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Oracle Business Intelligence Strategy and RoadmapPaul RodwickVP, BI Product Management

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The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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To:From:

BI Product Strategy Drivers

Pervasive useAnalysts

Real-time, predictive dataHistorical data

Unified infrastructure and prebuilt analytic solutions

Analytic tools

Insight-driven business process optimization

Reporting results

Unified, enterprise viewFragmented view

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BI is the Analytical Foundation for EPMOracle Leading in the Confluence of BI and EPM

Link strategies to plans and execution

Monitor financial and operational results against goals, and apply analytics to

Drive enterprise-wide performance improvement

BI• Monitor• Detect• Integrate• Analyze• Calculate• Report• Guide• Model• Visualize• Predict• Alert• Drive Action

EPM

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Oracle’s Enterprise Performance Management System

BI Applications

EPM Workspace

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Fusion Middleware

Business Intelligence Foundation

BI ApplicationsPerformance Management

Applications

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Highly Scalable BI Foundation

EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

Fusion Middleware


Applications

BUSINESS INTELLIGENCE FOUNDATION

Essbase BI Server Predictive Analytics

Common Enterprise Information Model

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Common Enterprise Information ModelEnables Consistency, Security, Reuse, Flexibility

• User roles, preferences• Simplified view• Logical SQL interface

PRESENTATION LAYER

• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series

SEMANTIC OBJECT LAYER

PHYSICAL LAYER

• Map Physical Data• Connections• Schema

Role-Based Views of the Information Relevant to the User

Consistent Definition of Business Measures, Metrics, Calculations

Model Once, Deploy Everywhere

Across Any Data Sources

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Pervasive Information AccessOne Platform, One Model, Multiple Delivery Channels


SAP, OraclePeopleSoft, Siebel,

Custom Apps

Files ExcelXML

BusinessProcessEssbase


Data Integration

Ad-hoc Analysis

Interactive Dashboards

Essbase Reporting &Publishing

ProactiveDetectionand Alerts

Disconnected& MobileAnalytics

MS Office& OutlookIntegration

OLTP & ODSSystems

BI Server• Integrated Security, User Management, Personalizat ion• Multidimensional Calculation and Integration Engine• Intelligent Request Generation and Optimized Data A ccess Services

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Essbase OLAP Server Speed-of-Thought Analytics

ESSBASE FEATURES• Fast “speed-of-thought”

calculations• Leading Excel user interface• Visual analysis• Broad set of analytic functions• Financial and time intelligence• Calculation power• Optimized storage• Trickle feed• Enterprise scale

• What-if• Forward-looking• Multi-user scenario

modeling• Planning• Allocations• End user custom analytics

UNIQUELY SUITED FOR THESE APPLICATIONS

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Oracle’s Unified BI FoundationMeeting the full continuum of BI needs

Oracle BI Suite EE Plus

• Consistent definitions• Role-based views• Model-driven

• What-if• Scenario modeling• User crafted analysis• Predictive analytics

• Interactive Dashboards• Ad hoc query• Report publishing• Alerts

Essbase


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Oracle RTD Server

Business Processes

Oracle Real-Time Decisions RTD Enables Adaptive Business Processes

Enterprise Information Model

Real-time Business Rules &Self-Learning Predictive Models

Inputs

Process data & context

Process decision point & feedback

Process learns and continuously optimizes in real-time based on closed loop information

Analytic decisions are taken for each interaction

Decisions based on rules and predictive models

Optimizes across conflicting business process goals

Process leverages common data model of real-time and historical data

Decisions based on facts, context, analytic insights

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Comprehensive BI Applications

EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

Fusion Middleware


Performance ManagementApplications Sales Svcs. Mktg. Order

Mgmt.

BI APPLICATIONS

SupplyChain

HR FinanceContactCenter

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Oracle BI ApplicationsThe Industry’s Leading Business Insight Suite

Travel& TransTravel

& TransAutoAuto Comms& MediaComms& Media

ComplexMfg

ComplexMfg

ConsumerSector

ConsumerSector EnergyEnergy Financial

ServicesFinancialServices

HighTechHighTech

Insurance& Health

Insurance& Health

LifeSciences

LifeSciences

Public SectorPublic Sector

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain

FinancialsHuman

Resources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer& Product

Profitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

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It’s Not Just About ReportsValue of BI Apps lies under the surface

• Data warehouse design

• Data mapping & transformation from multiple applications

• Analytic models, KPIs, metrics

• Much more…

DASHBOARDS• “Visible”

“PLUMBING”• “Under the

Surface”• Significant time,

resources and expertise required

COMPLETE BI SOLUTIONS ARE MUCH MORE THAN JUST DASHB OARDS

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• Adds insight layer to existing IT assets• Ideal for multi-instance and heterogeneous environments• Same technology, same BI applications to be used for Fusion

Applications

Oracle BI ApplicationsInsight for Today’s Applications and for Fusion

SAP Supply Chain

Oracle EBS Financials

Siebel CRM PeopleSoft HR

Oracle BI Applications

Oracle Fusion Applications

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EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP



Applications

SOA

FUSION MIDDLEWARE

DataQuality

DataIntegration

MDM IdentityManagement

ContentManagement

Business ProcessManagement

Leverage Fusion Middleware

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Oracle BI Roadmap and Selected Investment Areas

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OBI + Hyperion Integration Releases

Hyperion EPM 9.3.1

EPM System 11

Major releaseOracle integrationCalc ManagerEssbase StudioProfitability Mgmt

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"

OBI EE11g

Major releaseHyperion integrationAction FrameworkAdvanced Visualization

OBI EE10.1.3.3.x

Essbase integration

OBI EE10.1.3.3

Next EPM/BI Release

MajorIntegrationRelease

IR-EssbaseintegrationOracle BrandingOracle integration

SmartSpace SmartViewOffice 2007

Hyperion EPM 9.3.1.x

EPM System 11

Localization Release

Available Now

OBI EE10.1.3.4

Discoverer to BI EE Migration

Workspace IntegrationSmartSpace Integration

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Oracle BI EE 11g at a Glance

• BI SE to BI EE Migration• Answers Plus• MLS and double column support• Fusions Business Components• Select Physical• Analytic Workspace Admin Tool support• Server Credential Stored Framework

(CSF)• JAAS integration• User Population Integration• Native Windows 64 bit support• Admin Tool Wizard• Admin Tool Expression builder UI• Caching Enhancements - combined

cached results• Multi-App Support• Server Process Control Service• Fusion Clustering • Logging Framework (ODL)• Runtime Time series and Level-based

measures• Data Mart Automation for Analytics

Workspaces• Data Mart Automation Parallel Load• Data Mart Automation Auto-Indexing• Data Mart Automation for Essbase• Oracle 11g Lightweight session support• BI Server integration with Hyperion

Workspace• HFM gateway• Support for ReadOnly RDBMS

• FMW Audit framework• Externalization of properties• Portable Cache storage• Near Zero Downtime • Analytic Workspace Access• Selections and Custom Aggregates• Value, Ragged and Skip level hierarchies• Maximize Answers query shipping to MDX

sources• Support for Custom Members• Linux 64-bit Port• XML based metadata API• EBusiness Suite Action Link Formatter• Workflow Services Integration• Fusion Systems Management• Backup & Recovery• Install• Cloning• Patching• BI: SAW• Fusion BI View Components• Pervasive Double Column Support• Answers Plus (Framework)• Answers Pivot View• Answers Plus (User Interfaces)• Publishing and Reporting UI Integration• Programmatic VO against OracleBI Server• Unified and Enhanced Prompting• Presentation Services KPI Support• Briefing Books to PDF Format• Enhanced Action Links

• Answers Geographical Mapping View• BLAF+ Compliance• Oracle chart component• My Dashboard template• Scorecard • Visualization Enhancements• Disco content into BI Dashboards• Enhanced Action Links Dashboard Interaction• Unified Framework• Formula Template Enhancements• Prompted Segmentation• Integrate BI PS with Hyperion S9 Workspace• Integrate BI PS with Hyperion Smart Space• Slider Dashboard Prompt• Specify Master/Detail Relationships• Simple Subject Area• Online Report Builder• Advanced Print Service• Oracle Reports Migration Tool• BI Publisher - JDeveloper integration• Word Template Builder Enhancements• RTF Master Template• BI Office support for Writeback• Data Template UI• Query Builder support for Physical Select• BI Excel Addin Enhancements• BI PPT Addin Enhancements• Reporting solutions for AS products• BI Publisher FMW (AS) integration• BI Publisher Hyperion Integration


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Oracle-Essbase Integration

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Essbase as source to OBIEEAvailable now in OBIEE 10.1.3.3.2

Files ExcelXML

OLTP & ODSSystems


BI Server


+Essbase

For OBI Customer

• Access all data managed by Essbase

• Essbase data can participate in Common Enterprise Information Model

For Essbase Customer• Essbase data and calculations

made available to OBIEE users

Ad hoc Analysis


Reporting &Publishing


MS Office& Outlook


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OBIEE as Source to EssbaseAvailable now (Essbase Studio in EPM System 11)


BI Server

Files ExcelXML

OLTP & ODSSystems


For Essbase Customer

• Essbase can access all sources mapped into Common Enterprise Information Model

• Essbase drill through to the OBIEE-mapped data

• Essbase Studio can map OBIEE data for Essbase use

• Essbase can use OBI Apps as a data source

For OBI Customer• Essbase what-if can be applied

to OBIEE-mapped data

Essbase EssbaseStudio

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SmartView for Essbase and OBIEEAvailable with EPM System 11

Files ExcelXML

OLTP & ODSSystems


BI Server


+Essbase

For SmartView User

• Natively access Essbase and OBIEE data in single UI

SmartView


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Essbase as Performance Accelerator for OBIEE and OBI AppsAvailable with OBIEE 11g

OBIEE Today• BI Server leverages summary

data whenever possible to accelerate queries

• Aggregate Persistence for relational sources

• Automatically defines, populates and maps metadata to system generated aggregate star schemas

• Extremely low TCOOBIEE 11g• Autogenerate cubes for Essbase

and Oracle OLAP option


BI Server

BI Apps or any DW or OLTP schema

ESSBASE

BI Server automatically uses aggregates or cubes for performance

Native RDBMS Data Warehouse

A sound aggregation strategy can transparently improve end-user query performance by many orders of magnitude


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Two Views of Same DataAvailable to Implement Now

For Pervasive Business Use• Simplified logical view• Role-based interactive

dashboards• Proactive alerts• MS Office access

For Analysts• Speed-of-thought analytics• Modeling, Planning, Allocations• One-day, throw-away applications

BI Apps or any DW or OLTP schema


BI Server Essbase

Native RDBMS Data Warehouse

Ad hoc Analysis


Reporting &Publishing


SmartViewMS Office Same data available to

Essbase and BI Server


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Answers+ in OBIEE 11g

• Member Selection

• Calculated Members

• Hierarchical Calculations

• Custom Aggregates

• For both OLAP and Relational Sources

• Optimized for Essbase

Answers+ in OBIEE 11g

• Member Selection

• Calculated Members

• Hierarchical Calculations

• Custom Aggregates

• For both OLAP and Relational Sources

• Optimized for Essbase

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Interactivity and Visualization

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OBI EE Personalized Start Page(OBI EE 11g)

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Spatial data

• OBI EE Dashboards and Answers

• Variety of mapping visualizations

• Interactive map controls

• Multiple layers

• Global digital map data provided by NAVTEQ

Spatial data

• OBI EE Dashboards and Answers

• Variety of mapping visualizations

• Interactive map controls

• Multiple layers

• Global digital map data provided by NAVTEQ

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Oracle BI Applications

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Oracle BI Apps Roadmap

Oracle BI Apps forFusion Applications

�Unified enterprise data model�Enhanced DAC�Leverages OBI EE 10gR3�Translation to 15 languages

Oracle BI Applications7.9 ��

�Certify SEBL 8.0 adapter

Oracle BI Applications7.9.1 ��

�Profitability Analytics for OFSA

Oracle BI Applications7.9.2 ��

Oracle BI Applications7.9.5�Certify PSFT Financials 8.9, 9.0

and PSFT HR 8.9, 9.0� Informatica PowerCenter 8.1.1

SP4

�Certify Oracle EBS R12

Oracle BI Applications7.9.4

Oracle BI Applications7.9.3�Certify PSFT Financials 8.4 /

8.8 and PSFT HR 8.8�FSPA Enhancements

��

Oracle BI Applications7.9.x & 11g�Next Generation BI Apps�Certify Additional Adapters�New Application Content

��

��


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Oracle BI Apps 7.9.5Now Available

• Unified multi-source data model• Enhanced user experience• Data Warehouse Administration Console• Expanded deployment options

• Support for Siebel CRM 6.x, 7.5.x, 7.7.x, 7.8.x, 8.0.x• Support for Oracle EBS ERP 11i8, 11i9, 11i10 and R12• Support for PSFT Financials 8.4, 8.8, 8.9, 9.0 and HR 8.8, 8.9, 9.0

• Tightly Integrated with Oracle Applications• Full localization

• Translation to 28 languages

• Certified on Informatica PowerCenter 8.1.1 SP4

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ETL Statement of DirectionOracle BI Applications leverage best of breed ETL

• Informatica and Oracle Data Integrator to be supported• Informatica PowerCenter

• Informatica use: any sources, any extension of BI Applications, must be used to target BI Applications

• Oracle Data Integrator (ODI)• Plan to offer as alternative to Informatica

• Ongoing support for both Informatica and ODI


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Oracle BI ApplicationsRoadmap Items

• Fixed Assets Analytics • Projects Analytics• Procurement & Spend Analytics for PeopleSoft• Financial Analytics (GL only) Integrated with Essbase• Spend Analytics Enhancements• Enhancements in the HR Area

• Recruiting• Benefits• Training

• JD Edwards Adapter• Prebuilt ETL adapter for JD Edwards Enterprise. Financial Analytics

only in this version.• Deployment Options

• ODI ELT Adapters• DB2 9.1 support• Teradata v12 / v13 support


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Oracle Discoverer

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• Stay on Discoverer• Continued new releases and functionality• Dedicated development team

• Covered by Oracle’s Lifetime Support

• No forced migration

• Use Discoverer with OBI EE• Discoverer integration with BI Publisher

• Discoverer analysis surfaced in BI EE Dashboards• Use BI EE Delivers for alerting & Distribution on Discoverer Analysis

• Migrate Discoverer to OBI EE• Metadata migration utility, methodology, and Oracle Consulting services

Oracle BI DiscovererRoadmap Summary

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BI and Business Processes

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The Fusion of BI & Business ProcessesThree Key Requirements

• Visibility & business insight • BI provides insight into processes

• Insight Into Action• BI users or BI alerts invoke a

business process or event

• Insight-driven business processes• Decision points in a workflow are

driven by analytics

• Generate and Deliver reports and alerts from BPEL Workflows

BPEL, ESBOracle BI & BAM

BPEL, ESB

Oracle BI

BPEL, ESB Oracle BI

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OBI EE Action FrameworkSeamless integration with BPM and workflow in 11g

• Invoke Workflow/Business Processes (BPEL)

• Send Message/Post Event (ESB)

• Navigate to BI Content • Navigate to Analytic App Views

• Navigate to Web Content

• Execute Java Method• Execute Siebel Workflow

• Invoke a Delivers iBot

• Deliver BI Content• Deliver Web Content

• Invoke Web Service


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Insight Into ActionInvoking Business Processes from BI Dashboards


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Business Component Read/Write-BackEnriched writeback support in BI EE 11g

• Automatically generate forms from BI Views• Read and update transactional systems (via business

components)


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Proven Scalability and Flexibility

4,500 users �� 50,00012+ Terabytes

7,500+ users14+ TerabytesTeradata, DB2, SQL Server

20,000 users �� 55,000

20,000 users �� 40,000+4+ Terabytes

7,000+ US users �� 12,0006,500 disconnected

14,500 users

7,000 users, over 90% of all employees

10,000+ users15 Terabytes

40,000 users worldwide6 Terabytes

Over 1 million users15 Terabytes

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Retail Aero / Industrial Insurance / Health Life Sciences Travel & Transport

Communications Public Sector Finance / Banking Consumer Goods High Tech

Business Intelligence CustomersBusiness Analytic Tools and Applications - Select References

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Documents

- doag.org · PDF fileSiebel CRM PeopleSoft HR Oracle BI ... Business Intelligence Foundation ... • Integrate BI PS with Hyperion S9 Workspace