Initial Ideas and Feedback

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Idea 1-Children themed recipe cardsTheme: aimed for children, so bright colours, easy to read instructions, simple images that look like drawings.Audience: children- 3-13Colour scheme: Bright and colourful- primary colours?Fonts types: easy to read, fun to look at1) Peanut butter jelly by Des Gomez2)Three Dee by Ldf 3)De Child Font by dhe fontanaImages: Images that look like drawings, no photography.Print finishing: the print finish would be embossing, having parts of the product stand out by having it raised off from the rest of the card, this will also be attractive for children as they will like the texture of it.

Feedback 1What do you like about the idea?I like the idea of it being aimed at children, and having basic vegetarian meals that children could help their parents make.

What areas of the idea could be developed?I think that the ideas for the different meals on the recipe cards could be further developed.

What do you find interesting about the idea?I think that the colour scheme and the type of images that I want to use on the recipe cards are interesting because they would be quite unique in comparison to other recipe cards.

Idea 2- ‘Vegetarian for dummies’

Theme: Aimed at new vegetariansAudience: Adults who have recently decided to become a vegetarianColour scheme: Muted colours, with one colour a highlight on each card.Fonts types: Easy to read1)Bebas Neue by Dharma Type2)Champagne and limousines by Lauren Thompson3)Arrivals and Departures by Dismantle destroyImages: Photographs of the meals.Print finishing: the print finish would be glossing, having parts of the product stand out by having it shinier than the rest of the card.

Feedback 2What do you like about the idea?I think that taking the ‘vegetarian for dummies’ idea is good because its unique but also will be straight forward for new vegetarians.

What areas of the idea could be developed?The different meals that are going on the recipe cards could be developed more than what they are.

What do you find interesting about the idea?I think that the ‘vegetarian for dummies’ is a good idea because it is straight to the point and the person reading the recipe cards knows straight away what they are for

Idea 3-Easter themed

Theme: Aimed at vegetarians in the Easter seasonAudience: children and adultsColour scheme: bright colours- pinks, blues, yellows, purples etc.Fonts types: Easy to read1)Connie by Lauren Thompson2)Bellrose by James M Harris3)Star avenue by dirt2.comImages: Photographs of the meals, have the recipe cards in the shape of an Easter egg.Print finishing: could possible use die-cut and have parts of the egg cut out.

Feedback 3What do you like about the idea?I like that it is specific to a holiday that is coming up which makes it current and it could be very interesting to do.

What areas of the idea could be developed?The print finishing could be further developed- what would I cut out specifically for example.

What do you find interesting about the idea?I think that having a set of recipe cards that are specially made for a holiday is interesting and people would buy them for that purpose

Idea 4- female orientated

Theme: Aimed at specially female vegetariansAudience: adult , female vegetariansColour scheme: muted pinks, purples, yellows, and reds.Fonts types: Easy to read1)Tattlers end by Peter Wiegal2)Romance Fatal Serif nu Juan Casco3)Euphorogenic by Typodermic fonts Images: Photographs of the meals.Print finishing: laminate finishing so that the card will last a long time and can be spilled on etc.

Feedback 4What do you like about the idea?I like that it is aimed at woman, as they are usually the people who do the majority of the cooking in the house and research has shown that most vegetarians are female.

What areas of the idea could be developed?I could get an even more specific audience, not just adult females but more specifically the age range and culture?

What do you find interesting about the idea?I think that having it for females makes it have purpose, them not being just more recipe cards.

Idea 5- Celebrity recipe cards

Theme: famous vegetariansAudience: adultsColour scheme: Greys, white, black, muted colours Fonts types: Easy to read1)Southern Aire by Mans Greback2)Derradeira by intellecta design3)Publicite by Intellectua designImages: Photographs of the meals, photos of the famous people who are vegetarians- mini fact file on themPrint finishing: laminate finishing so that the card will last a long time and can be spilled on etc.

Feedback 5What do you like about the idea?That it is unique, during the research we have done i have not come across recipe cards that have been based off of well known celebrity vegetarians

What areas of the idea could be developed?The people that would be going on the recipe cards and who to fit the information about them on the cards as well as all the detail you would need on the recipe cards already. Stating why you chose the font types.

What do you find interesting about the idea?I think its interesting and unique.

Summary of FeedbackWhat do you agree with from your feedback?I agree with the majority of the feedback, especially when it says that I need to be more specific about the ages and gender of the audience, I also agree with the feedback when it says that I should expand on the print finishing and general look of the recipe cards.

What do you disagree with from your feedback?I don’t agree with the feedback that says I should says why I have chosen those fonts, this is because haven't yet chosen those fonts because I haven't decided on a final theme yet.

Idea EvaluationWhich idea that you came up with is your favourite and why?My favourite idea that I came up with was the recipe cards for children, I really like it because it gives us a chance to be adventurous and creative with how we do the recipe cards. We have a chance to use bright and bold colours with interesting images accompanying them. My other favourite idea is the recipe cards for woman idea because it has a specific purpose and can be made directly for its audience.

Which idea, that your team came up with, is your favourite and why?i really like the children's desserts idea, because its original and it can be c=done very creatively. The recipe cards themselves can be designed for the parents and the children to be able to use together, which also give the children a chance to learn about cooking vegetarian desserts.