and Development

(R&D).

I think the most important activity for our value chain is technology and development as this

porgram needs to be as up to date as possible. As technology is quickly advancing,

our program needs to keep up in order to be as efficient and effective for customers.

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3.8 Business Processes

3.8.1 ONLINE PAYMENT PROCESS – As we are only going to sell our program online, all sales payments

will be electronic (e.g. PayPal or Credit Card). Customers’ will be able to purchase our program from the

internet through any electronic payment method that they would like. Once the customers’ place an order and

enter their information to pay for the product, the money will be requested by us (our bank account) from

their account (through collaboration with the banking system). Once we receive the money, customers’ will

receive an activation code and a link where they can download the program from.

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3.8.2 FREE UPDATE SCHEDULE PROCESS – As technology advances, we will provide free program

updates for our customers. Firstly in the process, the program will be updated (whenever possible) and then

customers will be sent a notification, every time there is a new update available. If they require, and want an

update the program will start patching, once given permission from the user’s computer. If they do not require

or want an update, no action will be taken.

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3.9 Functionalities

3.9.1. TRACKING PROCESS

When someone writes a mallicious or hateful comment on the internet, this program will automatically locate which area the person who posted it is in.

This tracking software will be aided by a GPS (e.g. Google Maps) to help provide a map view and to see where there is the most cluster of these sort of comments.

3.9.2. DATA STORING PROCESS

After the program tracks where people are, it will store this information into a database.

This database can then be sent to the government, who could then use this information to target the areas where there are the most hate crimes against difference groups, for any behavioural campaigns they may want to launch.

3.10 Systems

3.10.1. TRANSACTION SYSTEM – - When someone wishes to purchase a copy of our program,

they will be required to make a payment through an online method. With the aid of

collaboration with local banks, and websites like PayPal, customers will hopefully be able to

quickly receive a copy of the program, after payment has been confirmed and received

from their bank account or PayPal account. After payment has been received, they will

receive an activation code and a download link for the program. Once they have received

the product, the transaction is complete.

3.10.2. MAINTENANCE/UPDATE SYSTEM – Technology is quickly advancing every day, and we

need to be able to keep up with these advances, in order to provide customers with a

program that is easy to use and efficient in achieving our vision. We will provide customers

with updates for our program, every time we improve aspects of our product. This will be

free and although it is recommended, it is not compulsary for people to update, as some

people may prefer older versions.

3.10.3. COLLABORATION SYSTEM - In order to create a product, and an experience for

customers, that is efficient and easy to use , we have incorporated collaboration systems

not only in our business activities, but also in our program. In our business process, we have 8

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decided to use collaboration systems for transactions with customers. We will collaborate

with banks, allowing customers to be able to buy our program online, with the use of credit

cards which will allow customers to purchase the product at a time that is convenient for

them. As long as customers have sufficient funds in their bank accounts, they will be able to

purchase our program at any time, anywhere in world and hopefully start using it within a

short period of time. For the collaboration system aspect of our program, we aim to use a

Global Positioning System ( GPS) such as Google Maps to allow us to get a map and satellite

view of where our tracking systems are picking up mallicious comments from. With a map

or satellite view, we will be able to have a clearer view of where the majority of the activity

is located.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Technology

And

Developmen

t

(R&D)

1. Online Payment Process

1. Locate where the poster of the mallicious comment is located

2. Put it on to a map view (using Google Maps)

Location Tracking System

Global Positioning System

Transaction system

Collaboration system

2. Free

Update

Schedule

Process

1. Store traced location data to a database

2. Have the database information ready to be sent to government officials or other authorities when needed.

Data Management System

Database Mail System

Enterprise information system

Customer relationship management system

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CONCLUSION

To help solve the problem of racism and discrimination on the internet, we came up with

the idea of a program that tracks where these comments are being posted from, and

directed at who. This information will be stored into a database system which can then be

used by people like the government to release campaigns and spread awareness about this

issue. With collaboration, this program will use a Global positioning system for the process

of tracking, and then the information will be stored into a database for further use. Our aim

is to provide this program at an affordable price to a broad range of customers. Customers

will be able to pay electronically, through the transaction system and receive updates

regularly with our maintenance system.

REFERENCES

1. Dean Arnett. (March 18, 2014) http://www.bbc.com/news/blogs-trending-26635848

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