Integrated Marketing Campaign

Case Studies 2019

Company Overview Truckstop.com is the internet’s first and most trusted load board and the nation’s largest provider of spot market freight matching solutions. From load matching and freight planning, to real-time rate analysis, negotiation tools, and innovative payment solutions, Truckstop.com creates technology to help carriers and brokers run their businesses more effectively.

Whether on the road or in the office, Truckstop.com offers products and solutions for the entire freight management lifecycle.

Customers tell a story about a product or service better than a company ever can. To hone in on customer success stories, Truckstop.com worked with customers to develop a series of case studies capturing how our software solutions have helped customers grow their businesses.

A fully integrated campaign was created for each case study that included video, company landing pages, email (including nurture campaigns), social media, print ads, e-newsletter ads, event imagery, and a case study page explaining how they used Truckstop.com’s tools to be successful. Customer quotes, images, and statistics were featured heavily.

By focusing on individuals and company users, Truckstop.com was able to bring the customer’s voice to life.

Campaign Overview Video

Case Studies

E-Newsletter and Banner Ads

Social MediaHome Page

Email Nurtures

Industry Events

Pantone 7622 C

Results

10.1%Increase in sales volume YOY