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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Joanna GuNetID Jgu236Group Number: 193

Website Link:

http://infosys1102014s1group193.blogspot.co.nz

Tutorial Details

Tutor: Day: Time:Yvonne Hong Wednesday 11am

Time Spent on Assignment:

hours Word Count:

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MAXIMISING PRODUCTIVITIY AND EFFICIENCY

INTRODUCTION

We know the human race is a spectucular species. We hold the ability to achieve many great

achievements but to utilise this to its full potential, it can be challenging in modern society.

However we should improve our ability to learn and grow and advnace our ability as the

human race. We are able to so through maximising productivity through technology and

information systems. Unstuck is a mobile, tablet application that counteracts the lack of

focus and productivity of people. This app allows users to enter their respective timetables

or schedules and blocking out reception and stopping certain applications from launching if

it is in the user’s history as a ‘procrasination’ app.

3. BUSINESS SECTION

3.1 Vision

To exponentially increase the productivity and efficiency of citizens around the world,

supporting them to lead a more simple and proficient lifestyle.

3.2 Industry Analysis: Mobile application security industry

This industry is a young industry that had been branched off from both mobile security and

security application industry due to the increase demand and consumption of smartphones

worldwide.

Force: High/Low: Justification:

Buyer power: High Buyer power is high as smartphone owners have no

shortage of choice of different mobile security

applications. This is also partially due to it being a

homogenous product and its ability to be substituted

frequently, therefore making buyer power high.

(Pappas, 2014)

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Supplier power: Low Supplier power is low in this industry as the

technology to create security sofwars are readily

available and also simple to use. Although we rely on

suppliers to supply equipment for the advanced

mobile phones and applications, there are a large

number of equipment makers which we can switch to

with low switching costs. (Kucher, 2013)

Threat of new

entrants:

High Although the mobile industry is a well-established

industry, the mobile application security industry is

still relatively young, making the threat of new

entrants very high as the entry barrier is low. This is

also an inexpensive industry to enter, and although

experience is needed, training is readily available.

(Elkin, 2010)

Threat of substitutes: Low The threat of substitutes would be low as although

there are similar applications, there are very few

which will offer the same assistance and benefits as

ours. It is an every day essential that people would be

unwilling or find it hard to replace (Pappas, 2014).

Rivalry among existing

competitors:

High The threat amonst existing competitors would be

high as it is a concentrated industry with a few firms

and also online app stores have system where they

rank the Apps – this makes it more difficult to be

noticed due to the constant new Apps being

developed and reviewed. (Anthes, 2011).

Overall attractiveness of the industry:

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Analsying the industry through Porter’s five forces helps us conclude that the overall

attractiveness and appeal of the industry is high. There are some strong competitions within

the industry but being new gives us an advantage as there are not many competitors with

the exact incentive as us. The incentive of making a large revenue from little input of captial

can also suggest to us that entering the industry would be worthwhile.

3.3 Customers and Their Needs

The demographics our application will centre around young adults to the working class. We

target customers; whos’ needs are to have a simple app in their lives that would help them

manage their life, be it a class timestable or organising meetings these should be completed

without putting any strain in their personal life – such stress can also quickly lose

productivity and efficiency in the body.

3.4 The Product and Service

This app is a product which will deliver the service of supporting and assisting people

wanting to perform with top efficiency and cannot have any distractions that will decrease

their productivity. This app, by blocking certain application and setting up objectives to slice

your tasks into smaller, more manageable portions during which you should focus on

clearly, defined objectives. This had been proven to increase productivity and proficiency in

completing tasks. (Viswanathan, 2013).

3.5 Suppliers and Partners

In order to produce this app, we will need to be supplied by software development

companies who will provide the bones and structure of the app to develop the interface.

Another supplier would be banks, where they will manage the funds the application pulls

through. After the assemble of the application, it will need to be introduced into the online

market place – therefore in order to increase discoverability, a relationship with the Apple

App store, Google Android Market and the Samsung Play Store is crucial. These partnerships

are crucial as they allow entry into the different app stores, assisting it to become popular

through tools like ‘featured applications’ or popularity listings. Without these mechanisms,

the App may never become popular or known thus severely decreasing the number of

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downloads. Some other useful partnerships would be with marketing consultants, which will

promote the App through advertisements on various online social networking sites.

3.6 Strategy: Cost Leadership

The central strategy for our company would be cost leadership (broad). As we are a part of a

well-established mobile industry with millions of consumers, the App that we will be

introducing will be available to anyone with the access to smartphones and our partnership

App stores. This would therefore be under a broad market. Our App will be at very low cost

as people will not be prepared to pay a heavy amount for such a simple app.

The overall strategy we will adopt is therefore broad cost leadership. This helps reflection

of the scope of markets and the costs of our application.

3.7 Value Chain Activity: Service after sale

The value chaing activity that our business conisders to be the most significant is, service

after sale. Service after sale requires the consumers to continuously gain benefits after

purchasing the application. Our application is able to provide this by giving customers

complete control and use of the App after date of pruchase. Through various feedback

questionaires, our customers will gain extra services when we provide them of free updates,

alterated by their opinions of the App.

3.8 Business Processes

3.8.1.TRANSCATION PROCEDURE PROCESS This encompasses all information contained within

a business process/work unit which supports the daily operational tasks. The complexity of

this is simple but highly strucutured with great detail. It is vital that the transactional

process is as simple and straightforward as possible for the customer after choosing to

download the application. Keeping it simple and carefree as possible otherwise the

customer can easily change to another similar application and cancel the sale.

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3.8.2. CUSTOMER FEEDBACK COLLECTION PROCESS –

The customer feedback collection process is a crucial process, CRM components of ERP

provides an integrated veiw of customer data and interaction. It is important to ensure that

the customer continues to utlitise the application after their purchase. Through this and

CRM, it allows us to work more effectively with consumers. We obtain and assess the

feedback given from this process, this will allow us to make sure that the application is

maintaining a good impression and whether or not updates are necessary to make it better

in an effort to increase and/or maintain customer loyalty.

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3.9 Functionalities

3.9.1. TRANSACTION PROCEDURE PROCESS

Bill credit card or debit card Eamil consumer a copy of a transaction receipt

3.9.2. CUSTOMER FEEDBACK COLLECTION PROCESS

Create awareness of customer wants and needs Stimulate development and issue updated version of application

3.10 Systems

3.10.1. TRANSACTION SUPPORT SYSTEM – Makes the transaction after the sale simpler for

both the consumer and the business. It automates the process so it will automatically make

a record of the transactions for both parties. This helps save the business time and allows

for more time to be spent on other aspects of the business, this increase efficiency and

productivitiy of the business when the time is spent on making improvements to the

application.

3.10.2. CUSTOMER FEEDBACK ANALYSIS SYSTEM - Supports the customer feedback process by

collating the data collected from customers into usable information for the organisation’s

managers, this system will make it easier for the business to imporve the App overall. The

system will provide a report on the general feeling of customers, this will support the

fucntionality of creating awareness as it will bring attention to the most important customer

needs.

3.10.3. TECHNOLOGY SUPPORT SYSTEM - Catergorises and record all issues arising from user

feedback. This allows the technical support system to improve the App, issuing an newer,

updated version of the App that has been altered to by the customer feedback analysis. This

will increase the happiness of the consumers and a good relationship with customers is

continued.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s) Broad Information System(s)

Service

after sale

1. Transaction procedure process

1. Bill credit and/or debit cards

2. Email a copy of a transaction receipt to consumer

1. Transaction support system

2. Transaction support system

1. Transaction processing system

2. Transaction processing system

2. Customer

feedback

collection

process

1. Email feedback to customer support

2. Issue updated version of application for download

1. Customer relationship maintenance system

2. Technical & customer support system

1. Customer relationship management system

2. Decision support system

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CONCLUSION

Focus is the key to success. Reducing all unnecessary distractions will lead to icnreased

productivity and this allows people to maximise their time and be efficient in their learning

or working environment. And this is exactly what this application, “Unstuck” will help you

achieve. It will advert all distractions while organising your day into smaller portions easier

for you to tackle thus increasing your productivity. Information technology allows us to

process data from a myriad sources into a convenient mobile app. Through information

systems we are able to improve customer satisfaction, create competitive advantages and

also generate growth which all contribute to making the application better.

REFERENCES

1. Anthes, G, (2011). Invasion of the Mobile Apps. Communications Of The Acm, 44(9), 10-19. Retrieved from: Business Source Premier Database

2. Apple. (2013) Which developer program is for you? Retrieved from: http://developer.apple.com

3. Apple. (2013) Maximise your opportunities as a iOS developer. Retrieved from: http://developer.apple.com

4. Das, G, Khan T & Sen (2012). A million apps now. Busines today, 19(10), 55-78. Retrieved from: Business Source Premier Database

5. Elkin, N (2010). The latest and greatest opportuntiies in mobile apps. Retrieved from: http://www.imediaconnection.com

6. George, A (2014) Simple methods to know the market numbers. Retrieved from: http://www.appempire.com

7. Levine, B. (2014). Google unveils standalone mobile office apps. Retrieved from: http://www.mobile-tech-today.com/

8. Mitra, K. (2010). The Apps Opportunity. Business Today, 19(8), 80-85. Retrieved from: Business Source Premier Database

9. Pappas, A (2014) Emerging developer opportuntiies in Enterprise & Productivity. Retrieved from: http://www.visionmobile.com/

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10. Tonex. (2013). iOS Training – iOS App Development Training. Retrieved from: http://tonex.com

11. Viswanathan, P (2013). Ways to achieve success in the Mobile App Marketplac. Retrieved from: http://mobiledevices.about.com/

12. Weber, Poyar, Kan (2013) Consumer demand and revenue opportunities for apps. Retrieved from: http://www.simon-kucher.com/

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