INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Wu JinzeNetID wjin610Group Number: 042Website Link: http://infosys110groupxxx.blogspot.co.nz/

Tutorial Details Tutor: Day: Time:Kayur Ramson Monday 1am

Time Spent on Assignment: 15 Hours Word Count: 1414 words

DETAILED ANALYSIS FOR “W-BAND”INTRODUCTION

The serious situation about drowning in NZ drew the attention of the public, whether our safety in water is 100% guaranteed and whether the lifeguards have the abilities to save us

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immediately when we are facing life-threatening situations became concerns. In order to keep Kiwis’ safety but not affect them have fun in water, we generated a product named “W-Band” (W could stands for Water, Wristlet, KiWis & Well) which is a anti-drowning wristlet with sensor and GPS to help solve this problem.

3. BUSINESS SECTION

3.1 Vision

We Kiwis love our water but our safety can not be 100% guaranteed, we hope the lifeguards can come to us at the first moment if we are in danger; we want kiwis to be able to PLAY HARD but STAY ALIVE.

3.2 Industry Analysis: Water Safety Equipment Industry

Industry: Water Safety Equipments Industry. Water Safety Equipment Industry is the industry which is focus on producing and marketing the equipments used to protect people from drowning and save people’s lives.

Force: High/Low: Justification:

Buyer power: Low There are lots of water-proofed anti-lost wristband in the market but no anti-drowning wristlet can be found. So customers do not have many choices when they want to get some water safety equipment like anti-drowning wristband to ensure their safety (Alibaba,n.d.).

Supplier power: Low A considerable number of suppliers all over the world can be chosen to get the raw materials used in the production, and more suppliers are coming up to compete with each other. So they do not have strong power to affect the purchasing decisions (EC 21, n.d.).

Threat of new entrants: High It is not very diffcult for other people who are interested in this market to entry the market and make similar products based on today’s technology level. Nowadays, more companies are

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working on generation and development of similar wristbands (Slate, 2013).

Threat of substitutes: Low Although many rescue equipments are availble in the market to be purchased, there is no similar products which are having the same functions with anti-drowning wristband – which means bascially nothing can replace it (Watersafety, n.d.).

Rivalry among existing competitors:

Low Some different tpyes of lifebands are already existing, but they are using for data collection and summary during sports, not for safety purpose. So there is actually no other players in this indusrty , the competition is not fierce at all (The Verge,2014).

Overall attractiveness of the industry: Based on the above analysis, the water safety equipment industry is relatively attractive because the needs of water safety equipment,especially something like anti-drowning wristbands, is far huger than the prediction and the competitive advantages can be maintained for a relatively long period of time.

3.3 Customers and Their Needs

Our target customers that have needs of ”W-Band” are those parents who usually take their children to the rivers or beaches and people who do not have good swimming skills (Pool-Angel, n.d.). The reason why they are willing to pay for “W-Band” would be they have strong desires to enjoy the water but they do not wish to see the dangerous emergencies happen. So they hope their safety can be guaranteed through purchasing and using “W-Band”.

3.4 The Product and Service

“W-Band” is a wristband with GPS and sensor which can monitor whether the user is drowning by testing the depth of water and the oxygen level in blood. If the user of “W-Band” is getting drowning, the sensor can test that the oxygen level in blood is dropping and the user is going deeper under water, and then “W-Band” will send the signal and the accurate location of users to the lifeguards to inform them come for rescue immediately.

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3.5 Suppliers and Partners

Our main suppliers could be SHENZHEN ZHONGDING SILICONE GEL CO.LTD which provides the raw material silicone bracelet and SHANGHAI SUNNY INSTRUMENT CO. LTD which mainly supplies water pressure sensors. Both of the silicone bracelets and the water pressure sensors are important parts of the assmbly of “W-Band” (EC 21, n.d.). The Rebel Sport and the organization called “Water Safety New Zealand” would be our important partners as the former is the most famous sports superstore in New Zealand and the latter is the lead organization which responsible for the water safety sector in New Zealand. The cooperation with them would be very helpful for our company to make a better distribution of “W-Band”.

3.6 Strategy: Differentiation

“W-Band” is targeting a very broad market which has a potential prospect as “W-Band” can be used by a huge population regardless of gender and ages. Moreover, more people start pay attention to the issues of drowning, the number of potential customers indicates a increasing trend. Because of the high technology used in the production of “W-Band”, the costs of “W-Band” production are relatively high compared with the production of other water safety equipments. The overall strategy is therefore Differentiation.

3.7 Value Chain Activity:

The most important value chain activity for this business is marketing and selling the products and services which is a primary activity during the value added process. The good marketing and selling strategies can deliver our vision to more customers and help “W-Band” take up more market shares. Even though the cost of “W-Band” production is relatively high, but the majority of value added to the “W-Band” is added to cover the costs during this activity.

3.8 Business Processes

3.8.1. CUSTOMER ORDERING PROCESS – This process contains all the steps and activities happen during the time spend on taking customers’ orders. It is really helpful for the company to ensure all the specific information, such as customers’ names, the number of products purchased and delivery address, are correctly and accurately recorded. It also helps the company make a better collection of useful information and make every transaction more traceable.

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3.8.2. PRODUCT DELIVERY PROCESS – Delivery is a really complicated activity as it includes the cooperation and communication between different departments and directly relates to the customers. This process ensures the fulfilment of the delivery procedure and increase the effectiveness of delivery. It also helps the company make deliveries more in-full, on-time and in-specification to improve customers’ satisfaction.

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3.9 Functionalities

3.9.1. CUSTOMER ORDERING PROCESS

Makes every order more traceable Collects more information about customers for future sales

3.9.2. PRODUCT DELIVERY PROCESS

Make sure the produts customers have received are what they ordered Guarantees the products are delivered on time and in good conditions

3.10 Systems

3.10.1. ORDER TRACING SYSTEM – Order Tracing System would be quite helpful if some problems come up after sales or during the delivery. When issues occur, the staff in stores or warehouses can check the details of the transactions at the first time in order to make sure which part on earth goes wrong. It not only can increase the accuracy of orders, but pull up the effectiveness of order fulfilment.

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3.10.2. INFORMATION STORING SYSTEM – Information Storing System is used to collect, categorise and store customers’ personal information and order information. Its working is based on the database which can be accessed by all the staff in the organization, and it makes the sharing and flow of information smoother and faster among different departments and teams – which actually increases the productivity.

3.10.3. INVENTORY MANAGEMENT SYSTEM – Inventory Management System is very important for the organization as it helps the organization have a clear and accurate recording of the amount of inventories in hand and the location of inventories stored. It makes the in-shop staff are able to get the information about the stock level quickly and give customers reply and recommendations during and after the sales.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s) Broad Information System(s)

Market and sell product or service

1. Customer Ordering Process

1.Makes every order more traceable2.Collects more information about

customers for future sales

Order Tracing System

Information Storing System

Collaboration System

Executive Information System

2. Product Delivery Process

1.Make sure the produts customers have received are what they ordered

2.Guarantees the products are delivered on time and in good conditions

Inventory Management SystemTransaction Processing System

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CONCLUSION

Overall, the aim of our company is helping Kiwis enjoy their spare time in water

without the panic of drowing through manufacturing and selling “W-Band”. In our

company, information system and information technology are playing very

significant roles as they not only support the operation of the company but create

high values for the products and the organization.

REFERENCES

1. The Alibaba. (n.d.). “Anti-drowning Wristband and Alarm” Search Results. Retrieved from http://www.alibaba.com/showroom/wristband-anti--drowning-alarm.html

2. The Verge. (2014). Lifeband Product Comparision. Retrieved from http://www.theverge.com/products/compare/7486/7545/7518/7519/7489/7558

3. EC 21. (n.d.). “Lifeband Supplier” Search Results. Retrieved from http://supplier.ec21.com/life_band.html

4. Slate. (2013). Retrieved from http://www.slate.com/blogs/future_tense/2013/05/28/seal_system_indiegogo_campaign_is_raising_money_for_drowning_detection_technology.html

5. Watersafety. (n.d.). “Rescue Equipment” Search Results. Retrieved from http://www.watersafety.com/store/rescue-equipment/

6. Pool-Angel. (n.d.) Pool Alarm Product Item no.IN01A introuction. Retreieved from http://www.poolangel.com/anti-drowning-alarm.html#work

7. EC 21. (n.d.). “Rubber Band & Water Pressure Sensor” Search Results. Retrieved form http://supplier.ec21.com/water_pressure_sensor.html

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