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Innovation CIVTAS PORTIS / Focussing on employers
29 September 2017
Civitas Forum, Torres Vedras
City of Antwerp
Steven Windey
2
Antwerp: facts and figures
> 500,000 inhabitants
> 40,000 students
> 250,000 jobs in Antwerp
> 300,000 travels
during rush hours
(in the city centre)
Mobility is a challenge!
Civitas Forum • 28 September 2017 • Torres Vedras • Steven Windey
3
Antwerp: facts and figures
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
4
Investment in infrastructure:
Ring (x2)
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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Investment in infrastructure:
City Centre
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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The target: number of car movements
we need to reduce
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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Natural moment of change:
huge road works
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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Umbrella campaign &
partnership
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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Target group:
employers and their employees
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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How we started:
personal travel plans
http://ptpcycle-europe.eu/
https://www.switchtravel.eu/
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
12
Empowering employers
1. Recruitment of employers: contract
> 50 employers, > 87,000 employees
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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Empowering employers
2. Mobility scan + potential for a modal shift
As is Calculation rules Potential
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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Empowering employers
3. Ambition: number of modal shifters
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
COMPANY X Bike E-bike Public
Transport Carpool
Flexible workplace
and/or Avoiding
travel during rush
TOTAL
Potential 21 110 2 32 cars
(65 persons) Estimation by employer (10%)
3 10 2 2 cars
(4 persons) 8 cars (3 + 5)
25
% distribution
12% 40% 8% 8% 32%
TOTAL Company X = 25 * correction parttime factor 0,91 = 23 cars making a modal shift between 2017 and 2024
Bike tool box
Test period for
bikes and PT
Consultancy and training
fiscal
mobility
tele working/ home working
Pilot project Tele working / Home working
Bike discount scheme
Extra products
under construction
at the request of companies
Market place for Mobility
Third payer system
Broad network
Campaign- and communication tools
website thematic campaigns /
product campaigns Information about the huge road works
Mobility guides
personal travel advice
Meetings
Network events Thematic sessions
CEO meetings
4.Products & services Smart ways to Antwerp
15
16
Innovation
Core of the scheme:
(1) TRY – (2) BUY – (3) REWARD
~ NUDGING: progress by baby steps
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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(1) try
• Offer: (city, e-, folding and cargo) bikes, bike trailors,
bike sharing system (Velo), PT (tram and bus, train (?))
• Number of workplaces implemented: 30
• Number of testers: ca. 1600
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
18
(2) buy
• Offer: discount on buying a bike or maintenance of a
bike
• Current situation: ca. 1,400 requests (by employees)
accepted for reimbursement
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
DISCOUNT
19
(3) reward
• Gathering cycling kilometers
• Change cycling kilometers for rewards/discounts in
(bike) shops
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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More innovation
• 1st CEO meeting (on 3 May 2017)
• Enlarge the set of mobility products and services for
+150 companies
• Since December 2016: Develop and enlarge a set of
mobility products and services for -150 companies
• Thema sessions about Smart Travel and Smart Working
• …
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
21
“Mobility
scans for
companies”
Smart ways to
Antwerp –
Approach for
employers
Innovation Activities
Organisational
Bu
sin
ess
mo
de
l &
ma
rke
tin
g P
lan
nin
g &
imp
lem
en
tatio
n
Product
Event for
company
CEO’s
Accounting
and fiscal
services for
companies
Involve
small
companies
Involve
mobility
actors
Discounts
for E-
bikes
Optimization
of
app/service
Also offer
“logistic”
scans
Test period
“Try trains”
for
“Mobilothee
k”*
Extra offer
“Mobilotheek”
for small companies
Target
big
companies
Involve
More
mobility
actors
(Market
place;
Financed)
Promotion of
Ring Ring
app at local and
(engaged)
business
Enable
feedback
from users
via App Personalised
travel plans
for
individuals
Develop tailored
“mobility
guide” “Ring Ring &
JOYN”
rewards for
cyclists
Partnership
between
Ring Ring
and other
reward
schemes
Competition
between
workplaces
Innovation mapping diagram
Product / service
22
Organisational
• Since December 2016
• Extra account manager
• Cause = need for
extra, specific service
for small companies
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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Planning & Implementation
• For all different products,
apps and services
• Continuously optimization
• Focus on different aspects
(communication, monitoring &
evaluation, follow-up after evalution)
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
Optimization
of
app/service
24
Product / service
• Brainstorm about content
• Public tendering
• Involvement of different
mobility actors
• Engagement of
public transport providers
(De Lijn = tram/bus and
Velo = bike sharing)
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
25
Business model & marketing
• Antwerp installed a
‘Market place for Mobility’
• Promotion of cooperation
with Smart ways to Antwerp
• Lots of new mobility solution
providers came/will come on board
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey
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More info?
https://www.slimnaarantwerpen.be/en/entrepreneur
Civitas Forum • 28 September 2017 • Torres Vedras • Steven Windey
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Questions
1.Who is targetting employers and
employees?
2.How do you target employers in your
city/region? How do you keep them
involved?
3.Which products and services do you
use to support employers?
4.Who helps you support employers?
Civitas Forum • 29 September 2017 • Torres Vedras • Steven Windey