Inspiring Lasting Change · include you in a minimum of 3 additional posts leading up to the event. Access to Exclusive Pre and Post Events Enjoy access to a private pre-concert cocktail

Sponsorship OpportunitiesInspiring Lasting Change

CANADIANS WILL HAVE A MENTAL HEALTH PROBLEM OR ILLNESS THIS YEAR.

OF MENTAL HEALTH PROBLEMS & ILLNESSES HAVE THEIR ONSET DURING CHILDHOOD & ADOLESCENCE.

ESTIMATES SUGGEST THAT AT LEAST

AS FEW AS

WORKPLACE DISABILITY CLAIMS ARE RELATED TO MENTAL ILLNESS.

OF MUSIC THERAPY FOR TREATMENT OF ADOLESCENT MENTAL HEALTH ISSUES INCLUDE IMPROVED MOOD, SOCIAL ENGAGEMENT,AND EXPRESSIONOF FEELINGS.

OF CANADIAN SCHOOLS HAVE NO MUSIC TEACHER AT ALL.

WITH A MENTAL HEALTH PROBLEM OR ILLNESS WILL RECEIVE TREATMENT.

OF PEOPLE WHO DIE FROM SUICIDE HAVE A DIAGNOSABLE MENTAL ILLNESS.

OF ALL SICK LEAVES ARE DUE TO MENTAL HEALTH PROBLEMS & ILLNESSES.

OF ADOLESCENTS (AGED 15-24) REPORT HAVING A MENTAL ILLNESS OR SUBSTANCE ABUSE PROBLEM.

WORK DAYS ARE LOST EACH YEAR DUE TO MENTAL HEALTH PROBLEMS & ILLNESSES.

COMPARED TO SCHOOLS WITHOUT MUSIC PROGRAMS THAT HAVE A GRADUATION RATE OF 72.9%.

SCHOOLS WITH MUSIC PROGRAMS HAVE A GRADUATION RATE OF

1 IN 5

70%

35 MILLION

90.2%

1 IN 3

OUTCOMES

29% 1 IN 4 CHILDREN

87%

20% 18%

Investing in the Future of Edmonton’s Mental Health

The John Cameron Changing Lives Foundation is committed to making real advances in mental health in Edmonton, from diminishing negative stigmas to funding scientific research. We are dedicated to the community, now and in the future.

Making Positive Impact Through Music

The John Cameron Changing Lives Foundation impacts mental health initiatives in Edmonton by connecting non-profit organizations with invested community members. Through our production of remarkable events, we are able to amplify fundraising potential and benefit the community greatly.

How You Can Help

To fulfill our mission, we need the help of Edmonton’s compassionate business leaders, influential thought-leaders, and vibrant community members. We have a range of sponsorship opportunities available to suit every interest level and budget.

Our Story35 MILLION

There’s never been such a vibrant party on stage! At CRESCENDO, you’ll enjoy classic rock tunes by piano greats performed by the top voices and musicians the region has to offer. The show is sure to have you on your feet, belting it out to these sing-along favourites.

Through story and song, CRESCENDO ignites passion for the Edmonton community, including stories from prominent community members

about how mental illness has touched their lives. It’s a night of endless entertainment and unparalleled emotion.

Come together to support breaking down stigmas surrounding mental health with the help of music. All of the proceeds from this incredible night go towards supporting the John Cameron Changing Lives Foundation to enhance and maintain our region’s mental health programs, from adolescence to adulthood.

Every holiday season, the Edmonton Singing Christmas Tree inspires cheer and lifts spirits in the Metro Edmonton Region! This talent-studded evening consists of dancing Santas, ballerinas, Christmas classics, and most impressively – a 35-foot singing Christmas tree of 150 choir members.

The Edmonton Singing Christmas Tree is Edmonton’s most inspiring and charitable Christmas event of the year. Every December,

the Edmonton Singing Christmas Tree raises funds in support of the John Cameron Changing Lives Foundation.

This meaningful event has become a means of enriching and changing lives for people of all ages and walks of life in the Capital Region. Not only does the Edmonton Singing Christmas Tree spread the cheer of the holiday season, they are changing the community for the better.

P

HEO

Presence on Promotional Event Material

When JCCLF is in the media, your organization will be paid with a mention. All of our ads will include your brand’s presence.

Prominent Logo Recognition on Performance Days

We will ensure that your brand’s presence is displayed to all attendees of the event, in the video loop that airs pre- and post-performance, along with the VIP reception.

Full-Page Advertisement

You will receive one full-page advertisement in the event programs.

Direct Link from the JCCLF Website to Yours

Your brand will be clearly displayed as an Encore Club partner. There will be a direct link from the JCCLF website to your website for consumers to easily find you.

Social Media Mention

This is our chance to return the favour for your kind donation. We will display your logo on our social media accounts and tag you, as well as include you in a minimum of 3 additional posts leading up to the event.

On-Stage Verbal Recognition

We’ll give you an on-stage shout-out to thank you for your contribution.

Use of Association with JCCLF in Marketing

Benefit from use of the JCCLF branding and logo for your organization’s marketing efforts to align your brand with mental health initiatives.

Private Dinner with John Cameron and the John Cameron Changing Lives Entertainers

Your organization, family, or friends will enjoy dinner and private concert.

Access to Exclusive Pre and Post Events

Enjoy access to a private pre-concert cocktail party for you and your guests. You will also be invited to attend the VIP after-party.

Concierge Service

You will receive our premier concierge service, which includes your tickets delivered to you, complimentary coat check, and drink pre-order privileges.

Mental Health Foundation Lunch ‘N’ Learn

You will be provided with quality educational sessions in your workplace. Featuring prominent mental health speakers, participants will hear about innovations and breakthroughs in workplace mental health.

Presence at Presentation of Funds

Participate in the delivery of the net proceeds to the recipient charity.

The Encore ClubWe are grateful for the contributions of our Encore Club partners. In order for us to accomplish our mission, we rely on a minimum of a 5-year financial commitment. These partners will ensure the foundation is able to grow and continue to assist mental health initiatives.

Our exclusive partners will receive 6 tickets to CRESCENDO, 8 tickets to the Edmonton Singing Christmas Tree, and a multitude of other benefits.

OVL

E



Full-Page Advertisement

You will receive one-full page advertisement in the event programs.

Direct Link from the JCCLF Website to Yours

Your brand will be clearly displayed as a valued sponsor. There will be a direct link from the JCCLF website to your website for consumers to easily find you.



Use of Association with JCCLF tn Marketing


Meet the Executive Producers

Take a backstage tour, meet, and take pictures with the Executive Producers.



Concierge Service


Mental Health Foundation Lunch ‘N’ Learn

You will be provided with quality educational sessions in your workplace. Featuring prominent mental health speakers, participants will hear about innovations and breakthroughs in workplace mental health.

First Right of Refusal for Upcoming Support Opportunities

To thank you for your allegiance, you will have the choice to renew your sponsorship engagement for any future JCCLF events.

Virtuoso $25,000Our sponsors at this level will receive 4 tickets to CRESCENDO, 8 tickets to the Edmonton Singing Christmas Tree, and a multitude of other benefits.

JY

O



Half-Page Advertisement

You will receive a half-page advertisement in the event programs.

Direct Link From the JCCLF Website to Yours

Your brand will be clearly displayed as a valued sponsor. There will be a direct link from the JCCLF website to your website for consumers to easily find you.





Concierge Service






Maestro$10,000Our sponsors at this level will receive 4 tickets to CRESCENDO, 6 tickets to the Edmonton Singing Christmas Tree, and a multitude of other benefits.

RED

AM



Quarter-Page Advertisement

You will receive one quarter-page advertisement in the event programs.

Prominent Logo On JCCLF Website

Your logo will be clearly displayed as our valued sponsor.


This is our chance to return the favour for your kind donation. We will display your logo on our social media accounts and tag you, as well as include you in a minimum of 1 additional post leading up to the event.



Concierge Service






Concertmaster$5,000Our sponsors at this level will receive 2 tickets to CRESCENDO, 4 tickets to the Edmonton Singing Christmas Tree, and a multitude of other benefits.

EA

RC



Name Recognition in Program

You will receive name recognition in the event programs.

Name Recognition on JCCLF Website

Your name will be clearly displayed as our valued sponsor.


This is our chance to return the favour for your kind donation. We will display your logo on our social media accounts and tag you, as well as include you in a minimum of 1 additional post leading up to the event.

Access to Exclusive Pre and Post Events (Ensemble Only)


Concierge Service






Ensemble Soloist$2,500 $1,000Our sponsors at these levels will receive 2 tickets to CRESCENDO, 2 tickets to the Edmonton Singing Christmas Tree, and a multitude of other benefits.

All Sponsorship OpportunitiesIncentives Encore Club Virtuoso Maestro Concertmaster Ensemble Soloist

Sponsorship Value 5-Year Recurring

$25,000 $10,000 $5,000 $2,500 $1,000

Tickets for CRESCENDO 6 4 4 2 2 2

Tickets for EdmontonSinging Christmas Tree

8 8 6 4 2 2

Access to exclusive preand post events

• • • • •

Prominent logo recognitionon performance days

• • • • • •

Social media mention • • • • • •

Use of association withJCCLF in marketing

• • • • • •

Concierge service • • • • • •

Prominent logo on JCCLF website

• • • •

First right of refusalfor upcomingsupport opportunities

• • • • •

Direct link from the JCCLF website to yours

• • •

Full-page advertisement • •

Mental Health FoundationLunch ‘N’ Learn

• •

Presence on promotionalevent material

•

On-stage verbal mention •

Private dinner withJohn Cameron and theJohn Cameron ChangingLives entertainers

•

Presence atpresentaion of funds

•

Meet and greet with the Executive Producers

•

Half-page advertisement •

Quarter-pageadvertisement

•

Name recognition in the programs

•

Name recognition on JCCLF website

•

Supporting mental health initiatives in Alberta, specifically the Metro Edmonton Region, is incredibly important to me. I have been very open about my journey, and I have struggled with depression nearly all of my adult life. Over two decades learning to cope with and overcome my mental health issues, my passion for helping our community members having similar experiences has only grown stronger.

An incredible haven for me has been music, especially during my tougher times. Over the past few years, I have looked for ways to incorporate music into benefitting the community.

John Cameron, ChairDonovan Robinson, Vice-ChairJim Lantz, TreasurerCarrie DollGene ZwozdeskyIan ReynoldsJohn GoodeLynn MandelMarty ForbesRev. Bob JonesTim Coghlan

Our TeamJohn Cameron, Founder

Board of Directors

The formation of the John Cameron Changing Lives Foundation and the development of signature events like CRESCENDO have allowed me to combine my two greatest passions – music and mental health.

One note, one song, one dollar at a time… we are Inspiring Lasting Change.

#YEGsingtree #YEGinharmony

@JohnCameronEnt

Thank you for investing in the future of Edmonton’s

mental health.

johncameron.com

Documents

Inspiring Lasting Change · include you in a minimum of 3 additional posts leading up to the event. Access to Exclusive Pre and Post Events Enjoy access to a private pre-concert cocktail