integrityexcellencepartnershiprespectinnovationfungenerosity
www.travelingcoaches.com LegalSEC Security Awareness: Taking It
From a Buzz Word to Something That Matters
Slide 2
www.travelingcoaches.com Presenters Kenny Leckie Traveling
Coaches Senior Technology & Change Management Consultant Brian
Donato Vorys, Sater, Seymour and Pease LLP CIO and Security Officer
Jason Preu Lathrop & Gage LLP IT Security Manager
Slide 3
www.travelingcoaches.com How To Get Through To The Masses
Introductions & Agenda Review Audiencing Your Message Advocate
v. Impediment Dealing With Resistance Wrap Up & Q&A
Slide 4
www.travelingcoaches.com How To Reach The Masses
Slide 5
Organizations dont change. People within organizations
change.
Slide 6
HOW DO YOU REACH INDIVIDUALS?
Slide 7
Inform, motivate, and engage users to win their buy-in.
Slide 8
www.travelingcoaches.com Tips for Reaching The Masses Make It
Contextually Relevant Use Current Events Know Your Audience Know
Your Industry Know Yourself
Slide 9
Audiencing Your Message Not all groups think the same.
Slide 10
www.travelingcoaches.com Tips for Audiencing Your Message Know
the various groups of people in your firm STORIES! Not all stories
are for all groups Who sends the message can be as important as the
message itself No One Size Fits All
Slide 11
www.travelingcoaches.com Advocate v. Impediment ADVOCATE: One
that supports or promotes the interests of another. IMPEDIMENT:
Something that makes it difficult to do or complete something
Slide 12
www.travelingcoaches.com Advocate v. Impediment ACTIVITY
Slide 13
www.travelingcoaches.com Tips for Being an Advocate Avoid Power
Struggles Dont Use Policies As A Weapon Dont Use Fear (unless
necessary) Understand That Change Is Now Coming From A Different
Place The Middle!
Slide 14
www.travelingcoaches.com Dealing With Resistance
Slide 15
www.travelingcoaches.com Tips For Dealing With Resistance Dont
Say No Make No a YES Know the WHY Know Your Escalation Path Again
Dont Make It A Power Struggle
Slide 16
www.travelingcoaches.com Communication Planning Summary and
Q&A
![Practice Sheet: 20.A. BUZZ- CUT BEFORE- [past] BEFORE- something](https://img.pdfslide.net/doc/110x75/551c2df8550346a34f8b61d4/practice-sheet-20a-buzz-cut-before-past-before-something.jpg)
