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ICG © 2014 1 BCCIE: International Student Recruitment – 3 October 2014
The Illuminate Consulting Group 3 October 2014
INTERNATIONAL STUDENT RECRUITMENT: POSITIONING BC FOR GLOBAL SUCCESS
British Columbia Council for International Education
ICG © 2014 2 BCCIE: International Student Recruitment – 3 October 2014
• This presentation was presented by ICG in Vancouver on 3 October 2014.
• The presentation shall be considered incomplete without oral clarification.
• The opinions expressed in this presentation are those of the authors alone.
• ICG makes no warranty regarding any claim or data presented in this presentation, and does not take any responsibility for any third party acting upon information contained in this presentation.
• This presentation or parts of it may not be amended, copied, or distributed without express written permission by ICG. This presentation is protected under U.S. and WIPRO copyright laws and regulations.
LEGAL DISCLAIMER
ICG © 2014 3 BCCIE: International Student Recruitment – 3 October 2014
Housekeeping
BC’s Success in International Education: Based on Substance
International Student Recruitment: There is No Competitive Vacuum
Competing on Key Performance Factors: Some Essentials
Strategic Decision-Making: More than a Hobby
Discussion
CONTENTS
ICG © 2014 4 BCCIE: International Student Recruitment – 3 October 2014
HOUSEKEEPING
Schedule • 1:00 – 1:10 Introduction
• 1:10 – 2:30 Presentation I
• 2:30 – 2:45 Coffee Break
• 2:45 – 3:00 Presentation II
• 3:00 – 4:00 Discussion
ICG © 2014 5 BCCIE: International Student Recruitment – 3 October 2014
Housekeeping
BC’s Success in International Education: Based on Substance
International Student Recruitment: There is No Competitive Vacuum
Competing on Key Performance Factors: Some Essentials
Strategic Decision-Making: More than a Hobby
Discussion
CONTENTS
ICG © 2014 6 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN CANADA International Student Enrollment in Canada
Source: CIC.
International enrollments in Canada doubled since 2002
ICG © 2014 7 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in British Columbia
Source: CIC.
Increase of 50.7 percent between 2003 and 2012, driven by China
ICG © 2014 8 BCCIE: International Student Recruitment – 3 October 2014
• What has contributed to BC’s success in international student recruitment?
• The performance of sectors competing on their respective strengths.
• Consistent growth in universities based on academic quality, value, and dedication to student experience.
• Strong expansion in colleges/polytechnics with the unique university transfer value proposition and innovative program offerings such as PG diplomas.
• K-12 attracting diverse groups of students for experience-focused short-term study or longer-term preparation for post-secondary opportunities.
• The success of recruiters in competitive markets such as China and India.
INTERNATIONAL EDUCATION IN BRITISH COLUMBIA Success Based on Substance
ICG © 2014 9 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in BC by Source Country
Source: CIC.
The number of Chinese students more than doubled between 2008 and 2012
ICG © 2014 10 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in BC by Source Country
Source: CIC.
4/10 (Hong Kong, South Korea, Japan, Taiwan) sent fewer students in 2012 than in 2003
ICG © 2014 11 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in BC by Source Country
Source: CIC.
General growth trend but some key markets declining recently
ICG © 2014 12 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in BC by Sector
Source: CIC.
Universities lead; good performance in K-12; colleges grew rapidly
ICG © 2014 13 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in BC Universities
Source: CIC.
Only two countries sent more than 2,000 students in 2012
ICG © 2014 14 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in BC Colleges and Institutes
Notes: Other post-secondary also includes non-university language institutions and private institutions. Source: CIC.
Career-oriented programs and university transfer have been popular in recent years
ICG © 2014 15 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in BC Schools
Source: CIC.
Chinese students filling the gap created by decline from South Korea
ICG © 2014 16 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN BRITISH COLUMBIA International Student Enrollment in BC Language Schools
Notes: Includes only students in Languages Canada member programs. Decrease in 2013 partially owing to a change in membership. Source: Languages Canada.
Three key source countries evident
ICG © 2014 17 BCCIE: International Student Recruitment – 3 October 2014
Housekeeping
BC’s Success in International Education: Based on Substance
International Student Recruitment: There is No Competitive Vacuum
Competing on Key Performance Factors: Some Essentials
Strategic Decision-Making: More than a Hobby
Discussion
CONTENTS
ICG © 2014 18 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL HIGHER EDUCATION STUDENTS IN SELECT DESTINATION COUNTRIES
Notes: Methodology revised for Australia between 2001 and 2002 and for the UK between 2007 and 2008. Source: AEI, CIC, DAAD-DZHW, ENZ, HESA, IIE.
Canada, US, Germany are growing, Australia is recovering, UK trended down
ICG © 2014 19 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL HIGHER EDUCATION STUDENTS IN SELECT DESTINATION COUNTRIES
Notes: Index is set at 100 for 2002. Source: AEI, CIC, DAAD-DZHW, ENZ, HESA, IIE.
Canada overtook Australia in 2011
ICG © 2014 20 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL HIGHER EDUCATION STUDENTS IN SELECT DESTINATION COUNTRIES
Notes: Year-over-Year growth rates since 2001 (2003 for Australia). Source: AEI, CIC, DAAD-DZHW, ENZ, HESA, IIE.
Canada has out-performed other countries since 2009
ICG © 2014 21 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN AUSTRALIA International Student Enrollment by Sector
Enrollments: VET and Schools are still declining, ELICOS and Higher Ed recovering Note: VET is Vocational Education and Training. ELICOS are English Language Intensive Courses for Overseas Students. Source: AEI.
ICG © 2014 22 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN AUSTRALIA International Higher Education Enrollment by Top Ten Source Countries
Source: AEI.
India and China have driven growth dynamics – up and down
ICG © 2014 23 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN AUSTRALIA International Student Enrollment by Top Ten Source Countries
China enrollment share stabilized in recent years Source: AEI.
ICG © 2014 24 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN GERMANY International Higher Education Students by Top Ten Source Countries
Notes: Includes Bildungsausländer and Bildungsinländer. Source: DAAD-DZHW.
European countries drive enrollments
ICG © 2014 25 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN GERMANY International Higher Education Students by Top Ten Source Countries
Notes: Includes Bildungsausländer and Bildungsinländer. Source: DAAD-DZHW.
Top ten source countries account for less than half of enrollment
ICG © 2014 26 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN GERMANY International Higher Education Students by Top Ten Source Countries
Notes: Includes Bildungsausländer and Bildungsinländer. Source: DAAD-DZHW.
Universities are the main attractor of international students
ICG © 2014 27 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN NEW ZEALAND International Tertiary Provider-based Enrollments by Source Country
Source: NZ MoE.
China and India dominate, all other enroll at significantly lower levels
ICG © 2014 28 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN NEW ZEALAND International Tertiary Provider-based Enrollments by Source Country
Source: NZ MoE.
The enrollment share from China is “normalizing”
ICG © 2014 29 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN NEW ZEALAND International Tertiary Provider-based Enrollments by Sector
Source: NZ MoE.
Universities consistently enroll the highest numbers
ICG © 2014 30 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN THE UNITED KINGDOM International Higher Education Students by Top Ten Source Countries
Source: HESA.
Downturns from a few key markets beginning in 2011
ICG © 2014 31 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN THE UNITED KINGDOM International Higher Education Students by Top Ten Source Countries
Source: HESA.
Strong growth from China since 2009, but 2013 saw an overall decline
ICG © 2014 32 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN THE UNITED KINGDOM International Higher Education Students by Top Ten Source Countries
Source: HESA.
Relatively consistent enrollment share for many top source countries
ICG © 2014 33 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN THE UNITED KINGDOM International Higher Education Students from China and India
Source: HESA.
Specific individual trends can have outsized impacts
ICG © 2014 34 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN THE UNITED STATES International Higher Education Students by Top Ten Source Countries
Enrollments are up, but… Notes: Includes non-degree (e.g., language students) and OPT. Source: IIE.
ICG © 2014 35 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN THE UNITED STATES The U.S. Juggernaut is a Mirage
Notes: Includes non-degree (e.g., language students) and OPT. Source: IIE.
… more than 100 countries sent fewer students to the US in 2013 than in 2009
ICG © 2014 36 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENTS IN THE UNITED STATES International Higher Education Students by Top Ten Source Countries
Rapidly growing share of Chinese enrollments is evident Notes: Includes non-degree (e.g., language students) and OPT. Source: IIE.
ICG © 2014 37 BCCIE: International Student Recruitment – 3 October 2014
COMMENTARY ON INTERNATIONAL HIGHER EDUCATION STUDENTS IN SELECT DESTINATION COUNTRIES
• USA: Strong recovery from post 9/11 enrollment losses starting in 2007. Recent growth has been driven by China and Saudi Arabia.
• UK: Balanced recruiting operations produced strong enrollment gains. The 2012 slow down reflects visa regime changes, 2013 saw a drop.
• Germany: Mostly flat enrollment in mid-2000s but strong growth lately – much driven by European mobility patterns.
• Australia: After two decades of growth, Australia experienced a reversal across most sectors in recent years. Recovery appears to be in full swing.
• New Zealand: Enrollments are about at the same level than 10 years ago owing to an initial surge and then roll-out of Chinese students.
International student enrollment: There is no perpetual growth
ICG © 2014 38 BCCIE: International Student Recruitment – 3 October 2014
COMPETITION DYNAMICS IN KEY RECRUITING MARKETS Overview
• This section compares the enrollment in select destinations of international higher education students from the following recruitment markets:
• China • India • United States • South Korea • Japan
• These comparisons are provided to highlight BC’s competitive position
in some of its key recruitment markets. Additionally, they serve to offer a broader view of trends in student flows from these source countries.
ICG © 2014 39 BCCIE: International Student Recruitment – 3 October 2014
COMPETITION DYNAMICS IN KEY RECRUITING MARKETS Notes
• Note that for the purpose of these comparisons, international higher education students in Canada are taken as the sum of students in the “university” and “other post-secondary” levels of study in CIC data (where possible).
• This figure is used for better comparability with international student data from other leading destination countries. Several of these countries do not consistently publish data on international students at primary and/or secondary education levels, therefore these cannot be compared.
• Data are not available for all years for all destinations. In some cases, provincial-level data for Canada are not available.
ICG © 2014 40 BCCIE: International Student Recruitment – 3 October 2014
COMPETITION DYNAMICS IN KEY RECRUITING MARKETS International Student Enrollment from China
Divergent growth dynamics – The US is the lead destination by far Source: AEI, CIC, DAAD-DZHW, ENZ, HESA, IIE.
ICG © 2014 41 BCCIE: International Student Recruitment – 3 October 2014
COMPETITION DYNAMICS IN KEY RECRUITING MARKETS International Student Enrollment from India
The Indian market is characterized by volatility Source: AEI, CIC, DAAD-DZHW, ENZ, HESA, IIE.
ICG © 2014 42 BCCIE: International Student Recruitment – 3 October 2014
COMPETITION DYNAMICS IN KEY RECRUITING MARKETS International Student Enrollment from the United States
The US is a complex market – UBC, UofT have been successful Source: AEI, CIC, DAAD-DZHW, ENZ, HESA, IIE.
ICG © 2014 43 BCCIE: International Student Recruitment – 3 October 2014
COMPETITION DYNAMICS IN KEY RECRUITING MARKETS International Student Enrollment from South Korea
South Korea has become a maintenance market; declines prevalent in K-12 (not displayed) Source: AEI, CIC, DAAD-DZHW, ENZ, HESA, IIE.
ICG © 2014 44 BCCIE: International Student Recruitment – 3 October 2014
COMPETITION DYNAMICS IN KEY RECRUITING MARKETS International Student Enrollment from Japan
A long slide – there is no escaping demographics Source: AEI, CIC, DAAD-DZHW, ENZ, HESA, IIE.
ICG © 2014 45 BCCIE: International Student Recruitment – 3 October 2014
Housekeeping
BC’s Success in International Education: Based on Substance
International Student Recruitment: There is No Competitive Vacuum
Competing on Key Performance Factors: Some Essentials
Strategic Decision-Making: More than a Hobby
Discussion
CONTENTS
ICG © 2014 46 BCCIE: International Student Recruitment – 3 October 2014
Discussion Topics • Cost and value
• International student admissions
• International student pathways
• International university rankings
COMPETING ON KEY PERFORMANCE FACTORS Overview
ICG © 2014 47 BCCIE: International Student Recruitment – 3 October 2014
A BASELINE VIEW ON INTERNATIONAL TUITION FEES
• International Higher Education Economics (2012):
• Education spending worldwide accounted for around USD 4.5 trillion (British Council).
• International higher education spending accounted for around USD 140-155 billion (ICG).
• International tuition fees account for about one-third of the aforementioned (worldwide, including “low tuition fees”) (ICG).
• International Tertiary Students (2012):
• Total international tertiary enrollment: 4.5 million (OECD). • Students in “high international tuition fees” countries: Around 1.9 million (ICG).
• Ability-to-Pay and Purchasing Behavior:
• Students’ ability to pay is highly differentiated, though lately cost-insensitive segments have emerged.
• Fees do not define value. Value drives the ability to use fees as a signaling tool. Perceived and actual value are key decision-making drivers.
ICG © 2014 48 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT TUITION FEES 2014 Annual Tuition Fees Cost: BBA Programs in BC
Range from <12,000 to nearly 27,000 – college/university divide evident Source: Institutions.
ICG © 2014 49 BCCIE: International Student Recruitment – 3 October 2014
THE LOGIC OF TOTAL COST OF DEGREE ACQUISITION (TCODA) Example: Three-Year Degree
Year 1 Year 2 Year 3 TCODA
Cost
International Students “have to” consider TCODA
Cost of Living Added Fees Tuition Fees
ICG © 2014 50 BCCIE: International Student Recruitment – 3 October 2014
TOTAL COST OF DEGREE ACQUISITION: CASE STUDY 2015 Annual Tuition Fees Cost: Bachelor of Economics Programs
Canadian annual tuition fees are competitive Source: ICG ITBCD.
ICG © 2014 51 BCCIE: International Student Recruitment – 3 October 2014
TOTAL COST OF DEGREE ACQUISITION: CASE STUDY 2015-19 TCODA: Bachelor of Economics Programs
Cost of living pushes BC programs into higher-cost position Source: ICG ITBCD.
ICG © 2014 52 BCCIE: International Student Recruitment – 3 October 2014
PROGRAM COMPETITIVENESS AND VALUE PROPOSITION Components and Control from an Institutional Perspective
Curriculum Design & Structure
Duration & Mode
Admissions & Selection
Internships & Other Value Added Attributes
Discounting & Scholarships & Grants
Fees & Added Fees
Cost of Living
Marketing, Recruiting, and Communication
Control Ins
, and Communication
R
R
R
FR
OR
OR
OR
Institution External
Overall Value Proposition
Study Permit & Work Rights & Immigration
FR
OR
ICG © 2014 53 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT ADMISSIONS International Student Lifecycle: Timeline
International Student Recruiting-to-Registration Timeline
May Jul Apr Aug
Application
Pre-on Boarding
Notes: Timeline is indicative only. Source: ICG’s Strategic Enrollment Performance Assessment Toolkit (SEPAT).
Jun Dec Feb Sep-Nov Mar Jan
Admit (Offer)
Offer Acceptance Deadlines
Conversion
ICG © 2014 54 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT ADMISSIONS Example Application/Admission Timelines: Art and Design Schools
Notes: A detailed legend is included in the client report. Source: ICG Benchmarking.
Rolling
Two Entry Cycles
“Classic”
“Classic”
ICG © 2014 55 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT ADMISSIONS Competitiveness Drivers
• Speed and Timing • On the spot admission • Goldilocks timing • Decision enforcement
• Segmentation
• Micro-segmentation • Fast-track and dismiss • Competitiveness scoring
• Modeling • Applicant interest plus
institutional interest equals target conversion rate
• Predictive modeling of behavior
• Systems • From competence to excellence
• Training
• Deep, consistent, constant
• Philosophy • Recruiting for retention as a
guiding principle
• Organizational design • Admissions as a linchpin
between marketing/recruiting and classroom performance
• A Registrar’s Office as a cross-unit service function
ICG © 2014 56 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT PATHWAYS International K-12 Students in Canada
Relatively high international enrollment in BC at the K-12 level Notes: Foreign students present on December 1 at the “Secondary or less” level of study. Source: CIC.
ICG © 2014 57 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT PATHWAYS Non-Resident K-12 Students in British Columbia
Majority of non-residents (incl. international students) in Grades 10-12 Notes: Other includes elementary ungraded students, secondary ungraded students, and graduated adults. Source: BCED.
ICG © 2014 58 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT PATHWAYS Intended Destination of International Students
University study is the main goal, potentially in BC or Canada Source: International Education Pathways Survey for BC School Districts.
ICG © 2014 59 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT PATHWAYS Data on International Student Transitions to BC Post-Secondary
Notes: Data are the number of 2012-13 students/graduates transitioning to post-secondary institutions in BC as reported by respondents in each sub-sector. Source: International Education Pathways Survey for BC School Districts.
Previous Sub-Sector International Students
Respondents Represented
Public School District 238 12
Independent School 68 10
Offshore School 322 9
Language School/Pathway Provider 886 5
Total 1,514 36
• Data reported by 12 responding school districts indicated that 238 of their international graduates in 2013 continued to post-secondary education in BC.
• BC Global Education Program Offshore Schools can be an important feeder for BC colleges and universities.
ICG © 2014 60 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT PATHWAYS New International Students from BC Secondary Schools (2012-13)
Notes: University enrollments include only undergraduate students. Data are the number of first-time students having entered each sub-sector from a BC secondary school (public and independent) in the 2012-13 academic year. Source: International Education Pathways Surveys.
Sub-Sector International Students
Respondents Represented
Language School/Pathway Provider 50 1
Private College 9 2
Public College 327 4
Private University 8 2
Public University 470 5
Total 864 14
• 14 BC post-secondary institutions that were able to provided data indicated that nearly 900 of their new international students in 2012-13 came from BC secondary schools (public and independent).
ICG © 2014 61 BCCIE: International Student Recruitment – 3 October 2014
• The Post-Graduation Destination Survey was launched as a pilot with the participation of three BC school districts and seven Nova Scotia school boards.
• The online survey was run in June 2014 and distributed by schools to their (graduating) Grade 12 international students.
• The following presents select findings from the 156 survey responses received (80 BC, 76 Nova Scotia).
INTERNATIONAL STUDENT PATHWAYS International Student Post-Graduation Destination Survey Pilot
ICG © 2014 62 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT PATHWAYS Graduate Survey: Post-Secondary Education Destination
Many students go to Nova Scotia for a one year experience and return home Notes: Bars indicate proportion of all responses received. Source: International Student Post-Graduation Destination Survey.
ICG © 2014 63 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT PATHWAYS Graduate Survey: Destination Post-Secondary Institutions
Above responses are the ten most common; more than 70 named overall Notes: Bars indicate proportion of all responses received. Source: International Student Post-Graduation Destination Survey.
ICG © 2014 64 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL STUDENT PATHWAYS Graduate Survey: Reasons for Choosing a College/University to Attend
Top ten reasons displayed; major factors – program, parents, reputation Notes: Bars indicate proportion of all responses received. Respondents could select multiple categories. Source: International Student Post-Graduation Destination Survey.
ICG © 2014 65 BCCIE: International Student Recruitment – 3 October 2014
• The BC post-secondary landscape is comparatively small and fragmented with respect to its balance of research universities, teaching-intensive universities, and colleges and institutes.
• Many international students graduating from BC secondary schools pursue a wider array of post-secondary opportunities available in other provinces or outside of Canada.
• Facilitating effective international student secondary to post-secondary transitions requires cooperation between school districts/schools and post-secondary institutions to help students find a fit for both their desired outcome and academic profile.
• While university entry is the target for most international students entering secondary schools, BC’s existing college transfer framework can be better promoted to help more students reach that target.
INTERNATIONAL STUDENT PATHWAYS Key Perspectives
ICG © 2014 66 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL RANKINGS The Usage of International Rankings
• Rankings are utilized by a broad range of stakeholders:
• Students and parents (and agents). • Institutional management, donors, funding bodies. • Public organizations (ministries, scholarship/research funding bodies). • Employers.
• What is it that these groups care about?
• Global rankings? • Regional or national rankings? • Subject-based rankings? • Best “party school” rankings?
• Different groups have different decision making patterns – domestic vs.
international students, undergraduate vs. graduate, administrators vs. policy makers vs. employers, etc.
• The above patterns drive interests in different types of rankings.
ICG © 2014 67 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL RANKINGS Ranked Universities in BC and Competitor Jurisdictions
3/11 BC universities are ranked; 11/22 in Ontario; 8/8 in New Zealand Notes: Orange represents BC universities, dark blue represents Ontario universities, and green represents New Zealand universities. Sources: ARWU, THE, QS.
ICG © 2014 68 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL RANKINGS 2014 U-Multirank Coverage
More than a third of covered universities do not appear in the “big 3” rankings Notes: “Active Institutional Participation” refers to the submission of institutional data to U-Multirank. Source: U-Multirank.
ICG © 2014 69 BCCIE: International Student Recruitment – 3 October 2014
INTERNATIONAL RANKINGS Canadian Institutions in U-Multirank 2014
19 Canadians in 2014, including UBC, SFU, and UVic . Source: U-Multirank.
ICG © 2014 70 BCCIE: International Student Recruitment – 3 October 2014
Housekeeping
BC’s Success in International Education: Based on Substance
International Student Recruitment: There is No Competitive Vacuum
Competing on Key Performance Factors: Some Essentials
Strategic Decision-Making: More than a Hobby
Discussion
CONTENTS
ICG © 2014 71 BCCIE: International Student Recruitment – 3 October 2014
• How do you safeguard quality and communicate it in an international context?
• How can you measure the performance of British Columbia in the world?
• How will you know where opportunities for British Columbia will emerge?
STRATEGIC DECISION-MAKING
ICG © 2014 72 BCCIE: International Student Recruitment – 3 October 2014
STRATEGIC DECISION-MAKING: BENCHMARKING AND INTEL 118 U.S. Metro Areas with at Least 1,500 Foreign Students, 2008-2012
Notes: Number of foreign students based on F-1 visa approvals between 2008 and 2012. Source: Brookings Institution analysis of data from U.S. Immigration and Customs Enforcement obtained through an FOIA request.
ICG © 2014 73 BCCIE: International Student Recruitment – 3 October 2014
STRATEGIC DECISION-MAKING: BENCHMARKING AND INTEL 24 Canadian Metro Areas with at Least 1,500 Foreign Students, 2008-2012
Notes: Number of foreign students based on total of foreign student entries between 2008 and 2012. Source: ICG analysis of public CIC data.
ICG © 2014 74 BCCIE: International Student Recruitment – 3 October 2014
STRATEGIC DECISION-MAKING: BENCHMARKING AND INTEL Students from Bangalore, India in the United States
Notes: Number of foreign students based on F-1 visa approvals between 2008 and 2012. Source: Brookings Institution analysis of data from U.S. Immigration and Customs Enforcement obtained through an FOIA request.
How many students in BC are from Bangalore?
ICG © 2014 75 BCCIE: International Student Recruitment – 3 October 2014
Housekeeping
BC’s Success in International Education: Based on Substance
International Student Recruitment: There is No Competitive Vacuum
Competing on Key Performance Factors: Some Essentials
Strategic Decision-Making: More than a Hobby
Discussion
CONTENTS
ICG © 2014 76 BCCIE: International Student Recruitment – 3 October 2014
CONTACT INFORMATION
Dr. Daniel J. Guhr Managing Director Phone +1 650 830 5700 Fax +1 650 860 6109 E-mail [email protected] Illuminate Consulting Group P.O. Box 262 San Carlos, CA 94070 USA