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Innovation in Chilean Wine Industry
Vinnova S.A./Tecnovid S.A.
Elena Carretero G.Managing Director
18 August 2008
Chilean Wine Industry Growth
• Exports Growth• 5° exporter (France, Italy, Spain, Australia)• Exports 60% of total production in volume 609 MM Ltrs• Exports 1.256 MM US$ en 2007
• Market diversification• 116 countries (last 12 month)• 300 exporters (>US$10.000)
Exports Growth
AÑOS
0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
800.000
900.000
1.000.00019
85
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
Volumen
Valor
US$10MM
US$962MM
AÑOS
US$000 EXPORTACIONES TOTALES DE VINO 1985-2006
Keys of Growth
• Institutional and political stability• Natural Comparative Advantages• External markets opportunities• Adaptation Technology from main countries
2000 Change of Scenery2000 Change of Scenery
• Lost of competitiveness• Margin profit reduction• Internal consume reduction
Wine Consumption
010203040506070
1950
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
2001
2002
2003
lts. p.c.
Liters per capita 1950-2003
16
58
So Chile needs to continue the exports growth:
• Consumers seduction• Profitable quality• Competitive innovation
UniversitiesVineyards
New Innovation Model
Vinnova S.A.
Elaboration & Commercialization Research & Development
Innova Chile-CORFO
Tecnovid S.A.
Sustainable Model
• The industry point out the needs, universities develop the research together with the industry
• Innovation across the whole chain: products, processes, commercialization, logistics…
• Vinnova owns the results and the economic utilities are for both partners.
The New Merge of the ChileanWine Industry
VINOS DE CHILEA.G.
Chile Vid A.G.
R & DR & D
UTalcaUTalca
USantaMaria
USantaMaria
ToneleriaNacional
ToneleriaNacional
UChileUChileChileVidChileVid CCVCCVViñas deChile
Viñas deChile
UCUC UDECUDEC
Vinnova and Tecnovid Financing
Initial Investment (5 years, 24 projects) US$ 10 mill.
Government (Innova Chile-CORFO) 60%
Private (Vineyards and Universities) 40%
DirectorBoard
Vinnova
AdvisorTechnical
CommitteeStaff
Project 1 Project 2 Project 25
Structure Organization
Support CommitteeVineyard/Researcher
Support CommitteeVineyard/Researcher
Support CommitteeVineyard/Researcher
Structure Organization2 Boards of Directors
Vinnova- 11 Directors: 6 vineyards, 5 universitiesTecnovid- 9 Directors: 6 vineyards,3 universities
Management Staff
25 Researcher teams
Advisor Technical Committee
25 Support Projects Committees vineyards/researchers
Structure Composition
• 95 Vineyards• 98% national sales• 95% exports• 78 Researchers• 24 Support Committees (12 projects)• US$ 10 mill. initial budget
I: Consumer Preference
Project 1: Consumer Preference and sensorial characterization
II: Vegetative material y viticulture management
Project 2: Foundation block-germ plasma
Project 3: Virus resistant material
Vinnova Research Fields
III: Maturation and enology
Project 4: Sauvignon Blanc aroma
Project 5: Wine quality: color, astringency and stability
Protect 6: Fermentative capacity
Protect 7: Flavonols y chemical markers
IV: Viticulture y environment
Project 8: Dynamics of pesticides
Project 9: Fungi and micotoxines
Project 10: Liquid Industrial Residues (Riles)
Vinnova Research Fields
V: Technology Transfer and Management
Project 11: Technology Transfer
Project 12: Management
Vinnova Research Fields
I: ViticultureClonesTerroirMaturityMetabolic Engineering
II. OenologyBiosensoresE-noseTannins
III.Food SafetyBiogen AminesPesticidesBrettanomyces
IV. GeneralBenchmarkingPh.D and Magister Scolarships
Tecnovid Research Fields
Pierce´s Disease
Ocratoxinas A
“TBA in wine supply materials”
Genomics II
Cooperation Agreement with UC Davis
Cooperation with AWRI
4 New Projects
www.consorciosdelvino.cl
Innovation in Chilean Wine Industry
Vinnova S.A./Tecnovid S.A.
Elena Carretero G.Managing Director
18 August 2008