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Redesigning the Future with Renewable Packaging
InnovaWood Seminar, April 22, 2013, Geneva
Ohto Nuottamo, Stora Enso Renewable Packaging Business Area
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Redesigning the Future with Renewable Packaging Consumer and packaging
The strive for biopackaging
Redesigning with renewables
Case DDSi Pharma package
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April 22, 2013 Ohto Nuottamo 3
The integral brand
Consumer interest in the origin of the goods
April 22, 2013 Ohto Nuottamo 4
The responsible choice: life cycle approach
3rd of October, 2012 Ohto Nuottamo / BPIF 5
The consumer experience
6 3rd of October, 2012 Ohto Nuottamo / BPIF
Why do we find packaging to be redundant?
April 22, 2013 Ohto Nuottamo 7
From linear to circular economies
November 13, 2012 Ohto Nuottamo 8
The strive for biopackaging
April 22, 2013 Ohto Nuottamo 9
The plastic industry remedy: biopolymers
10 April 22, 2013 Ohto Nuottamo
The consumer confusion
April 22, 2013 Ohto Nuottamo 11
Coca Cola PlantBottleTM
April 22, 2013 12 Ohto Nuottamo
’’30% less plastics’’
The tree-based industry medicine: forest carbon leasing
April 22, 2013 Ohto Nuottamo 13
Liquid cartons: 80 % less plastics
April 22, 2013 Ohto Nuottamo 14
Biocup: 98% less plastics
April 22, 2013 Ohto Nuottamo 15
Our vision: 100% tree-based biopackaging
April 22, 2013 Ohto Nuottamo 16
April 22, 2013 Ohto Nuottamo 17
Tree-based circular economy
Redesigning the future
DesignStudio by Stora Enso
April 24, 2013 Presenter name 19 April 22, 2013 Ohto Nuottamo 19
Workshop culture
Hand in hand
with the partners April 22, 2013 Ohto Nuottamo 20
Global DesignStudio network
April 24, 2013 Presenter name 21
FINLAND, Lahti SWEDEN
Skene
HUNGARYKomarom
CHINA, Beijing INDIA Chennai
POLAND, Lodz
RUSSIA, Balabanovo
ESTONIA Tallin
LATVIA Riga LITHUANIA
Kaunas
April 22, 2013 Ohto Nuottamo 21
Redesigning the future with renewable packaging
April 22, 2013 Ohto Nuottamo 22
Plastic was trees, once
April 22, 2013 Ohto Nuottamo 23
Tree cracking: from macro to miniscale
April 22, 2013 Ohto Nuottamo 24
Packaging
Energy and biofuels
Composites
Intelligent wood
structures
Pharmaceuticals & Well-being
Next generation wood and
paper products
Biopolymers Biochemicals
Case Intelligent, Renewable Packaging
April 22, 2013 Ohto Nuottamo 25
April 22, 2013 Ohto Nuottamo 26
Stora Enso Pharma DDSi Wireless A new solution to simplify adherence control
April 22, 2013 Ohto Nuottamo 27
Numbers behind inadherence
* Hypercholesterolemia, diabetes type 2, psychoses, alzheimer, parkinson, COPD epilepsy, HIV, asthma and tuberculosis
Focus diseases in Western Europe and the US
April 22, 2013 Ohto Nuottamo 28
Stora Enso Pharma DDSi Wireless
• Conductive ink on carton board based blister inlay connected to a cellular module
• Tracks one pill at the time and using GSM/GPRS cellular networks delivering data to electronic health record systems
• Renewable, recyclable carton and reusable cellular module with chargeable battery One time cost for the module and no need for
extra readers
April 22, 2013 Ohto Nuottamo 29
Stora Enso Pharma DDSi Wireless
• Almost real time follow-up possibility for healthcare service providers
• Long life time (>100 days) without charging if
one data delivery per day • Daily follow-up possibilities towards patients,
like voice call, SMS or personal visits when medication not taken
• Design adjustable for different blister layouts
April 22, 2013 Ohto Nuottamo 30
Room for radical innovations
Innovative Packaging Powered by the Sun
3rd of October, 2012 Ohto Nuottamo / BPIF
Ohto Nuottamo Senior Packaging Adviser, Stora Enso Renewable Packaging
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April 22, 2013 Ohto Nuottamo 32
