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The Confectionery Industry’sWorldwide Leader
candyindustry.com
MEDIAPLANNER
INTEGRATED
2008
New For 2008!Integrated Media Programs
PLUS:• Largest number of “on-site,
in-plant” corporate and plantprofiles
• Integrated editorial contentencompassingcomprehensive interviewswith large and midsizedcandymakers as well asartisan chcololatiers
• New “Innovation Center”section captures ongoingprocessing and packagingdevelopments
• Superior global circulationspanning the world’s keyconfectionery markets
Global Editorial Leadership
candyindustry.com
For 64 years, Candy Industry has chronicledthis ever-evolving industry. Over that longhistory we have developed unequalled brandequity and reader loyalty within an industrythat has come to count on Candy Industry asits most trusted and respected source ofmarket information.
What Makes Candy IndustryUnique?EExxcclluussiivvee aacccceessss ttoo iinndduussttrryy lleeaaddeerrss.. Eachmonth we profile the industry’s leading
processors and interview the corporate andplant management teams driving the industryand making the news. We deliver in-depth,behind-the-scenes coverage of thesenewsmakers – information you can’t findpublished anywhere else!
The Most In-The-Field and In-The-Plant CoverageThe editors of Candy Industry travel the worldto get the stories no other magazine can. Wetake our readers into boardrooms and into
plants delivering unique and powerfuleditorial products.
Every month, Candy industry offers itsreaders insight on the latestproduction, innovative packaging,state-of-the art ingredient technologyand market trends.
Candy Industry covers both large andmedium-sized confectionerymanufacturers, family and privately-owned businesses as well as smallerretail confectioners with on-premisemanufacturing facilities.
Candy Industry Offers You Exclusive Access to Industry Leaders
By Every Measure, Candy IndustryOffers the Greatest Reach to YourCustomers and Prospects!Candy Industry maximizes your marketing investment. We make sureyour message is received by the most professionals worldwide –with the right titles – who want to receive the magazine.
-2- -3-
1Source: June 2007 ABC statements • 2Qualified non-paid circulation
Candy Tech – China
Cherrydale Farms – USA
Mieszko – Poland
Quality Candy Co. – USA/Mexico
LLeennnnaarrtt SStteeiinneerrPresident & CEO, Candy Tech
LLaawwrreennccee RRoosseennChairman, Cherrydale Farms
MMaarreekk MMoocczzuullsskkiiPresident & CEO, ZPC Mieszko S.A.
PPiieerrrree RReeddmmoonnddPresident & CEO, Quality Candy, Co.
DDaavvee && RRiicckk DDrreehhoobbllCo-CEOs, Georgia Nut Co.
AAllffrreedd RRiitttteerrChairman, Alfred Ritter GmbH
LLaarrrryy HHaasssslleerrPresident & CEO, Pearson’s Candy Co.
JJooee DDuuttrraaPresident & CEO, Kimmie Candy Co.
RRiicchhaarrdd ZZuullmmaannCEO, BestSweet Inc.
FFllaavviioo RReeppeettttooChairman, Elah-Dufour
JJoorrggee FFaarrbbeerrPresident & CEO, Madelaine Chocolate
Novelties
Look Who’s Talking To Candy Industry!All of these industry leaders appeared on the
cover of Candy Industry in 2007:
Ritter – Germany
Pearson’s Candy Co. – USA
Elah-Dufour – Italy
Best Sweet – USA
$51.5
$13.3
$30.5
$13.6
$20.8
$2.8 $4.1
$136.7 BILLIONTOTAL:
2,282
6,477
97.9%
78.7%15.8%
1,540
4,187
$51.5
$13.3
$30.5
$13.6
$20.8
$2.8 $4.1
$136.7 BILLIONTOTAL:
2,282
6,477
97.9%
78.7%15.8%
1,540
4,187
$51.5
$13.3
$30.5
$13.6
$20.8
$2.8 $4.1
$136.7 BILLIONTOTAL:
2,282
6,477
97.9%
78.7%15.8%
1,540
4,187
$51.5
$13.3
$30.5
$13.6
$20.8
$2.8 $4.1
$136.7 BILLIONTOTAL:
2,282
6,477
97.9%
78.7%15.8%
1,540
4,187
Individuals who request to receive amagazine are more likely to read it!
Your marketing program will be most effectiveif you know what titles you are marketing to!
Candy Industry is received by 55% MORE candy professionals worldwide than MC!
Candy Industry is received by 51% MORE candy professionals outside the USA than MC!
12,477 New candy productswere launched
worldwide in the last12 months!
Source: Mintel International, GNPD, November 2006 - November 2007
$51.5
$13.3
$30.5
$13.6
$20.8
$2.8 $4.1
$136.7 BILLIONTOTAL:
2,282
6,477
97.9%
78.7%15.8%
1,540
4,187
2006 Global Confectionery Market Size
Source: Mintel International, GNPD, Nov. 2006 - Nov. 2007
(in billions of U.S. dollars)
TOTAL CIRCULATION1 INTERNATIONAL CIRCULATION1
REQUEST CIRCULATION1&2 CIRCULATION BY TITLE1
JANUARYCLOSES DEC 7
INTERPACKSTARTERISSUE
GLOBAL TOP 100
ISM/UPAKOVKAPREVIEWS
Russell Stover
W W W . C A N D Y I N D U S T R Y . C O M
EDITORIAL CALENDAR2008
FEBRUARYCLOSES JAN 14
JULYCLOSES JUNE 13
AUGUSTCLOSES JULY 15
OCTOBERCLOSES SEPT 15
NOVEMBERCLOSES OCT 15
FOCUS FEATURES
TRACKINGCANDY’S TOP GUNS
MARCHCLOSES FEB 12
APRILCLOSES MAR 14
MAYCLOSES APR 14
JUNECLOSES MAY 14
SEPTEMBERCLOSES AUG 14
BONUSDISTRIBUTION
CATEGORY CLOSEUP
Sugar-freeChocolates
ISM (Jan. 27 -30)
Upakovka (Jan. 29 – Feb. 1)
INTERPACKPREVIEWGUIDE & EXHIBITORPROFILES
PCMA PROGRAMPREVIEW
Mars
NutraceuticalGums
NCA State of theIndustry(Feb. 28 – March 1)
BETTER-FOR-YOUCONFECTIONSPMCA AT-CONFERENCE ISSUEAD READERSHIP STUDY
Toffees &Caramels
Western Candy Show (March 26-30)
PMCA ProductionConference (April 7-9)
RCI Spring Regional(April 9-13)
INTERPACKON-FLOORISSUE
EUROPEAN SUPPLIERS ROUNDTABLE
The Hershey Co.
Mints & BreathFresheners
INTERPACK (April 24-30)
Fancy Food Show/All Things Organic(April 27-29)
PREMIUMCHOCOLATEREPORT
ETHICAL/CAUSEMARKETING
Fruit Snacks
NCA’s All Candy Expo(May 20-22)
INTERPACKPOST-SHOWISSUE
GLOBAL STATE-OF-THE-INDUSTRY
Nestle
Novelty Candies
RCI Show/Annual Conference(June 19-23)
IFT (June 28-July 2)
Fancy Food Show(June 29 – July 1)
NEW PRODUCTLAURELS
PACKAGING PROWESS
Chocolate Assortments
Confitexpo(July 29 – Aug. 1)
CANDY INDUSTRY’SKETTLE AWARD RECIPIENT
LEADERS IN INNOVATION
Cadbury
Sugar-freeHard Candies
Sweets China(Sept. 3-5)
Philly Candy Show(Sept. 7-9)
ARTISAN OF THE YEAR
ACCENT ONAUTOMATION
Licorice
RCI Fall Regional(Sept. 16 -20)
NACS (Oct. 4-7)
EUROPEAN KETTLE WINNER
PACK/PROCESSEXPOPREVIEW
Wrigley
ChocolateBiscuits
AACT (Oct. 20 -22)
Health IngredientsShow (HIE) (Nov. 4 – 6)
PACK EXPO/PROCESS EXPO(Nov. 9-13)
MANUFACTUREROF THE YEAR
ORGANICCONFECTIONSOVERVIEW
Wafers
Full page editorialprofile with full page ad
Interpack Solutions 1/2 page editorial withfull page ad
Bridging the Gap:Engineering Excellencethrough Technologysupplement. 1/2 pageeditorial with full page ad.
Interpack PreferredSuppliers Guideeditorial writeups withfull page ad
Highlighted Interpackpost-show coveragewith full page ad
Executive commentarywith full page ad
Pack Expo/Process ExpoShowcase with fullpage ad
FEATURED ONCANDYINDUSTRY.COM
VALUE-ADDEDOPPORTUNITIES
Technical White Paper • Bernie’s Blog • Corporate Profile Photo Extras • Manufacturing Retailer Photo Extras • Show Coverage Photo Extras
CORPORATEPLANT PROFILE NORTH AMERICA • EUROPE • SOUTH AMERICA • ASIA • AFRICA RETAILTRENDSETTERS Midsized Wholesaler • Artisan Confectioner • Multi-unit Retailer • Budding Entrepreneur • Family Business
NEW PRODUCTS MARKETPLACE
INNOVATION CENTER
Featured Product of the Month • New Product Launches Tally Sheet • Ingredient Intelligence • Lab Bench Lessons
Processing Technology Update • Packaging Technology Review • Market Analysis • Technical Paper Synopsis • Supplier Showcase
DECEMBERCLOSES NOV 102
00
9 B
UY
ER
S’ G
UID
E+ S
UP
PLIE
R P
RO
FIL
E IS
SU
E
INCLUDESSuppliers Guide
Product Guide
U.S. ManufacturersReps
International Shows &Events Calendar
NEWNEW NEW
Each full-pageadvertiserreceives acompany
profile
Integrated Marketing PackagesThe 2008 Integrated Media Plannerincludes a full range of solutions frombrand advertising to integrated directresponse e-media programs andrelationship-building face-to-faceevents. Our editorial, sales and e-media teams offer you expertiseand experience, develop customprograms to reach your marketinggoals, enhance new product initiativesand get results!
Contact your sales rep for pricing and custom program information. To view samples of the onlineproducts listed, please visit —portfolio.bnpmedia.com.
COMPONENT
Video(under 2 min.)
DESCRIPTION
• The foundation of any successful integrated media program
• Generate brand awareness• Promote new products and events • Drive new traffic to your website or online store • Maximize your marketing message throughout the website
• Video clips offer an opportunity for companies to introduce their latest products and services, recap trade show exhibits, provide demonstrations or educational information on technical advancements.
Web Ads
Showroom/Microsites
• Detailed product information to qualified buyers at the moment of decision• Increase Brand Awareness with industry professionals• Strengthen your search engine optimization with more external links to your website
Products • Position your ad to appear in current archived articles that pertain to your product or service. Ads link to your website to drive customers while they have your product information in their thoughts.
eNews • Thousands of e-subscribers receive up-to-the-minute information on market conditions, technology developments and industry practices.
Sponsored/Custom E-Newsletter
• A fully customized e-newsletter to subscribers of your choice to launch a new product, promote brand awareness, etc.
Webinar • A web seminar sponsorship allows for unique ways to introduce new products, services, or technologies directed at your target audience.
White Papers • Crawled by our Google-powered search, the white papers reach the widest possible audience with our BNP Media search engine.• Sponsorships are available if you would like to be seen on all the pages in this section.
Lists • Reach the right markets and professionals looking for your products and services.
Online Directory
AdditionalOptions
• Virtual Trade Shows• Live Event Sponsorships• Linx• Blogs/Bulletin Boards (Communities)• Custom E-Mags
• Makes it easier and more effective for buyers to find you and for your marketing message to stand out — online.
candyindustry.com -7--6-
B/W Rates 1x 3x 6x 12x 18x 24x
1 page $ 4360 $ 4130 $ 3870 $ 3300 $ 2965 $ 2890
2/3 page 3485 3285 3060 2650 2380 2140
1/2 pg.(island) 3180 3015 2756 2410 2170 1955
1/2 page 3015 2840 2610 2270 2040 1830
1/3 page 2790 2630 2445 2120 1915 1725
1/4 page 2195 2070 1925 1675 1510 13501Cover 2* 6170 5600
Cover 3* 5820 5460
Cover 4* 6375 5770
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Classified RatesParagraph Style/$70 minimum includes 20 words; $1.50 peradditional word. (Word = 2 characters or more)
1x 3x 6x 12xPer Inch $ 140 $ 130 $ 120 $ 110All classified ads are payable with copy and are non-commissionable.
Production InformationSWOP Specifications Apply.
• Digital File Submission All materials submitted electronically are subject to review by theproduction department. Macintosh formatted CD’s are preferred.Advertisers may also send their files electronically using our FTP site.Contact the Advertising Manager at (847) 405-4000 for specificationsand directions for downloading ads.
Mechanical InformationTrim Size 8" X 10-3/4" (203mm X 273mm)Printing Body forms and covers heat-set web offset.Binding Saddle-stitched. Jogs to head.Paper Stock Body 40 lb Coated Stock.
Cover 80 lb Coated Stock
Advertising Space SizesNON-BLEED INCHES MILLIMETERS(width x depth) (width x depth)Full Page ....................................................................7" x 10" ..............178mm x 254 mm2/3 Page ..............................................................4-1/2" x 10" ..............114 mm x 254 mm1/2 Page (vert.)....................................................3-3/8" x 10" ..............86 mm x 254 mm1/2 Page (horiz.)....................................................7" x 4-7/8" ..............178 mm x 125 mm1/2 Page (island) ............................................4-1/2" x 7 -1/2" ..............114 mm x 190 mm1/3 Page (vert.)....................................................2-1/4" x 10" ..............58 mm x 254 mm1/3 Page (square)............................................4-1/2" x 4-7/8" ..............114 mm x 125 mm1/3 Page (horiz.)....................................................7" x 3-3/8" ..............178 mm x 86 mm1/4 Page (square) ...........................................3-3/8" x 4-7/8" ..............86 mm x 125 mm1/4 Page (horiz.)....................................................7" x 2-3/8" ..............178 mm x 62 mm
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Above sizes allow for 1/8" bleed on all sides.
Gutter bleed only – each side 7-5/8" X 10".
Trim size is 8" X 10-3/4". Vital advertising material should be kept at least 3/8" awayfrom final trim, 1/2" from bleed size. Critical material should not run into the gutter.
The following must accompany any ad sent electronically or on disk:
• Ad MaterialsHigh Resolution PDF-X1a files with fonts and images embedded.Advertisers must provide a go-by for identification purposes.
• Certified Color Press ProofAll ads will be printed to the density indicated in the file unless acertified color press proof is provided. Valid types of color proofsinclude Matchprints, Fujiproof, or digital proofs such as Pictro or Iris.Laser, ink-jet, or color copy proofs are acceptable for identificationpurposes only. If a valid color proof is not provided but is desired,we will produce one at an additional production charge of $50.
• Production ChargesArtwork, copy changes, film conversion, other prep work are billedat net, no agency discounts.
• Material StorageMaterials are stored by publisher for 1 year from issue date, thendestroyed unless otherwise instructed by the advertiser or agency.
Ship Materials, Insert Samples, Insertion Orders, etc. to:BNP Media
Candy Industry Production Manager
155 Pfingsten Road, Suite 205
Deerfield, IL 60015
Candy Industry
2008 Advertising Rates & Specifications
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