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8/12/2019 Interiors Magazine August (Preview Edition)
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8/12/2019 Interiors Magazine August (Preview Edition)
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8/12/2019 Interiors Magazine August (Preview Edition)
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UK: 00353 42 9 351 351 Ireland: 042 9 351 351 SERVICE QUALITY VALUE
CLASSIC BEAUTY
CONTEMPORARY DESIGN
LEADING THE WAY FOR CUSTOMER SERVICE WITH INDEPENDENT RETAILERS
TCS - Solely Committed to Serving Independent Retailers
tcsimports.com
Upholstery Dining Bedroom
AWARDS 2011
WINNER
A
WARDS
WINNER 2014
Voted Best Customer Service 2014
8/12/2019 Interiors Magazine August (Preview Edition)
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EDITORS COMMENT
www.interiorsmonthly.co.uk 3
Encouraging signs
Andrew KiddEDITOR
Sealy: the worlds number one
bed brand.
Visit: www.sealy.co.uk
Editor: Andrew Kidd
T: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 441 130 E: [email protected]
Furniture advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected]
Carpet, flooring, lighting and accessories advertising:Joanne PaullT: 01732 441 130 E: [email protected]
Published by Interiors Media LimitedMinerva House, Kinnings Row, Bordyke, Tonbridge,Kent TN9 1NPT: 01732 441 130 F: 01732 362 919E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL Interiors Media Limited ISSN 1756-2236
F U R N I T U R E F L OO R I N G BE D S C A R P E T R U G S A C C E S S OR I ES
Interiorsmonthlyf i rst for f u r n i t u re, f loor i ng an d a c c e s s o r ies
August2014
Awards 2014The winners revealed
The Flooring ShowPreview
There have been some encouraging sales
figures from major retailers recently which
suggest that consumers are once again
spending on their homes.
Admittedly, some of the figures are against
weak comparisons because last summers
weather saw people heading to the beach or
lake rather than the retail park, but its still
encouraging even if consumers do need a
promotion of some sort to convince them.
While GfK's UK Consumer Confidence
Index dropped back into negative territory in
July, after being positive for the first time in
almost a decade in June, it too offered
encouragement. The survey of more than
2,000 people found that those thinking it
was a good time to make a big ticket
purchase such as furniture or white goods
was 18 points higher than a year ago.
As consumers and voters we hear mixed
messages on how far economic recovery has
spread and a worry is that 2013 will repeat
itself, albeit a little later in the summer, if therecent fine weather that most of us have
enjoyed recently continues into August.
Will it deter people from following through
on those purchase plans? After all, a trip to
the seaside or park is a lot cheaper. Anyone
for some rain?
Congratulations to the winners of the
Interiors MonthlyAwards 2014. Their details
are revealed from page 25 onwards. These
retailers, manufacturers, suppliers, buying
groups and others are your winners (with
a few new awards this year chosen by me).
My thanks again to everyone who voted.
Well done to all of those involved in
supporting the 58th Kidderminster Carpet
Manufacturers National Golf Tournament,
sponsored by Mr Tomkinson for the first time.
The event raised 8,000 for charity, which
was split evenly between The Furniture
Makers Company and Macmillan Cancer
Support.
While there are indications
that consumers have been
returning to stores, the
summer sunshine mayyet play a role in the
overall performance
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8/12/2019 Interiors Magazine August (Preview Edition)
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CONTENTS
www.interiorsmonthly.co.uk 5
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INSIDE THIS ISSUE
NEWS
6 Corndell bought but WBH seeks buyer
8 United Carpets sees sales soften after growth
12 Cavendish production move
FEATURES
22 Retail
Why online isnt the route to a fast buck
25 Interiors Monthly Awards 2014
The winners are revealed
98 Rugs
The global influences on Limited Edition
104 Beds and bedroom
A different look for iron and a new brand
112 Protection
Why service matters
120 Preview
The Floor ing Show
129 Review
Manchester Furniture Show
REGULARS
15 Warranties
16 New products
NEXT ISSUE
Bed Show preview
The Flooring Show guide
Living and dining focus
INTERIORS MONTHLY AUGUST 2014
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NEWS
6 Interiors Monthly August 2014
The search for a buyer for failed
cabinet company Woodberry
Brothers & Haines is continuing
while rival Corndell Furniture
has been bought out of
administration.
Corndell has been bought by
Corndell Quality Furniture, a
company backed by two of
Corndells largest suppliers and
formed six days before Corndell
entered administration. TheWitney, Oxfordshire, company had
run out of cash and credit.
Administrators FRP Advisory
made 31 of Corndells 115 staff
redundant but was able to retain
the rest of the employees as it
traded the firm during the sale
process. It was approached by 30
interested parties and sent information to a dozen of them.
We proceeded with an offer from Corndell Quality which
is backed by two of the largest suppliers to Corndell. While
the suppliers in question suffered their own losses due to
the failure of Corndell Furniture, they recognise the
underlying value in the business and were keen to invest to
take the ongoing business forward. We are aware that key
customers and suppliers are supportive of the acquisition
which sees the long-term future of Corndell secured, says
Geoff Rowley, FRP Advisory partner.
Steve Jackson, Corndell Quality director, says: The past
weeks have been challenging but thanks to our loyal staff
and supportive retail partners we continue to trade as
normal, fulfilling our strong order book. Under new
ownership we now have the financial strength and stability
to build a stronger and more profitable business.
Corndell Qualitys board is made up of Jackson and CyrilFogel, both former directors of Corndell Furniture, and
David Hudson.
Administrators for Woodberry
Brothers & Haines say they have
received numerous expressions of
interest but had yet to secure a
buyer for the cabinet company.
The owner of the Caxton, Bath
Cabinets and Woodberry
Bathrooms brands appointed
PricewaterhouseCoopers as
administrator on 2 July after failing
to find a buyer or secure
investment.WBH made a pre-tax loss of
986,385 from sales of 12.18m in
the year to 31 December 2012,
according to its most recent
accounts. This compares with a loss
of 1.66m from sales of 13m the
previous year. It finished 2012 with
just 267 in the bank and bank
loans and overdrafts of more than 2.18m.
All but 12 of its 175 employees were made redundant.
Since appointment the administrators have worked hard
with the support of certain key customers and suppliers to
fulfil some outstanding orders from finished goods stock
using the few remaining employees. This has been done to
enable discussions to take place with parties who have
expressed an interest in acquiring the business and assets,
which have been numerous. So far, despite interest shown,
no investment into, or sale of the business, has been
concluded, says a PricewaterhouseCoopers spokesman.
Meanwhile, the administrator of Paul Simon has hired
Metis Partners to sell the failed chains brand and other
intellectual property after being unable to find a buyer.
Metis has previously been involved with the IP assets of
Allders, Ortak, Land of Leather, Johnson & Johnson and MFI.
IP assets in the Paul Simon sale include a broad range ofdomain names, goodwill in the brand and reputation and
the ecommerce website content.
Caxtons London bedroom
G Plan Upholstery
has recruited
Stephanie Hildon
as its first brand
director.
Hildon has spent her career
mainly in the fast moving
consumer goods industry,
working on brands including
Johnson & Johnson, Cadbury,
Colgate, Allianz and Bupa.
Ian Oliver, G Plan and
Parker Knoll chief executive,
says: Stephanie has a wealth
of experience that G Plan will
benefit from immensely.
Carpetright saw small but
steady improvements in UK
sales growth in May and June,
with this trend accelerating
significantly during July,
assisted by weak comparatives
in 2013, says the company.
Like for like sales were up
6.1% and total sales rose by
5.2% in the 13 weeks to 26
July. Implementing market-
beating promotions meant
gross profit margins fell by
2.6%. This will see full year
margins drop by between
0.5% and 1%.
Upswing for CarpetrightBrand new director
Corndell saved but searchgoes on for WBH buyer
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NEWS
8 Interiors Monthly August 2014
United optimistic despiteseeing spring sales softenSales have softened in the past quarter for United Carpets
following a major increase in profits.
The chain saw like for like flooring sales fall by 2.2% in the
16 weeks to 17 July and bed sales by 3.6%, with an overall
drop of 2.3%. This compares with a rise of 2.2% in the year
to 31 March. During that year pre-tax profits were 940,000,
compared to 250,000 in the six months to 31 March 2013
because of Uniteds change of year end. Sales were 55.7m.
United continued to close weak branches during the
period, with numbers reducing from 64 to 59. Two more
have closed since March and a further five which are
underperforming or where agreement cannot be reached
with the landlord, are likely to close within nine months.Peter Cowgill, chairman, says the chain is no longer held
back by a significant tail of weaker stores which historically
have impacted heavily on profit margins and demanded a
disproportionate amount of management time.
Lease renegotiations saw rent reductions, improved break
clauses or the elimination of significant, potential, historic
dilapidation commitments, or from a combination of all of
these on 52 of the stores. The chain is also looking to trial a
smaller store format.
Our base is stronger. We have removed the majority of
the weaker stores from our portfolio, we have no debt and
an improving balance sheet. Trading has been a little patchy
but we believe the overall picture is generally moving
forward, underpinned by higher levels of employment and amore active housing market, Cowgill adds.
Mix and match
range for ArgosArgos has a new interiors brand Heart
of Home launched with its latest
seasonal catalogue. It offers more than
1,200 products so shoppers can
coordinate across the home.
The exclusive ColourMatch range
offers more than 700 products available
for all rooms in the house in a choice of
16 shades across pastels, neutrals and
brights, plus spots and stripes.
Habitat remains a major brand for the
chain in its 50th anniversary year, with
1,300 products.
Some 10,000 prices have been reduced
or held in the latest catalogue.
ColourMatch bentwood chair
Five for January Furniture ShowThe January Furniture Show will have a
fifth hall, the organiser has confirmed,
after the event sold out halls 1, 2, 3 and
3A at the NEC.
As Interiors Monthly reported in March,
organiser Furniture Fairs will expand the
13-15 January show into the Pavilion hall
to accommodate manufacturers and
suppliers on the shows waiting list. Halls
4 and 5 of the NEC are unavailable.
The show is to be officially opened by
Stephen McPartland MP, chairman of the
All-Party Parliamentary Furniture Industry
Group.
The 2016 event will revert to a
weekend opening, with the possibility of
The Lighting Show returning.
Sister event, the Manchester Furniture
Show, is to opt for a three-day schedulenext year, running from Sunday to
Tuesday. The intention is to concentrate
visitor footfall across the three days
rather than the current four, which has
low visitor numbers on the final day.
Meanwhile, buying group AIS has
confirmed that its January furniture
event will overlap the January Furniture
Show next year.
There had been rumours circulating
that the NEC events decision to move to
a mid-week schedule to avoid clashing
with IMM Cologne meant that AISs
Cranmore Park exhibition venue was
already booked.
But, David Standing, AIS commercial
director told Interiors Monthly that The
Furniture Show would run alongside the
NEC event, as it has done in previous
years.
It is sensible for us to overlap as many
visitors will want to do the shows at the
same time and ours has some exclusiveexhibitors, he says.
Monday 12 January will be for AIS
members only and 13-14 January for
members and non-members.
Flooring distributor Green Tree
Distribution has launched a trade
commerce website, as part of its
expansion plans.
www.greentreedistribution.co.uk will
allow customers to access exclusive
products and prices.
The launch of the new trade website
is another development in reaching out
to our customers, providing them with
24/7 access to our products and services,
as well as company news and
developments says Kevin Lapthorn,
Green Tree md.
Trade website for Green Tree
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Sharpen up any room at home
with the right style radiator
Adding a stylish dual fuel black designer radiator is a
great way to glam up any room at home. From cheap
models to top of the range brand names, finding the
right radiator is incredibly easy and an investment that
won't go out of style for a very long time.
http://www.traderadiators.com/acatalog/black-designer-radiators.htmlhttp://www.traderadiators.com/acatalog/black-designer-radiators.html8/12/2019 Interiors Magazine August (Preview Edition)
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Top marks with DISTINCTION
This luxuriously textured yet affordable carpet,
offers unparalleled comfort and softness
underfoot. Distinction means you can pass the
consumer test with flying colours as this brand
new range offers the first chance to sample an
exciting new palette of colours that will be the
centre of future ranges. Building on the success
of the established Santorini collection, Distinction
offers a heavier weight trade-up opportunity
with a smart 50oz, 2 ply Stainaway polypropylene
carpet in four and five metre widths. This cut
pile carpet will enhance any home and even
inspire the consumers dcor planning around
the floor. Combining top performance backed
by a 20 year stainaway warranty and a 20 year
wear guarantee. Seven of the fourteen
colour options are brand new to Associated
Weavers and make Distinction distinctively
different in choice and consumer appeal.
Be one of the first to make your mark with
Distinction - ask your Associated Weavers sales
manager for samples today.
New colours. New Sales.Fashion trends are ever evolving and each year we see new fashion colours that often do
not transfer to the floor. Associated Weavers like to give its best selling core ranges a fashion
update every two years. Not only do we introduce the new exciting colour trends of the
day but also dispense with the colours of yesterday. It also gives us the opportunity to
refresh tired hard worked sampling to give that new and exciting come and buy me look and
feel. Look out for the new Associated Weavers fashion updates so far this year. Tuftex Twist,
Everest Twist , Santorini and Temptation have all had the fashion make over and are now
available to buy. As well as the colour trends of 2015 these ranges are all part of our Stainaway
warranty programme giving more reasons to be the choice of todays fashion conscious buyer.
AssociatedWeavers
Sales:01422431100
Email:[email protected]
Lookforthe
Buttery
Next Day Sampling ServiceAvailable on all ranges for Associated Weavers direct accounts
With total room make-overs becoming more and more popular our next daysampling service is being used by even more Associated Weavers retailers.
Next day delivery by 1 st class post on all orders received by 2.00pm.
Up to four 10cm x 10cm samples are labelled with your range name and colour.
Details of your store are sent with the samples for the customer to return
and make a purchase.
Helping your customer select their carpet and match fabrics,
paint and wall coverings.
Please use the following contact details:Email: [email protected]: 01422 431107
NEXT DAY SERVICE
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DistinctionLuxury and colour merged together
Distinction alongside Everest Twist and Santorini gives you the ultimate Good,
Better, Best choice. A winner before it appears in store.
Steve KayeSales Manager Associated Weavers
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NEWS
12 Interiors Monthly August 2014
Cavendish inproduction moveCavendish Upholstery is moving
production of its independent sector
models to sister company Collins and
Hayes.
The switch is part of a plan for
Cavendish to concentrate on its
multiple and online markets.
Production of some of the
companys bestselling models, such
as Pandora and Carlo, has already
switched from Chorley, Lancashire to
St Leonards on Sea, East Sussex, withthe aim of all of the independents
models coming from the Collins and
Hayes factory by September.
The products will retain the
Cavendish name and will cater to
exactly the same area of the market as
currently. Collins and Hayes offer will
remain unchanged.
Martin Huggins, Collins and Hayes
md, says the move signifies a renewed
focus on design, delivery and service.
Collins and Hayes has a reputation
for the highest quality and service
which we are delighted to bring to the
Cavendish brand. Over the coming
months Cavendish customers will see
exciting new designs developed and
we hope they will be impressed by our
commitment to outstanding delivery
and service, he says.
Mark McCann, Cavendish md, says:
We are delighted that Collins and
Hayes has taken on our long-standing
independent customers and will
continue to provide the level of
quality and service required in thisimportant sector.
He says the move has freed up
resources in design and development,
production capacity and relationship
management within Cavendish to
ensure the digital and multiple
customers it supplies are provided
with the highest levels of service and
quality they have come to expect.
This strategic move will give
Cavendish the platform to help secure
its long term future and strengthen
the growth of UK upholstery
manufacture, he adds.
Cavendishs Amethyst
Young talentTwo young furniture designers have won
awards at this years New Designers
show.
Kit Shadbalt from Bucks New
Universitys contemporary furniture
design course, won the John Lewis award
for Design Excellence and Innovation forhis Ease Trestle, a table designed to be
changed and adapted to save space.
It was praised by the judges as a
beautiful and innovative interpretation of
a traditional trestle design, well-resolved
and ready to manufacture. Kit is a clearly
very talented designer. He won 1,000
and a meeting with John Lewis.
Douglas Pulman, from Plymouth
Universitys 3D design course, won the
100% Design award for his Brace
furniture range.
The focus for this range is in the use of
design engineering to create the bracket
mechanism. We also felt that the use of
contrasting materials led this product to
be visually appealing and commercially
compelling, said the judges.
I use a design process that starts with
the development of the bracket or brace
before naturally developing the furniture
piece from there. I use the properties of
the materials to their full and am pleased
that people can appreciate my approach
and relate to the work despite itssimplistic style, says Pulman.
He won stand space at 100% Designs
Emerging Brands section.
Kit Shadbalt with his
Ease designDouglas Pulman with
his Brace design
PHOTOGRAPHS:JAMESCHAMPION
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For further information or to request a catalogue contact us on0121 506 4888, [email protected] or vist our extensive showroom inWednesbury. We are open Mon - Fri 8am - 5pm (4:30pm Cash & Carry)
COMPREHENSIVE PRODUCT RANGE - FIRST CLASS SERVICE - OUTSTANDING VALUE
Charles Occasional Itemsn Oak Effect Veneer with Walnut Trim
Prado 46 Bed in Dark Brown FabricShown with Regent Bedroom Items
Charles Occasional
Tempo Two SeaterDark Brown Fabric
www.seconique.co.uk
Corona Panama Lollipop
8/12/2019 Interiors Magazine August (Preview Edition)
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Gra ha m Ha rri s - Ge ne ra l Ma na ge r Tom Ma cki e Northe rn - S a le s Ma na ge rTERRI TORY MANAGERS & S ALES AGENTS
Watch our amazing film showingEasyLiving and a food stain simplywiping away.
www.manxcarpets.co.uk
TERRITORY MANAGER COVERED BY POST CODE CONTACT NUMBER EMAIL
Simon Hastings SL, WD, EN, CM, N, HA, NW, UB, E, IG, RM, SS, CO, 07799 772992 [email protected], LU, MK, SG, CB, IP, NR.
Rob Shergold SW, SE, EC, TW, DA, BR, KT, SM, CR, TN, GU, RH, BN, 07974 310952 [email protected], ME, PO, SO.
Paul Brown WR, DY, WV, B, WS, CV, NN, LE, PE. 07973 783532 [email protected]
John Binnie TD, DG, KA, ML, EH, PA, G, FK, KY, PH, DD, AB, IV, KW, 07976 844792 [email protected], HS.
Martin Yates SY, TF, LL, ST, CW, SK, CH, WA, L, M, WN, BL, OL, PR, 07778 260763 [email protected], IM, FY.
Gordon Ballantyne RG, SN, OX, GL, BS, BA, BH, DT, HR, NP, CF, LD, SA. 07976 641368 [email protected]
TBA LS, HX, HD, WF, DN, HU, S, DE, NG, LN. 07793 944160
John Pringle BD, HG, YO, LA, CA, DH, TS, SR, NE, DL. 07779 140781 [email protected]
Tony Owen (agent) TR, PL, TQ, GY, JE, EX, TA. 07971 362087
Norman Gray (agent) BT. 07860 495649home and fax 02890 794667
Natural shades & pinstripe is a refined tailored low level loop withan elegant understated appearance with colourations inspired by
the earth itself. Natural Shades has the ability to enhance the decorof any room creating a modern or classic setting. There is also thepotential to mix & match with Natural Plain Twist to create special
areas of interest.
Let your imagination run wild with CARNABY Multi Width Stripe 1m, 4m & 5man ideal choice that is cost effective and a more economic option for those narrow areas.
With 10 stunning colours from Light Creams to Seductive Reds, the Carnaby range is sure to suit any dcor.
Come and have a look on our stand (Hall C stand C10)at the National Flooring Show this September.
W e n o w p r o v i d e a
S A M P L E C U T T I N G S E R V I C E
C o n t a c t : 0 1 8 2 7 8 3 1 4 3 4
t o o r d e r
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WARRANTIES
QOne of my best customers is distraught at the damage
that has been done to her home while she was away.
The family was on a six week holiday and had
arranged for what they thought were trustworthy people to
house sit for them. However, when they arrived back home
they found that the house had been trashed. Its obvious that
the house-sitters had a very large party and there are wine
stains, beer stains,
cigarette burns,paint, food stains,
excrement stains,
broken glass, and
scratches on the
carpets, upholstery,
beds, curtains and
furniture. According
to the neighbours,
who complained
about the noise, the party was held soon after the family
went away and they think the house-sitters left after that.
Based on this, and the dates of the post, we think the stains
have been untreated for about five weeks. My customer is
covered by household insurance but some of the items have
sentimental value. Is there anything that can be done after
this length of time?
AOh dear, this really does sound like your worst
nightmare. The key issue in these situations is not the
length of time that has elapsed, but whether any
attempt has already been made by the householders to try to
deal with the damage themselves. This is particularly the case
with staining as general cleaning solutions might mix with the
stains or spread them around further and people often rub the
fabric rather than blotting which can damage the fibres.
Left in the hands of experts such as the Guardsman Furniture
Technicians and Safeclean Cleaning Specialists this should be a
redeemable situation. This is achieved either by individual stain
removal, expert overall cleaning, smart cosmetic repairs,
replacement parts or workshop repairs.
These are all areas within our expertise and knowing how
distressing this situation must be, Guardsman would be happy
to provide some of our technicians to take a look at your
customers treasured items and see what we can do to help.
Sponsored by
Your questionsansweredHelen Kershaw, Guardsman head of marketing,answers your questions on product protection
GREENWOOD RETAIL LTDBritains Leading Experts in Retail Sales Promotion
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Fabulous sales of 27% of total turnover during the
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We took 4 months business in 3 weeks! The
margins came out well, we cleared all the rubbish
and the cash was useful too. Your rep worked very
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Tony Bourgaise, MD. Scope FurnishingsJersey and Guernsey 2014
We were sceptical but wrong! The queue was
huge. We even had a traffic jam. The event manager
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Dont wait for business to walk in the door. Dosomething to bring in crowds of eager customers.Trust Greenwood to help you realise the optimum
potential of your next big sales event.
Greenwood Sales continue to generate record-breaking results for all kinds of quality retailers,
all over the UK and Ireland.
Take a look at our website or call us now on01565 650101, or, send an e-mail enquiry and well
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Dont hire a sales company until youve spoken toGreenwood.
Greenwood has far more experience in UK andIrish retail sales events than any other salescompany of its kind.
We are now booking events right across the UK &Ireland for the rest of 2014 and early 2015 on a
first come first served basis.
Book early to guarantee exclusive territory foryour business.
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NEW PRODUCTS
16 Interiors Monthly August 2014
1 2
3
4
5
1 Avenues fast and simple
sample facility is a great way for
retailers to show they can offer
fantastic levels of service. With
up to three samples sent free of
charge to a customers home, a
rapport can be built, safe in the
knowledge that you will be the
first point of call when their
decision is made.
Visit: www.avenue
floors.co.uk
2 Available in four styles, Balta
Broadlooms Big Hit is
presented in a powerful folder
that punches well above its
weight. In a striking yellow with
bold graphics, the Big Hit folder
can be hung next to the rolls formaximum impact.
Tel: 00 32 5662 2211
3 T&R Floor Covering
Distributors Fusion Flooring
range has 11 wood plank
designs, spanning from Royal
White Oak to deep-toned Willow
Brown Oak and four stone tile
designs. All feature a bevel effect
on all four sides, which adds
depth and detail to the finished
look. To add further definition,
Fusion Grouting, Marquetry or
Feature Strips can be laid.
Tel: 0115 925 7711
4 Leoline has introduced a free
sample service on its website,
allowing retailers to offer service
to customers while maintaining
displays and sample books. The
company is building sample
stocks and up to three samples
can be ordered each time.Visit: www.leoline.co.uk
5 Already a major supplier to the
domestic market, UK Flooring
Direct has launched a range of
offers and services exclusively
for trade customers to meet
growing demand from the
industry. Services include a
faster delivery service: now
down to less than 24 hours, and
access to an unlimited free
sample service.
Tel: 0844 327 0000
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Kingsmead CarpetsRelay Park, Relay DriveTamworth, B77 5PR. UK
Tel: +44 1827 831424Fax: +44 1827 831425
www.kingsmeadcarpets.co.uk
Come and visit our stand C13/27to see the latestWool and Clean Easy Offers as well as the 'Cave' offering
discounts off regular and discontinued roll ends
Incorporating
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NEW PRODUCTS
6 7
8
9
10
6 Kersaint Cobbs Silk Touch is
made from bamboo fibres
and is divinely soft to the
touch. Bamboo fibre is prized for
its hypoallergenic qualities and
humidity regulating properties.
With its silky look and luxurious
underfoot comfort, it adds a
touch of elegance to any
bedroom.Tel: 01675 430 430
7 Started in 2001 by Rosario
Parrinello, Made a Mano is based
in Caltagirone, Italy specialising in
working and processing clay and
lava stones. Lava stone doesnt
change shape or deform with a
change in temperature. It doesnt
retain impurities nor is it damaged
by the use of acids or abrasive
substances. It doesnt stain and has
a high thermal performance.
Visit: www.madeamano.it
8 Sandringham Carpets has
added the long pile Palm Beach
to its Inspiration collection. It is
available in 2m, 3m, 4m, and 5m
widths and 12 shades, including
Rob Roy (pictured).
Tel: 020 8800 8880
9 Team 7 has updated its classic
Mobile range of childrens bedroomfurniture with more finishes.
Mobiles chemical free natural wood
products have been a source of
trust, safety and fun in childrens
bedrooms for more than 30 years.
Visit: www.team7.at
10 Arketipos Miss Malice chair is
characterised by thin metal legs and
has a vintage look, especially when
covered in leather. The roundness
of the padded seat and back gives
a soft and cosy line to the chair.
Visit: Arketipo.com
18 Interiors Monthly August 2014
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MoOD is organised by Textirama vzw,
Poortakkerstraat 90, BE-9051 Gent, Belgium
Phone +32 9 24 38 450 - fax +32 9 24 38 455
email: [email protected]
moodbrussels.com
twitter.com/moodbrussels
facebook.com/moodbrussels
International Trade Fair for Producers of
Upholstery, Window & Wall Coverings
Moving to the gorgeous
Hall 5, the Patio and Hall 8
The FinestFabric Showis in Brussels,September9 -10 -11, 2014
Contact Gareth Price Tel: +44 (0) 7974 209761
www.LynchSales.co.ukCopyright 2014 Lynch Brothers Licensing Corporation
The total sales for the event was 200k over whatwas budgeted for, and this was achieved thanks tothe hard work of your sales co-ordinator, Mr. RayLewis, who again was outstanding and tireless in
his efforts to achieve a successful event.Robert Chrystie
Chrysties Furnishing Centre, 30th May 2014
This is the third event that you have managedfor us, and indeed, we have used the competition
in the same industry. We will certainly be knockingon yours and Marks doors when we are ready
for the next event.Andy Burgess
Furniture & Bedding Superstore, 30th May 2014
I would like to thank you and your team forthe superb job that you did in managing our
closing down sale. The sale achieved resultssubstantially above my expectations and it wasmission accomplished. This success was largely
due to the endeavors of your saleco-ordinator, Kevin Boast.
Alex WyllieWyllie & Mar, 29th May 2014
Contact us for details and receive a special,
100th anniversary commemorative gift. Plus, ifyou hold a Lynch Sale during 2014 youll become
eligible for our Grand Prize of a trip for twoto Ireland!
100Years ofResults and Profits!
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NEW PRODUCTS
20 Interiors Monthly August 2014
11 12
11 Axils Mythos bed combines round lines of theheadboard and the simplicity of the base. The
padded headboard and frame give a soft and visual
use. Leg finishes include ash, wenge, grey, white or
beige open-pore stained.
Visit: www.axil.it
12 Emporiums polypropylene Drum floorlamp is
pearly white with a choice of red or blue decoration.
Visit: www.emporium.it
13 Softhouses wide Tobia sofa has enveloping and
seductive lines covered with dove-grey velvet, with
the shaped back increasing the feeling of welcome
and comfort.
Visit: www.softhouse.pisa.it
14 Seams is a collection of five large ceramic
containers designed by Benjamin Hubert for Bitossi
Ceramiche. Slip casting allows it to create mass-
produced products with one-off details without a
secondary decorating process.
Visit: ww w.bitossiceramiche.it
15 Influenced by the 1950s, Munnas Sophia
sofa has a wingback design and cone-shaped feetavailable in brass, nickel or copper. In fabric or
leather, the collection includes a coordinating
armchair.
Visit: www.munnadesign.com
13
14
15
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Perfect performers and famous for bringing pure luxury,warmth and comfort to the home, Tredaire underlays are designed
to keep carpets looking good and feeling fabulous for longer.
The Tredaire range features outstanding levels of comfort andperformance so every carpet gives that on air feeling. Thats why Tredaire
is the UKs biggest selling underlay brand - the market leader!
@interfloor101706 238 810 interfloor.com
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RETAIL
22 Interiors Monthly August 2014
NofastbuckOnline retailing requiressignificant investment
There is a common misconception that
online selling is an easy way to make a
fast buck, but the reality is quitedifferent. Retailing online is full of
complexities, regulations and difficulties
that mean entering it must be seriously
considered, weighed up and analysed,
says Josh Ashby, UK Flooring Direct
commercial director.
The first thing to consider is the
website itself. The complex nature of
flooring, where there are many different
selling options for one SKU, means that
popular template-driven platforms arent
really useful and so a bespoke
ecommerce environment needs to be
created. This requires significant
investment, developing a platform and
systems to deliver the experience the
customer requires is hugely expensive.
Ashby says one of the biggest
obstacles to overcome is the tactility of
flooring as purchase. Consumers like to
be able to see, touch and explore the
actual product. Photographs are not
adequate as a decision maker for most
purchasers. Therefore, sampling is a
necessity. The per unit cost of this is
surprisingly high, particularly given that
free sampling is part of the service
consumers expect and that squares of
wood or vinyl are not that cheap to post.
At UK Flooring Direct we offer each
customer three free samples, multiply
that by several thousand requests a
month and it becomes a sizeable
operational overhead, but a completely
necessary one to the success of the
website, he explains.
The Internet is a highly competitive
marketplace and it is becomingincreasingly difficult to maintain a
prominent position on search results.
Google is now too powerful for the
simple tag workarounds of old and
significant investment is required to keep
websites towards the top of the rankings,
says Ashby.
Search Engine Optimisation now
involves multi-media, social media,
blogging, working with other websites
and more. It requires full-time staffing
and a dedicated strategy with firm goals
in mind. Plus, there are the costs of
online advertising and digital marketing.
There is no natural pull from a high street
Above: UK Furniture Direct sends out
thousands of samples a month
Left: Country Oak
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RETAIL
www.interiorsmonthly.co.uk 23
or out of town retail development
location: each customer has to be earned
and hard fought.Delivery too is fraught with
complexities and with our straight from
stock business model, which facilitates
fast UK-wide delivery, we hold huge
amounts of flooring at our Coventry
warehouse and headquarters. It is
absolutely necessary for us to hold our
flooring in stock, where a high street
retailer can still give a good customer
experience with very little, if any, stock at
all, he says.
He stresses that delivery partners must
be reliable. Unlike smaller packages,
which can be left with a neighbour or
redelivered, flooring requires someone to
be in. A purchaser may well take a day off
work, so a failed delivery must be
avoided.Working closely with delivery partners
and looking at areas that can be
improved is a continual part of our
business strategy, says Ashby.
He reckons that regulations for online
retailing are far tougher than for its
physical counterpart.
The Distance Selling Regulations
enforce a minimum seven-day cooling-
off period for any purchaser. The goods
do not have to be faulty to be returned,
consumers can just change their mind
and the company is obliged to take the
flooring back and refund them the cost
of their purchase.
How often does this happen in a high
street or out of town store? he asks. We
are also closely monitored in terms ofhow we present and advertise pricing,
sales and more. In short, we have to be
very aware of how we present to and
treat our customers throughout the
entire purchase process.
While we have become one of the
UKs fastest growing companies, it has
not been just because we entered online
retailing and have ridden the wave. It is
because, like any successful business, we
have invested heavily in our operations
and are committed to reinvestment and
development to keep us at the forefront
of Internet flooring retailing, adds Ashby.
Visit: www.ukflooringdirect.co.uk
We have to bevery aware ofhow we present
to and treat ourcustomersthroughout theentire purchaseprocess
Above: Holding stock is vital for the retailer
Right: Galleria Heritage
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Axminster Carpets
feel for any interior dcor.
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SealyHybrid Pocket
Ultima 2800
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AWARDS
26 Interiors Monthly August 2014
Best Furniture Retailer (1-2 stores): Ponsford
Best Flooring Retailer (1-2 stores): Milners
Best Furniture Retailer (3 plus stores): Glasswells
Best Flooring Retailer (3 plus stores): Martin Phillips
Best Online Retailer: Loaf
Best UK Furniture Manufacturer: Westbridge Furniture
Best UK Flooring Manufacturer: Furlong Flooring
Best Overseas Furniture Manufacturer: Wiemann
Best Overseas Flooring Manufacturer: Balta Broadloom
Best Customer Service (Furniture): TCS Imports
Best Customer Service (Flooring): Ulster Carpets
Best Carpet Manufacturer: Cormar Carpets
Best Leather Upholstery Manufacturer: Natuzzi
Best Laminate Manufacturer: Quick-Step
Best Fabric Upholstery Manufacturer: Ashley ManorBest Rug Supplier: Think Rugs
Best Recliner Manufacturer: Ekornes
Best Underlay Manufacturer: Ball & Young
Best Bed Manufacturer: Sealy UK
Best Solid/Engineered Wood Manufacturer: Khrs (UK)
Best Luxury Vinyl Supplier: Karndean Designflooring
Best Childrens Furniture: Gautier UK
Best Vinyl Manufacturer: IVC
Best Accessory Supplier: Gallery Direct
Best Accessory Supplier (Flooring): Interfloor
Best Fabric/Soft Furnishings Manufacturer: Prestigious
Textiles
Best Bedroom Manufacturer: Rauch
Best Home Entertainment:Jual Furnishings
Best Living Room Manufacturer: G Plan Cabinets
Best Dining Room Manufacturer: Willis & Gambier
Best Furniture Buying Group: AIS
Best Flooring Buying Group: SMG
Best Furniture Wholesaler: Julian Bowen
Best Flooring Wholesaler: Floorwise Group
Best Marketing Support (Furniture): Silentnight
Best Marketing Support (Flooring): Wools of New Zealand
(UK)
Best Furniture Exhibition: IMM Cologne
Best Flooring Exhibition: The Flooring Show
Best Furniture Website: Silentnight
Best Flooring Website: Balterio
Best Software Supplier: RetailSystem.com
Best Finance Provider: CreationBest Supply Chain/Logistics Company: CEVA Logistics
Best Business Support (Furniture): Vale-Bridgecraft
Best Business Support (Flooring): Flooring One
Best New Supplier:Arkana
Innovation of the Year: Wool Owners Warranty
EDITORS CHOICE
Innovation In Furniture: Re-Vive Recliner, Natuzzi
Innovation In Flooring: iSense, Associated Weavers
Flooring Brand 2014: Brintons
Furniture Brand 2014: Ercol Furniture
Sustainability (Flooring): Moduleo
Sustainability (Furniture): Hypnos
Outstanding Performance: Adam Carpets
Best Furniture Export Support: Polish Foreign Trade
After months of voting, the winners of the Interiors MonthlyAwards 2014 have been decided.
The companies listed below are among the finest retailers, manufacturers and suppliers in the
interiors industry. Over the following pages you can read more about the category winners
chosen by you, and some new Editors Choice awards. Covering all aspects of the industry, they
are united by their desire for excellence. Congratulations to all the 2014 winners.
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AWARDS
www.interiorsmonthly.co.uk 27
Since Harry Ponsford opened a shop in
the front room of his house in the
Sheffield suburb of Heeley in 1893, the
company has been family-owned.
Business is going from strength to
strength the days of furniture stores are
not numbered in the face of onlinecompetition, says
Adrian Ponsford,
Ponsford md and
Harrys grandson.
We own our
premises and are
financially sound.
Ponsford covers
60,000sqft and has
tens of thousands of
products on display.
Adrian is
particularly proud
of the care taken
with deliveries. All
products are unpacked and inspected
regardless of how good the packaging
is and then repacked in Ponsfords own
packaging. I dont want any complaints.
I want customers to come away with a
good feeling, he says.
Visit: www.ponsford.co.uk
Ponsford
Best Furniture
Retailer(1-2 stores)
Glasswells
Best FurnitureRetailer(3 plus stores)
Since Jerry Glasswell and his son Leslie
opened the first Glasswells store in Bury
St Edmunds in 1946, the Glasswells
philosophy has been to provide quality
furniture through an amazing service, a
service that stands out from the crowd
and one that is true and trusted.
Its flagship 100,000sqft Bury St
Edmunds store is the largest home
furnishings store in East Anglia and it has
a large store in Ipswich and smaller
stores in Haverhill and Saffron Walden.
Glasswells brands read like a Whos
Who of the furniture, flooring and
homewares sectors and the company
remains at the heart of the communities
it serves by supporting local charities
such as East Anglian Air Ambulance and
St Nicholas Hospice.
The company has installed almost1,000 solar panels on the roof of the Bury
St Edmunds store in one of the largest
rooftop solar PV installations in East
Anglia. The panels should significantly
reduce the amount of electricity we
consume from the national grid. We have
another large store in Ipswich and a
76,000sqft warehouse on the east side of
town, which could both be considered
for the same sort of thing in the future,
says Paul Glasswell, Glasswells md.
This is a large investment for the
company, however, the long term
benefits to the environment and the
reduction in our carbon footprint over
the next 30 years are certainly worth the
initial outlay. This venture identifies
Glasswells as a forward thinking,
progressive and environmentally
responsible organisation within East
Anglia, he adds.Visit: www.glasswells.co.uk
Glasswells through the ages
Ponsford covers 60,000sqft in two buildings
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AWARDS
Milners began selling from a van in 1991
before opening a small store in the
affluent village of Ashtead, Surrey. The
company now sells curtains from that
store with flooring and waterbeds sold
from the larger premises across the road.
Last year the company marked the
10th anniversary of it joining the
Greendale buying group, and Garry
Milner, Milners md, remains as convinced
of the benefits of membership as he was
when he joined.
All the staff are geared up to sell
Greendale. You cant go wrong really, its
a debranded buying group and weve
only got one other member close to us
so it makes sense as we get a better
margin. We choose to have quite a lot of
Greendale products but there are a lot
Martin Phillips
Best FlooringRetailer(3 plus stores)
LoafBest OnlineRetailer
In 1981 the late
Martin Phillips
opened his first
carpet store in
Newtownards,
County Down.
There are now seven Martin Phillips
stores making it the largest independent
flooring retailer in Northern Ireland.
In 2007 it opened a dedicated wood
flooring and rug store in Newtownards to
complement the carpets and vinyls
already sold there and also increased the
wood flooring products in the other six
stores, which now also stock rugs.
Although Phillips
passed away in
2006, his vision
and commitment
to customer service
continues.
Thanks to our staff we were still
able to implement the processes he
created. We have been able to grow
and develop the brand year-on-year
because we have recognised what
our customers want and have reacted
to it, says Donald Mercer, Martin
Phillips md.
Visit: www.martinphillipscarpets.co.uk
we dont take if we dont think it fits
with the store. We are a mid to top end
retailer, were not budget end. We start at
12.99 for our carpets and sell lots at
over 50 a sqm.
Greendale is our largest supplier. We
do well over 100,000 a year with
Greendale, its grown every year since we
joined, he adds.
Visit: www.milners.com
Following on from our enormous
success in the online market, we nowwant to establish a physical presence to
complement our etail offer. While Loaf
has experienced rapid sales growth year
on year since our 2008 start-up, we want
our customers to be able to interact with
our growing range of products, while
retaining our unique approach to
retailing, says Charlie Marshall, Loaf
founder.
Online furniture and homewares
retailer Loaf is to target showrooms of
4,000sqft 12,000sqft as it looks for 10
outlets in London and the South East.
The retailer wants to open five
b h i i h
London locations in the next three years
and five more in the South East by theend of 2017.
It wants to uphold its reputation for
non-conformist retailing by setting up
Loaf Shacks, breaking from the
traditional formal setting by launching
large, informal showrooms. The Loaf
Shacks will operate in a manner that
reflects our products: relaxed and easy-
going, but without ever compromising
on the high quality standards that define
Loaf as a brand, he adds.
Marshall sold a minority stake in Loaf
to Monsoon founder Peter Simon in
January.
Vi i l f
Value is the central message in Martin Phillips
marketing
Milners Ashtead store
Souffle sofa
Milners
Best FlooringRetailer(1-2 stores)