1 © 2014 Integrate, Inc. | www.integrate.com

Integrate Marketing PlatformFuel Your Marketing Cloud

MODERN MARKETING: OPTIMIZING PEOPLE + PROCESSES FOR IMMEDIATE ROI

Chief Marketing Officers (CMOs) and marketing organizations face greater accountability every day with a clear mandate — obtain customers, drive revenue and provide measurable business and customer value.Marketing teams are using modern marketing techniques and advanced technology, and combining data science with creative storytelling skills to discover, excite and serve customers. And they’re investing. Marketers are estimated to spend $72 billion annually on their web sites and landing pages1, $20 billion on marketing technology2, and $40 billion on digital media to reach their target audiences (not including the personnel and time to manage the effort)3.

Despite all this investment, there’s a critical disconnect derailing marketing executives’ customer and ROI mandate: both cross-channel media investment and customer data are severely fragmented and removed from essential marketing and sales systems and processes. This disconnect translates to hundreds of hours of manual tasks — from campaign and media partner management to data analysis — and prevents the immediate insights necessary to assure that every dollar invested in media provides the desired return.

1 Outsell, Inc. 2013 Marketing and Advertising Study.2 Gartner, Inc.3 IAB, 2013 Digital Advertising Report.

Providing automated workflow, data governance, analytics and closed-loop integrations, Integrate’s platform drives:

•• Greater resource efficiency and business agility

•• Accelerated lead velocity from inquiry to prospect

•• Rapid program optimization for increased performance

•• Elevated return on marketing system investments

•• Lower media costs

•• Improved customer experience

To meet this mandate and deliver a measurable ROI, marketers are turning to Integrate’s platform to connect marketing systems and processes to media programs.

2 © 2014 Integrate, Inc. | www.integrate.com

MEDIA MARKETPLACE

An integrated media marketplace comprising thousands of quality vetted media partners provides a primary or supplemental resource to effectively scale any cross-channel media program.

ANALYTICS + CLOSED-LOOP INTEGRATIONS

A real-time analytics suite and integrations with critical third-party customer relationship management, marketing automation and data management systems increase lead velocity and overall program performance to drive higher return on media and marketing system investments.

DATA GOVERNANCE

Data validation and fraud prevention measures reduce marketing and media costs and increase customer relationship management (CRM), marketing automation and data management system effectiveness by assuring data and traffic quality.

WORKFLOW + PROCESS AUTOMATION

Comprehensive campaign and media-partner management tools facilitate quick and effective implementation and optimization of any cross-channel marketing program while eliminating manual tasks and processes that often tie up valuable resources and hinder decision-making speed.

Integrate’s robust, closed-loop marketing software empowers marketers to gain complete control over marketing and media programs via one intuitive dashboard. This cloud-based platform includes a comprehensive software package, providing:

INTEGRATE MARKETING PLATFORM — OVERVIEW

3 © 2014 Integrate, Inc. | www.integrate.com

WORKFLOW + PROCESS AUTOMATION

Campaign ManagementQuickly and effectively implement and optimize cross-channel marketing programs while eliminating manual processes:

•• A single RFP, insertion order and invoice process supports streamlined collaboration with all media partners

•• Integrated online, offline and mobile campaign management enables a holistic approach to any marketing program

•• Built-in ad-serving and tracking capabilities unifies cross-channel marketing campaigns and saves marketers the cost of additional, disconnected platform fees

•• Cloud-based media library enables easy creative asset organization and distribution to diminish time spent launching and altering campaigns

Media-Partner Management Onboard and manage all media partners from one dashboard to increase communication ease, campaign control and program results:

•• Interactive Messaging Center simplifies price negotiations, campaign parameter discussions and new partner identification

•• Campaign parameter controls automate budget allocation and adjustment to increase media-spend efficiency and maximize results

•• Centralized access to Designated Media Partners as well as thousands of Integrate-vetted media partners allows marketing teams to more effectively scale media programs

INTEGRATE SAAS PLATFORM — FEATURES + BENEFITS

Save 25% of your time and resources, affording marketing staff the agility to quickly plan and optimize programs according to changing customer needs and market trends.

4 © 2014 Integrate, Inc. | www.integrate.com

DATA GOVERNANCE

Data + Lead ValidationEnsure that each acquired lead conforms to campaign specifications upon delivery, reducing effective cost per lead (eCPL), eliminating manual processes associated with invalid-lead detection, and safeguarding CRMs, marketing automation systems and sales teams. Integrate’s comprehensive data verification and normalization processes block leads containing:

•• Invalid formatting, values or ranges

•• Unverifiable email addresses or physical addresses

•• Duplicate data, missing fields or unaccepted geographic locations

Increase data, lead and engagement quality by 35% while improving the effectiveness of CRM and marketing automation systems, and eliminating the time and costs associated with bad data being passed into sales systems.

Click + Pixel Compliance

Generate only quality engagements for your media campaign investment by eliminating malicious traffic and questionable conversions.

•• Click tracking blocks form stuffing, proxy servers, inappropriate referral sites, bot-initiated clicks, malicious software and IE9 duplicates

•• Pixel tracking prevents ghost firing, piggy-back pixel issues and duplicate conversions from IP or cookied users

INTEGRATE SAAS PLATFORM — FEATURES + BENEFITS

5 © 2014 Integrate, Inc. | www.integrate.com

ANALYTICS + CLOSED-LOOP INTEGRATIONS

Reporting + AnalyticsReal-time performance data and analytics via a single dashboard drives smarter marketing with actionable customer insights and measurable program results, while saving countless hours of manual reporting and data compilation:

•• Master analytics dashboard enables data filtration by campaign, media partner, creative, date, geo and more

•• Numerous chart types illustrate raw, granular data, reveal trends over time, compare multiple dimensions and identify areas of saturation

•• Lead Insights tool deconstructs lead information by location, job title, industry as well as any customized lead questions, such as projected time of purchase, product interest, and number of product users

•• Audience Insights tool breaks down customer profiles by demographics, behaviors, interests and purchase score, enabling marketers to analyze highest converting audiences and verify whether media partners are effectively engaging target profiles

Reduce marketing costs up to 40% by eliminating manual data processes and quickly capitalizing on campaign and customer insights.

INTEGRATE SAAS PLATFORM — FEATURES + BENEFITS

OPTIMIZE

6 © 2014 Integrate, Inc. | www.integrate.com

Fuel your marketing cloud. GET WHITEPAPER

To learn how Integrate’s marketing platform can fuel your marketing cloud, contact us today.866-478-0326requests@integrate.comwww.integrate.com

ABOUT INTEGRATE

Integrate’s cloud-based marketing platform empowers marketers to more effectively acquire prospects and customers by integrating media programs and prospect data with existing marketing and sales systems. The closed-loop platform provides tools including workflow automation, data governance, analytics and a high-quality media partner marketplace, all accessed from a single, intuitive dashboard. Integrate’s solution efficiently fuels marketing systems with prospects and actionable data and closes the loop to increase performance and measure ROI. Serving more than 2,500 customers and thousands of media partners, Integrate is backed by Comcast Ventures, Liberty Global Ventures and Foundry Group.

Closed-Loop Systems Integrations

Integrations with critical third-party marketing and sales systems connects the processes of customer data acquisition, analysis and use to increase lead velocity through the sales cycle and further optimize marketing programs:

•• Hassle-free integration with any CRM, marketing automation and data management system reduces the friction and time required to develop a lead from source to sale

•• Automated data transfer enables the seamless flow between systems to rapidly capitalize upon customer insights and fuel greater program performance

•• Closed media and marketing loop delivers the metrics that matter, such as: media partner performance, campaign conversions, content-to-lead conversions and lead quality (SQLs, MQLs, etc.)

•• No IT department involvement required

INTEGRATE SAAS PLATFORM — FEATURES + BENEFITS