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Nature’s Food Patch

INFRA Best Practice Sharing Topic ~ Branding

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Page 1: INFRA Best Practice Sharing Topic ~ Branding

Nature’s Food Patch

Page 2: INFRA Best Practice Sharing Topic ~ Branding

Presented by

Chery l Rosse l le

Market ing D irector

Page 3: INFRA Best Practice Sharing Topic ~ Branding

Our Store

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NEW! 2015

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The NFP Brand

The store has been enthusiastically embraced by our health minded community and has continued to grow. The Patch, as it is affectionately called by the locals, is a friendly gathering place, known for its commitment to organic foods, quality natural products, community involvement and health education.

health community

local friendly

organic natural

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Brand Promise

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How

The Patch

STANDS OUT

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Liberal Policies

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GMO Policy

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GMO Labeling Brochure

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Team Member Orientation

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Store Philosophy

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Brand Values & Store Culture

25%

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Team Members

• Staff Picks

• Employee of the Month

• Patch Spotlight

~ Monthly Sales Flyer

• Sandwich Cards for Zingers!

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Brand Messages

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Print Ads

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Ads That Stick

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Billboard

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E-campaign Banner

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Social Media

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Sales Flyer

All Non-GMO products*Mock-up only. Products shown are not necessarily verified

Nature’s Food Patch

Takes a Stance on GMOS

25,000 Distributed

• 2,000 In Store

• 8,000 Direct Mailed

•15,000 Sunday Tampa Bay Times Insert

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Calendar of Events

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Shelf Tags

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Branding

Toppers

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GMO Shelf Tags

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Checkout

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Shopping Bags

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Ban the Bag Donation

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Community Events

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Commercial!

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Questions?

advert is i ng@naturesfoodpatch .com

Chery l Rosse l le

Market ing D irector

Chery l Rosse l le

Market ing D irector