Intelligent Data PlatformFor PartnersChannel Campaign Prep KitQ3 FY19

1

Date 12 August 2019

Campaign ID 510435201Digital Repository PSNow

Suzanne EdmondCampaign OrchestratorJacqueline IbrahimChannel ActivationPetra Troestler Campaign Activation

Campaign Contacts

Dear Partner

The FY19 has been updated with new campaign assets and a new campaign name

Intelligent Data Platform reimagines how data is delivered managed and analyzed in the cloud within the data center at the edge Powered by HPE Storage it gives customers self-managing infrastructure that gets smarter every minute the ability to develop applications once and run anywhere and delivers one cloud experience The Intelligent Data Platform is AI-Driven Built for Cloud and an As-a-Service experience

The objective of the campaign is to drive demand for HPE together with our partners for All-Flash and Hybrid Storage with prioritized support for HPE Primera and HPE Nimble Storage solutions powered by HPE Infosight

new a Campaign Flow section which lays out step-by-step how to make the most of your digital campaign and provides direction on how to effectively use creative assets and calls to action (CTAs) to drive leads for your business

This Channel Campaign Prep Kit includes

QUICK USER GUIDEminus The campaign implementation guide is offered in two formats

- PDF version (low res format)- PPT version (high res format for you to peruse with direct links to all assets and resources)

minus You can quickly move through the campaign (top bar) or go deeper into assets and content (bar below individual content tabs)

minus We have also included an additional section on Resources amp Guidelines at the end of this guide that you might find useful with details on HPE Target Audience PSNow Access amp Navigating PSNow Campaign Pages

WELCOME

Campaign Intelligent Data PlatformCampaign ID 510435201Digital Repository PSNow

Channel Tactics

minus Cobranded Prospecting HTML5 bannersminus Cobranded Retargeting static bannersminus Web page guidance amp web page syndication minus Activation eDMsminus Copy Deck translationsminus Campaign Imageryminus Awareness Socialminus Cobranded Print Adminus Calls to Action (CTAs) across Intelligent Data Platform

Primera amp Nimble

OverviewCampaign

Messaging

Campaign

JourneyCTAs

Digital Tactics

eDMs

Digital Tactics

Banners

Digital Tactics

Social

Campaign Intelligent Data Platform Campaign ID 510435201

Digital Repository PSNow

Primary Image

image

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Secondary ImagesLow Res image WarehouseHi Res image Warehouse

Low Res image Cherry PIckerHi Res image Cherry Picker

Business amp Communication Objectives

To meet the needs of business IT needs to go beyond just storing and protecting data It needs a platform that will unlock insights from that data to drive business forward The Intelligent Data Platform reimagines how data is delivered managed and analyzed in the cloud within the data center at the edge Powered by HPE Storage it gives your customers self-managing infrastructure that gets smarter every minute the ability to develop applications once and run anywhere and delivers one cloud experience The Intelligent Data Platform is AI-Driven Built for Cloud and an As-a-Service experience

3

Target Senior IT Executives and IT Ops (Enterprise and Mid-Market)Aimed at IT Execs and IT Operations roles that are actively seeking new storage solutions These IT decision makers are looking to simplify and modernize their storage and find new ways to extract data insights They are also interested in solutions that enable non-disruptive upgrades and the agility to meet changing demands in a budget-constrained environment

Assets Included in this Channel Campaign Prep Kit

Navigation Tabs

Campaign Resources

HTML5 Online Banner

eDMs

Social Media

Translated Copy Deck

Campaign Images

Campaign CTAs

Print

Intelligent Data PlatformChannel Campaign Prep Kit

OverviewCampaign

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Customer

JourneyCTAs

Digital

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Solutions and messaging

Navigation Tabs

bulldata lives It predicts prevents moves data easily anywhere to where it needs to be and provides As-a-Service experience so that there is no overspending

bull Customer Benefitsminus AI-Driven Storage that is autonomous and aware through HPE InfoSight minus Built for cloud Storage with easy data mobilityminus As-a-Service Storage that is consumption basedminus HPE Financial Services

bull Product Solution Serviceminus HPE Nimble Storage with HPE InfoSightminus HPE Primeraminus Storage-as-a-serviceminus HPE Financial Services

HPE Intelligent Data Platform Value Proposition

their businessbull AI-driven HPE intelligent storage uses HPE Infosight for advanced analytics and machine

learning to self-manage and optimize your IT reducing operating costs by up to 79 while predicting and preventing 86 of problems before you even notice them AI-driven data management optimizes storage for your applications and enables you to gain business insights by having the right data in the right place at the right time

bull Built for cloud - run any workload anywhere across your edge to cloud IT estate Deploy and move workloads across clouds in minutes

bull An As-a-Service experience with HPE intelligent storage means flexible consumption and investment options aligned to changing business needs Deliver workloads as-a-service and only pay for what you use Eliminate overprovisioning and save up to 30 on storage costs deploy workloads with rapid scalability and free up staff to focus on core business initiatives

Solution Portfolio Message

It predicts prevents moves data easily anywhere to where it needs to be and provides As-a-Service experience so that you only pay for what you use by scaling with demand

Campaign Message

When you add intelligence to storage data becomes alive and intuitive Autonomously solving problems Scaling on demand Traveling where it needs to be when it needs to be there Unlocking insights that speed up innovation When you add intelligence to storage it does remarkable things for business so business can do remarkable things

Intelligent Data PlatformChannel Campaign Prep Kit

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HPE Primera Value Proposition

HPE Primera is mission-your customers the agility of the cloud the resiliency to see ahead to see ahead to prevent disruptions and consolidate apps without risk

Customer InsightRationaleHPE Primera gives you the agility of the cloud and thinks for itself so you spend 93 less time managing storage It is also the only enterprise storage array with 100 availability guaranteed so you can say goodbye to disruptions

HeadlineSubheadline

Mission-critical storage redefined

Campaign Image

Intelligent Data Platform - HPE PrimeraChannel Campaign Prep Kit

OverviewCampaign

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Primary Primera imageLow Resolution imageHigh Resolution image

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Campaign Journey

E A R N A T T E N T I O N

Senior IT Executives and IT Ops (Enterprise and Mid-Market) Needs

A personal connection A voice behind the information that understands me Visit vendor websites to learn more

E N G A G E amp P E R S U D E C O M M I T T O P U R C H A S E

Research innovation ability to ask questions of industry analysts Peer

based knowledge

Trust long term goal full understanding of business impact best practices Share

experience with others

Marketing Tactics

Use display banners programmatically to audiences or run across tech endemic sites Example sites

Events

Sponsored Content

Campaign Messaging

How can we create an Intelligent Data Platform and change the way our

business works and drive outcomes for us

Who is the right partner to help us invest in an Intelligent Data Platform

Which vendor will implement storage that does more than just store

What vendor products allow me to -driven built

for cloud and as-a-service

Which vendor solution can provide the technology services and expertise that meet

our business objectivesWhich vendor can help us manage IT across

our infrastructure with control amp flexibility to support all lines of business needs for fast

access to data when amp where I need it How do

The below maps the target mindset campaign message ideal marketing tactics and related content that our partners should use to implement their campaigns

Display Banner

Search

Social

Purchase campaign keywords with paid search ads

License and coauthor editorial on industry websites which can then be promoted via display social etc

Maintain and promote a presence at industry tradeshows Use event materials as communications materials and drive lead generation at eventpost event

Social amp Search Social

HPE Content (CTAs) Tech Trends Industry Insights 3rd party Reports How to guidesbull Tech Target Executive guide Data Management for

the Intelligent Enterprise bull eBook Turn Data Challenges Into Business

Opportunities With an Intelligent Data Platform bull The Intelligent Data Platform

potential video (30 sec) bull Video Machine Learning in the Cloudbull IDC Paper Cloud-based Predictive Analytics

Becoming a Critical Source of vendor differentiation in enterprise storage

bull Mission Critical Redefined HPE Primera vs Traditional High-End Storage Infographic

bull IDC Whitepaper HPE Primera Resets Expectations for High End Storage

bull Why consider HPE Memory-Driven Flashbull IDC Enterprise Storage evolves beyond All Flash

wStorage-Class Memory

Use Cases Infographics Performance Specs Product Comparisonsbull IDC Paper Why Organizations Need an Intelligent

Data Strategybull How to build an intelligent data strategy -

Guidebull HPE Whitepaper Intelligence Changes Everything

amp Infographicbull HPE Store More Guarantee for HPE Primera

Timeless Storage for HPE Primerabull Introducing HPE Primera Chalk Talk

Mission Critical Redefined HPE PrimeraTop 10 Reasons to buy HPE Primera100 Availability Guarantee

bull Memory-Driven Flash Infographic bull Store More Guarantee for HPE Nimble Storage bull ESG The Financial Impact of Nimble Storage

powered by HPE Infosight bull Case Studies (refer to full CTA section)

Target Audience Benefits Industry Insights on Product Performance Product Detailbull IDC Why You Need Everything aaSbull HPE blueprint consumption servicesbull FS Case Study Travelportbull HPE blueprint flash storage migration

Retarget with eDMs

Retarget current and prospective customer database with eDMs to drive demand for HPE solutions

Sales Follow Up

Follow up lead capture using tele-sales and sales force

Web page Content

Use CTAs gated and ungated to drive to your web page with lead capture

eDM

Email current and prospective customer database to drive awareness for HPE solutions

Display + Search Retargeting

Develop cookie pools and use retargeting in display and search to drive leads (via gated content)

Run targeted social advertising and use social copyimages across partner owned social channels

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital

Tactics eDMs

Digital

Tactics

Banners

Digital

Tactics

Social

Print

Intelligent Data PlatformChannel Campaign Prep Kit

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OverviewCampaign

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A tailored landing page is key of a digital campaign strategy to provide customers with richer content for an optimal experience While there are many ways to design a campaign landing page we would like to share some best practices For this we see two scenarios

Partners who already have a website in placeSelect the CTA content (gated amp non-gated) we recommend for this campaign Use snackable content (video infographics etc) to attract visitor attention and improve web engagement (see section supplementary documents for available assets)Gate the high-Leverage campaign tactics (banners eDMs social etc) to drive to campaign landing page or regisration page for gated CTA(s)

Leverage web analytics tool (if available) to improve your website experience and the CTAs placement

Refer to the updated HPE Intelligent Data Platform Storage and Primera web pages as an examplewwwhpecomintelligentdatawwwhpecomukintelligentdatawwwhpecomfrintelligentdatawwwhpecomdeintelligentdatawwwhpecomjpjastorageintelligent-storagehtml

wwwhpecomstoragehpeprimerawwwhpecomukstoragehpeprimerawwwhpecomfrstoragehpeprimerawwwhpecomdestoragehpeprimerawwwhpecomjpstoragehpeprimera

Content Flow Suggestion

[Key Message amp Visual][Snackable Content][Gated Content][Case Study][Solution Area][Resource][Next Step][Contact]

Partners who do not have a website in place

With HPE Campaign syndication you can get your local HPE Intelligent Storage campaign webpage designed

To access the tool go to Partner Ready Portal Sales and Marketing Marketing Resources Content Syndication Access Dynamic

Syndication Campaigns For more information on this service please email contentsyndicationhpecom

Web ExperienceExecution Tips

Intelligent Data Platform Campaign

Page

HPE Primera Web Page

Intelligent Data PlatformChannel Campaign Prep Kit

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Navigation Tabs

C O M M I T T O P U R C H A S E

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital

Tactics eDMs

Digital

Tactics

Banners

Digital

Tactics

Social

Print

A tailored landing page is key of a digital campaign strategy to provide customers with richer content for an optimal experience While there are many ways to design a campaign landing page we would like to share some best practices For this we see two scenarios

Partners who already have a website in placeSelect the CTA content (gated amp non-gated) we recommend for this campaign Use snackable content (video infographics etc) to attract visitor attention and improve web engagement (see section supplementary documents for available assets)Gate the high-Leverage campaign tactics (banners eDMs social etc) to drive to campaign landing page or regisration page for gated CTA(s)

Leverage web analytics tool (if available) to improve your website experience and the CTAs placement

Refer to the updated HPE Intelligent Data Platform Storage and Primera web pages as an examplewwwhpecomintelligentdatawwwhpecomukintelligentdatawwwhpecomfrintelligentdatawwwhpecomdeintelligentdatawwwhpecomjpjastorageintelligent-storagehtml

wwwhpecomstoragehpeprimerawwwhpecomukstoragehpeprimerawwwhpecomfrstoragehpeprimerawwwhpecomdestoragehpeprimerawwwhpecomjpstoragehpeprimera

Content Flow Suggestion

[Key Message amp Visual][Snackable Content][Gated Content][Case Study][Solution Area][Resource][Next Step][Contact]

Partners who do not have a website in place

With HPE Campaign syndication you can get your local HPE Intelligent Storage campaign webpage designed

To access the tool go to Partner Ready Portal Sales and Marketing Marketing Resources Content Syndication Access Dynamic

Syndication Campaigns For more information on this service please email contentsyndicationhpecom

Web ExperienceExecution Tips

Intelligent Data Platform Campaign

Page

HPE Primera Web Page

Intelligent Data PlatformChannel Campaign Prep Kit

Navigation Tabs OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital

Tactics eDMs

Digital

Tactics

Banners

Digital

Tactics

Social

Print

Intelligent Data Platform Calls to Action (CTAs)Use banners social amp eDMs to drive traffic to web pages where you will include CTAs Include the following CTAs throughout your web pages gated and ungated to drive engagement on your web site and capture customer data to use as follow up with sales and telemarketing Gated asset are high value and used to capture prospects details before sharing the CTA Use an online form or contact us button on these assets to capture customer details See direct links to US English titles for your leverage and where available translated CTAs links below

Buyers Journey stage Title Asset Description URL

Gated (YN)

British English French GermanJapanese Italian Korean

Braz-Port

LatAmSpanishRussian

EuropeSpanish

Earn Attention

Tech Target Executive guide Data Management for the Intelligent Enterprise

eBook for the Executive created by TechTarget This guide will give an executive a path to get ahead of the curve We describe what a next-generation Intelligent Data Platform is what it does and how it works We explore how you can deploy an Intelligent Data Platform infused with AI and cloud computing to deliver workloads as a service Finally we discuss how you can drive value across your organizationfrom corporate strategy to development to delivering intelligent data as a service to individual lines of business

LINK N NLINK LINK

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Earn Attention

Turn Data Challenges into Business Opportunities with an Intelligent Data Platform

eBook Marquee Asset developed for Intelligent Data Platform thought leadership industry trends

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Earn Attention

The Intelligent Data Platform - Unlocking Datas Full Potential 30 seconds

30 second campaign video

Focus on high-level IDP messaging The 30s longer story version will be featured on the COM campaign pages

LINKN LINK LNK LINK

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Earn Attention

Machine Learning in the Cloud

HPE InfoSight eliminates headaches and wasted time by transforming how storage is managed and supported It analyzes millions of sensors every second to prevent problems HPE InfoSight watches over your infrastructure 247 so that

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Engage

How to Build an Intelligent Data Strategy - A Buyers Guide

straightforward purpose to introduce you to the value of an intelligence-driven data management platform and tell you how to get there

LINKN N N LINK N N N N LINK N N

Engage

IDC - Why Organizations Need an Intelligent Data Strategy

This IDC white paper discusses the industrys evolution toward modernized infrastructure and how HPEs intelligent data platform meets the evolving requirements of todays much more dynamic and data-driven business models

LINKY N LINK LINK LINK N N N LINK N N

Intelligent Data PlatformChannel Campaign Prep Kit

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Navigation Tabs OverviewCampaign

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Buyers Journey stage Title Asset Description URL

Gated (YN)

British English French GermanJapanese Italian Korean

Braz-Port

LatAmSpanishRussian

EuropeSpanish

Engage

Intelligence changes everything Reimagine how data is delivered managed and analyzed

Data helps enterprises discover new ways to be more competitive more profitable and more innovative but only when it is available at the right place and the right time Exploding data volumes and IT complexityespecially when overlaid on modern hybrid cloud environments prevent

value The Intelligent Data Platform from HPE is AI-driven built for the cloud and delivered as-a-Service It reimagines how data is delivered managed and analyzed in the cloud within the data center and at the edge

LINK N N N N N N N N N N N

Engage

Intelligent Data Platform - harness the transformative power of data across hybrid computing environments

Data helps enterprises discover new ways to be more competitive more profitable and more innovative but only when it is available at the right place and the right time Exploding data volumes and IT complexityespecially when overlaid on modern hybrid cloud environments prevent

value The Intelligent Data Platform from HPE is AI-driven built for the cloud and delivered as-a-Service It reimagines how data is delivered managed and analyzed in the cloud within the data center and at the edge

LINK N N N N N N N N N N N

Engage

HPE blueprint consumption services

Learn why many organizations are leveraging forward-looking best practices from the experts at HPE Pointnext to help them transition to an ITaaS structure This guide examines the critical business and technology practices enabling ITaaS from using flexible IT partner resources ITIL features operations service practices to funding infrastructure as a service

LINK Y LINK LINK LINK LINK LINK LINK LINK LINK LINK LINK

Persuade

Stupp Bros -HPE Nimble Storage deliverscompetitive edge and clouddata protection for Stupp Bros

Case study HPE Nimble Adaptive Flash arrays booststorage performance up to 75

LINK N N LINK LINK LINK N N N N N N

Intelligent Data Platform Calls to Action (CTAs) continued

Intelligent Data PlatformChannel Campaign Prep Kit

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Navigation Tabs OverviewCampaign

Messaging

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Buyers Journey stage Title Asset Description URL

Gated (YN)

British English French GermanJapanese Italian Korean

Braz-Port

LatAmSpanishRussian

EuropeSpanish

Persuade

HPE Nimble Storage and Veeam boost performance and data protection for iland cloud services

Case study HPE Nimble Storage flash arrays deliversub-millisecond response for cloud customers

LINK N N LINK LINK N LINK LINK LINK N LINK LINK

Persuade

Solid state array boosts performance and flexibility for CGI

hosted services

A case study focused on key components of 3 pilllars 3PAR STaaS GreenLake consumption cloud operating model and as a bonus - StoreOnce backup

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Persuade

Kapsch takes consumption-based route to data center refresh

A case study focused on how Kapschchose to purchase the new HPE 3PAR solutions via the HPE GreenLake Flex Capacity pay-per-use model

LINK N N LINK LINK LINK LINK LINK LINK N LINK LINK

Persuade

Basefarm historic reliability predictive analytics

A case study with a great focus on intelligence reliability scalability cloud massive scale

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PersuadeCenterPoint Energy

Case Study CenterPoint can now leverage the data it collects from its smart grid and smart meters to improve its services to itscustomers and boost operational efficiency

LINK

N LINK LINK LINK LINK LINK LINK LINK N LINK LINK

Persuade

YOOX NET-A-PORTER GROUP and Hewlett Packard Enterprise Online luxury fashion positioned for growth

The leading luxury online retailer YOOX NET-A-PORTER GROUP navigates peak shopping surges with help from HPE GreenLake Flex Capacity for pay-as-you-go economics and flexibility for their on-premises IT

LINK N Subtitled Subtitled Subtitled Subtitled Subtitled SubtitledSub-titled

Subtitled Subtitled NA

Commit to purchase

Why You Need Everything as a Service

IDC data reveals that customers are looking for IT consumption models that are flexible transparent and competitively priced

LINK Y LINK LINK LINK LINK N N N N N N

Commit to purchase

Travelport -Deploys IT investment strategy to innovate and strengthen financial agility

Financial Services case study - HPE Financial Services (HPEFS) helped Travelport put in place an IT investment strategy to accelerate their technology advancement while continuing to strengthen their financial agility

LINK N LINK LINK LINK N LINK LINK LINK N LINK LINK

Intelligent Data Platform Calls to Action (CTAs) continued

Intelligent Data PlatformChannel Campaign Prep Kit

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Navigation Tabs OverviewCampaign

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Buyers Journey Title Asset Description URL

Gated (YN)

British English French German Japanese Italian Korean

Brazil-Port

LatAm Spanish Russian

EuropSpanish

Earn Attention

IDC HPE Primera Resets Expectations for High End Storage

An IDC spotlight on HPE Primera - Discover HPE Primera Primera is the HPE answer to a new set of requirements for high-end data storage infrastructure

LINK Y N NLINK

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Earn Attention

Mission Critical Redefined HPE Primera vs Traditional High-End Storage

This infographic highlights the benefits of HPE Primera in comparison to traditional high-end storage HPE Primera delivers the agility of the cloud protects with app-aware resiliency and ensures a timeless ownership experience

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Earn Attention

Day in the Life of Data Inside HPE Primera

2 minute video - benefits of HPE Primera

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Earn Attention

HPE Primera -the worlds most intelligent storage platform

A 2 minute video introducing HPE Primera Your data is always mission critical so you need the worlds most intelligent storage for mission critical apps

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Earn Attention

Resilient amp Intelligent Storage with HPE Primera and Priceline

A 12 minute video highlighting a customer testimonial for HPE Primera

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Earn Attention

Intelligent Data Platform and HPE Primera

This is the reveal at Discover Las Vegas of HPE Primera with Antonio and Phil ~15 mins

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EngageIntroducing HPE Primera Chalk Talk

HPE Storage Guy Calvin Zito shares in the chalk talk the details around the worlds most intelligent storage for mission critical apps HPE Primera

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Persuade

Top 10 Reasons to buy HPE Primera

This eBook gives customers the top 10 reasons to buy the new HPE Primera which redefine mission-critical storage with cloud-like agility and mission-critical capabilities

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Persuade100 Availability Guarantee

Its time to say goodbye to the disruption of unexpected downtime The 100 Availability Guarantee is a standard benefit of being an HPE Primeracustomer with a Proactive Care or higher support contract

LINK N NComing

soonComing

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Primera Calls to Action (CTAs)

Intelligent Data PlatformChannel Campaign Prep Kit

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Navigation Tabs OverviewCampaign

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Buyers Journey stage Title Asset Description URL

Gated (YN)

British English French German Japanese Italian Korean

Brazil Port

LatAm Spanish Russian

EuropeSpanish

Earn Attention

Why consider HPE Memory-Driven Flash

The Runner Video New class of enterprise storage that empowers data at the speed of memory

LINK N NClosed Caption

Closed Caption

Closed Captions

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Earn Attention

IDC Enterprise storage evolves beyond All Flash with Storage-Class Memory unleashing a new generation of innovation

IDC white paper takes a look at the evolving enterprise storage market and which workloads tend to require low latency and very high throughput and bandwidth and gives a brief overview of one of the first enterprise storage offerings based around these two technologies HPE Memory-Driven Flash

LINK Y N N N N N N N N N N

EngageMemory-Driven Flash Infographic

This infographic helps you understand HPE Memory Driven-Flash a new class of enterprise storage empowering data at the speed of memory

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Persuade

ESG The Financial Impact of Nimble Storage powered by HPE Infosight

HPE engaged ESG to conduct a quantitative survey of the HPE Nimble Storage installed base as well as non-HPE Nimble Storage customers to better assess how HPE Nimble Storage All Flash and Adaptive Flash Arrays powered by HPE InfoSight positively impacts customer environments

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Persuade

Spend less on all-flash storage - HPE Store More Guarantee for HPE Nimble Storage

Description of Store More Guarantee as it applies to Nimble Storage

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Persuade

HPE Nimble Storage deliverscompetitive edge and clouddata protection for Stupp Bros

Case study HPE Nimble Adaptive Flash arrays booststorage performance up to 75

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Persuade

HPE Nimble Storage delivers performance and data protection for Carteret County Schools

Case study HPE Cloud Volumes ensure recovery forschools on hurricane-prone coast

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Nimble Calls to Action (CTAs)

Intelligent Data PlatformChannel Campaign Prep Kit

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Navigation Tabs OverviewCampaign

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JourneyCTAs

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Print

Buyers Journey stage Title Asset Description URL

Gated (YN)

British English French German Japanese Italian Korean

Brazil Port

LatAm Spanish Russian

EuropeSpanish

3 Persuade

HPE Nimble Storage and Veeam boost performance and data protection for iland cloud services

Case study HPE Nimble Storage flash arrays deliversub-millisecond response for cloud customers

LINKN N LINK LINK N LINK LINK LINK N LINK LINK

4 Commit to purchase

Streamlining all-flash transformation A Blueprint for Accelerating Data Transition while Minimizing Disruption

Discover how to streamline your data migration journey from HPE Pointnext Based on real-world experience this four-step guide helps you assess and prioritize requirements accelerate your transition and reduce risk and uncertainty along the way This blueprint is based on

experience helping customers successfully plan and execute largescale data migration strategies

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Nimble Calls to Action (CTAs) continued

Intelligent Data PlatformChannel Campaign Prep Kit

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C O M M I T T O P U R C H A S E

eDM 1 OFT

eDM 2 OFT

eDM 3OFT

eDM 1 html

eDM 2 html

eDM 3html

US EN Link Link Link Link Link Link

Important Language NoteAll countries can leverage the US version in English if your GEO has multiple language needs

Copy Deck in all languages PSNow Deep Link

Co-branded and translated eDMs avaiable for Channel Activation- Placeholder logos in the

header need to be replaced - Download insignia at httpspartnerhpecomgroupupp-nabrand-standards

- Links in the engagement bar toward the bottom of the email need to be added (Chat now contact usetc)

- Update CTAs as required to link to partner web page contact us and call details

- Add the corresponding footerunsub for the partners and regions

- Use these eDMs with your current and target customer databases to generate awaraness

- Use these eDMs to retarget prospective customers to drive back to your web site for lead generation

Activation eDMs

Use the eDMs to target your prospective customer or retarget customers to drive back to your website to enage and drive lead generation for your business

CTA IDC Analyst reportSL IDC analyst report Why businesses need a new approach for high-end storage

CTA videoSL innovate without comprise

CTA eBookSL Top 10 reasons why HPE Primera storage is an industry changer

14

Translations coming soon - US EN original UK EN Italian Spanish (Castillian Spanish) Spanish (LAR) Korean Japanese French German Brazilian Portuguese Russian

Intelligent Data PlatformChannel Campaign Prep Kit

OverviewCampaign

Messaging

Campaign

JourneyCTAs

Digital

Tactics eDMs

Digital

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Localized Copy Deck Link

Localized Copy Deck Translations - US EN original UK EN Italian Spanish (Castillian Spanish) Spanish (LAR) Korean Japanese French German Brazilian Portuguese Russian

As-a-Service

300x250

300x600

160x600

728x90

HPE Nimble

Storage

300x250

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160x600

728x90

Digital Banners

How to use these banners The banners below are the banner templates that have been produced for your use The box placeholder within the banner end frames can be swapped with your logo The below are available in US EN UK EN FR DE JP IT KR PT ES (LATAM amp EU) and RU

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital Tactics

eDMs

Digital Tactics

Banners

Digital Tactics

SocialPrint

16

Navigation Tabs

Localized Copy Deck Link

Primera Copy Deck Link

Localized Copy Deck Translations - US EN original UK EN Italian Spanish (Castillian Spanish) Spanish (LAR) Korean Japanese French German Brazilian Portuguese Russian

Digital Banners

How to use these banners The banners below are the banner templates that have been produced for your use The box placeholder within the banner end frames can be swapped with your logo The below are available in US EN UK EN FR DE JP IT KR PT ES (LATAM amp EU) and RU

AI-Driven

300x250

300x600

160x600

728x90

HPE Primera

300x250

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728x90

320x480

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital Tactics

eDMs

Digital Tactics

Banners

Digital Tactics

SocialPrint

17

Navigation Tabs

Localized Copy Deck Link

Localized Copy Deck Translations - US EN original UK EN Italian Spanish (Castillian Spanish) Spanish (LAR) Korean Japanese French German Brazilian Portuguese Russian

Digital Banners

How to use these banners The banners below are the banner templates that have been produced for your use The box placeholder within the banner end frames can be swapped with your logo The below are available in US EN UK EN FR DE JP IT KR PT ES (LATAM amp EU) and RU

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital Tactics

eDMs

Digital Tactics

Banners

Digital Tactics

SocialPrint

Option 1

300x250

300x600

160x600

728x90

Additional option plus animations coming soon

18

Navigation Tabs

PDF Link

Localized Copy Deck Link

Localized Copy Deck Translations - US EN original UK EN Italian Spanish (Castillian Spanish) Spanish (LAR) Korean Japanese French German Brazilian Portuguese Russian

Digital Retargeting Banner

How to use these banners The banners below are the banner templates that have been produced for your use The box placeholder within the banner end frames can be swapped with your logo The below are available in US EN UK EN FR DE JP IT KR PT ES (LATAM amp EU) and RU

This banner is to be used as retargeting on customers that visit your website

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital Tactics

eDMs

Digital Tactics

Banners

Digital Tactics

SocialPrint

Option 1

300x250

300x600

160x600

728x90

Option 2

300x250

300x600

160x600

728x90

Option 3

300x250

300x600

160x600

728x90

19

Navigation Tabs

Localized Copy Deck Translations - US EN original UK EN Italian Spanish (Castillian Spanish) Spanish (LAR) Korean Japanese French German Brazilian Portuguese Russian

Social Assets Nimble dHCI Primera AI-Driven amp As-a-Service

How to use these assets The example social assets below are the approved assets that have been produced for your use These are GIF animations available for Facebook Twitter and LinkedIn No alterations to the assets are needed The below are available in US EN UK EN FR DE JP IT KR PT ES (LATAM amp EU) and RU

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital Tactics

eDMs

Digital Tactics

Banners

Digital Tactics

SocialPrint

Facebook Post Animated Gif

Localized Copy Deck Coming SoonNimble dHCI 1920x1080 MP4 VideoNimble dHCl PSD Image

Localized Copy Deck Link

Localized Copy Deck Link

1920x1080 MP4 1200x628 MP4600x355 MP4

AI Drive Social LinkedIn MP4 V1AI Drive Social Facebook MP4 V1AI Drive Social LinkedIn MP4 V2AI Drive Social Facebook MP4 V2AI Drive Social LinkedIn MP4 V3AI Drive Social Facebook MP4 V3

20

Navigation Tabs

Localized Copy Deck Translations - US EN original UK EN Italian Spanish (Castillian Spanish) Spanish (LAR) Korean Japanese French German Brazilian Portuguese Russian

Social Assets

How to use these assets The example social assets below are the approved assets that have been produced for your use These are GIF animations available for Facebook Twitter and LinkedIn No alterations to the assets are needed The below are available in US EN UK EN FR DE JP IT KR PT ES (LATAM amp EU) and RU

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital Tactics

eDMs

Digital Tactics

Banners

Digital Tactics

SocialPrint

Localized Copy Deck Link

Facebook Post Animated Gif

21

Navigation Tabs

Link to high resolution file Link

OverviewCampaign

Messaging

Customer

JourneyCTAs

Digital Tactics

eDMs

Digital Tactics

Banners

Digital Tactics

SocialPrint

Print

How to use these assets The example print asset below is an approved asset that has been produced for your use This is a generic print size amp high resolution file that you may download resize and output for your needs

22

Resources amp Guidelines

HPE Target AudiencePSNow AccessNavigating PSNow Campaign Pages

23

HPE Target Audience

These targets (also called Personas) represent decision-maker roles we typically find in our key markets

They are models of the behaviours attributes motivations challenges and goals of out Enterprise

customers Our customer targets were created based on extensive internal review of existing models and

validated through external research The targets enable HPE to share a specific consistent

understanding of our customer base and guide our conversations and outreach for a more relevant and

integrated customer experience

Personas represent our customers

Created based on extensive internal and external research and analyst reports

Includes the role goals mandates for success and the initiatives they are likely working on

Brings a face to otherwise abstract customer targets

Click here to learn about each of our targets below in detail

httpspsnowexthpecompartnerdocid=a00030285enw

TargetPersona

Cross LOB Exec IT Execs Cloud Architects IT Ops

Job Roles

CEO COO President SVP VP Director Executive OwnerResponsible for decisions that affect revenue profit and growthOversee decisions that impact reputation and investorcustomer confidence

CIO CTO Executive VP Operations Senior VP VP of IT IT Director Director of ITPivotal to the entire IT vision and portfolioStrategist initiator for needs key influencer

and decisions

Chief Architect Engineer Cloud Broker Network Architect VP of IT SecurityPlan procure deploy and manage the IT infrastructure including Hybrid Cloud configurationsOften purchase for the entire organization and heavily involved in requirements and vendor evaluation

Director of IT Database Administrator IT Security Specialist EngineerIT administrators and security specialists tasked with managing the backbone of an

infrastructureSignificant role in determining requirements and selecting vendors

Work Challenges

Teamwork with Cloud Architects and finance

Not fulfilling requests due to security risks and costs

Bridging the IT andbusiness gap

Daily distractions get in the way of innovation and change

How I see myself

Problem solver risk taker team builder patient

Pioneer gambler curious

Warrior gambler team player curious

Experimenter networkercreative listener

How others see me

Pioneer Mediator Warrior guide shapeshifter

Hero liberator advocate Servant Rescuer Alchemist

Goals

Choosing the right IT solution for the changing landscape

Learning about new tech that will drive more efficiency in personal and professional life

Never stop learning to decide the path of new technology

Drive our company towards better profits and expansions

Personal Passions

Politics family sports Technology outdoors sports

Travel food reading outdoor team sports

Travel volunteering gaming

23

HPE Target Audience

These targets (also called Personas) represent decision-maker roles we typically find in our key markets

They are models of the behaviours attributes motivations challenges and goals of out Enterprise

customers Our customer targets were created based on extensive internal review of existing models and

validated through external research The targets enable HPE to share a specific consistent

understanding of our customer base and guide our conversations and outreach for a more relevant and

integrated customer experience

Personas represent our customers

Created based on extensive internal and external research and analyst reports

Includes the role goals mandates for success and the initiatives they are likely working on

Brings a face to otherwise abstract customer targets

Click here to learn about each of our targets below in detail

httpspsnowexthpecompartnerdocid=a00030285enw

TargetPersona

Cross LOB Exec IT Execs Cloud Architects IT Ops

Job Roles

CEO COO President SVP VP Director Executive OwnerResponsible for decisions that affect revenue profit and growthOversee decisions that impact reputation and investorcustomer confidence

CIO CTO Executive VP Operations Senior VP VP of IT IT Director Director of ITPivotal to the entire IT vision and portfolioStrategist initiator for needs key influencer

and decisions

Chief Architect Engineer Cloud Broker Network Architect VP of IT SecurityPlan procure deploy and manage the IT infrastructure including Hybrid Cloud configurationsOften purchase for the entire organization and heavily involved in requirements and vendor evaluation

Director of IT Database Administrator IT Security Specialist EngineerIT administrators and security specialists tasked with managing the backbone of an

infrastructureSignificant role in determining requirements and selecting vendors

Work Challenges

Teamwork with Cloud Architects and finance

Not fulfilling requests due to security risks and costs

Bridging the IT andbusiness gap

Daily distractions get in the way of innovation and change

How I see myself

Problem solver risk taker team builder patient

Pioneer gambler curious

Warrior gambler team player curious

Experimenter networkercreative listener

How others see me

Pioneer Mediator Warrior guide shapeshifter

Hero liberator advocate Servant Rescuer Alchemist

Goals

Choosing the right IT solution for the changing landscape

Learning about new tech that will drive more efficiency in personal and professional life

Never stop learning to decide the path of new technology

Drive our company towards better profits and expansions

Personal Passions

Politics family sports Technology outdoors sports

Travel food reading outdoor team sports

Travel volunteering gaming

A

B

B

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Channel Partners can now access demand generation campaign directly through PSNow where all FY1719 campaign assets are available There are two different ways to access PSNow

I Access PSNow through the Partner Ready Portal

1 Select Sales amp Marketing2 Click on Products amp Solutions Now3 Click on the Go button from the PSNow page4 In PSNow click on Co-Marketing Campaign Assets

1

2

4

PSNow Access

Finding your tactics

A Enter search criteria to search for assets

B Use filters to find assetsndash Campaign names

C Scroll down to find additional filters to furthernarrow your searchndash Campaign tacticsndash Domainsndash Date range

The Intelligent Storage Marketing Program can be found as follows

Campaign Names Intelligent Data Platform Campaign ID 510435201Or click the Direct PSNow link to access these campaigns

Digital Repository PSNowhttpspsnowexthpecomcampaignid=510435201

3

C

1

2

Navigating PSNow Campaign Pages

To help make it easier for you to access all campaign tools and resources we suggest you

1 Change to list view for more visibility on the filename and file type2 Use filters to narrow down the search of campaign asset type

To access translated copy either link to copy deck directly from channel prep kit or select copy as a campaign tactic Not all assets are produced in US English and translated copy decks provided for 10 languages British EnglishFrenchGermanJapaneseItalianKoreanLATAM SpanishEuropean SpanishBrazilian PortugueseRussian

Below is a good example how to see all eDMs from one of the campaign

Search in PSNow made it easy simple to grasp and understand Improved Search Functionality is a how-to-guide that will walk you through the task of performing a search in more than 70000 assets This is the key for making a search quick and easy

Want to learn more about PSNow or ask Questions our next Webinar is here Register nowYou will see live demo with the newest enhancements and a short guide on how to make navigation and search easy as a swipe

PSNow offers customized country language and user featuresYou can choose your country and language from the Log in section and view specific content