YCN Student Awards 2011/2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’1 / 5 Project Outline

Working to help maintain and successfully develop the recentSwarovski sub-brand Lola & Grace that specialises in fashionjewellery for 18-25 year old females.

Lola & GraceConcept

Ensure that the Lola & Grace brand is more appealing to a wider audience with a proposal to collaborate with a up and coming fashion designer as well as creating limited edition packaging.

YCN Student Awards 2011/2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’2 / 5 Fashion Collaboration

Photography : Dave kai Piper / Mark Evans Model : Laura Brown Makeup artist : Samantha Mercer Styling : House of Herlihy

Lola & GraceHouse of Herlihy

Creating a range of fashionable clothes that compliment the Lola & Grace jewellery. All outfits are designed by Sinead O’Herlihy, from the House of Herlihy

YCN Student Awards 2011/2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’3 / 5 Packaging Concept

Working with the designs of the outfits and the jewellery from Lola & Grace a series of packaging was created using repeated patterns and illustrations.

Lola & GraceLimited Edition Packaging

Gift bags and Jewellery boxes to be used for trade events.Proposed idea of having a trading space at Manchester Fashion Week along side the House of Herlihy Fashion show.

YCN Student Awards 2011/2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’4 / 5 Store Proposal

A Propsed idea to merge Lola & Grace with the House of Herlihy to create a unique shopping experience.

Lola & GraceShop Front

Proposed shop front for future Lola & Grace stores with a shop section that stocks a range of clothes from the House of Herlihy designed by Sinead O’Herlihy.

YCN Student Awards 2011/2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’5 / 5 Final Solutions

Fashion range : Sinead O’HerlihyShop front / Packaging design & photography : Baljeet Samra & Sadie ThompsonJewellery : Lola & Grace / Yellowdoor

Lola & GraceHouse of Herlihy & Limited Edition Packaging

lolaandgrace.comhouseofherlihy.comyellow-door.com