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PPT from Virtual Edge Summit 2011 on Integrated Social Media Strategies to Drive Awareness, Attendance and Post-Event Interaction.
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Integrated Social Media Strategies
To Drive
Awareness,
Attendance & Post Event Interaction
Jeff Hurt VES11b
1) Identify three reasons why people join social networks.
2
3
2) Identify
ways to drive
awareness,
attendance &
interaction
4
Why do
peoplejoin socialnetwork
s?
5
Number 1
Reason: Identity
!
6
Number 2
Reason:
Connectio
ns
7
Number 3
Reason:
Communit
y
Forcing
traditionalmarketing strategies
ininto social
platforms =
About pull strategies, opt-intwo way conversations
Account
AccountTwitter
Hashtag
AccountTwitter
HashtagTwitter List of
Speakers
Embed Twitter
widget on web,
blog
on web,
blogOnsiteTweetu
p
on web,
blogOnsiteTweetu
p
16
Tweetdec
kjoin socialnetwork
s?
17
join socialnetwork
s?
18
19
Hootsuite
20
wthashta
g
Contract
SpeakersTwo blog
posts
Contract
SpeakersTwo blog
postsPre, post
Webinar
Contract
SpeakersBlogtalkradio
Interview
Contract
Speakers
Tweetcha
t
Blogtalkradio
Interview
Contract
SpeakerseNews
article
Contract
Speakers
Magazine
article
eNews
article
Contract
Speakers
Short video
clip
Contract
Speakers
Short video
clipRecord in
Skype
YouTube Conference
Page
Facebook Page
Facebook PageFacebook Event
Facebook PageFacebook Event
Event
Facebook PageFacebook Event
EventLinkedIn
Discussion
Social Badges
Almost.a
t Content
aggregator
Thank You
• AlexKess• Images History• Larskflem• Stuck In Customs• dankos-unlmtd• Troy Holden• Garry -
visionandimagination.com
• NuageDeNuit
• an untrained eye• 3ammo• josef.stuefer• KatBPhotography• ezioman• BRosen• X-Ray Delta One
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