Interiors Magazine August (Preview Edition)

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    UK: 00353 42 9 351 351 Ireland: 042 9 351 351 SERVICE QUALITY VALUE

    CLASSIC BEAUTY

    CONTEMPORARY DESIGN

    LEADING THE WAY FOR CUSTOMER SERVICE WITH INDEPENDENT RETAILERS

    TCS - Solely Committed to Serving Independent Retailers

    tcsimports.com

    Upholstery Dining Bedroom

    AWARDS 2011

    WINNER

    A

    WARDS

    WINNER 2014

    Voted Best Customer Service 2014

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    EDITORS COMMENT

    www.interiorsmonthly.co.uk 3

    Encouraging signs

    Andrew KiddEDITOR

    Sealy: the worlds number one

    bed brand.

    Visit: www.sealy.co.uk

    Editor: Andrew Kidd

    T: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 441 130 E: [email protected]

    Furniture advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected]

    Carpet, flooring, lighting and accessories advertising:Joanne PaullT: 01732 441 130 E: [email protected]

    Published by Interiors Media LimitedMinerva House, Kinnings Row, Bordyke, Tonbridge,Kent TN9 1NPT: 01732 441 130 F: 01732 362 919E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL Interiors Media Limited ISSN 1756-2236

    F U R N I T U R E F L OO R I N G BE D S C A R P E T R U G S A C C E S S OR I ES

    Interiorsmonthlyf i rst for f u r n i t u re, f loor i ng an d a c c e s s o r ies

    August2014

    Awards 2014The winners revealed

    The Flooring ShowPreview

    There have been some encouraging sales

    figures from major retailers recently which

    suggest that consumers are once again

    spending on their homes.

    Admittedly, some of the figures are against

    weak comparisons because last summers

    weather saw people heading to the beach or

    lake rather than the retail park, but its still

    encouraging even if consumers do need a

    promotion of some sort to convince them.

    While GfK's UK Consumer Confidence

    Index dropped back into negative territory in

    July, after being positive for the first time in

    almost a decade in June, it too offered

    encouragement. The survey of more than

    2,000 people found that those thinking it

    was a good time to make a big ticket

    purchase such as furniture or white goods

    was 18 points higher than a year ago.

    As consumers and voters we hear mixed

    messages on how far economic recovery has

    spread and a worry is that 2013 will repeat

    itself, albeit a little later in the summer, if therecent fine weather that most of us have

    enjoyed recently continues into August.

    Will it deter people from following through

    on those purchase plans? After all, a trip to

    the seaside or park is a lot cheaper. Anyone

    for some rain?

    Congratulations to the winners of the

    Interiors MonthlyAwards 2014. Their details

    are revealed from page 25 onwards. These

    retailers, manufacturers, suppliers, buying

    groups and others are your winners (with

    a few new awards this year chosen by me).

    My thanks again to everyone who voted.

    Well done to all of those involved in

    supporting the 58th Kidderminster Carpet

    Manufacturers National Golf Tournament,

    sponsored by Mr Tomkinson for the first time.

    The event raised 8,000 for charity, which

    was split evenly between The Furniture

    Makers Company and Macmillan Cancer

    Support.

    While there are indications

    that consumers have been

    returning to stores, the

    summer sunshine mayyet play a role in the

    overall performance

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    CONTENTS

    www.interiorsmonthly.co.uk 5

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    INSIDE THIS ISSUE

    NEWS

    6 Corndell bought but WBH seeks buyer

    8 United Carpets sees sales soften after growth

    12 Cavendish production move

    FEATURES

    22 Retail

    Why online isnt the route to a fast buck

    25 Interiors Monthly Awards 2014

    The winners are revealed

    98 Rugs

    The global influences on Limited Edition

    104 Beds and bedroom

    A different look for iron and a new brand

    112 Protection

    Why service matters

    120 Preview

    The Floor ing Show

    129 Review

    Manchester Furniture Show

    REGULARS

    15 Warranties

    16 New products

    NEXT ISSUE

    Bed Show preview

    The Flooring Show guide

    Living and dining focus

    INTERIORS MONTHLY AUGUST 2014

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    NEWS

    6 Interiors Monthly August 2014

    The search for a buyer for failed

    cabinet company Woodberry

    Brothers & Haines is continuing

    while rival Corndell Furniture

    has been bought out of

    administration.

    Corndell has been bought by

    Corndell Quality Furniture, a

    company backed by two of

    Corndells largest suppliers and

    formed six days before Corndell

    entered administration. TheWitney, Oxfordshire, company had

    run out of cash and credit.

    Administrators FRP Advisory

    made 31 of Corndells 115 staff

    redundant but was able to retain

    the rest of the employees as it

    traded the firm during the sale

    process. It was approached by 30

    interested parties and sent information to a dozen of them.

    We proceeded with an offer from Corndell Quality which

    is backed by two of the largest suppliers to Corndell. While

    the suppliers in question suffered their own losses due to

    the failure of Corndell Furniture, they recognise the

    underlying value in the business and were keen to invest to

    take the ongoing business forward. We are aware that key

    customers and suppliers are supportive of the acquisition

    which sees the long-term future of Corndell secured, says

    Geoff Rowley, FRP Advisory partner.

    Steve Jackson, Corndell Quality director, says: The past

    weeks have been challenging but thanks to our loyal staff

    and supportive retail partners we continue to trade as

    normal, fulfilling our strong order book. Under new

    ownership we now have the financial strength and stability

    to build a stronger and more profitable business.

    Corndell Qualitys board is made up of Jackson and CyrilFogel, both former directors of Corndell Furniture, and

    David Hudson.

    Administrators for Woodberry

    Brothers & Haines say they have

    received numerous expressions of

    interest but had yet to secure a

    buyer for the cabinet company.

    The owner of the Caxton, Bath

    Cabinets and Woodberry

    Bathrooms brands appointed

    PricewaterhouseCoopers as

    administrator on 2 July after failing

    to find a buyer or secure

    investment.WBH made a pre-tax loss of

    986,385 from sales of 12.18m in

    the year to 31 December 2012,

    according to its most recent

    accounts. This compares with a loss

    of 1.66m from sales of 13m the

    previous year. It finished 2012 with

    just 267 in the bank and bank

    loans and overdrafts of more than 2.18m.

    All but 12 of its 175 employees were made redundant.

    Since appointment the administrators have worked hard

    with the support of certain key customers and suppliers to

    fulfil some outstanding orders from finished goods stock

    using the few remaining employees. This has been done to

    enable discussions to take place with parties who have

    expressed an interest in acquiring the business and assets,

    which have been numerous. So far, despite interest shown,

    no investment into, or sale of the business, has been

    concluded, says a PricewaterhouseCoopers spokesman.

    Meanwhile, the administrator of Paul Simon has hired

    Metis Partners to sell the failed chains brand and other

    intellectual property after being unable to find a buyer.

    Metis has previously been involved with the IP assets of

    Allders, Ortak, Land of Leather, Johnson & Johnson and MFI.

    IP assets in the Paul Simon sale include a broad range ofdomain names, goodwill in the brand and reputation and

    the ecommerce website content.

    Caxtons London bedroom

    G Plan Upholstery

    has recruited

    Stephanie Hildon

    as its first brand

    director.

    Hildon has spent her career

    mainly in the fast moving

    consumer goods industry,

    working on brands including

    Johnson & Johnson, Cadbury,

    Colgate, Allianz and Bupa.

    Ian Oliver, G Plan and

    Parker Knoll chief executive,

    says: Stephanie has a wealth

    of experience that G Plan will

    benefit from immensely.

    Carpetright saw small but

    steady improvements in UK

    sales growth in May and June,

    with this trend accelerating

    significantly during July,

    assisted by weak comparatives

    in 2013, says the company.

    Like for like sales were up

    6.1% and total sales rose by

    5.2% in the 13 weeks to 26

    July. Implementing market-

    beating promotions meant

    gross profit margins fell by

    2.6%. This will see full year

    margins drop by between

    0.5% and 1%.

    Upswing for CarpetrightBrand new director

    Corndell saved but searchgoes on for WBH buyer

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    NEWS

    8 Interiors Monthly August 2014

    United optimistic despiteseeing spring sales softenSales have softened in the past quarter for United Carpets

    following a major increase in profits.

    The chain saw like for like flooring sales fall by 2.2% in the

    16 weeks to 17 July and bed sales by 3.6%, with an overall

    drop of 2.3%. This compares with a rise of 2.2% in the year

    to 31 March. During that year pre-tax profits were 940,000,

    compared to 250,000 in the six months to 31 March 2013

    because of Uniteds change of year end. Sales were 55.7m.

    United continued to close weak branches during the

    period, with numbers reducing from 64 to 59. Two more

    have closed since March and a further five which are

    underperforming or where agreement cannot be reached

    with the landlord, are likely to close within nine months.Peter Cowgill, chairman, says the chain is no longer held

    back by a significant tail of weaker stores which historically

    have impacted heavily on profit margins and demanded a

    disproportionate amount of management time.

    Lease renegotiations saw rent reductions, improved break

    clauses or the elimination of significant, potential, historic

    dilapidation commitments, or from a combination of all of

    these on 52 of the stores. The chain is also looking to trial a

    smaller store format.

    Our base is stronger. We have removed the majority of

    the weaker stores from our portfolio, we have no debt and

    an improving balance sheet. Trading has been a little patchy

    but we believe the overall picture is generally moving

    forward, underpinned by higher levels of employment and amore active housing market, Cowgill adds.

    Mix and match

    range for ArgosArgos has a new interiors brand Heart

    of Home launched with its latest

    seasonal catalogue. It offers more than

    1,200 products so shoppers can

    coordinate across the home.

    The exclusive ColourMatch range

    offers more than 700 products available

    for all rooms in the house in a choice of

    16 shades across pastels, neutrals and

    brights, plus spots and stripes.

    Habitat remains a major brand for the

    chain in its 50th anniversary year, with

    1,300 products.

    Some 10,000 prices have been reduced

    or held in the latest catalogue.

    ColourMatch bentwood chair

    Five for January Furniture ShowThe January Furniture Show will have a

    fifth hall, the organiser has confirmed,

    after the event sold out halls 1, 2, 3 and

    3A at the NEC.

    As Interiors Monthly reported in March,

    organiser Furniture Fairs will expand the

    13-15 January show into the Pavilion hall

    to accommodate manufacturers and

    suppliers on the shows waiting list. Halls

    4 and 5 of the NEC are unavailable.

    The show is to be officially opened by

    Stephen McPartland MP, chairman of the

    All-Party Parliamentary Furniture Industry

    Group.

    The 2016 event will revert to a

    weekend opening, with the possibility of

    The Lighting Show returning.

    Sister event, the Manchester Furniture

    Show, is to opt for a three-day schedulenext year, running from Sunday to

    Tuesday. The intention is to concentrate

    visitor footfall across the three days

    rather than the current four, which has

    low visitor numbers on the final day.

    Meanwhile, buying group AIS has

    confirmed that its January furniture

    event will overlap the January Furniture

    Show next year.

    There had been rumours circulating

    that the NEC events decision to move to

    a mid-week schedule to avoid clashing

    with IMM Cologne meant that AISs

    Cranmore Park exhibition venue was

    already booked.

    But, David Standing, AIS commercial

    director told Interiors Monthly that The

    Furniture Show would run alongside the

    NEC event, as it has done in previous

    years.

    It is sensible for us to overlap as many

    visitors will want to do the shows at the

    same time and ours has some exclusiveexhibitors, he says.

    Monday 12 January will be for AIS

    members only and 13-14 January for

    members and non-members.

    Flooring distributor Green Tree

    Distribution has launched a trade

    commerce website, as part of its

    expansion plans.

    www.greentreedistribution.co.uk will

    allow customers to access exclusive

    products and prices.

    The launch of the new trade website

    is another development in reaching out

    to our customers, providing them with

    24/7 access to our products and services,

    as well as company news and

    developments says Kevin Lapthorn,

    Green Tree md.

    Trade website for Green Tree

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    Sharpen up any room at home

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    Adding a stylish dual fuel black designer radiator is a

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    Top marks with DISTINCTION

    This luxuriously textured yet affordable carpet,

    offers unparalleled comfort and softness

    underfoot. Distinction means you can pass the

    consumer test with flying colours as this brand

    new range offers the first chance to sample an

    exciting new palette of colours that will be the

    centre of future ranges. Building on the success

    of the established Santorini collection, Distinction

    offers a heavier weight trade-up opportunity

    with a smart 50oz, 2 ply Stainaway polypropylene

    carpet in four and five metre widths. This cut

    pile carpet will enhance any home and even

    inspire the consumers dcor planning around

    the floor. Combining top performance backed

    by a 20 year stainaway warranty and a 20 year

    wear guarantee. Seven of the fourteen

    colour options are brand new to Associated

    Weavers and make Distinction distinctively

    different in choice and consumer appeal.

    Be one of the first to make your mark with

    Distinction - ask your Associated Weavers sales

    manager for samples today.

    New colours. New Sales.Fashion trends are ever evolving and each year we see new fashion colours that often do

    not transfer to the floor. Associated Weavers like to give its best selling core ranges a fashion

    update every two years. Not only do we introduce the new exciting colour trends of the

    day but also dispense with the colours of yesterday. It also gives us the opportunity to

    refresh tired hard worked sampling to give that new and exciting come and buy me look and

    feel. Look out for the new Associated Weavers fashion updates so far this year. Tuftex Twist,

    Everest Twist , Santorini and Temptation have all had the fashion make over and are now

    available to buy. As well as the colour trends of 2015 these ranges are all part of our Stainaway

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    Up to four 10cm x 10cm samples are labelled with your range name and colour.

    Details of your store are sent with the samples for the customer to return

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    Helping your customer select their carpet and match fabrics,

    paint and wall coverings.

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    DistinctionLuxury and colour merged together

    Distinction alongside Everest Twist and Santorini gives you the ultimate Good,

    Better, Best choice. A winner before it appears in store.

    Steve KayeSales Manager Associated Weavers

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    NEWS

    12 Interiors Monthly August 2014

    Cavendish inproduction moveCavendish Upholstery is moving

    production of its independent sector

    models to sister company Collins and

    Hayes.

    The switch is part of a plan for

    Cavendish to concentrate on its

    multiple and online markets.

    Production of some of the

    companys bestselling models, such

    as Pandora and Carlo, has already

    switched from Chorley, Lancashire to

    St Leonards on Sea, East Sussex, withthe aim of all of the independents

    models coming from the Collins and

    Hayes factory by September.

    The products will retain the

    Cavendish name and will cater to

    exactly the same area of the market as

    currently. Collins and Hayes offer will

    remain unchanged.

    Martin Huggins, Collins and Hayes

    md, says the move signifies a renewed

    focus on design, delivery and service.

    Collins and Hayes has a reputation

    for the highest quality and service

    which we are delighted to bring to the

    Cavendish brand. Over the coming

    months Cavendish customers will see

    exciting new designs developed and

    we hope they will be impressed by our

    commitment to outstanding delivery

    and service, he says.

    Mark McCann, Cavendish md, says:

    We are delighted that Collins and

    Hayes has taken on our long-standing

    independent customers and will

    continue to provide the level of

    quality and service required in thisimportant sector.

    He says the move has freed up

    resources in design and development,

    production capacity and relationship

    management within Cavendish to

    ensure the digital and multiple

    customers it supplies are provided

    with the highest levels of service and

    quality they have come to expect.

    This strategic move will give

    Cavendish the platform to help secure

    its long term future and strengthen

    the growth of UK upholstery

    manufacture, he adds.

    Cavendishs Amethyst

    Young talentTwo young furniture designers have won

    awards at this years New Designers

    show.

    Kit Shadbalt from Bucks New

    Universitys contemporary furniture

    design course, won the John Lewis award

    for Design Excellence and Innovation forhis Ease Trestle, a table designed to be

    changed and adapted to save space.

    It was praised by the judges as a

    beautiful and innovative interpretation of

    a traditional trestle design, well-resolved

    and ready to manufacture. Kit is a clearly

    very talented designer. He won 1,000

    and a meeting with John Lewis.

    Douglas Pulman, from Plymouth

    Universitys 3D design course, won the

    100% Design award for his Brace

    furniture range.

    The focus for this range is in the use of

    design engineering to create the bracket

    mechanism. We also felt that the use of

    contrasting materials led this product to

    be visually appealing and commercially

    compelling, said the judges.

    I use a design process that starts with

    the development of the bracket or brace

    before naturally developing the furniture

    piece from there. I use the properties of

    the materials to their full and am pleased

    that people can appreciate my approach

    and relate to the work despite itssimplistic style, says Pulman.

    He won stand space at 100% Designs

    Emerging Brands section.

    Kit Shadbalt with his

    Ease designDouglas Pulman with

    his Brace design

    PHOTOGRAPHS:JAMESCHAMPION

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    For further information or to request a catalogue contact us on0121 506 4888, [email protected] or vist our extensive showroom inWednesbury. We are open Mon - Fri 8am - 5pm (4:30pm Cash & Carry)

    COMPREHENSIVE PRODUCT RANGE - FIRST CLASS SERVICE - OUTSTANDING VALUE

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    Gra ha m Ha rri s - Ge ne ra l Ma na ge r Tom Ma cki e Northe rn - S a le s Ma na ge rTERRI TORY MANAGERS & S ALES AGENTS

    Watch our amazing film showingEasyLiving and a food stain simplywiping away.

    www.manxcarpets.co.uk

    TERRITORY MANAGER COVERED BY POST CODE CONTACT NUMBER EMAIL

    Simon Hastings SL, WD, EN, CM, N, HA, NW, UB, E, IG, RM, SS, CO, 07799 772992 [email protected], LU, MK, SG, CB, IP, NR.

    Rob Shergold SW, SE, EC, TW, DA, BR, KT, SM, CR, TN, GU, RH, BN, 07974 310952 [email protected], ME, PO, SO.

    Paul Brown WR, DY, WV, B, WS, CV, NN, LE, PE. 07973 783532 [email protected]

    John Binnie TD, DG, KA, ML, EH, PA, G, FK, KY, PH, DD, AB, IV, KW, 07976 844792 [email protected], HS.

    Martin Yates SY, TF, LL, ST, CW, SK, CH, WA, L, M, WN, BL, OL, PR, 07778 260763 [email protected], IM, FY.

    Gordon Ballantyne RG, SN, OX, GL, BS, BA, BH, DT, HR, NP, CF, LD, SA. 07976 641368 [email protected]

    TBA LS, HX, HD, WF, DN, HU, S, DE, NG, LN. 07793 944160

    John Pringle BD, HG, YO, LA, CA, DH, TS, SR, NE, DL. 07779 140781 [email protected]

    Tony Owen (agent) TR, PL, TQ, GY, JE, EX, TA. 07971 362087

    Norman Gray (agent) BT. 07860 495649home and fax 02890 794667

    Natural shades & pinstripe is a refined tailored low level loop withan elegant understated appearance with colourations inspired by

    the earth itself. Natural Shades has the ability to enhance the decorof any room creating a modern or classic setting. There is also thepotential to mix & match with Natural Plain Twist to create special

    areas of interest.

    Let your imagination run wild with CARNABY Multi Width Stripe 1m, 4m & 5man ideal choice that is cost effective and a more economic option for those narrow areas.

    With 10 stunning colours from Light Creams to Seductive Reds, the Carnaby range is sure to suit any dcor.

    Come and have a look on our stand (Hall C stand C10)at the National Flooring Show this September.

    W e n o w p r o v i d e a

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    C o n t a c t : 0 1 8 2 7 8 3 1 4 3 4

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    WARRANTIES

    QOne of my best customers is distraught at the damage

    that has been done to her home while she was away.

    The family was on a six week holiday and had

    arranged for what they thought were trustworthy people to

    house sit for them. However, when they arrived back home

    they found that the house had been trashed. Its obvious that

    the house-sitters had a very large party and there are wine

    stains, beer stains,

    cigarette burns,paint, food stains,

    excrement stains,

    broken glass, and

    scratches on the

    carpets, upholstery,

    beds, curtains and

    furniture. According

    to the neighbours,

    who complained

    about the noise, the party was held soon after the family

    went away and they think the house-sitters left after that.

    Based on this, and the dates of the post, we think the stains

    have been untreated for about five weeks. My customer is

    covered by household insurance but some of the items have

    sentimental value. Is there anything that can be done after

    this length of time?

    AOh dear, this really does sound like your worst

    nightmare. The key issue in these situations is not the

    length of time that has elapsed, but whether any

    attempt has already been made by the householders to try to

    deal with the damage themselves. This is particularly the case

    with staining as general cleaning solutions might mix with the

    stains or spread them around further and people often rub the

    fabric rather than blotting which can damage the fibres.

    Left in the hands of experts such as the Guardsman Furniture

    Technicians and Safeclean Cleaning Specialists this should be a

    redeemable situation. This is achieved either by individual stain

    removal, expert overall cleaning, smart cosmetic repairs,

    replacement parts or workshop repairs.

    These are all areas within our expertise and knowing how

    distressing this situation must be, Guardsman would be happy

    to provide some of our technicians to take a look at your

    customers treasured items and see what we can do to help.

    Sponsored by

    Your questionsansweredHelen Kershaw, Guardsman head of marketing,answers your questions on product protection

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    NEW PRODUCTS

    16 Interiors Monthly August 2014

    1 2

    3

    4

    5

    1 Avenues fast and simple

    sample facility is a great way for

    retailers to show they can offer

    fantastic levels of service. With

    up to three samples sent free of

    charge to a customers home, a

    rapport can be built, safe in the

    knowledge that you will be the

    first point of call when their

    decision is made.

    Visit: www.avenue

    floors.co.uk

    2 Available in four styles, Balta

    Broadlooms Big Hit is

    presented in a powerful folder

    that punches well above its

    weight. In a striking yellow with

    bold graphics, the Big Hit folder

    can be hung next to the rolls formaximum impact.

    Tel: 00 32 5662 2211

    3 T&R Floor Covering

    Distributors Fusion Flooring

    range has 11 wood plank

    designs, spanning from Royal

    White Oak to deep-toned Willow

    Brown Oak and four stone tile

    designs. All feature a bevel effect

    on all four sides, which adds

    depth and detail to the finished

    look. To add further definition,

    Fusion Grouting, Marquetry or

    Feature Strips can be laid.

    Tel: 0115 925 7711

    4 Leoline has introduced a free

    sample service on its website,

    allowing retailers to offer service

    to customers while maintaining

    displays and sample books. The

    company is building sample

    stocks and up to three samples

    can be ordered each time.Visit: www.leoline.co.uk

    5 Already a major supplier to the

    domestic market, UK Flooring

    Direct has launched a range of

    offers and services exclusively

    for trade customers to meet

    growing demand from the

    industry. Services include a

    faster delivery service: now

    down to less than 24 hours, and

    access to an unlimited free

    sample service.

    Tel: 0844 327 0000

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    Kingsmead CarpetsRelay Park, Relay DriveTamworth, B77 5PR. UK

    Tel: +44 1827 831424Fax: +44 1827 831425

    [email protected]

    www.kingsmeadcarpets.co.uk

    Come and visit our stand C13/27to see the latestWool and Clean Easy Offers as well as the 'Cave' offering

    discounts off regular and discontinued roll ends

    Incorporating

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    NEW PRODUCTS

    6 7

    8

    9

    10

    6 Kersaint Cobbs Silk Touch is

    made from bamboo fibres

    and is divinely soft to the

    touch. Bamboo fibre is prized for

    its hypoallergenic qualities and

    humidity regulating properties.

    With its silky look and luxurious

    underfoot comfort, it adds a

    touch of elegance to any

    bedroom.Tel: 01675 430 430

    7 Started in 2001 by Rosario

    Parrinello, Made a Mano is based

    in Caltagirone, Italy specialising in

    working and processing clay and

    lava stones. Lava stone doesnt

    change shape or deform with a

    change in temperature. It doesnt

    retain impurities nor is it damaged

    by the use of acids or abrasive

    substances. It doesnt stain and has

    a high thermal performance.

    Visit: www.madeamano.it

    8 Sandringham Carpets has

    added the long pile Palm Beach

    to its Inspiration collection. It is

    available in 2m, 3m, 4m, and 5m

    widths and 12 shades, including

    Rob Roy (pictured).

    Tel: 020 8800 8880

    9 Team 7 has updated its classic

    Mobile range of childrens bedroomfurniture with more finishes.

    Mobiles chemical free natural wood

    products have been a source of

    trust, safety and fun in childrens

    bedrooms for more than 30 years.

    Visit: www.team7.at

    10 Arketipos Miss Malice chair is

    characterised by thin metal legs and

    has a vintage look, especially when

    covered in leather. The roundness

    of the padded seat and back gives

    a soft and cosy line to the chair.

    Visit: Arketipo.com

    18 Interiors Monthly August 2014

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    MoOD is organised by Textirama vzw,

    Poortakkerstraat 90, BE-9051 Gent, Belgium

    Phone +32 9 24 38 450 - fax +32 9 24 38 455

    email: [email protected]

    moodbrussels.com

    twitter.com/moodbrussels

    facebook.com/moodbrussels

    International Trade Fair for Producers of

    Upholstery, Window & Wall Coverings

    Moving to the gorgeous

    Hall 5, the Patio and Hall 8

    The FinestFabric Showis in Brussels,September9 -10 -11, 2014

    Contact Gareth Price Tel: +44 (0) 7974 209761

    www.LynchSales.co.ukCopyright 2014 Lynch Brothers Licensing Corporation

    The total sales for the event was 200k over whatwas budgeted for, and this was achieved thanks tothe hard work of your sales co-ordinator, Mr. RayLewis, who again was outstanding and tireless in

    his efforts to achieve a successful event.Robert Chrystie

    Chrysties Furnishing Centre, 30th May 2014

    This is the third event that you have managedfor us, and indeed, we have used the competition

    in the same industry. We will certainly be knockingon yours and Marks doors when we are ready

    for the next event.Andy Burgess

    Furniture & Bedding Superstore, 30th May 2014

    I would like to thank you and your team forthe superb job that you did in managing our

    closing down sale. The sale achieved resultssubstantially above my expectations and it wasmission accomplished. This success was largely

    due to the endeavors of your saleco-ordinator, Kevin Boast.

    Alex WyllieWyllie & Mar, 29th May 2014

    Contact us for details and receive a special,

    100th anniversary commemorative gift. Plus, ifyou hold a Lynch Sale during 2014 youll become

    eligible for our Grand Prize of a trip for twoto Ireland!

    100Years ofResults and Profits!

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    NEW PRODUCTS

    20 Interiors Monthly August 2014

    11 12

    11 Axils Mythos bed combines round lines of theheadboard and the simplicity of the base. The

    padded headboard and frame give a soft and visual

    use. Leg finishes include ash, wenge, grey, white or

    beige open-pore stained.

    Visit: www.axil.it

    12 Emporiums polypropylene Drum floorlamp is

    pearly white with a choice of red or blue decoration.

    Visit: www.emporium.it

    13 Softhouses wide Tobia sofa has enveloping and

    seductive lines covered with dove-grey velvet, with

    the shaped back increasing the feeling of welcome

    and comfort.

    Visit: www.softhouse.pisa.it

    14 Seams is a collection of five large ceramic

    containers designed by Benjamin Hubert for Bitossi

    Ceramiche. Slip casting allows it to create mass-

    produced products with one-off details without a

    secondary decorating process.

    Visit: ww w.bitossiceramiche.it

    15 Influenced by the 1950s, Munnas Sophia

    sofa has a wingback design and cone-shaped feetavailable in brass, nickel or copper. In fabric or

    leather, the collection includes a coordinating

    armchair.

    Visit: www.munnadesign.com

    13

    14

    15

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    Perfect performers and famous for bringing pure luxury,warmth and comfort to the home, Tredaire underlays are designed

    to keep carpets looking good and feeling fabulous for longer.

    The Tredaire range features outstanding levels of comfort andperformance so every carpet gives that on air feeling. Thats why Tredaire

    is the UKs biggest selling underlay brand - the market leader!

    @interfloor101706 238 810 interfloor.com

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    RETAIL

    22 Interiors Monthly August 2014

    NofastbuckOnline retailing requiressignificant investment

    There is a common misconception that

    online selling is an easy way to make a

    fast buck, but the reality is quitedifferent. Retailing online is full of

    complexities, regulations and difficulties

    that mean entering it must be seriously

    considered, weighed up and analysed,

    says Josh Ashby, UK Flooring Direct

    commercial director.

    The first thing to consider is the

    website itself. The complex nature of

    flooring, where there are many different

    selling options for one SKU, means that

    popular template-driven platforms arent

    really useful and so a bespoke

    ecommerce environment needs to be

    created. This requires significant

    investment, developing a platform and

    systems to deliver the experience the

    customer requires is hugely expensive.

    Ashby says one of the biggest

    obstacles to overcome is the tactility of

    flooring as purchase. Consumers like to

    be able to see, touch and explore the

    actual product. Photographs are not

    adequate as a decision maker for most

    purchasers. Therefore, sampling is a

    necessity. The per unit cost of this is

    surprisingly high, particularly given that

    free sampling is part of the service

    consumers expect and that squares of

    wood or vinyl are not that cheap to post.

    At UK Flooring Direct we offer each

    customer three free samples, multiply

    that by several thousand requests a

    month and it becomes a sizeable

    operational overhead, but a completely

    necessary one to the success of the

    website, he explains.

    The Internet is a highly competitive

    marketplace and it is becomingincreasingly difficult to maintain a

    prominent position on search results.

    Google is now too powerful for the

    simple tag workarounds of old and

    significant investment is required to keep

    websites towards the top of the rankings,

    says Ashby.

    Search Engine Optimisation now

    involves multi-media, social media,

    blogging, working with other websites

    and more. It requires full-time staffing

    and a dedicated strategy with firm goals

    in mind. Plus, there are the costs of

    online advertising and digital marketing.

    There is no natural pull from a high street

    Above: UK Furniture Direct sends out

    thousands of samples a month

    Left: Country Oak

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    RETAIL

    www.interiorsmonthly.co.uk 23

    or out of town retail development

    location: each customer has to be earned

    and hard fought.Delivery too is fraught with

    complexities and with our straight from

    stock business model, which facilitates

    fast UK-wide delivery, we hold huge

    amounts of flooring at our Coventry

    warehouse and headquarters. It is

    absolutely necessary for us to hold our

    flooring in stock, where a high street

    retailer can still give a good customer

    experience with very little, if any, stock at

    all, he says.

    He stresses that delivery partners must

    be reliable. Unlike smaller packages,

    which can be left with a neighbour or

    redelivered, flooring requires someone to

    be in. A purchaser may well take a day off

    work, so a failed delivery must be

    avoided.Working closely with delivery partners

    and looking at areas that can be

    improved is a continual part of our

    business strategy, says Ashby.

    He reckons that regulations for online

    retailing are far tougher than for its

    physical counterpart.

    The Distance Selling Regulations

    enforce a minimum seven-day cooling-

    off period for any purchaser. The goods

    do not have to be faulty to be returned,

    consumers can just change their mind

    and the company is obliged to take the

    flooring back and refund them the cost

    of their purchase.

    How often does this happen in a high

    street or out of town store? he asks. We

    are also closely monitored in terms ofhow we present and advertise pricing,

    sales and more. In short, we have to be

    very aware of how we present to and

    treat our customers throughout the

    entire purchase process.

    While we have become one of the

    UKs fastest growing companies, it has

    not been just because we entered online

    retailing and have ridden the wave. It is

    because, like any successful business, we

    have invested heavily in our operations

    and are committed to reinvestment and

    development to keep us at the forefront

    of Internet flooring retailing, adds Ashby.

    Visit: www.ukflooringdirect.co.uk

    We have to bevery aware ofhow we present

    to and treat ourcustomersthroughout theentire purchaseprocess

    Above: Holding stock is vital for the retailer

    Right: Galleria Heritage

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    Axminster Carpets

    feel for any interior dcor.

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    SealyHybrid Pocket

    Ultima 2800

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    AWARDS

    26 Interiors Monthly August 2014

    Best Furniture Retailer (1-2 stores): Ponsford

    Best Flooring Retailer (1-2 stores): Milners

    Best Furniture Retailer (3 plus stores): Glasswells

    Best Flooring Retailer (3 plus stores): Martin Phillips

    Best Online Retailer: Loaf

    Best UK Furniture Manufacturer: Westbridge Furniture

    Best UK Flooring Manufacturer: Furlong Flooring

    Best Overseas Furniture Manufacturer: Wiemann

    Best Overseas Flooring Manufacturer: Balta Broadloom

    Best Customer Service (Furniture): TCS Imports

    Best Customer Service (Flooring): Ulster Carpets

    Best Carpet Manufacturer: Cormar Carpets

    Best Leather Upholstery Manufacturer: Natuzzi

    Best Laminate Manufacturer: Quick-Step

    Best Fabric Upholstery Manufacturer: Ashley ManorBest Rug Supplier: Think Rugs

    Best Recliner Manufacturer: Ekornes

    Best Underlay Manufacturer: Ball & Young

    Best Bed Manufacturer: Sealy UK

    Best Solid/Engineered Wood Manufacturer: Khrs (UK)

    Best Luxury Vinyl Supplier: Karndean Designflooring

    Best Childrens Furniture: Gautier UK

    Best Vinyl Manufacturer: IVC

    Best Accessory Supplier: Gallery Direct

    Best Accessory Supplier (Flooring): Interfloor

    Best Fabric/Soft Furnishings Manufacturer: Prestigious

    Textiles

    Best Bedroom Manufacturer: Rauch

    Best Home Entertainment:Jual Furnishings

    Best Living Room Manufacturer: G Plan Cabinets

    Best Dining Room Manufacturer: Willis & Gambier

    Best Furniture Buying Group: AIS

    Best Flooring Buying Group: SMG

    Best Furniture Wholesaler: Julian Bowen

    Best Flooring Wholesaler: Floorwise Group

    Best Marketing Support (Furniture): Silentnight

    Best Marketing Support (Flooring): Wools of New Zealand

    (UK)

    Best Furniture Exhibition: IMM Cologne

    Best Flooring Exhibition: The Flooring Show

    Best Furniture Website: Silentnight

    Best Flooring Website: Balterio

    Best Software Supplier: RetailSystem.com

    Best Finance Provider: CreationBest Supply Chain/Logistics Company: CEVA Logistics

    Best Business Support (Furniture): Vale-Bridgecraft

    Best Business Support (Flooring): Flooring One

    Best New Supplier:Arkana

    Innovation of the Year: Wool Owners Warranty

    EDITORS CHOICE

    Innovation In Furniture: Re-Vive Recliner, Natuzzi

    Innovation In Flooring: iSense, Associated Weavers

    Flooring Brand 2014: Brintons

    Furniture Brand 2014: Ercol Furniture

    Sustainability (Flooring): Moduleo

    Sustainability (Furniture): Hypnos

    Outstanding Performance: Adam Carpets

    Best Furniture Export Support: Polish Foreign Trade

    After months of voting, the winners of the Interiors MonthlyAwards 2014 have been decided.

    The companies listed below are among the finest retailers, manufacturers and suppliers in the

    interiors industry. Over the following pages you can read more about the category winners

    chosen by you, and some new Editors Choice awards. Covering all aspects of the industry, they

    are united by their desire for excellence. Congratulations to all the 2014 winners.

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    AWARDS

    www.interiorsmonthly.co.uk 27

    Since Harry Ponsford opened a shop in

    the front room of his house in the

    Sheffield suburb of Heeley in 1893, the

    company has been family-owned.

    Business is going from strength to

    strength the days of furniture stores are

    not numbered in the face of onlinecompetition, says

    Adrian Ponsford,

    Ponsford md and

    Harrys grandson.

    We own our

    premises and are

    financially sound.

    Ponsford covers

    60,000sqft and has

    tens of thousands of

    products on display.

    Adrian is

    particularly proud

    of the care taken

    with deliveries. All

    products are unpacked and inspected

    regardless of how good the packaging

    is and then repacked in Ponsfords own

    packaging. I dont want any complaints.

    I want customers to come away with a

    good feeling, he says.

    Visit: www.ponsford.co.uk

    Ponsford

    Best Furniture

    Retailer(1-2 stores)

    Glasswells

    Best FurnitureRetailer(3 plus stores)

    Since Jerry Glasswell and his son Leslie

    opened the first Glasswells store in Bury

    St Edmunds in 1946, the Glasswells

    philosophy has been to provide quality

    furniture through an amazing service, a

    service that stands out from the crowd

    and one that is true and trusted.

    Its flagship 100,000sqft Bury St

    Edmunds store is the largest home

    furnishings store in East Anglia and it has

    a large store in Ipswich and smaller

    stores in Haverhill and Saffron Walden.

    Glasswells brands read like a Whos

    Who of the furniture, flooring and

    homewares sectors and the company

    remains at the heart of the communities

    it serves by supporting local charities

    such as East Anglian Air Ambulance and

    St Nicholas Hospice.

    The company has installed almost1,000 solar panels on the roof of the Bury

    St Edmunds store in one of the largest

    rooftop solar PV installations in East

    Anglia. The panels should significantly

    reduce the amount of electricity we

    consume from the national grid. We have

    another large store in Ipswich and a

    76,000sqft warehouse on the east side of

    town, which could both be considered

    for the same sort of thing in the future,

    says Paul Glasswell, Glasswells md.

    This is a large investment for the

    company, however, the long term

    benefits to the environment and the

    reduction in our carbon footprint over

    the next 30 years are certainly worth the

    initial outlay. This venture identifies

    Glasswells as a forward thinking,

    progressive and environmentally

    responsible organisation within East

    Anglia, he adds.Visit: www.glasswells.co.uk

    Glasswells through the ages

    Ponsford covers 60,000sqft in two buildings

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    AWARDS

    Milners began selling from a van in 1991

    before opening a small store in the

    affluent village of Ashtead, Surrey. The

    company now sells curtains from that

    store with flooring and waterbeds sold

    from the larger premises across the road.

    Last year the company marked the

    10th anniversary of it joining the

    Greendale buying group, and Garry

    Milner, Milners md, remains as convinced

    of the benefits of membership as he was

    when he joined.

    All the staff are geared up to sell

    Greendale. You cant go wrong really, its

    a debranded buying group and weve

    only got one other member close to us

    so it makes sense as we get a better

    margin. We choose to have quite a lot of

    Greendale products but there are a lot

    Martin Phillips

    Best FlooringRetailer(3 plus stores)

    LoafBest OnlineRetailer

    In 1981 the late

    Martin Phillips

    opened his first

    carpet store in

    Newtownards,

    County Down.

    There are now seven Martin Phillips

    stores making it the largest independent

    flooring retailer in Northern Ireland.

    In 2007 it opened a dedicated wood

    flooring and rug store in Newtownards to

    complement the carpets and vinyls

    already sold there and also increased the

    wood flooring products in the other six

    stores, which now also stock rugs.

    Although Phillips

    passed away in

    2006, his vision

    and commitment

    to customer service

    continues.

    Thanks to our staff we were still

    able to implement the processes he

    created. We have been able to grow

    and develop the brand year-on-year

    because we have recognised what

    our customers want and have reacted

    to it, says Donald Mercer, Martin

    Phillips md.

    Visit: www.martinphillipscarpets.co.uk

    we dont take if we dont think it fits

    with the store. We are a mid to top end

    retailer, were not budget end. We start at

    12.99 for our carpets and sell lots at

    over 50 a sqm.

    Greendale is our largest supplier. We

    do well over 100,000 a year with

    Greendale, its grown every year since we

    joined, he adds.

    Visit: www.milners.com

    Following on from our enormous

    success in the online market, we nowwant to establish a physical presence to

    complement our etail offer. While Loaf

    has experienced rapid sales growth year

    on year since our 2008 start-up, we want

    our customers to be able to interact with

    our growing range of products, while

    retaining our unique approach to

    retailing, says Charlie Marshall, Loaf

    founder.

    Online furniture and homewares

    retailer Loaf is to target showrooms of

    4,000sqft 12,000sqft as it looks for 10

    outlets in London and the South East.

    The retailer wants to open five

    b h i i h

    London locations in the next three years

    and five more in the South East by theend of 2017.

    It wants to uphold its reputation for

    non-conformist retailing by setting up

    Loaf Shacks, breaking from the

    traditional formal setting by launching

    large, informal showrooms. The Loaf

    Shacks will operate in a manner that

    reflects our products: relaxed and easy-

    going, but without ever compromising

    on the high quality standards that define

    Loaf as a brand, he adds.

    Marshall sold a minority stake in Loaf

    to Monsoon founder Peter Simon in

    January.

    Vi i l f

    Value is the central message in Martin Phillips

    marketing

    Milners Ashtead store

    Souffle sofa

    Milners

    Best FlooringRetailer(1-2 stores)