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International Congress and Convention Association
International AssociationOverview
Ross Robinson
44th ICCA Congress & Exhibition, Monday, November 7th, 2005.
iccaworld.com
International Association Overview
1. An example
2. Changing the model
3. Trends
International Association OverviewAn Example
• World Federation of Hemophilia established in 1963
• Organization dedicated to improving Hemophilia care world wide
• 75% of people in the world have no or little medical care
• Medical congress every two year
•Exhibit
•Plenary
•Scientific sessions – with CME credits
•Industry symposium
International Association Overview
Purpose:
•Transfer of knowledge
•Face to face discussion and exchange
International Association Overview
•Making money
Growing an opportunityGrowth
graph with 1996-2004 #s
0
500
1000
1500
2000
2500
3000
3500
4000
4500
340 300 259 233 210 194 180 164 150 134 120 113 104 90 76 60 46 30 14 7 0
Days Out
Num
ber
of D
eleg
ates
1998 2000 2002 2004Represents Early
Registration
Organization changes to meet challenges• Open bid process with criterion
•Industry is a partner
•Doctors are given funds and choose to attend
• National organization bid on privilege to host and organize meeting
•Industry is treated as a client
•Most delegates were invited and hosted by industry
Then Now
Organization changes to meet challenges• WFH developed in-house meeting planning and staff hired for:
• registration• exhibit• program development• marketing • coordination
• Local PCO hired to organize
Then Now
Organization changes to meet challenges
• Greater control over finances
• Burnt by previous suppliers who lacked transparency
•Building long term relationships with:
•Speakers
•Delegates
•Sponsors
•Consistency of meeting, Association owns it, not assembly line PCO
•Efficiency, no training of new staff
Why?
Organization changes to meet challenges
• Need for local assistance•To work with suppliers•To organize on-site hosting needs
• Out sourcing technical roles•Information Technology - IT•Registration and database management
Lessons learned
Organization changes to meet challenges
• Room block management, why do it?• Industry role, how to stay ethical?• Role of technology, web casting?• Increasing costs (fuel surcharges) and its impact on attendance
• In addition, Global meetings have a big challenge in managing local committee expectations
Questions
Regional meeting • Have appeal but limited in specialty areas• Overcome language challenges• Reduce travel costs
• Less knowledge to exchange• Less sponsorship opportunities• More local control• Less scientific worthiness
Competitive factors for global meetings
Getting the right balance for the audience
• Science vs. clinical issues
• Web casting and electronic distribution of content
Specific challenges of International Medical meetings
•Pharmaceutical sponsorship
•Keeping the meeting balanced
•Client marketing activities stealing the show
•Working with the rules•Medical association -- AMA •Teaching and accreditation – CME •Drug marketing -- FDA•Industry voluntary codes – PhRMA
Specific challenges of International Medical meetings
The new code makes it crystal clear that the interactions of company sales representatives with healthcare professionals are to benefit patients and enhance the practice of medicine,” said PhRMA President Alan F. Holmer. “It explicitly spells out that all interactions should be focused on informing healthcare professionals about products, providing scientific and educational information, and supporting medical research and education.”
July 2002, code revised January 2004
Specific challenges of International Medical meetings
Content
• Still number one concern
Location
• Easy to get to
• Cost
• Safety; terror and health risks
perception vs. reality
Audience building
• Destination appeal
• Science vs. clinical issues
• Right audience mix:
•Patients
•Doctors
•Specialists
•paraprofessionals
Audience building
PCO•Transparency, honesty & flexibility•Modular services•Longer term relationships
Convention centers •Offer menu of services•Help make it simple
Partnership with suppliers
We all face the challenge of keeping global
meetings attractive.
Partnership
International Congress and Convention Association
Thank you
iccaworld.com