International Baltic Conference on Intellectual Property. September 13-14 Vilnius, Lithuania.

Sports regards from SPORTLAND

Almar Sehver, trademark attorneyAAA Legal Services, EstoniaTartu mnt 16, 10117 TallinnPhone: +372 6605910Fax: +372 6605912E-mail: aaa@aaa.ee

SPORTLAND business

Sports and leisure wear retail services Currently 5 business lines

Franchise 2 business lines

Distribution of sports and leisure wear brands Currently 2 brands

SPORTLAND concept

“To make lives of young people more interesting, better and emotional through

our offered products and services”

CULTUREYOUTH

SPORT

SPORTLAND group

Sportland International Group AS (EST) Sportland Eesti AS (EST) SIA Sportland & SIA A4M (LAT) UAB Sport Line & UAB Megasport (LIT) OOO Sportland & OOO Sportland Saint-Petersburg

(RUS) OY Sportland (FIN) TOV Sportland Ukraine (UKR) AS Spordi Agent (EST) merger pending SIA Solidas (LAT) merger pending

retail business line Today:

Tomorrow:

retail business positioning

- % sales •Casual •Sport

•EMOTION

•BRAND

•PRODUCT

•PRICE

•DISCOUNT

Helsinki

wholesale business line Today:

Tomorrow:

figures2006 2007 (July)

Revenues 63,9 mln EUR54,8 mln EUR(year estimate 95 mln EUR)

Revenues growth (compared last period)

44,1 %

97 shops

47446 m2

Franchise shops

Employees 1195 1378

SPORTLAND group market data

Estonia - first shop in 2000, market share 30% Latvia - first shop in 2001, market share 35% Lithuania - first shop in 2000, market share

50% Russia - first shop in 2003 Finland - first shop in 2005 Ukraine - first shop in 2006

revenues by markets 2006

Latvia 33,1%Estonia 30,7%

Lithuania 16,7%Russia 14,3%

Finland 5,1%Ukraine 0,1%

“Sports emotions in retail” - 58 shops in Estonia, Latvia, Lithuania, Russia, Finland,

Ukraine + 9 francises.

“Price sales & liquidity” - 20 shops in Estonia, Latvia, Lithuania, Russia + 1 franchise in Estonia.

“Product sales” - 13 shops in Estonia, Latvia and Lithuania.

Obtained through merger in 2004.

NIKE and TIMBERLAND mono brand shops.

NIKE / CITYSPORT - 8 shops in Lithuania, Russia, Finland

TIMBERLAND - 11 shops in Estonia, Latvia, Finland

PUMA mono brand shops in future.

IP strategy

Trademarks Search

Register

Domain names

Copyright

trademarks (1)

Searching before national filings and/or launch before final registration

SPORTLAND registration in potential countries Combined (B&W) mark Class 35 Currently 16 countries Madrid Protocol and national registrations

SPORTLAND registration in active countries Word & combined (colour) mark + Cyrillic Classes 16, 18, 24, 25, 28, 32, 35, 41 Currently 6 countries: EE, LV, LT, RU, UA, FI Madrid Protocol and national registrations

trademarks (2) NETO SPORT registration only in active countries

Combined mark Class 35

100% SPORTS registration only in active countries Word & combined (colour) mark Classes 24, 24, 35 Madrid Protocol

CITYSPORT registration only in active countries Word mark Class 35

trademarks (3) “Be 1st” slogan registration in active countries

Word mark Class 35 Madrid protocol

WEST SPORT registration only in planned active countries

Combined mark Class 35 Madrid Protocol and national marks 1 co-existence agreement under negotiation before

international filing

domain names

Generic domain names Register if available Purchase, if reasonable price

National domain names Register in active countries

copyright

Shop concept & design Covered by copyright protection Secured through solid designer agreements

experience (1) Baltic states

All marks have been available Some domains registrations pending - Estonian

registry policy Russia

Earlier marks quite common, partly settled Finland

Earlier company names - 1 settled, 1 mark abandoned for the market

1 trademark co-existence agreement

experience (2) Ukraine

All marks have been available 1 confusingly similar mark has been registered

afterwards Cancellation and infringmenet actions in preparation

Potential countries No remarkable objections, some provisional refusals

pending

final

sports emotions in retail

sports emotions in intellectual property

Be 1st