Interact - Social Media for Entrepreneurs Workshop

SOCIAL MEDIA FOR ENTREPRENEURS

Cairo, November 7th

Web communications workshop

Fady RamzyInteract Egypt country Manager

Lets Interact

307/04/2023Social Media for Entrepreneurs

This workshop is currentlyTWEETED

at this Very Moment

#followinteract

InteractPlay Innovation

5

- Founded in 1995 in Italy

- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg

- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait

- Joint Stock Company in December 2008

Interact Egypt- Launched in June 2009

- Headquarter for MENA solutions & services

- R&D for Mobile Solutions

Interact SpA

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Digital Television

6

on Mobile on the Web Iptv/digital signage

Digital Signage


Semantic CMS

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OnlineTV

Linked

DataLinked

DataSM

Mobile Site

Internal

DBs

External DBs

ContentAssets

Existing CMS/ECM

Web Site


Social Media

Mobile Apps


WebEvolution

From Web 1.0 to Web 2.0


From Web 1.0 to Web 2.0


Web 3.0 = The web of data



Social Media For Entrepreneurs

Facts & FiguresNetworks Overview


More than 17M internet users

General Facts – Egypt 2010

70% declare they have seen online video at least once/week

13% of internet users use Mobile Internet

Facebook

50% of our active users

log on to Facebook in any given day

Facebook

is more than 500 million users

Average user has 130 friends

http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/19


Facebook in the Middle East and North Africa

15 million now 17 million active users across the MENA.

MENA’S TOP FIVE FACEBOOK MARKETSACCOUNT FOR 70% OF ALL USERS IN THE REGION

Egypt22%

Saudi Arabia15%

Tunisia10%

Morocco12%

UAE 11%


Egypt22%

Facebook users in Egypt: 3,436,140 Now 4,300,000 +

Penetration in Egypt: 4.21% Now 5.36%

Online penetration in Egypt: 25.28%


Egypt22%

62%Males using Facebook


Egypt22%

50%From 18-24 28%

From 25-34

Age Groups on Facebook


A Great Deal of Information Exchange

A great Network of People

Import Your Blog

SHARINGVideosPhotos Notes

Update your Status

Your Group & Fan Page

Why Facebook??


Facebook Platform: Apps/games


Facebook Mobile

YouTube


Exceeds the 2 billion Views per day

Broadcast Yourself

Data compiled by website–monitoring.com

48.2

million users excluding casual surfers

Localized in 23 Countries --- 24 Languages


Broadcast Yourself

Data compiled by website–monitoring.com

60% Internet users Watch Videos Online

up 33% in 2.5 year.

24 Hrs of videos/ per min


Ranked 3rd most visited website in

Egypt, after Google and Facebook

15 million playbacks per day in Egypt.

.

Broadcast Yourself

Data compiled by Alexa & Google

In Egypt


Why YouTube?

Branded Channels

Subscribe

Share this video

Ratings

http://www.spotonpr.com/menatwittersurvey/3107/04/2023Social Media for Entrepreneurs


95% Welcomed brand engagement

87%Affected their perception of a brand/Company

88%recommend a brand based on their experience on Twitter

82%Admit preference for brands that they knew via Twitter


65%

were interested in receiving special offers & coupons from brands on Twitter

50%had purchased a product or service as a result of Twitter

50%Surveyed, received customer service via Twitter


Around 300,000+ Users in Egypt Google


Why Twitter !?

Real-Time Engagement

Constant news Updates

InteractionEngagement

TimelinessFeedback


Relationships MatterLinkedIn


Over 80,000,000 Registered User on Linked in –(press.Linkedin)

A new member joins approximately every second

Executives from all Fortune 500 companies

Around 100,000 visitor/user in EgyptLinkedin press & Google

Relationships Matter


Fin

d Be Found

Learn

Share

Create a Professional Networks

Hire - Recruit

Build Relations

Connect & Re-connect

Contact - Inquire

Why Linkedin!?

Find LEADS

Web 2.0Entrepreneurs!

Title Text

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Website

Online Communications

Welcome to the “Online World”

NewslettersOnline

Video

Social Media

Identity

Web Data

Analytics

SEO

Blog

Mobile

Title Text

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Youtube

Social Media

Your Social Media “Identity”

FacebookLinkedi

n

Social Media

Monitoring

Social Mediatools

Twitter

Web 3.0Smartup!

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Blog


Newsletter


Email signature


Twitter


Linkedin


Flickr


YouTube


SlideShare

52

Social Media Monitoring


53

Web Analytics


Boosting relations



What can social media do for your business?


How to Plan and Execute an effective “Integrated Social Media” strategy


Doing business over social media is a Paradigm Shift

Don't Sell You do not make money with social media, you make

money with people who know, like and trust you. Delivery quality content

“Look for broken arms”Andy Duncan

Got a lead? Then KISS……

KEEP IT SUPER SIMPLE


What’s My Goal?

Online Presence ?

Image?Credibility?

Engagement?Interaction?

Feedback

Start by Questions!


Priority Of Your Needs

Show Expertise Behind Logo

Humanize your Brand

Build Comfort with ClientConsult

Train

Listen

Fail to plan, is plan to fail!


Implement …… Find & Retain Your Customer

Direct Them to all your Social Media accounts

Encourage Them to be your Fans/Friends/FollowersTo share your content.Retweet you!

BuildA base of interactive

customers! A Network community

PromoteYour brand/Activities/

Events/Newssales

The Mobile Era

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1.Productivity (email, calendar,...)

2.Services / Utilities (information, updates, notification)

3.Entertainment (games, fun, Social

media)

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Mobile apps? What’s next?

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Interact Egypt7B Omar Shaaban,Nasr city, Cairohttp://Egypt.interact.itGrazie!

شكرا

07/04/2023

Documents

Interact - Social Media for Entrepreneurs Workshop