International fairfor a better lifewith pets

31 March(Thu)—3 April(Sun) 2016Open to the public on 1—3 April(Fri—Sun)

Tokyo Big Sight www.interpets.jp/en

Exhibitor’s guide

Interpet:the 1st choicefor pet business encounter in Japan.Directs your success in the Japanese pet market

Why Interpets:

Interpets, the International Fair for a Better Life with Pets, has shown tremendous growth since its debut in 2011, and is now recognised by overseas manufacturers as the only gateway to enter the Japanese pet market, the 2nd largest pet market in the world.

The 6th edition of Interpets will be held from 31st March to 3rd April with it’s largest scale ever.The expanded exhibition space will provide the ideal meeting point for you and buyers who are looking for unique products from overseas, and also for pet owners looking to gain new ideas for leading a quality life with their pets.

In 2016, two pet events, FCI Japan International Dog Show and Japan Pet Fair, will be held concurrently, named as AJPET (All Japan Pet Expo in Tokyo) again. AJPET is definitely a not- to –be- missed event that promises the largest number of visitors and exhibitors in the industry.

Do not miss the great opportunity to expand your business in the Japan market,- reserve your booth today!

High quality business platformThe fair is an effective business platform for you to communicate with both trade buyers and consumers throughout a 4-day fair period.

Media exposureMedia campaigns of 2014 resulted in coverage in the leading press such as 6 TV shows, 1 radio shows, over 80 magazines and newspapers, about 500 online articles coverage.

High satisfaction rate among exhibitors & visitorsThe survey shows that 96% of exhibitors intend to come back to the fair and 97% of both business and public visitors intend to visit the fair again.

Business matching meetingDuring the fair, the organiser offers a brief business matching meeting to overseas exhibitors, providing the chance to have face to face business meetings with purchasing decision makers from leading retailers, wholesalers and importers in the Japanese pet industry.

Effective advertising and sponsorship planJoin our poplar promotional package to maximize your participation with Interpets. You can reach your targeting visitor efficiency.

Retailers: retail business, mass merchandise outlets, specialty stores, department stores, convenience stores, mail-order businessesDistributors: trading companies, importers, wholesalersManufacturers VeterinariesTraining schoolsGrooming salonsPet hotelsRestaurants & cafesAssociations / organisationsPress

Targeted visitorsProduct groups

Food: Pet food and treatsBoutique: Fashion and accessory products@Home: Living and interior productsToiletry: Toiletry productsGifts: Gifts and novelty goodsOuting: Outdoor & leisure products and servicesLearning: Pet training products and servicesHealthcare & beauty: Health care & grooming products and servicesVeterinary & nursing care: Veterinary products, equipment and services Nursing-care products and servicesCeremonial: Wedding, funeral and other ceremonial services, memorial services and productsVeterinary pet insuranceBirds & small animals: Products and services for birds and small animalsAquarium life: Aquarium products and servicesEducation & information: Professional schools for pet trainers, publishing and IT related servicesMultiple: Products covering more than one categories and servicesAssociations / organisations

Living bodies shall not be accepted as exhibits.

Fair name Interpets - International fair for a better life with pets

Theme A happy and healthy life with pets

Period 31 March(Thu)–3 April(Sun) Open to the public on 1–3 April(Fri–Sun)

Opening hours 10:00–17:00

Venue Tokyo Big Sight

Organiser Mesago Messe Frankfurt Corporation Japan Pet Food Association

Exhibitors (planned) 350 from all over the worldOfficial supporters (planned) Asia Cat Club / CFA Japan Region / Japan Animal Hospital Association / Japan Animal Welfare Society / Japan Bird Small Animal

Association / Japan DIY Industry Association /Japan Kennel Club, Inc. / Japan Ornamental Fish Association / Japan Pet Care Association /

Japan Pet Products Manufacturers Association / Japan Small Animal Veterinary Association / Japan Society for the Prevention of Cruelty

to Animals / Japan Veterinary Medical Association / Japan Veterinary Products Association / Pet Food and Product Wholesale Dealers

Association / Pet Food Fair Trade Association / TICA Japan / Zenkoku Pet Kyokai

Outline of Interpets 2016

1. Popularity of smaller dogsSmall dogs have been gaining popularity in Japan. Dogs weighing 10kg or less accounted for 69.6% of Japan’s total domestic dog population in 2014. From that figure, ultra-small dogs weighing 3kg or less totalled 15.0% and small dogs between 3kg and 5kg numbered 24.6%.

2. Advanced aging among petsDogs over 7 years old accounted for 53.5% Japan’s total domestic dog population in 2014, while cats over 7 years old equalled 50.0%. The average life-span for dogs is 14.17 years while the average life-span for cats is 14.82 years. Due to wide availability of well-balanced pet foods as well as well-advanced pet medical care, pets are living longer lives.

3. Increase in indoor petsJapan Pet Food Association survey showed that over 78.5% of dogs and over 85.5% of cats are kept indoors. Keeping pets indoors is now much common in Japan. Pets kept indoors are less likely to become sick and live longer. This trend is also a driving factor to a longer lifespan among pets.

For the past few years, the Japan's pet market value has been stable at around 1.2 trillion

yen. This market capitalisation is due to the population of dogs and cats in Japan reaching

10.3million and 9.9million respectively in 2014.

[Source of reference: Japan Pet Food Association]

Trends in pets ownership in Japan

Market information Japan's pet market = 1.2 trillion yen in 2014

Cost and scheduleIf the requested space reaches our maximum capacity before deadline, you will be on the waiting list.

(Image)

Application deadline 30 September 2015

Standard booth JPY 350,000 per booth(*)

1 booth = 9m2 (D3m x W3m)

-Booth fittings such as octanorm wall panel system, sign, needle punch carpet and power supply are not included and are in exhibitor’s responsibility.-Rental stand is available for your easy participation. Please refer to the details on the right page.-Booth location will be offered on a first-come, first-served basis.

Over 6 booths (54 m2) 3% off Over 9 booths (81 m2) 5% off Over 12 booths (108 m2) 7% off

1 Raw Space Only

Appeal your participation with minimum expense! "Mini packaged booth"- including both space and booth equipment fees.Mini packaged booth includes:

2-side open request (Option)For standard booth exhibitors who appy for 1 or 2 booths and request two open sides, an additional fee of JPY40,000-(excluding tax) will apply. (For standard booth exhibitors who apply for more than 3 booths and request more than one open side, an additional fee will not apply.-)-The open side of your stand is determined by the organiser and subject to availability within each hall. For those who will are offered this optional arrangement will receive an invoice after booth allocation in December 2015. Additional payment is required by the date on the invoice.-Open sides may not always face the aisle, and this request is only apply for stands open on more than one side, not to guarantee any specific location or zone of the booth. Please contact the organiser for more details.

Needle punch carpet / Octanorm wall panel system (H2.7m) / Sign (company

name, booth number) per open side / Florescent lamp /Double electrical outlet

(100V/1kW) / Power supply installation, electricity fee (up to 1kW)

-It is not possible to change its design, color of carpets and sign.-There is no wall on the aisle side of the corner booth.

Mini packaged booth JPY 240,000 per booth (*)

1 booth = 4m2 (D2m x W2m)2

New exhibitors'discount (5%)

Large scaleexhibitor's discount

New exhibitors will receive a 5% discount on their standard booth fee.

*These discount will be applied for

*Ask the organiser for the details.

-Standard booth only-Valid only 28 August 2015

Take advantage of these great discount!!

Price simulation- 1 Standard booth(9m2) with rental stand

Participation fee JPY 350,000(*) Rental Stand JPY 94,500(*) Total JPY 444,500(*)

(Image)

Rental stand Optional

The rental stand with basic equipment is offered at a reasonable price.For more details, please contact the organiser.

Basic type (Standard booth only)

1 booth (9m2)

2 booths (18m2)

3 booths (27m2)JPY 94,500(*) JPY 140,500(*) JPY 180,500(*)

Needle punch carpet / Octanorm wall panel system (H2.7m) / Sign (company name, booth number) per open side / Florescent lamp / Wastepaper bin / Double electrical outlet (100V/1kW) / Power supply instllation, electricity fee (up to 1kW) / Booth cleaning (30 March–2 April)

*There is no wall on the aisle side of the corner booth.

*For further details, you may check our official fair website.

Rental stand includes:

*Consumption tax rate as at 31 March 2016, the first day of the fair will be applied to the prices declared.

December2015

April 30 September

Schedule

29—30 (Tue-Wed) March 2016

Move- in /stand construction

31 March (Thu)—3 April (Sun)Fair Opens

Start applicationacceptance

Applicationdeadline

Booth allocation Receive exhibitor manual Start preparation

Subj

ect t

o ch

ange

, as

of M

arch

201

5, p

rinte

d in

Jap

an 3

/20/

7000

Interpets organiser's officeMesago Messe Frankfurt Corp.Shosankan 7F 1-3-2 Iidabashi Chiyoda-ku Tokyo 102-0072, JapanTel.+81-3-3262-8460 Fax.+81-3-3262-8442E-mail.info@interpets.jp www.interpets.jp/en

Inquiry

INQUIRY SHEETThis is NOT an application form. In order to let us know about your current exhibit plan, please fill out the following form.

Company information

Company Dept

Contact person Mr. Ms. Title

Address

Postal code City Country

Tel. (Country code / area code / number) Fax.

E-mail. Web.

Exhibit inquiry

Please check one of the followings

We are planning to exhibit. ( Booth(s)) *Application deadline is 30 September 2015

We are interested in exhibiting. The decision will be made by____/____/____ (date) and ____ (Booth(s))

We are interested in visiting.

Our product categories include

Food (Pet food and treats) Boutique (Fashion and accessory products) Home (Living and interior products) Toiletry (Toiletry products) Gifts (Gifts and novelty goods) Outing (Outdoor and leisure products and services) Learning (Pet training products and services) Healthcare & beauty (Healthcare & grooming products and services) Veterinary & nursing care (Veterinary and nursing care products and service) Ceremonial (Ceremonial and memorial services) Pet insurance Birds & small animals (Products for birds & small animals) Aquarium life (Aquarium products and services) Education & information (Schools for pet trainers, publishers, IT) Multiple (Products covering more than one category and services) Associations Others

Personal information

Your personal data may be used for the purpose of providing information on fairs / magazines and related services of the Messe Frankfurt Group companies as well as on products and services provided by exhibitors and sponsors. We will utilize your data for no other purposes. The personal information received will be kept under our strict control and management.