Upload
leah-dale
View
235
Download
2
Embed Size (px)
DESCRIPTION
Get your business infront of your target audience. Contact our team today to discuss your advertising options on 1300 711 683.
Citation preview
2012 MEDIA KIT
DIGITAL
NewSouthWaleswww.nsw.equestrian.org.au/
Queenslandwww.qld.equestrian.org.au/
South Australiawww.sa.equestrian.org.au/
Tasmaniawww.tas.equestrian.org.au/
Victoriawww.vic.equestrian.org.au/
Western Australiawww.wa.equestrian.org.au/
Northern Territorywww.nt.equestrian.org.au/
E Q U E S T R I A NN E W S O U T H W A L E S
E Q U E S T R I A NQ U E E N S L A N D
E Q U E S T R I A NS O U T H A U S T R A L I A
E Q U E S T R I A NV I C T O R I A
E Q U E S T R I A NW E S T E R N A U S T R A L I A
E Q U E S T R I A NN O R T H E R N T E R R I T O R Y
E Q U E S T R I A NT A S M A N I A
T H E B L O O D S T O C K N E T W O R KDIGITAL
Managing Director’s LetterAllow me to introduce the Inglis Digital Network, Australia’s most comprehensive and targeted network for reaching all levels of racing and equestrian sport, from the sport of kings to weekly local show participants. To put it as its’ most basic, Inglis Digital is developing into a very powerful media brand within the racing, equestrian and breeding world.
From the sport of Kings and Olympic disciplines to the weekend participant, the Inglis Digital Network is a primary location for all news, information, products and services within the equine marketplace. Inglis Digital offers the opportunity to reach a unique target market - our users are affluent from the upper echelon of household income. The Inglis Digital Network and its subsequent brands lead the premium lifestyle media market and offers more ‘touch points’, frequency and returned visitors than other online racing and equestrians sites.
The Inglis Digital Network of websites has been carefully created to provide advertisers with the ability to reach all levels of equine sporting enthusiasts. Firstly there is Bloodstock.com.au, Australia’s leading online platform for buying and selling bloodstock as well as the number one racing and breeding resource. Secondly, Horsezone.com.au offers news, information, advice and all that there is to buy and sell in the world of equestrian. Finally, Equestrian Australia’s Equnect, Australia’s peak equestrian sporting body has introduced their new membership and events entries portal.
MARK WEBSTER Managing Director, Inglis
NewSouthWaleswww.nsw.equestrian.org.au/
Queenslandwww.qld.equestrian.org.au/
South Australiawww.sa.equestrian.org.au/
Tasmaniawww.tas.equestrian.org.au/
Victoriawww.vic.equestrian.org.au/
Western Australiawww.wa.equestrian.org.au/
Northern Territorywww.nt.equestrian.org.au/
E Q U E S T R I A NN E W S O U T H W A L E S
E Q U E S T R I A NQ U E E N S L A N D
E Q U E S T R I A NS O U T H A U S T R A L I A
E Q U E S T R I A NV I C T O R I A
E Q U E S T R I A NW E S T E R N A U S T R A L I A
E Q U E S T R I A NN O R T H E R N T E R R I T O R Y
E Q U E S T R I A NT A S M A N I A
T H E B L O O D S T O C K N E T W O R KDIGITAL
Inglis HistoryINGLIS WAS ESTABLISHED IN 1867 BY WILLIAM INGLIS, AND THE FAMILY HAS REMAINED INSTRUMENTAL IN ITS OPERATION EVER SINCE ITS INCEPTION. THE COMPANY WAS FOUNDED ON THE BASIC PRINCIPLES OF HONESTY AND INTEGRITY, ITS GREAT SUCCESS AND LONGEVITY ATTRIBUTED DIRECTLY TO THESE SIMPLE BUT ALL-IMPORTANT IDEALS.
WHAT WE DO
Inglis stages a busy schedule of thoroughbred auctions during the year, covering all aspects of the breeding and racing industry, from weanlings and yearlings, through to broodmares, stallions and tried racehorses.
Inglis has been the Australian racing industry’s most trusted source of future Group One winners and International Performers. Recent champion sprinters that were purchased at Inglis Auctions include Fastnet Rock, Exceed And Excel, Takeover Target, Starspangledbanner, Hong Kong legends Silent Witness & Sacred Kingdom, plus the greatest sprinter the world has ever known, Black Caviar.
The Australian Easter Yearling Sale, conducted at Newmarket every Easter, is the flagship event on the Inglis calendar, attracting the finest young thoroughbreds in the Southern Hemisphere, as well as buyers from all over Australia and throughout the world. It is the barometer for all thoroughbred interests in Australasia and has become an integral part of the Australian horse racing culture.
While Easter is undeniably the high point of the year for Inglis, it is just the high-profile elite end of the market. The Inglis Yearling Sale Series comprises five (Easter, Premier, Classic, Autumn and Scone) specific yearling sales designed to cater to every level of the bloodstock industry in Australasia.
Newmarket in Sydney plays host to the Easter and Classic Sales, while Oaklands, the Victorian base of Inglis, stages the Premier and Autumn Yearling Sales. The Scone Yearling Sale conducted in May is the most successful country sale in Australia.
Through the leadership of Managing Director, Mark Webster, Inglis is growing and developing into a pioneer in technology and innovation in the racing and breeding Industry. The new direction of the company has allowed the expansion into the digital world through development of Inglis digital, which is committed to providing innovative solutions to the equine community as well as working as an ambassador to introduce new members into the world of racing and breeding as well as equestrian sports.
T H E B L O O D S T O C K N E T W O R KBuy Sell Stallions Syndications Race Fields Results Stallion Shares
NewSouthWaleswww.nsw.equestrian.org.au/
Queenslandwww.qld.equestrian.org.au/
South Australiawww.sa.equestrian.org.au/
Tasmaniawww.tas.equestrian.org.au/
Victoriawww.vic.equestrian.org.au/
Western Australiawww.wa.equestrian.org.au/
Northern Territorywww.nt.equestrian.org.au/
E Q U E S T R I A NN E W S O U T H W A L E S
E Q U E S T R I A NQ U E E N S L A N D
E Q U E S T R I A NS O U T H A U S T R A L I A
E Q U E S T R I A NV I C T O R I A
E Q U E S T R I A NW E S T E R N A U S T R A L I A
E Q U E S T R I A NN O R T H E R N T E R R I T O R Y
E Q U E S T R I A NT A S M A N I A
T H E B L O O D S T O C K N E T W O R KDIGITAL
OverviewBLOODSTOCK.COM.AU IS AUSTRALASIA’S LEADING ONLINE PLATFORM FOR THE BUYING AND SELLING OF BLOODSTOCK, RESEARCHING STALLIONS AND AUSTRALIAN RACING.
Bloodstock.com.au is a primary resource for all relevant news and information in preparation for buying, selling, breeding, racing and investment within the thoroughbred racing environment.
The site allows vendors to better inform prospective buyers, sellers and racing enthusiasts by providing them with added sales information such as photos, video footage, reports, detailed pedigrees and runner information.
Bloodstock.com.au is promoted extensively across online mediums, various print mediums, television, radio and all of Inglis’ sales. With both a local and international approach, the site generates enormous awareness for its advertisers, offering access to over 30,000 potential clients a month.
T H E B L O O D S T O C K N E T W O R K
KEY METRICS TABLE (per month)*
Unique visitors 30,885
Site visits 87,823
Pages viewed 569,439
Duration 5.2 mins
Pages per visits 5.53
*Calculated from August 2012
NewSouthWaleswww.nsw.equestrian.org.au/
Queenslandwww.qld.equestrian.org.au/
South Australiawww.sa.equestrian.org.au/
Tasmaniawww.tas.equestrian.org.au/
Victoriawww.vic.equestrian.org.au/
Western Australiawww.wa.equestrian.org.au/
Northern Territorywww.nt.equestrian.org.au/
E Q U E S T R I A NN E W S O U T H W A L E S
E Q U E S T R I A NQ U E E N S L A N D
E Q U E S T R I A NS O U T H A U S T R A L I A
E Q U E S T R I A NV I C T O R I A
E Q U E S T R I A NW E S T E R N A U S T R A L I A
E Q U E S T R I A NN O R T H E R N T E R R I T O R Y
E Q U E S T R I A NT A S M A N I A
T H E B L O O D S T O C K N E T W O R KDIGITAL
T H E B L O O D S T O C K N E T W O R K
CREATIVE LOCATION
CREATIVE DIMENSIONS ROTATION COST PER
MONTH*
Home Page
Banner Top 468 x 60 1/6 $1,100
Tile 235 x 364 1/6 $1,000
Button 234 x 60 1/6 $450
Med Rec 250 x 250 1/6 $650
Large Button 235 x 116 1/6 $450
Leaderboard Bottom
728 x 90 1/6 $900
Landing Page
Banner Top 468 x 60 1/6 $1,000
Button 210 x 60 1/6 $550
Banner Middle 468 x 60 1/6 $550
Leaderboard Bottom
728 x 90 1/6 $650
Newsletter
Banner Top 468 x 60 1/1 $750 per issue
Banner Middle 468 x 60 1/1 $350 per issue
Banner Bottom 468 x 60 1/1 $350 per issue
Rate Card
*Excluding GST
Buy Show Sell Stallions News Galleries
NewSouthWaleswww.nsw.equestrian.org.au/
Queenslandwww.qld.equestrian.org.au/
South Australiawww.sa.equestrian.org.au/
Tasmaniawww.tas.equestrian.org.au/
Victoriawww.vic.equestrian.org.au/
Western Australiawww.wa.equestrian.org.au/
Northern Territorywww.nt.equestrian.org.au/
E Q U E S T R I A NN E W S O U T H W A L E S
E Q U E S T R I A NQ U E E N S L A N D
E Q U E S T R I A NS O U T H A U S T R A L I A
E Q U E S T R I A NV I C T O R I A
E Q U E S T R I A NW E S T E R N A U S T R A L I A
E Q U E S T R I A NN O R T H E R N T E R R I T O R Y
E Q U E S T R I A NT A S M A N I A
T H E B L O O D S T O C K N E T W O R KDIGITAL
OverviewHORSEZONE IS AUSTRALIA’S LARGEST AND MOST COMPREHENSIVE DIGITAL MARKET PLACE FOR EQUESTRIAN ENTHUSIASTS.
We have provided a platform for buyers and sellers of horses to connect and trade. As well as being seen as a spot to keep the finger on the pulse for all the equine’s latest facts and news. We pride ourselves on the fact that we attract a quality audience, an audience that is genuinely interested in the industry and the content that’s presented on Horsezone.
Horsezone’s highly targeted audience makes it perfect to promote all things equine. From Olympic hopefuls right through to the weekend trail rider Horsezone is the perfect destination. A comprehensive news service, affordable advertising and an ability to search for thousands of suitable horses and stallions.
Horsezone is a cost effective platform to sell your horse with a growing audience of over 111,000 visits per month to date. Horsezone has proven results selling the 2012 gold medal paralympian winner Worldwide PB and 2012 paralympian starter Waikiwi, the mare was advertised in New Zealand and brought over to Australia.
KEY METRICS TABLE (per month)*
Unique visitors 49,485
Site visits 111,071
Page views 1,084,007
Duration 6.37 mins
Pages per visits 9.76
*Calculated from August 2012
NewSouthWaleswww.nsw.equestrian.org.au/
Queenslandwww.qld.equestrian.org.au/
South Australiawww.sa.equestrian.org.au/
Tasmaniawww.tas.equestrian.org.au/
Victoriawww.vic.equestrian.org.au/
Western Australiawww.wa.equestrian.org.au/
Northern Territorywww.nt.equestrian.org.au/
E Q U E S T R I A NN E W S O U T H W A L E S
E Q U E S T R I A NQ U E E N S L A N D
E Q U E S T R I A NS O U T H A U S T R A L I A
E Q U E S T R I A NV I C T O R I A
E Q U E S T R I A NW E S T E R N A U S T R A L I A
E Q U E S T R I A NN O R T H E R N T E R R I T O R Y
E Q U E S T R I A NT A S M A N I A
T H E B L O O D S T O C K N E T W O R KDIGITAL
CREATIVE LOCATION
CREATIVE DIMENSIONS
ROTATIONCOST PER MONTH*
Home Page
Banner Top 468 x 60 1/3 $2,000
Tower 120 x 480 1/3 $2,000
Leaderboard Bottom
728 x 90 1/3 $1,500
Run of Site
Banner Top 468 x 60 1/6 $900
Tower 120 x 480 1/6 $900
Leaderboard Bottom
728 x 90 1/6 $650
Zone Sponsor
Banner Top 468 x 60 1/1 $1,000
Newsletter
Banner Top 468 x 60 1/1 $500 per issue
Banner Bottom 468 x 60 1/1 $300 per issue
Rate Card
*Excluding GST
NewSouthWaleswww.nsw.equestrian.org.au/
Queenslandwww.qld.equestrian.org.au/
South Australiawww.sa.equestrian.org.au/
Tasmaniawww.tas.equestrian.org.au/
Victoriawww.vic.equestrian.org.au/
Western Australiawww.wa.equestrian.org.au/
Northern Territorywww.nt.equestrian.org.au/
E Q U E S T R I A NN E W S O U T H W A L E S
E Q U E S T R I A NQ U E E N S L A N D
E Q U E S T R I A NS O U T H A U S T R A L I A
E Q U E S T R I A NV I C T O R I A
E Q U E S T R I A NW E S T E R N A U S T R A L I A
E Q U E S T R I A NN O R T H E R N T E R R I T O R Y
E Q U E S T R I A NT A S M A N I A
T H E B L O O D S T O C K N E T W O R KDIGITAL
Overview & Rate CardEQUESTRIAN AUSTRALIA, AUSTRALIA’S PEAK EQUESTRIAN SPORTING BODY HAS INTRODUCED THEIR NEW MEMBERSHIP AND EVENT ENTRIES PORTAL, EQUNECT.
Equnect has been created as equestrian sports primary location for membership, communication and participation within the equestrian sport in Australia. With every Equestrian Australia member taking an active part in using Equnect to re-new registrations and with the ongoing development of a state of the art online entries system, Equnect working with Horsezone is the home of all equestrian online traffic. Horsezone has the only link to Equnect as well as manages all advertising space within the site and can further promote your business to the fast growing EA database.
CREATIVE LOCATION
CREATIVE DIMENSIONS ROTATION COST PER
MONTH*
Run of Site
Banner Top 728 x 90 1/6 $1,000
Leaderboard Bottom
728 x 90 1/6 $1,000
KEY METRICS TABLE (per month)*
Unique visitors 13,985
Page views 548,930
*Calculated from June 2012
*Excluding GST
MARK WEBSTERMANAGING DIRECTOR
Mark joined Inglis in mid-2007 as the first non-family member to lead the Company. This is Mark's third career, having served 12 years as a naval officer and eight years as a media executive where he successfully managed internet and newspaper businesses for News Corporation. With a passion for horse racing and breeding and a wide range of business skills, Mark has introduced a number of innovations since joining Inglis, including live internet bidding, and has created a new Inglis Digital business unit which includes the recently acquired bloodstock.com.au and in house developed equestrian trading platform called Horsezone.com.au. He also spends considerable time developing new markets, particularly in Asia.
HORSEZONE.COM.AUT: + 61 2 8307 3156F: + 61 2 9398 5547 E: [email protected]
E: [email protected]: 0410 506 215T: 02 8307 3111
E: [email protected]: 0408 659 141T: 02 8307 3152
E: [email protected]: 0401 300 280T: 02 8307 3122
E: [email protected]: 0410 451 595T: 02 8307 3180
LEAH DALE | MARKETING MANAGER
NICK ADAMS | SENIOR ACCOUNT MANAGER
BRETT GILDING | ACCOUNT MANAGER
GARRY GUDDY | ACCOUNT MANAGER
TIM DREVERMAN | ACCOUNT MANAGER
E: [email protected]: 0408 263 110T: 02 8307 3182
E: [email protected]: 0431 084 033T: 02 8307 3169
MARCUS LANGER | NATIONAL SALES MANAGER