International Visitors in Australia 2012

JUNE 2012

QUARTERLY RESULTS OF THE INTERNATIONAL VISITOR SURVEY

International Visitors in Australia

International Visitors in Australia

June 2012 Quarterly Results of the International Visitor Survey

Image: Ethel Beach, Yorke Peninsula, South Australia Courtesy of SATC/Ann Nolan

ISSN 1447 8595

Tourism Research Australia Department of Resources, Energy and Tourism GPO Box 1564 Canberra ACT 2601 ABN 46 252 861 927

For further information on the International Visitor Survey, contact Steve Matthews, Tourism Research Australia on 02 6243 7733.

Acknowledgements: ORC International

Publication Date: Wednesday, 5 September 2012

This work is licensed under a Creative Commons Attribution 3.0 Australia licence. To the extent that copyright subsists in third party quotes and diagrams it remains with the original owner and permission may be required to reuse the material.

This work should be attributed as International Visitors in Australia – June 2012 Quarterly Results of the International Visitor Survey, Tourism Research Australia, Canberra.

Enquiries regarding the licence and any use of work by Tourism Research Australia are welcome at [email protected]

Changes to International Visitor Survey data Tourism regions

In December 2010 the Australian Bureau of Statistics (ABS) released the Australian Statistical Geography Standard (ASGS). This new geographical standard is based on population and replaces the previous Australian Statistical Geography Classification (ASGC) that was based on legal boundaries. The ASGS took effect from 1 July 2011.

This change required the tourism regions to be redefined under the ASGS classification. Tourism Research Australia (TRA) in consultation with the state and territory tourism offices and the ABS completed this review in June 2011. The new geographical structure for the tourism regions was published in the Non-ABS Structures publication 1270.0.55.003 - Australian Statistical Geography Standard (ASGS): Volume 3 - Non ABS Structures, July 2011 on 22 July 2011. The publication contains the digital boundaries, labels and codes for the tourism regions.

To preserve time series data for the International Visitor Survey (IVS), TRA undertook an extensive back-casting exercise during 2011–12. All IVS data back to 1999 has been converted to the new ASGS classification, enabling users to continue to use the full time series for trend analysis and comparative purposes at the regional level.

Weighting methodology

The IVS results are benchmarked to data on international visitor numbers over the period, provided by the Department of Immigration and Citizenship, with the assistance of the ABS. The variables used in weighting the data are country of residence, state of arrival, main purpose of journey, airport of departure and age and sex of visitor.

While TRA was completing the back-casting, further improvements were made to the survey methodology by weighting the education and employment categories separately. Due to low sample sizes, education and employment were previously weighted together. With considerable growth in the education sector over recent years this lead to overstated education and understated employment numbers. This change will see improved survey results in terms of accuracy for both of these categories.

International Visitors in Australia: June Quarter 2012 iii

Contents Main findings ................................................................................................................................... 1

Figures

Figure 1. Average and median nights in Australia by country of residence.............................. 6

Figure 2. Visitors to Australia by main purpose of journey ............................................................... 7

Figure 3. Visitor nights in Australia by main purpose of journey ................................................... 7

Tables

Visitors

Table 1. Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 30 June 2011 and 2012 ............................................................................................ 9

Table 2. Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 30 June 2011 and 2012 .................................................................................... 10

Table 3. Visitors by country of residence and main purpose of journey, year ended 30 June 2008–2012 ................................................................................................. 11

Table 4. Visitors by country of residence and main purpose of journey, quarter ended 30 June 2008–2012.......................................................................................... 12

Table 5. Visitor nights by country of residence and main purpose of journey, year ended 30 June 2008–2012 ................................................................................................ 13

Table 6. Visitor nights by country of residence and main purpose of journey, quarter ended 30 June 2008–2012.......................................................................................... 14

Table 7. Visitors by country of resi dence and main purpose of journey by first or return visit.................................................................................................................... 15

Table 8. Visitors by country of resi dence and main purpose of journey by type of travel arrangements................................................................................................ 16

Table 9. Visitors by country of resi dence and main purpose of journey by state/territory visited ............................................................................................................. 17

Table 10. Visitors by country of residence and main purpose of journey for selected regions....................................................................................................................... 19

Table 11. Visitors by country of resi dence and main purpose of journey by type of transport used between stopovers ................................................................... 21

Visitor nights

Table 12. Visitor nights by country of residence and main purpose of journey by state/territory visited ............................................................................................................. 23

Table 13. Visitor nights by country of residence and main purpose of journey for selected regions....................................................................................................................... 25

Table 14. Visitor nights by country of residence and main purpose of journey by type of accommodation used ............................................................................................. 27

Tourism Research Australia iv

Expenditure

Table 15. Expenditure for package tour visitors by country of residence and main purpose of journey by expenditure category ................................................ 29

Table 16. Expenditure for non-package tour visitors by country of residence and main purpose of journey by expenditure category ................................................ 30

Table 17. Average expenditure for all visitors by country of residence and main purpose of journey by expenditure item......................................................... 31

Table 18. Average expenditure by visitors with expenditure on item by country of residence and main purpose of journey by expenditure item .................................................................................................................... 34

Backpacker market

Table 19. Backpacker visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey .........................................................37

Table 20. Backpacker visitors by state/territory visited, year ended 30 June 2008–2012 ............................................................................................... 38

Table 21. Backpacker visitor nights by state/territory visited, year ended 30 June 2008–2012 ............................................................................................... 38

Total Inbound Economic Value (TIEV)

Table 22. Total Inbound Economic Value (TIEV) by country of residence.................................. 39

Table 23. Total Inbound Economic Value (TIEV) by country of residence, year ended 30 June 2008–2012 ...............................................................................................40

Modelled regional expenditure

Table 24. Modelled international visitor expenditure in each state/territory ......................... 41

Table 25. Modelled international visitor expenditure in each state/territory by reason for stopover ................................................................................................................ 42

Table 26. Modelled international visitor expenditure in capital cities and regional areas for each state/territory ........................................................................ 43

Table 27. Modelled international visitor expenditure in the top 20 regions ranked by expenditure ............................................................................................................................... 44

Table 28. Modelled international visitor expenditure in each state/territory by country of residence .............................................................................................................. 45

International Visitors in Australia: June Quarter 2012 v

Introduction to the International Visitor Survey ................................................................... 46

Survey methodology ................................................................................................................... 46

Sample size .................................................................................................................................... 47

Data reliability .............................................................................................................................. 48

Expenditure .................................................................................................................................. 49

References ...................................................................................................................................... 52

Glossary of terms .......................................................................................................................... 53

State and territory abbreviations .............................................................................................. 56

About Tourism Research Australia ............................................................................................ 57

Tourism Research Australia vi

Main findings Year ended 30 June 2012

All visitors

Total visitors During the year ended 30 June 2012, there were 5,536,996 visitors to Australia aged 15 years and over. This was a slight increase of 1% from the year ended 30 June 2011.

Reason The main reasons for visitors coming to Australia were:

Holiday Visiting friends & relatives Business Education Employment Other

2,436,210 1,380,676

897,939 360,511 213,455

248,206

44% 25% 16%

7% 4% 4%

Source New Zealand was the largest source of visitors during the period (1,082,354), followed by the United Kingdom (562,743), China (551,427) and USA (437,784).

Expenditure The average trip expenditure in Australia per international visitor was $3,298, while the average nightly expenditure was $93. Total expenditure in Australia for the year ended 30 June 2012 ($18.3 billion) increased 2% from the year ended 30 June 2011.

Nights A total of 197 million visitor nights were spent in Australia, an increase of 4% compared with the year ended 30 June 2011.

Return visits Of all visitors to Australia, 63% had visited before.

Tours Inclusive package travellers accounted for 15% of all visitors to Australia, while those arriving on group tours accounted for 8% of all visitor arrivals.

States Of all visitors to Australia during the period, 50% visited New South Wales, 35% visited Queensland and 32% visited Victoria.

New South Wales recorded the largest share of visitor nights (34%), followed by Victoria (22%) and Queensland (21%).

International Visitors in Australia: June Quarter 2012 1

Holiday visitors

Share Of all international visitors to Australia, 44% stated ‘holiday’ as their main purpose of visit.

Expenditure The average trip expenditure of holiday visitors in Australia was $2,393, with the largest component being food, drink and accommodation ($1,140). Their average expenditure per night was $92.

Nights Holiday visitors spent a total of 64 million nights in Australia, with 25% spent in the home of a friend or relative; 28% spent in a rented house, apartment, flat or unit; and 17% spent in a hotel, resort, motel or motor inn.

Return visits Of all holiday visitors, 52% had visited Australia before.

Tours Inclusive package travellers accounted for 28% of all holiday visitors, while those arriving on a group tour accounted for 16%.

States Of all holiday visitors, 56% visited New South Wales, 46% visited Queensland and 34% visited Victoria.

Duration of stay The average duration of stay in Australia for holiday visitors was 26 nights.

Visiting friends and relatives (VFR) visitors

Share International visitors with a main purpose of VFR accounted for 25% of all international visitors.

Expenditure The average trip expenditure in Australia by VFR visitors was $1,632, with the largest component being food, drink and accommodation ($677). Their average expenditure per night was $59.

Nights These visitors spent a total of 38 million nights in Australia and spent 82% of their nights in the home of a friend or relative.

Return visits Of all VFR visitors, 75% had been to Australia before.

States Of all VFR visitors, 46% visited New South Wales, 30% visited Victoria and 28% visited Queensland.

Duration of stay The average duration of stay in Australia for VFR visitors was 28 nights.

Tourism Research Australia 2

Business visitors

Share Of all international visitors to Australia, 16% stated ‘business’ as their main purpose of visit and these visitors spent a total of 13 million nights in Australia.

Expenditure The average trip expenditure in Australia by business visitors was $2,320, with the largest component being food, drink and accommodation ($1,422). Their average expenditure per night was $166.

Nights Business visitors spent 29% of their nights in Sydney and 21% in Melbourne, while 50% of their nights in Australia were spent in a hotel, resort, motel, or motor inn.

Return visits Of all business visitors, 70% had visited Australia before.

States Of all business visitors, 48% visited New South Wales, 32% visited Victoria and 23% visited Queensland.

Duration of stay The average duration of stay in Australia for business visitors was 14 nights.

Education visitors

Share Of all international visitors to Australia, 7% stated ‘education’ as their main purpose of visit and these visitors spent a total of 51 million nights in Australia, representing 26% of all international visitor nights.

Expenditure The average trip expenditure in Australia by education visitors was $15,684, with the largest component being education fees ($7,186). Their average expenditure per night was $111.

Nights While in Australia, education visitors spent 68% of their nights in a rented house, apartment, flat or unit.

Return visits Of all education visitors, 68% had visited Australia before.

States Of all education visitors, 49% visited New South Wales, 37% visited Victoria and 29% visited Queensland.

Duration of stay The average duration of stay in Australia for education visitors was 142 nights.


Employment visitors

Share Of all international visitors to Australia, 4% stated ‘employment’ as their main purpose of visit and these visitors spent a total of 23 million nights in Australia.

Expenditure The average trip expenditure in Australia by employment visitors was $8,755, with the largest component being food, drink and accommodation ($5,021). Their average expenditure per night was $80.

Nights Employment visitors spent 26% of their nights in Sydney and 17% in Melbourne, while 65% of their nights in Australia were spent in a rented house, apartment, flat or unit.

Return visits Of all employment visitors, 71% had visited Australia before.

States Of all employment visitors, 41% visited New South Wales, 27% visited Western Australia and 26% visited Victoria.

Duration of stay The average duration of stay in Australia for employment visitors was 109 nights.

Backpacker visitors

Share Of all international visitors to Australia, 540,000 (10%) were classified as backpackers and they spent 43 million nights in Australia. Holiday was the main purpose of visit for 69% of backpackers.

Expenditure Backpackers’ average trip expenditure in Australia was $5,621, with $2,809 being spent on food, drink and accommodation. Their average expenditure per night was $71.

Nights While in Australia, backpackers spent 36% of their nights in a rented house, apartment, flat or unit and 32% in backpacker or hostel accommodation.

Return visits Of all backpackers, 34% had visited Australia before.

States Of all backpackers, 76% visited New South Wales, 58% visited Queensland and 46% visited Victoria.

Duration of stay The average duration of stay in Australia for backpackers was 79 nights.

Expenditure

Spend in Australia In the year ending 30 June 2012, international visitors spent a total of $18.3 billion within Australia.

Total trip expenditure For the same period, international visitors had a total trip expenditure of $26.6 billion.

4 Tourism Research Australia


Total Inbound Economic Value

During the 12 months to June 2012, international visitors consumed around $24 billion of Australian goods and services. This was a increase of 2.0% (in nominal terms), compared with the previous 12 month period.

Source China is now Australia's largest source market in terms of economic value, worth $3.6 billion, followed by United Kingdom ($2.6 billion), New Zealand ($2.1 billion), and USA ($1.8 billion).

Regional expenditure

Total expenditure For the year ended 30 June 2012, modelled international visitor expenditure increased by 2% to $18.0 billion, compared with the year ended 30 June 2011.

States/territories New South Wales received the largest share of expenditure ($6.1 billion, down 1%), followed by Victoria ($4.3 billion, up 4%) and Queensland ($3.8 billion, up 3%).

Regional expenditure International visitors spent approximately 82% of their expenditure in the capital cities and the Gold Coast ($14.8 billion). The Northern Territory was the most reliant on expenditure in regional areas (65%), followed by Tasmania (43%) and Queensland (38%).

Tourism regions Among the capital cities and the Gold Coast, the highest expenditure was received by Sydney ($5.4 billion), followed by Melbourne ($4.0 billion), Experience Perth ($1.8 billion) and Brisbane ($1.5 billion). Among regional areas, Tropical North Queensland received the highest expenditure ($800 million), followed by the Sunshine Coast ($201 million) and Hunter ($161 million).

Expenditure per visitor Expenditure per visitor was highest in Experience Perth ($2,560), followed by Melbourne ($2,354) and Canberra ($2,124).

Expenditure per night Expenditure per night was highest in Lasseter (Northern Territory) ($293), followed by the Tropical North Queensland ($147), Gold Coast ($110) and Melbourne ($102).

Country of origin Visitors from Asia had the highest expenditure ($9.3 billion, up 2%) – including $2.8 billion by Chinese visitors, $977 million by Korean visitors and $916 million by Singaporean visitors. European visitors spent $4.2 billion (up 1%) – including $1.6 billion by United Kingdom visitors and $540 million by German visitors. Visitors from New Zealand spent $1.6 billion (up 6%) and visitors from the USA spent $1.2 billion (up 3%).

Purpose of visit Holiday visitors contributed the most expenditure in Australia ($6.2 billion, unchanged from the previous period), followed by visitors who travelled for education purposes ($5.3 billion, unchanged from the previous period). New South Wales received the most expenditure for all purposes of visit: holiday ($2.0 billion), education ($1.9 billion), visiting friends and relatives ($821 million) and business ($708 million). Queensland received the second highest expenditure from holiday visitors ($1.9 billion) and Victoria received the second highest expenditure for all other purposes of visit: education ($1.6 billion), visiting friends and relatives ($788 million), and business ($509 million).


Figure 1 Average and median nights in Australia by country of residence

0 10 20 30 40 50 60 70 80 90

Total

Other countries

Other Europe

Switzerland

Netherlands

Italy

France

Scandinavia

Germany

United Kingdom

Canada

USA

Other Asia

India

China

Korea

Thailand

Taiwan

Indonesia

Malaysia

Singapore

Hong Kong

Japan

New Zealand

Nights

Coun

try

of re

side

nce

Year ended 30 June 2012

Median

Average

Base: All visitors aged 15 years and over.


Figure 2 Visitors to Australia by main purpose of journey

0

500

1,000

1,500

2,000

2,500

3,000

Holiday Visiting friends & relatives

Business Education Employment Other

Visi

tors

('00

0)

Purpose of journey

Visitors for year ended 30 June

2011 2012

Figure 3 Visitor nights in Australia by main purpose of journey

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000


Business Education Employment Other

Nig

hts (

'000

)

Purpose of journey

Visitor nights for year ended 30 June

2011 2012

Base: All visitors aged 15 years and over.



Table 1 Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 30 June 2011 and 2012

Year ended 30 June 2011 Year ended 30 June 2012

Nights in Australia Expenditure Nights in Australia Expenditure

Visitors Total(a) Average Median in Australia Visitors Total(a) Average Median in Australia

Country of residence '000 '000 $million '000 '000 $million

New Zealand 1 073 15 096 14 7 1 569 1 082 15 438 14 7 1 623

Japan 335 7 739 23 5 692 317 8 375 26 5 736

Hong Kong 155 5 018 32 9 619 154 5 505 36 9 613

Singapore 278 5 715 21 7 912 280 5 875 21 7 932

Malaysia 220 6 801 31 8 829 220 6 689 30 8 848

Indonesia 120 4 974 41 10 482 127 4 238 33 9 527

Taiwan 76 4 746 62 10 319 84 6 457 76 14 419

Thailand 82 4 246 52 12 409 75 3 973 53 18 322

Korea 189 12 327 65 7 959 185 12 394 67 8 995

China 475 25 131 53 10 2 676 551 25 962 47 8 2 827

India 136 9 357 69 25 732 143 8 481 59 30 533

Other Asia 143 8 528 60 21 659 151 10 257 68 24 708

USA 435 9 748 22 11 1 137 438 10 241 23 11 1 170

Canada 113 4 256 38 17 405 113 4 369 39 16 398

United Kingdom 596 21 355 36 20 1 712 563 20 527 36 19 1 648

Germany 154 6 675 43 22 518 147 7 042 48 23 528

Scandinavia 83 3 377 41 20 308 82 3 465 42 20 303

France 89 4 901 55 20 352 91 5 537 61 22 375

Italy 54 2 718 50 19 195 55 3 306 60 20 222

Netherlands 46 1 884 41 24 158 44 1 746 39 23 139

Switzerland 42 1 516 36 24 181 40 1 454 37 21 164

Other Europe 171 8 213 48 22 733 183 10 527 58 24 948

Other countries 397 15 225 38 14 1 275 411 15 384 37 13 1 288

Main purpose of journey (including backpackers)

Holiday 2 450 61 893 25 9 5 829 2 436 63 575 26 9 5 830

Visiting friends & relatives 1 339 36 552 27 15 2 161 1 381 38 355 28 15 2 253

Business 873 11 760 13 6 2 139 898 12 576 14 6 2 083

Education 368 51 549 140 127 5 600 361 51 134 142 130 5 654

Employment 191 21 232 111 87 1 601 213 23 322 109 76 1 869

Other 241 6 563 27 4 502 248 8 279 33 5 575

Main purpose of journey (excluding backpackers)

Holiday 2 031 36 065 18 7 3 994 2 065 36 599 18 7 4 021

Visiting friends & relatives 1 290 35 108 27 15 2 036 1 331 36 838 28 15 2 134

Business 857 11 220 13 6 2 093 880 12 075 14 6 2 034

Education 320 44 532 139 125 4 968 311 43 886 141 128 5 009

Employment 163 16 836 103 75 1 324 185 19 090 103 67 1 587

Other 215 4 759 22 3 390 225 6 182 27 4 445

Backpackers 586 41 028 70 28 3 028 540 42 572 79 30 3 034

Total 5 461 189 549 35 11 17 832 5 537 197 241 36 11 18 264

(a) Total nights in Australia are greater than the sum of nights in the states/territories (Tables 12, 14, 19, 21, 24, 26 & 27) because nights spent in transit are included.


Table 2 Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 30 June 2011 and 2012

Quarter ended 30 June 2011 Quarter ended 30 June 2012

Nights in Australia Expenditure Nights in Australia Expenditure

Visitors Total Average Median in Australia Visitors Total Average Median in Australia '000 '000 $million '000 '000 $million

Country of residence

New Zealand 267 3 292 12 7 369 274 3 401 12 7 395

Japan 51 1 505 30 5 136 57 1 917 34 5 143

Hong Kong 37 701 19 8 82 36 879 25 9 97

Singapore 69 1 287 19 7 202 72 1 245 17 7 194

Malaysia 53 990 19 8 125 57 1 193 21 8 137

Indonesia 30 959 32 8 103 28 800 29 9 99

Taiwan 18 1 474 80 9 70 20 1 681 83 24 100

Thailand 24 965 41 10 101 21 925 44 21 70

Korea 38 2 713 72 9 209 39 2 602 67 6 199

China 91 3 499 38 8 356 112 3 807 34 7 409

India 35 2 253 64 25 158 37 2 003 54 29 127

Other Asia 34 1 801 53 20 119 35 1 694 48 20 125

USA 94 2 271 24 11 283 99 2 541 26 11 284

Canada 20 931 46 18 80 21 859 41 19 64

United Kingdom 102 4 414 43 20 330 88 3 869 44 20 333

Germany 23 1 309 56 25 100 22 1 145 51 20 87

Scandinavia 12 583 50 30 48 11 542 49 23 45

France 15 1 113 74 22 80 16 1 030 66 23 67

Italy 8 605 76 19 46 9 784 88 26 54

Netherlands 7 361 53 23 24 6 194 33 22 19

Switzerland 6 257 44 25 27 6 220 36 14 24

Other Europe 30 1 848 63 27 177 31 2 218 70 28 195

Other countries 82 2 794 34 12 257 88 3 008 34 11 261


Holiday 486 13 403 28 8 1 155 497 12 308 25 8 1 119

Visiting friends & relatives 295 8 172 28 14 455 300 8 549 29 14 527

Business 209 2 723 13 6 538 222 3 360 15 6 524

Education 55 6 739 122 113 784 53 6 516 124 118 765

Employment 45 4 715 106 89 399 52 6 216 118 89 480

Other 56 2 172 39 4 150 59 1 607 27 4 113


Holiday 404 7 587 19 7 762 428 7 262 17 7 794

Visiting friends & relatives 284 7 834 28 14 423 292 8 319 28 14 513

Business 205 2 580 13 5 526 216 3 207 15 6 508

Education 48 5 795 121 111 691 44 5 305 120 116 646

Employment 40 3 936 99 80 352 46 5 159 111 83 412

Other 50 1 571 31 4 116 53 1 191 22 4 88

Backpackers 114 8 622 75 30 611 102 8 112 79 29 568

Total 1 146 37 924 33 10 3 481 1 184 38 556 33 9 3 529 Base: All visitors aged 15 years and over.


Table 3 Visitors by country of residence and main purpose of journey, year ended 30 June 2008 – 2012

Year ended 30 June

2008 2009 2010 2011 2012 '000 % '000 % '000 % '000 % '000 %

Country of residence New Zealand 1 014 20 999 20 1 021 19 1 073 20 1 082 20 Japan 484 9 374 7 340 6 335 6 317 6 Hong Kong 133 3 136 3 141 3 155 3 154 3 Singapore 231 4 243 5 253 5 278 5 280 5 Malaysia 150 3 175 3 194 4 220 4 220 4 Indonesia 85 2 86 2 106 2 120 2 127 2 Taiwan 79 2 87 2 82 2 76 1 84 2 Thailand 78 2 72 1 77 1 82 2 75 1 Korea 217 4 179 3 183 3 189 3 185 3 China 357 7 340 7 377 7 475 9 551 10 India 101 2 113 2 123 2 136 2 143 3 Other Asia 114 2 128 2 140 3 143 3 151 3 USA 427 8 425 8 459 9 435 8 438 8 Canada 115 2 115 2 119 2 113 2 113 2 United Kingdom 643 12 619 12 615 12 596 11 563 10 Germany 150 3 153 3 158 3 154 3 147 3 Scandinavia 81 2 77 2 84 2 83 2 82 1 France 73 1 85 2 93 2 89 2 91 2 Italy 51 1 57 1 54 1 54 1 55 1 Netherlands 50 1 50 1 50 1 46 1 44 1 Switzerland 40 1 38 1 42 1 42 1 40 1 Other Europe 182 4 188 4 179 3 171 3 183 3 Other countries 343 7 382 7 391 7 397 7 411 7


Holiday 2 520 49 2 392 47 2 409 46 2 450 45 2 436 44 Visiting friends & relatives 1 122 22 1 200 23 1 310 25 1 339 25 1 381 25 Business 866 17 785 15 803 15 873 16 898 16 Education 303 6 332 6 363 7 368 7 361 7 Employment 177 3 176 3 174 3 191 3 213 4 Other 207 4 235 5 222 4 241 4 248 4


Holiday 2 123 41 1 992 39 1 988 38 2 031 37 2 065 37 Visiting friends & relatives 1 070 21 1 158 23 1 258 24 1 290 24 1 331 24 Business 851 16 773 15 787 15 857 16 880 16 Education 248 5 279 5 313 6 320 6 311 6 Employment 154 3 149 3 152 3 163 3 185 3 Other 191 4 214 4 196 4 215 4 225 4

Backpackers 560 11 557 11 586 11 586 11 540 10

Total 5 196 100 5 121 100 5 280 100 5 461 100 5 537 100 Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100.


Table 4 Visitors by country of residence and main purpose of journey, quarter ended 30 June 2008 – 2012

Quarter ended 30 June

2008 2009 2010 2011 2012 '000 % '000 % '000 % '000 % '000 %

Country of residence New Zealand 256 23 249 23 259 23 267 23 274 23 Japan 85 8 63 6 68 6 51 4 57 5 Hong Kong 30 3 34 3 31 3 37 3 36 3 Singapore 59 5 66 6 64 6 69 6 72 6 Malaysia 36 3 51 5 49 4 53 5 57 5 Indonesia 18 2 20 2 24 2 30 3 28 2 Taiwan 18 2 27 2 18 2 18 2 20 2 Thailand 22 2 21 2 19 2 24 2 21 2 Korea 48 4 38 3 45 4 38 3 39 3 China 75 7 63 6 80 7 91 8 112 10 India 30 3 31 3 34 3 35 3 37 3

Other Asia 28 3 30 3 34 3 34 3 35 3 USA 93 8 97 9 98 9 94 8 99 8 Canada 22 2 20 2 22 2 20 2 21 2 United Kingdom 102 9 107 10 94 8 102 9 88 7 Germany 24 2 24 2 23 2 23 2 22 2 Scandinavia 11 1 11 1 11 1 12 1 11 1 France 14 1 16 1 16 1 15 1 16 1 Italy 8 1 8 1 8 1 8 1 9 1 Netherlands 8 1 7 1 7 1 7 1 6 0 Switzerland 6 1 6 1 6 1 6 1 6 1 Other Europe 32 3 30 3 29 3 30 3 31 3 Other countries 78 7 81 7 86 8 82 7 88 7


Holiday 506 46 500 45 493 44 486 42 497 42 Visiting friends & relatives 246 22 288 26 277 25 295 26 300 25

Business 215 20 170 15 210 19 209 18 222 19 Education 45 4 57 5 55 5 55 5 53 4 Employment 41 4 39 4 40 4 45 4 52 4 Other 50 5 47 4 50 4 56 5 59 5


Holiday 421 38 411 37 417 37 404 35 428 36

Visiting friends & relatives 234 21 279 25 266 24 284 25 292 25 Business 212 19 168 15 205 18 205 18 216 18 Education 37 3 47 4 46 4 48 4 44 4 Employment 35 3 32 3 35 3 40 3 46 4 Other 47 4 45 4 43 4 50 4 53 5

Backpackers 116 11 118 11 112 10 114 10 102 9

Total 1 103 100 1 101 100 1 124 100 1 146 100 1 184 100 Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100.


Table 5 Visitor nights(a) by country of residence and main purpose of journey, year ended 30 June 2008 – 2012

Country of residence New ZealandJapanHong KongSingaporeMalaysiaIndonesiaTaiwanThailandKoreaChinaIndiaOther AsiaUSACanadaUnited KingdomGermanyScandinaviaFranceItalyNetherlandsSwitzerlandOther EuropeOther countries


HolidayVisiting friends & relativesBusinessEducationEmploymentOther



Backpackers

Total

Year ended 30 June

2008 2009 2010 2011 2012 '000 % '000 % '000 % '000 % '000 %

14 350 9 14 010 8 13 140 7 15 096 8 15 438 8 9 749 6 8 069 5 7 506 4 7 739 4 8 375 4 4 206 3 4 495 3 5 164 3 5 018 3 5 505 3 4 910 3 5 102 3 5 613 3 5 715 3 5 875 3 5 356 3 6 440 4 6 422 4 6 801 4 6 689 3 3 174 2 3 133 2 4 276 2 4 974 3 4 238 2

2 889 2 3 898 2 4 492 2 4 746 3 6 457 3 3 086 2 3 714 2 3 714 2 4 246 2 3 973 2

10 401 7 12 772 7 13 419 7 12 327 7 12 394 6 15 356 10 17 214 10 22 219 12 25 131 13 25 962 13

5 511 3 7 137 4 7 681 4 9 357 5 8 481 4 6 283 4 7 457 4 8 200 4 8 528 4 10 257 5 9 154 6 9 098 5 10 094 6 9 748 5 10 241 5 4 545 3 5 066 3 4 185 2 4 256 2 4 369 2

20 832 13 21 971 13 22 447 12 21 355 11 20 527 10 6 871 4 7 161 4 7 203 4 6 675 4 7 042 4 2 988 2 3 326 2 3 538 2 3 377 2 3 465 2 3 412 2 4 437 3 5 024 3 4 901 3 5 537 3 1 974 1 2 503 1 2 211 1 2 718 1 3 306 2 2 287 1 1 971 1 2 090 1 1 884 1 1 746 1 1 682 1 1 551 1 1 516 1 1 516 1 1 454 1 8 252 5 8 759 5 8 755 5 8 213 4 10 527 5

11 767 7 13 912 8 13 706 8 15 225 8 15 384 8

58 075 37 62 601 36 63 259 35 61 893 33 63 575 32 26 962 17 29 422 17 33 177 18 36 552 19 38 355 19 10 316 6 9 747 6 10 677 6 11 760 6 12 576 6 42 776 27 47 795 28 51 073 28 51 549 27 51 134 26 16 570 10 18 665 11 18 441 10 21 232 11 23 322 12

4 335 3 4 968 3 5 991 3 6 563 3 8 279 4

33 304 21 34 255 20 34 944 19 36 065 19 36 599 19 25 181 16 27 798 16 31 313 17 35 108 19 36 838 19 9 872 6 9 375 5 10 058 6 11 220 6 12 075 6

34 383 22 39 542 23 43 614 24 44 532 23 43 886 22 13 495 8 14 787 9 14 993 8 16 836 9 19 090 10 3 645 2 3 641 2 3 726 2 4 759 3 6 182 3

39 154 25 43 801 25 43 969 24 41 028 22 42 572 22

159 034 100 173 198 100 182 617 100 189 549 100 197 241 100 Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100. (a) Total nights in Australia are greater than the sum of nights in the states/territories (Tables 12, 14, 19, 21, 24, 26 & 27) because nights spent in transit are

included.


Table 6 Visitor nights by country of residence and main purpose of journey, quarter ended 30 June 2008 – 2012






Backpackers

Total

Quarter ended 30 June

2008 2009 2010 2011 2012 '000 % '000 % '000 % '000 % '000 %

3 701 12 3 180 9 3 184 9 3 292 9 3 401 9 1 475 5 1 177 4 1 324 4 1 505 4 1 917 5

663 2 719 2 927 3 701 2 879 2 923 3 1 018 3 1 054 3 1 287 3 1 245 3 738 2 1 184 4 1 145 3 990 3 1 193 3 456 1 545 2 821 2 959 3 800 2 719 2 1 079 3 940 3 1 474 4 1 681 4 698 2 871 3 759 2 965 3 925 2

2 038 6 2 634 8 2 885 8 2 713 7 2 602 7 2 291 7 2 443 7 3 621 10 3 499 9 3 807 10 1 695 5 1 746 5 1 653 5 2 253 6 2 003 5 1 459 5 1 235 4 1 583 5 1 801 5 1 694 4 2 274 7 2 221 7 2 442 7 2 271 6 2 541 7 954 3 1 021 3 810 2 931 2 859 2

3 610 11 4 239 13 3 780 11 4 414 12 3 869 10 1 174 4 1 365 4 1 135 3 1 309 3 1 145 3 510 2 537 2 454 1 583 2 542 1 807 3 1 020 3 1 157 3 1 113 3 1 030 3 367 1 410 1 460 1 605 2 784 2 380 1 324 1 316 1 361 1 194 1 231 1 362 1 220 1 257 1 220 1

1 870 6 1 461 4 1 331 4 1 848 5 2 218 6 2 542 8 2 703 8 2 677 8 2 794 7 3 008 8

11 751 37 13 391 40 13 093 38 13 403 35 12 308 32 6 182 20 6 576 20 7 267 21 8 172 22 8 549 22

2 600 8 1 923 6 2 683 8 2 723 7 3 360 9 5 754 18 7 189 21 6 895 20 6 739 18 6 516 17 4 175 13 3 708 11 3 580 10 4 715 12 6 216 16 1 114 4 709 2 1 159 3 2 172 6 1 607 4

6 339 20 6 889 21 7 339 21 7 587 20 7 262 19 5 804 18 6 249 19 6 821 20 7 834 21 8 319 22 2 538 8 1 868 6 2 503 7 2 580 7 3 207 8 4 585 15 5 774 17 5 802 17 5 795 15 5 305 14 3 450 11 2 773 8 2 901 8 3 936 10 5 159 13 1 023 3 544 2 725 2 1 571 4 1 191 3

7 837 25 9 399 28 8 587 25 8 622 23 8 112 21

31 575 100 33 496 100 34 678 100 37 924 100 38 556 100 Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100.


Table 7 Visitors by country of residence and main purpose of journey by first or return visit






Backpackers

Total

First visit '000 %

70 6 177 56 46 30 47 17 63 29 31 25 47 55 21 28

124 67 276 50

73 51 63 42

245 56 57 50

214 38 84 57 45 54 54 59 32 58 20 45 20 51

103 57 134 33

1 174 48 339 25 273 30 117 32 62 29 81 33

917 44 310 23 264 30

84 27 45 25 68 30

358 66

2 046 37Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100.

Total visitors includes ‘not stated’ responses.


Return visit Total visitors '000 % '000

1 012 94 1 082 140 44 317 109 70 154 232 83 280 157 71 220

96 75 127 38 45 84 55 72 75 61 33 185

275 50 551 70 49 143 87 58 151

193 44 438 57 50 113

349 62 563 63 43 147

38 46 82 37 41 91 23 42 55 25 55 44 20 49 40 79 43 183

276 67 411

1 262 52 2 436 1 041 75 1 381

625 70 898 244 68 361 151 71 213 167 67 248

1 148 56 2 065 1 020 77 1 331

616 70 880 228 73 311 139 75 185 157 70 225

182 34 540

3 491 63 5 537


Table 8 Visitors by country of residence and main purpose of journey by type of travel arrangements


Package tour visitors Non-package tour visitors Total Group tour

'000 Non-group

'000 Total '000

Group tour '000

Non-group '000

Total '000

visitors '000

Country of residence New Zealand 6 70 76 11 995 1 006 1 082 Japan 31 110 141 3 173 176 317 Hong Kong 8 9 17 1 137 137 154 Singapore 7 16 23 5 251 256 280 Malaysia 8 9 17 3 200 203 220 Indonesia 7 3 10 2 115 117 127 Taiwan 21 3 24 1 60 61 84 Thailand 1 2 4 1 71 72 75 Korea 54 8 61 2 122 124 185 China 209 16 225 8 318 326 551 India 4 5 9 1 133 134 143

Other Asia 3 3 6 1 144 145 151 USA 18 34 53 8 377 385 438 Canada 2 5 7 1 105 106 113 United Kingdom 4 42 46 2 515 517 563 Germany 4 16 19 1 127 128 147 Scandinavia 2 7 9 1 73 73 82 France 1 6 6 0 85 85 91 Italy 0 8 8 0 47 47 55 Netherlands 1 5 5 0 39 39 44 Switzerland 0 5 5 0 34 35 40 Other Europe 3 11 14 2 167 169 183 Other countries


5 18 23 6 382 388 411


Business 19 41 60 24 814 838 898 Education 8 9 17 6 338 343 361 Employment 1 3 4 2 207 209 213 Other


7 8 15 10 223 233 248


Business 19 40 59 23 798 821 880 Education 7 7 13 4 294 298 311 Employment 1 2 4 1 180 181 185 Other 6 7 12 10 203 213 225

Backpackers 6

399

26

410

32

809

6

60

501

4 669

507

4 728

540

5 537 TotalBase: All visitors aged 15 years and over.


Table 9 Visitors by country of residence and main purpose of journey by state/territory visited(a)


New South Wales Victoria Queensland South Australia '000 % '000 % '000 % '000 %

Country of residence New Zealand 387 14 266 15 413 21 35 10 Japan 149 5 38 2 167 9 8 3 Hong Kong 82 3 48 3 42 2 9 3 Singapore 91 3 84 5 54 3 12 4 Malaysia 53 2 91 5 44 2 11 3 Indonesia 56 2 41 2 19 1 4 1 Taiwan 46 2 36 2 39 2 7 2 Thailand 37 1 24 1 13 1 2 1 Korea 147 5 45 3 62 3 6 2 China 335 12 280 16 238 12 19 6 India 70 3 64 4 30 2 7 2

Other Asia 66 2 58 3 26 1 10 3 USA 282 10 134 8 148 8 28 8 Canada 74 3 38 2 49 2 11 3 United Kingdom 314 11 184 10 192 10 53 16 Germany 100 4 64 4 68 4 28 8 Scandinavia 55 2 27 2 37 2 10 3 France 59 2 32 2 38 2 14 4 Italy 35 1 25 1 19 1 12 4 Netherlands 25 1 17 1 19 1 7 2 Switzerland 24 1 15 1 15 1 7 2 Other Europe 105 4 70 4 63 3 14 4 Other countries 206 7 96 5 156 8 18 5


Holiday 1 366 49 824 46 1 131 58 157 47 Visiting friends & relatives 632 23 418 24 387 20 80 24 Business 427 15 286 16 204 10 45 14 Education 177 6 133 8 105 5 25 8 Employment 87 3 56 3 54 3 15 5 Other 106 4 60 3 70 4 9 3


Holiday 1 079 39 650 37 906 46 99 30 Visiting friends & relatives 596 21 399 22 360 18 75 23 Business 416 15 279 16 198 10 45 13 Education 137 5 109 6 73 4 21 6 Employment 70 3 44 2 42 2 11 3 Other 88 3 51 3 59 3 6 2

Backpackers 408 15 246 14 313 16 75 23

Total 2 795 100 1 777 100 1 951 100 332 100 Base: All visitors aged 15 years and over. Continued... Note: Rounded shares may sum to more than 100.

Visitors by state or territory sum to more than total visitors because some visitors stopover in more than one state or territory. (a) Visitors who spent at least one night in the state/territory.


Table 9 (continued) Visitors by country of residence and main purpose of journey by state/territory visited(a)

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries





Backpackers

Total

Western Australia '000 %

76 10 24 3 16 2

69 9 60 8 31 4 9 1

12 2 10 1 28 4 13 2 17 2

48 6 16 2

134 18 27 4 14 2 17 2 11 1 9 1

10 1 37 5 51 7

294 40 200 27 128 17 39 5 57 8 23 3

223 30 192 26 125 17 34 5 48 7 18 2

102 14

742 100 Base: All visitors aged 15 years and over. Note: Rounded shares may sum to more than 100.


Tasmania '000 %

13 9 3 2 9 6 6 5 7 5 1 1 2 2 3 2 3 2 11 8 1 1 2 2

19 13 7 5

17 12 7 5 5 4 5 4 2 2 2 1 3 2 7 5 5 4

79 56 31 22 13 9 10 7 4 3 4 3

54 38 30 21 12 8 7 5 2 2 3 2

34 24

141 100

Australian Northern Territory Capital Territory

'000 % '000 %

13 5 18 11 23 9 6 3 4 1 3 2 5 2 5 3 2 1 4 3 1 0 4 3 5 2 1 1 1 0 2 1 5 2 6 4 3 1 18 11 0 0 5 3 5 2 9 5

35 13 18 11 10 4 6 4 35 13 17 10 30 12 9 5 13 5 5 3 18 7 2 2 12 5 1 1 8 3 2 1 8 3 2 1

19 7 6 4 7 3 14 9

196 75 62 38 21 8 41 25 19 7 29 18 10 4 18 11 10 4 6 4 6 2 7 5

117 45 42 26 18 7 39 24 18 7 29 18 3 1 15 9 7 3 5 3 4 2 5 3

96 37 29 18

263 100 163 100

Visitors by state or territory sum to more than total visitors because some visitors stopover in more than one state or territory. (a) Visitors who spent at least one night in the state/territory.


Table 10 Visitors by country of residence and main purpose of journey

Country of residence New ZealandJapan Hong KongSingaporeMalaysiaIndonesiaTaiwanThailandKorea China IndiaOther AsiaUSA Canada United KingdomGermanyScandinavia France Italy NetherlandsSwitzerland Other Europe Other countries


HolidayVisiting friends & relatives Business Education EmploymentOther


Holiday Visiting friends & relatives BusinessEducation EmploymentOther

Backpackers

TotalBase: All visitors aged 15 years and over.

for selected regions(a)


Sydney Melbourne Brisbane '000 '000 '000

334 244 167 145 37 22 80 46 24 87 81 30 48 88 18 54 40 9 44 34 23 34 21 7 143 44 35324 276 109 68 62 15 61 55 18

265 124 61 71 35 23

286 166 104 95 59 40

51 25 19 55 30 2133 25 9 23 16 1121 14 9

98 66 36 191 90 93

1 309 791 439557 374 200

406 275 139162 129 59 79 52 2898 56 40

1 030 623 293525 355 185

396 267 135 126 105 42 62 41 20 81 47 33

390 239 196

2 610 1 676 904

Tropical North Gold Coast Queensland

'000 '000

181 44 74 87 16 12 25 4 27 2 10 1 18 5

4 2 26 10

142 94 14 7

5 3 23 75 12 25 57 76 20 41 13 19 9 20 4 11 5 10 5 9

17 27 40 31

519 481 128 53

38 27 36 25 11 12 15 18

434 345 119 43 37 24 24 10

7 7 12 12

114 174

747 616 Continued...

Note: Numbers sum to more than total visitors because some visitors stopover in more than one region. (a) Visitors who spent at least one night in the region.


Table 10 (continued) Visitors by country of residence and main purpose of journey for selected regions(a)

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries





Backpackers

Total


Adelaide Perth Hobart Darwin Alice Springs '000 '000 '000 '000 '000

30 65 10 10 3 7 23 3 2 2 9 16 8 1 3 11 67 5 5 1

10 58 6 2 1 4 30 1 1 0 6 9 2 2 2 2 11 2 1 0 6 9 2 1 2

19 27 9 1 0 6 13 0 0 0 9 16 1 4 0

26 44 15 12 15 10 15 6 4 6 47 129 14 15 16 25 25 7 17 21 9 14 5 5 7

12 17 4 11 10 10 10 2 5 6

6 9 2 5 5 6 9 2 5 5

13 35 6 10 10 16 48 4 4 2

144 279 69 85 99 69 189 24 9 7 42 119 10 15 3 25 39 8 4 5 13 49 3 7 3 8 22 3 5 1

90 211 46 44 48 64 181 23 7 6 41 117 8 14 3 21 33 5 1 0 9 41 2 5 1 5 17 2 4 0

70 97 30 48 59

300 698 116 124 118 Base: All visitors aged 15 years and over. Note: Numbers sum to more than total visitors because some visitors stopover in more than one region. (a) Visitors who spent at least one night in the region.


1 7 1

4 2 2

Table 11 Visitors by country of residence and main purpose of journey by type of transport used between stopovers


Self-drive van, Taxi or Long Private or motor-home or chauffeur distance

company car Rental car campervan driven hire car Aircraft train '000 '000 '000 '000 '000 '000

Country of residence New Zealand 108 81 9 8 118 22 Japan 13 7 0 3 91 3 Hong Kong 11 11 1 2 42 4 Singapore 18 24 1 3 39 3 Malaysia 17 14 0 3 38 5 Indonesia 7 5 0 1 26Taiwan 9 3 0 0 31Thailand 7 3 0 0 13Korea 13 3 0 1 64 5 China 30 9 1 2 250 8 India 18 2 0 2 28 3 Other Asia 19 2 0 1 29 3 USA 46 38 4 5 166 14 Canada 18 12 3 1 48 8 United Kingdom 111 61 16 7 206 30 Germany 26 27 20 1 69 15 Scandinavia 14 10 3 1 36 7 France 13 13 12 1 37 6 Italy 7 11 3 1 25Netherlands 9 8 5 0 19Switzerland 6 8 6 0 16Other Europe 32 19 8 4 74 9 Other countries 53 19 3 4 93 12


Holiday 214 256 76 22 885 102 Visiting friends & relatives 258 76 10 6 281 40

Business 43 36 1 15 201 8 Education 42 13 3 4 94 10 Employment 29 7 2 4 63 9 Other 20 6 2 2 33 5


Holiday 151 199 42 16 661 47 Visiting friends & relatives 246 68 7 5 251 34

Business 42 33 1 15 191 7 Education 31 6 0 3 56 5 Employment 21 5 1 3 45 4 Other 15 5 1 1 23 2

Backpackers 99 77 41 9 328 76

Total 604 394 93 52 1 556 174 Base: All visitors aged 15 years and over. Continued...


Table 11 (continued) Visitors by country of residence and main purpose of journey by type of transport used between stopovers

2

1


Long Hotel or motel Four distance Ship, boat Local public shuttle/ Charter/ wheel

coach or bus or ferry transport courtesy bus tour bus drive Other '000 '000 '000 '000 '000 '000 '000

Country of residence New Zealand 11 5 21 5 5 0 3 Japan 7 3 9 1 7 0 2 Hong Kong 4 2 2 0 5 0 1 Singapore 2 3 3 1 5 0 1 Malaysia 4 1 7 1 2 0 0 Indonesia 1 0 1 0 1 0 0 Taiwan 5 2 5 0 7 0 1 Thailand 2 1 0 0 0 0 0 Korea 8 1 7 0 2 0 1 China 10 4 4 0 31 0 1 India 1 1 2 1 1 0 0

Other Asia 3 1 2 0 0 0 0 USA 16 14 9 2 11 0 2 Canada 10 6 5 1 5 1 1 United Kingdom 47 27 20 3 18 3 5 Germany 23 14 6 1 14 2 2 Scandinavia 15 9 5 0 7 1 2 France 10 7 5 1 4 0 2 Italy 4 6 3 1 3 0 0 Netherlands 6 5 2 0 3 1 1 Switzerland 6 4 1 0 4 0 1 Other Europe 16 9 7 1 6 1 1 Other countries 11 5 10 1 3 0 2


Holiday 155 94 75 13 117 9 18 Visiting friends & relatives 25 15 25 2 9 1 2

Business 6 6 11 1 4 1Education 18 6 19 1 10 0 3 Employment 9 4 7 1 2 0 2 Other 8 3 3 0 3 0 1



Business 4 6 9 1 4 1 2 Education 7 2 11 1 3 0Employment 3 2 4 1 1 0 1 Other 2 2 2 0 2 0 1

Backpackers 152 70 56 6 52 8 16

Total 221 128 139 19 145 11 28 Base: All visitors aged 15 years and over.


Table 12 Visitor nights by country of residence and main purpose of journey by state/territory visited


New South South Western Wales Victoria Queensland Australia Australia

'000 % '000 % '000 % '000 % '000 % Country of residence

New Zealand 4 270 6 2 546 6 5 237 13 410 4 2 261 9 Japan 3 006 5 1 124 3 2 699 7 215 2 890 3 Hong Kong 1 971 3 1 445 3 878 2 320 3 670 3 Singapore 1 375 2 1 629 4 949 2 418 4 1 120 4 Malaysia 1 502 2 2 061 5 612 1 718 8 1 447 6 Indonesia 1 468 2 1 145 3 416 1 202 2 854 3 Taiwan 1 381 2 1 526 3 2 118 5 239 3 894 4 Thailand 1 730 3 754 2 454 1 176 2 510 2 Korea 5 233 8 1 633 4 3 772 9 333 4 781 3 China 10 112 15 7 860 18 3 654 9 1 605 17 1 522 6 India 2 557 4 3 739 8 651 2 588 6 718 3

Other Asia 3 205 5 3 630 8 1 032 3 717 8 1 030 4 USA 3 968 6 1 862 4 1 785 4 360 4 1 381 5 Canada 1 397 2 871 2 1 101 3 168 2 538 2 United Kingdom 6 889 10 3 412 8 4 519 11 890 10 3 813 15 Germany 2 281 3 1 115 3 1 835 4 391 4 846 3 Scandinavia 1 294 2 477 1 964 2 123 1 292 1 France 1 722 3 1 059 2 1 308 3 142 2 936 4 Italy 1 292 2 689 2 540 1 211 2 397 2 Netherlands 457 1 312 1 505 1 62 1 264 1 Switzerland 362 1 151 0 430 1 72 1 279 1 Other Europe 3 305 5 2 178 5 1 912 5 265 3 2 085 8 Other countries 5 320 8 2 877 7 3 860 9 706 8 1 958 8


Holiday 20 349 31 11 249 26 18 213 44 1 804 19 7 712 30 Visiting friends & relatives 12 991 20 9 441 21 6 955 17 2 093 22 4 993 20

Business 4 280 6 2 808 6 1 818 4 493 5 2 446 10 Education 18 351 28 13 527 31 8 828 21 3 303 35 4 594 18 Employment 7 406 11 4 599 10 4 079 10 1 190 13 4 953 19 Other 2 721 4 2 471 6 1 334 3 450 5 789 3


Holiday 12 450 19 7 079 16 9 579 23 948 10 4 457 17 Visiting friends & relatives 12 502 19 9 229 21 6 486 16 2 024 22 4 874 19

Business 4 102 6 2 713 6 1 730 4 489 5 2 335 9 Education 15 966 24 12 352 28 6 371 15 3 015 32 4 045 16 Employment 5 974 9 3 794 9 3 223 8 1 070 11 4 093 16 Other 2 134 3 2 137 5 674 2 393 4 414 2

Backpackers 12 970 20 6 790 15 13 165 32 1 394 15 5 267 21

Total 66 098 100 44 094 100 41 228 100 9 333 100 25 487 100 Base: All visitors aged 15 years and over. Continued... Note: Rounded percentages may not sum to 100.


Table 12 (continued) Visitor nights by country of residence and main purpose of journey by state/territory visited


Australian Tasmania Northern Territory Capital Territory Total nights(a)

'000 % '000 % '000 % '000 % Country of residence

New Zealand 157 5 205 6 313 7 15 398 8 Japan 33 1 147 4 250 6 8 364 4 Hong Kong 124 4 42 1 51 1 5 501 3 Singapore 132 5 62 2 185 4 5 869 3 Malaysia 94 3 94 3 153 4 6 681 3 Indonesia 16 1 35 1 100 2 4 236 2 Taiwan 17 1 215 6 61 1 6 452 3 Thailand 213 7 32 1 99 2 3 969 2 Korea 185 6 106 3 343 8 12 386 6 China 300 10 61 2 839 20 25 953 13 India 23 1 26 1 177 4 8 477 4

Other Asia 115 4 167 5 354 8 10 250 5 USA 213 7 408 12 206 5 10 184 5 Canada 165 6 63 2 43 1 4 345 2 United Kingdom 306 11 448 13 168 4 20 445 10 Germany 93 3 370 11 58 1 6 988 4 Scandinavia 42 1 139 4 111 3 3 442 2 France 108 4 218 6 19 0 5 512 3 Italy 33 1 78 2 53 1 3 293 2 Netherlands 48 2 72 2 14 0 1 734 1 Switzerland 68 2 74 2 7 0 1 442 1 Other Europe 179 6 312 9 266 6 10 502 5 Other countries 207 7 96 3 336 8 15 360 8


Holiday 1 041 36 2 168 62 720 17 63 257 32 Visiting friends & relatives 652 23 333 10 844 20 38 302 19 Business 133 5 266 8 293 7 12 537 6 Education 809 28 125 4 1 586 38 51 122 26 Employment 164 6 515 15 399 9 23 305 12

Other 69 2 62 2 366 9 8 262 4


Holiday 627 22 774 22 541 13 36 455 19 Visiting friends & relatives 631 22 298 9 750 18 36 794 19 Business 124 4 259 7 287 7 12 039 6 Education 675 24 78 2 1 377 33 43 880 22 Employment 118 4 427 12 379 9 19 078 10 Other 57 2 54 2 313 7 6 176 3

Backpackers 636 22 1 580 46 559 13 42 361 22

Total 2 869 100 3 469 100 4 207 100 196 784 100 Base: All visitors aged 15 years and over. Note: Rounded shares may sum to more than 100. (a) Total nights are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.


Table 13 Visitor nights by country of residence and main purpose of journey for selected regions


Tropical North Sydney Melbourne Brisbane Gold Coast Queensland

'000 '000 '000 '000 '000 Country of residence

New Zealand 3 217 2 012 1 709 1 798 361 Japan 2 700 999 1 044 906 470 Hong Kong 1 749 1 211 565 74 111 Singapore 1 247 1 521 582 139 31 Malaysia 1 198 1 847 377 179 18 Indonesia 1 360 1 091 227 68 36 Taiwan 1 061 1 176 1 365 224 93 Thailand 1 499 683 216 137 19 Korea 4 786 1 517 2 229 406 360 China 9 062 7 545 2 638 685 226 India 2 438 3 498 427 64 24

Other Asia 2 841 3 505 653 71 50 USA 2 883 1 451 564 216 502 Canada 1 061 689 382 169 202 United Kingdom 5 317 2 683 1 302 759 812 Germany 1 624 856 424 183 528 Scandinavia 940 372 244 228 204 France 1 517 808 347 94 392 Italy 1 077 583 140 53 234 Netherlands 311 203 117 127 104 Switzerland 261 107 111 58 99 Other Europe 2 712 1 844 901 171 295 Other countries 4 467 2 595 1 870 977 274


Holiday 16 394 9 011 5 649 3 858 3 693 Visiting friends & relatives 10 745 8 052 3 497 1 337 449

Business 3 691 2 589 867 334 161 Education 16 227 12 827 5 734 1 804 485 Employment 6 028 4 022 2 121 284 445 Other 2 245 2 296 566 167 212


Holiday 10 428 6 034 3 051 2 925 1 759 Visiting friends & relatives 10 426 7 885 3 285 1 281 370


Backpackers 9 820 5 272 4 905 1 561 2 593

Total 55 330 38 797 18 433 7 784 5 445 Base: All visitors aged 15 years and over. Continued...


Table 13 (continued) Visitor nights by country of residence and main purpose of journey for selected regions


Adelaide Perth Hobart Darwin Alice Springs '000 '000 '000 '000 '000

Country of residence New Zealand 235 1 321 80 72 34 Japan 162 861 27 24 33 Hong Kong 290 593 58 23 14 Singapore 407 1 033 54 50 6 Malaysia 709 1 330 63 81 2 Indonesia 151 807 7 18 12 Taiwan 164 604 7 124 66 Thailand 176 371 131 17 0 Korea 282 550 89 33 19 China 1 419 1 403 214 54 1 India 409 664 14 16 10

Other Asia 655 794 102 75 51 USA 276 931 106 142 189 Canada 109 393 127 29 15 United Kingdom 674 2 908 160 225 111 Germany 244 517 57 133 83 Scandinavia 102 199 20 93 16 France 82 611 54 99 45 Italy 172 315 21 28 22 Netherlands 36 153 17 31 17 Switzerland 47 164 19 18 17 Other Europe 217 1 566 145 188 64 Other countries 663 1 616 147 67 18


Holiday 1 242 5 404 586 949 492 Visiting friends & relatives 1 673 4 176 452 172 102 Business 413 1 536 83 124 56 Education 3 209 4 467 425 84 16 Employment 879 3 493 124 302 147 Other 262 628 48 10 33


Holiday 700 3 426 378 346 136 Visiting friends & relatives 1 615 4 092 441 149 98 Business 410 1 461 80 122 56 Education 2 935 3 994 370 65 6 Employment 794 2 951 111 240 129 Other 221 380 44 9 29

Backpackers 1 003 3 399 294 710 394

Total 7 678 19 704 1 717 1 640 847 Base: All visitors aged 15 years and over.


Table 14 Visitor nights by country of residence and main purpose of journey by type of accommodation used


Rented Caravan park/ Caravan/ Hotel, resort, house/ Home of commercial camping by

motel, motor Backpacker apartment/ friend or camping the side of inn hostel flat/unit relative ground the road

'000 '000 '000 '000 '000 '000 Country of residence

New Zealand 2 861 281 3 628 6 621 264 85 Japan 1 033 355 3 685 1 039 53 3 Hong Kong 588 296 2 553 1 177 34 2 Singapore 1 210 99 2 103 1 386 11 4 Malaysia 748 133 3 138 1 808 6 1 Indonesia 461 7 2 050 1 101 2 0 Taiwan 262 571 4 006 642 115 4 Thailand 253 27 1 677 1 293 12 48 Korea 614 820 8 119 1 645 126 22 China 2 300 68 14 975 5 527 3 1 India 852 9 3 709 3 583 2 0

Other Asia 561 21 4 897 3 693 3 1 USA 2 591 482 2 527 2 791 129 77 Canada 594 554 1 076 1 642 89 31 United Kingdom 2 312 3 168 5 120 8 043 403 164 Germany 796 1 810 1 425 1 199 541 205 Scandinavia 420 735 776 825 79 42 France 400 1 144 1 861 916 474 234 Italy 341 566 1 253 753 109 40 Netherlands 219 372 248 517 117 59 Switzerland 223 244 173 277 172 61 Other Europe 871 1 331 4 362 2 668 256 73 Other countries 1 235 300 5 496 6 375 171 67


Holiday 10 579 10 287 17 780 16 105 2 441 936 Visiting friends & relatives 1 964 410 3 183 31 225 211 61

Business 6 228 131 3 510 1 068 55 5 Education 1 001 664 34 713 3 865 159 56 Employment 1 300 1 261 15 189 2 109 247 55 Other 672 640 4 481 1 151 57 109


Holiday 9 625 na 9 905 12 992 1 065 240 Visiting friends & relatives 1 898 na 2 991 30 457 195 41

Business 6 145 na 3 404 1 005 54 5 Education 858 na 30 775 3 489 106 11 Employment 1 171 na 13 197 1 830 85 39 Other 628 na 3 477 1 046 12 56

Backpackers 1 420 13 392 15 107 4 703 1 653 831

Total 21 744 13 392 78 856 55 523 3 171 1 222 Base: All visitors aged 15 years and over. na Not applicable. Continued...


Table 14 (continued) Visitor nights by country of residence and main purpose of journey by type of accommodation used


Boat, Guest house, houseboat,

bed and cabin cruiser Educational breakfast or cruise ship institution Homestay Other Total nights(a)

'000 '000 '000 '000 '000 '000 Country of residence

New Zealand 72 107 161 105 809 15 398 Japan 28 8 702 1 219 170 8 364 Hong Kong 13 1 178 508 45 5 501 Singapore 46 14 639 62 78 5 869 Malaysia 28 13 372 94 121 6 681 Indonesia 19 45 192 93 96 4 236 Taiwan 37 0 171 333 278 6 452 Thailand 3 24 193 254 109 3 969 Korea 66 1 234 535 194 12 386 China 35 3 584 1 133 227 25 953 India 22 16 117 23 128 8 477

Other Asia 8 68 213 346 314 10 250 USA 82 82 781 201 353 10 184 Canada 27 35 102 33 113 4 345 United Kingdom 107 79 189 196 522 20 445 Germany 92 24 117 492 287 6 988 Scandinavia 10 30 237 173 114 3 442 France 26 15 94 263 80 5 512 Italy 6 14 33 132 44 3 293 Netherlands 24 19 34 51 62 1 734 Switzerland 9 5 14 240 24 1 442 Other Europe 74 20 104 272 331 10 502 Other countries 47 44 522 595 341 15 360


Holiday 442 255 202 1 795 1 644 63 257 Visiting friends & relatives 101 32 14 68 92 38 302





Backpackers 236 134 1 248 2 012 1 586 42 361

Total 882 667 5 983 7 354 4 842 196 784 Base: All visitors aged 15 years and over. (a) Total nights in accommodation are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.


Table 15 Expenditure for package tour visitors by country of residence and main purpose of journey by expenditure category

Year ended 30 June 2012 Number of

Other Expenditure package (a)Package tour pre-payments within Australia tour

Total Average Total Average Total Average Total Average visitors $million $ $million $ $million $ $million $ '000

Country of residence New Zealand 98 1 278 10 136 69 904 177 2 319 76 Japan 446 3 159 11 77 114 806 570 4 041 141 Hong Kong 36 2 104 6 339 15 902 57 3 346 17 Singapore 39 1 674 2 69 16 674 56 2 417 23 Malaysia 28 1 693 1 32 16 956 44 2 682 17 Indonesia 27 2 708 0 20 8 782 35 3 510 10 Taiwan 44 1 872 0 19 15 649 60 2 540 24 Thailand 11 2 982 1 195 6 1 642 17 4 820 4 Korea 150 2 447 1 10 53 860 203 3 317 61 China 617 2 741 7 31 254 1 131 878 3 902 225 India 30 3 440 1 152 12 1 383 44 4 975 9

Other Asia 17 2 739 1 136 8 1 246 25 4 121 6 USA 301 5 717 5 99 51 977 358 6 792 53 Canada 49 6 659 1 197 11 1 550 62 8 405 7 United Kingdom 218 4 751 6 121 73 1 582 296 6 454 46 Germany 101 5 238 4 221 41 2 112 146 7 571 19 Scandinavia 52 5 611 1 74 24 2 559 76 8 243 9 France 34 5 427 0 39 13 2 077 47 7 543 6 Italy 60 7 250 1 138 11 1 279 71 8 667 8 Netherlands 27 5 071 1 221 13 2 478 42 7 770 5 Switzerland 27 5 314 2 310 14 2 670 42 8 294 5 Other Europe 73 5 240 7 488 29 2 075 109 7 803 14 Other countries 70 3 065 4 172 34 1 475 107 4 712 23


Holiday 2 163 3 153 46 68 715 1 043 2 924 4 263 686 Visiting friends & relatives 81 3 168 4 168 38 1 480 122 4 816 25 Business 170 2 817 11 183 67 1 105 248 4 105 60 Education 87 5 019 9 531 50 2 891 146 8 441 17 Employment 13 2 976 0 30 14 3 252 27 6 258 4 Other 39 2 587 1 78 14 929 54 3 594 15


Holiday 2 080 3 138 42 63 637 961 2 759 4 162 663 Visiting friends & relatives 79 3 181 4 167 37 1 475 120 4 822 25 Business 167 2 830 11 186 65 1 100 242 4 115 59 Education 60 4 517 7 532 31 2 363 99 7 412 13 Employment 11 2 937 0 9 10 2 709 21 5 656 4 Other 31 2 466 1 78 7 582 39 3 126 12

Backpackers 125 3 847 7 216 110 3 396 242 7 460 32

Total 2 552 3 157 72 89 898 1 110 3 522 4 356 809

Base: All visitors aged 15 years and over. (a) Expenditure on package tours includes pre-paid international airfares and expenditure on accommodation and other tour components in Australia

and other countries.


Table 16 Expenditure for non-package tour visitors by country of residence and main purpose of journey by expenditure category

Year ended 30 June 2012 Pre-paid

international Other Expenditure Number of (a) airfares pre-payments within Australia non-package

Total Average Total Average Total Average Total Average tour visitors

$million $ $million $ $million $ $million $ '000 Country of residence

New Zealand 510 507 176 175 1 368 1 360 2 054 2 042 1 006 Japan 259 1 472 119 674 493 2 802 870 4 948 176 Hong Kong 138 1 003 62 453 530 3 855 730 5 310 137 Singapore 223 871 176 685 739 2 880 1 138 4 437 256 Malaysia 149 730 165 809 667 3 280 980 4 819 203 Indonesia 92 783 110 941 409 3 495 610 5 220 117 Taiwan 63 1 037 34 565 369 6 082 466 7 684 61 Thailand 64 898 40 559 275 3 827 380 5 284 72 Korea 148 1 191 78 629 864 6 971 1 090 8 791 124 China 332 1 016 240 736 2 325 7 124 2 897 8 875 326 India 146 1 087 76 565 444 3 310 666 4 962 134

Other Asia 137 949 83 576 616 4 256 837 5 782 145 USA 817 2 121 185 481 928 2 410 1 930 5 011 385 Canada 197 1 863 35 331 350 3 304 582 5 497 106 United Kingdom 944 1 825 120 232 1 450 2 805 2 513 4 862 517 Germany 254 1 989 54 423 429 3 359 737 5 770 128 Scandinavia 132 1 811 25 339 254 3 474 411 5 624 73 France 143 1 689 22 264 340 4 011 505 5 965 85 Italy 80 1 719 22 466 189 4 031 291 6 216 47 Netherlands 77 1 961 9 236 115 2 937 201 5 134 39 Switzerland 84 2 436 27 794 121 3 507 232 6 737 35 Other Europe 287 1 700 55 326 857 5 078 1 199 7 104 169 Other countries 551 1 419 149 383 1 101 2 838 1 801 4 641 388


Holiday 2 164 1 236 567 324 4 501 2 572 7 232 4 132 1 750 Visiting friends & relatives 1 569 1 158 166 123 2 045 1 509 3 780 2 789 1 355

Business 1 309 1 562 282 336 1 724 2 058 3 314 3 957 838 Education 297 866 983 2 865 4 612 13 437 5 892 17 168 343 Employment 191 914 13 63 1 841 8 806 2 046 9 783 209 Other 296 1 270 51 218 509 2 182 856 3 671 233


Holiday 1 666 1 188 476 340 2 865 2 044 5 007 3 572 1 402 Visiting friends & relatives 1 500 1 149 159 122 1 934 1 481 3 593 2 751 1 306

Business 1 285 1 565 274 334 1 685 2 051 3 244 3 950 821 Education 236 791 845 2 836 4 125 13 844 5 206 17 472 298 Employment 157 867 11 59 1 566 8 649 1 733 9 574 181 Other 273 1 282 45 211 392 1 842 710 3 335 213

Backpackers 709 1 398 252 497 2 665 5 253 3 626 7 147 507

Total 5 826 1 232 2 062 436 15 231 3 221 23 120 4 890 4 728 Base: All visitors aged 15 years and over. Note: Non-package tour visitors are visitors who did not arrive on an inclusive, pre-paid package tour. (a) Excludes international airfares purchased in Australia.


Table 17 Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item



Package tour

$

Pre-paid international

airfares $

Organised tours

$

International airfares

bought in Australia

$

Domestic airfares

$

Other transport

fares $

Self-drive cars, rent-a-cars,

campervans $

New ZealandJapanHong KongSingaporeMalaysia IndonesiaTaiwanThailandKorea ChinaIndia

Other AsiaUSACanadaUnited Kingdom GermanyScandinaviaFranceItalyNetherlandsSwitzerland Other EuropeOther countries



BusinessEducationEmploymentOther



BusinessEducationEmploymentOther

Backpackers

Total

90 1 406 230 139 127 214 527 140 809

1 118 211 112

688 431 387 687 629 372 1 084 615

680 399 170

888 58

189 241

61 158

1 007 59

189 193 59

136

231

461

471 817 893 799 675 722 745 856 797 601

1 021 910

1 866 1 742 1 677 1 728

1 608 1 574 1 462 1 723 2 124 1 571 1 341

888 1 137 1 457 824 895 1 193

807 1 127

1 460 758 849 1 211

1 313

1 052

19 176 95 36 33 16

121 28

110 103

39 22

148 206 155 277 276 121 124 244 330 160

47

163 42 19

120 61 41

114 36 18 71 35 23

380

97

33 74 65 30 57

90 144 102 142 162 154 147 64 93 73 47 112 125 84 44 57

185 84

44 34 33

469 444

80

27 34 32

502 442

63

158

84

17 39 43 29 39 37

106 33 73 44 43 43 82

146 92

110 132 123 125 111 127 118 54

67 42 41 92

120 28

41 37

40 66

101 17

208

58

59 83

133 99 91

126 191 146 196 109 182 160

99 117 128 155 178 150 207 123

140 216 117

98 58 115

362 280 102

68 55

114 360 263 88

266

115

47 20 67 66 38 26 20 24 34 17 21 21 77

100 89

282 90

205 113 241

408 113 54

92 37 64 33 53 21

82 36 64 22 52 14

130

65 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is

calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item.


Table 17 (continued) Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item


Petrol and oil for self-drive Shopping - Shopping - Horse racing

cars or other items for use items to take Total Food, drink and and vehicles in Australia home shopping accommodation gambling Entertainment

Country of residence $ $ $ $ $ $ $

New Zealand 35 89 219 308 756 16 44 Japan 17 106 264 371 1 038 16 40 Hong Kong 54 127 278 405 1 754 31 70 Singapore 44 114 245 359 1 371 25 40 Malaysia 52 179 292 471 1 379 35 52 Indonesia 51 166 274 440 1 512 29 47 Taiwan 106 273 331 603 2 475 21 55 Thailand 64 267 237 503 1 827 25 53 Korea 77 255 403 657 2 530 56 62 China 58 214 712 926 1 665 51 70 India 57 204 209 413 1 788 11 60



Holiday 63 101 324 425 1 140 26 69 Visiting friends & relatives 40 123 269 393 677 17 41

Business 31 61 196 257 1 422 12 25 Education 152 614 329 943 5 294 35 187 Employment 260 675 216 891 5 021 34 176 Other 47 139 185 325 1 103 12 35



Business 31 60 197 258 1 420 12 24 Education 159 635 346 981 5 352 38 185 Employment 244 660 229 889 4 889 31 160 Other 33 115 186 301 905 11 28

Backpackers 161 269 174 443 2 809 27 139

Total 65 157 280 437 1 489 22 65 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is



Table 17 (continued) Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item

00

Year ended 30 June 2012 Total excluding

Phone, package tours internet, fax and pre-paid

Motor Education and/or international Total vehicles fees postage (b) Other Total airfares visitors

Country of residence $ $ $ $ $ $ '0New Zealand 50 44 21 50 2 061 1 500 1 082 Japan 30 304 39 75 4 544 2 322 317 Hong Kong 105 1 004 60 86 5 095 3 972 154 Singapore 67 1 032 45 88 4 269 3 331 280 Malaysia 248 1 244 58 58 4 658 3 856 220 Indonesia 156 1 413 74 133 5 085 4 149 127 Taiwan 110 830 105 77 6 237 4 965 84 Thailand 33 1 246 96 86 5 262 4 267 75 Korea 199 1 054 99 86 6 982 5 376 185 China 193 1 583 73 73 6 846 5 126 551 India 42 737 97 88 4 962 3 731 143

Other Asia 197 1 402 107 90 5 714 4 691 151 USA 65 223 42 75 5 226 2 672 438 Canada 33 464 59 74 5 686 3 512 113 United Kingdom 91 29 53 66 4 992 2 928 563 Germany 78 156 61 54 6 006 3 591 147 Scandinavia 90 327 55 54 5 917 3 681 82 France 332 168 75 85 6 073 4 128 91 Italy 78 234 82 122 6 582 4 036 55 Netherlands 137 10 44 45 5 454 3 116 44 Switzerland 75 429 53 56 6 936 4 132 40 Other Europe 328 240 110 133 7 157 5 187 183 Other countries 79 494 74 95 4 644 3 134 411


Holiday 45 95 36 30 4 169 2 393 2 436 Visiting friends & relatives 42 143 21 44 2 827 1 632 1 381 Business 91 21 43 146 3 967 2 320 898 Education 363 7 186 271 175 16 749 15 684 361 Employment 866 77 248 224 9 711 8 755 213 Other 148 175 52 146 3 666 2 315 248


Holiday 32 93 23 25 3 761 1 947 2 065 Visiting friends & relatives 43 146 21 45 2 790 1 603 1 331 Business 92 21 42 143 3 961 2 312 880 Education 398 7 490 283 185 17 041 16 090 311 Employment 927 78 246 228 9 496 8 587 185 Other 148 148 45 151 3 324 1 976 225

Backpackers 126 580 114 80 7 166 5 621 540

Total 109 560 57 75 4 812 3 298 5 537 Base: All visitors aged 15 years and over. (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is


(b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.


Table 18 Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item


Pre-paid International Other Package international Organised airfares bought in Domestic transport

tour airfares tours Australia airfares fares Country of residence $ $ $ $ $ $

New Zealand 1 278 507 216 445 304 88 Japan 3 159 1 472 398 908 449 135 Hong Kong 2 104 1 003 455 859 314 187 Singapore 1 674 871 298 882 357 144 Malaysia 1 693 730 248 776 295 129 Indonesia 2 708 783 253 792 312 173 Taiwan 1 872 1 037 416 857 489 309 Thailand 2 982 898 285 871 323 199 Korea 2 447 1 191 360 950 403 332 China 2 741 1 016 462 1 041 380 247 India 3 440 1 087 388 1 191 417 283

Other Asia 2 739 949 319 1 087 379 254 USA 5 717 2 121 555 1 137 461 129 Canada 6 659 1 863 639 1 018 497 149 United Kingdom 4 751 1 825 565 1 031 402 164 Germany 5 238 1 989 688 818 395 187 Scandinavia 5 611 1 811 817 915 444 213 France 5 427 1 689 496 881 453 186 Italy 7 250 1 719 507 786 456 253 Netherlands 5 071 1 961 669 800 417 159 Switzerland 5 314 2 436 886 942 443 175 Other Europe 5 240 1 700 541 1 264 432 259 Other countries 3 065 1 419 446 1 132 400 170


Holiday 3 153 1 236 500 786 401 146 Visiting friends & relatives 3 168 1 158 385 661 343 96





Backpackers 3 847 1 398 753 869 427 284

Total 3 157 1 232 475 916 402 168 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is

calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors.


Table 18 (continued) Average expenditure by visitors with expenditure on item(a)



Petrol and oil Self-drive cars,

rent-a-cars, for self-drive cars or other

Shopping - items for use

Shopping - items to take Total

Food, drink and


New Zealand

campervans $

294

vehicles $

126

in Australia $

224

home $

317

shopping $

387

accommodation $

797 JapanHong KongSingaporeMalaysiaIndonesia

340 477

353 225 334

214 219 182 198 320

332 392 338 465 448

290 375 314 342 332

393 486 417 514 493

1 082 1 826 1 442 1 474 1 664

Taiwan 338 607 655 384 649 2 780 Thailand 266 320 622 306 573 2 020 Korea 769 642 770 498 737 2 787 China 388 509 715 858 1 060 2 034 India 330 545 600 302 544 2 368

Other Asia 531 533 675 412 715 2 253 USA 495 201 181 233 294 1 502 Canada 505 226 270 254 368 1 829 United Kingdom GermanyScandinavia

484928

536

200 431 245

355 306 303

203 182 243

384 325

403

1 711 1 850 1 892

France 714 508 383 251 426 2 156 ItalyNetherlands

563969

316 334

579 235

229 161

466 282

2 377 1 684

Switzerland 1 289 512 247 267 389 1 849 Other EuropeOther countries

613 581

421 308

529 465

276 444

567 623

2 869 1 544



Business

498 376 563

242 145 220

268 291 235

391 355 289

474 464 343

1 217 771

1 523 Education 370 634 840 458 1 028 5 395 EmploymentOther

486 386

727 408

1 068 463

378 314

1 101 474

5 353 1 245



Business

480 381 573

184 144 222

234 297 235

418 360 291

480 471 344

956 753

1 522 Education 344 704 880 491 1 078 5 465 EmploymentOther

515 298

709 321

1 079 415

400 316

1 106 444

5 249 1 033

Backpackers 518 436 435 232 492 2 835

Total 477 269 394 368 515 1 614 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is



Table 18 (continued) Average expenditure by visitors with expenditure on item(a)



Phone, internet, Horse racing Motor Education fax and/or

and gambling Entertainment vehicles fees postage (b) OtherCountry of residence $ $ $ $ $ $

New Zealand 105 122 6 780 3 069 64 367 Japan 195 106 9 148 4 696 155 645 Hong Kong 390 176 8 787 11 788 124 483 Singapore 297 127 8 304 14 442 106 556 Malaysia 362 129 18 581 12 731 133 390 Indonesia 559 133 20 172 11 175 140 678 Taiwan 167 143 2 677 7 023 206 441 Thailand 197 143 7 461 9 396 180 415 Korea 432 166 7 695 7 342 261 444 China 490 225 14 628 12 625 189 590 India 151 186 4 590 10 581 225 479








Backpackers 241 188 2 371 6 327 153 207

Total 217 158 7 473 9 540 132 400 Base: All visitors aged 15 years and over. (a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is


(b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.


Table 19 Backpacker visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey


New ZealandJapanHong KongSingaporeMalaysiaIndonesiaTaiwanThailandKoreaChinaIndiaOther AsiaUSACanadaUnited Kingdom GermanyScandinaviaFranceItalyNetherlandsSwitzerlandOther EuropeOther countries

Main purpose of journey HolidayVisiting friends & relativesBusinessEducationEmploymentOther

Total


Average expenditure in Australia(c)

Average Nights in duration of Expenditure in Food, drink and

Visitors Australia(a) stay Australia(b) Shopping accommodation All items '000 '000 Nights $million $ $ $

32 719 23 66 277 1 145 2 063 21 1 948 92 126 520 3 060 5 943 11 1 052 97 64 369 2 906 5 937 11 561 53 73 473 2 434 6 833

16 414 27 41 319 1 097 2 609 2 60 30 11 260 2 341 5 437

17 2 837 167 139 837 4 380 8 138 3 157 50 15 283 2 796 4 875

31 4 173 133 250 816 4 230 7 969 9 772 85 81 633 3 157 8 951 2 145 65 12 301 1 998 5 444 3 106 34 12 418 1 436 3 912

41 1 950 48 180 265 1 911 4 435 20 1 367 67 106 365 2 433 5 199

93 6 985 75 503 369 3 017 5 383 60 4 590 77 293 366 2 409 4 909 26 1 676 65 128 364 2 315 4 948

34 3 369 100 190 469 2 848 5 620 12 1 422 119 84 536 3 892 6 989 14 922 68 60 297 2 248 4 408 14 800 58 86 384 2 411 6 248 43 4 069 95 336 603 4 404 7 846 26 2 268 88 178 586 2 890 6 951

371 26 802 72 1 809 400 2 556 4 871 50 1 507 30 119 260 1 186 2 397

18 497 28 49 242 1 523 2 753 49 7 242 147 646 705 4 932 13 115

29 4 227 147 282 907 5 872 9 836 23 2 086 91 130 559 3 038 5 629

540 42 361 78 3 034 443 2 809 5 621

Base: Visitors aged 15 years and over. (a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded. (b) Expenditure in Australia excludes pre-paid inclusive package tours and pre-paid international airfares. (c) Average per person expenditure in Australia and pre-paid expenditure on goods and services in Australia - excludes pre-paid inclusive package tours

and pre-paid international airfares.


Table 20 Backpacker visitors by state/territory visited, year ended 30 June 2008 – 2012

Year ended 30 June

2008 2009 2010 2011 2012 '000 % '000 % '000 % '000 % '000 %

State/territory visited

New South Wales 439 78 438 79 458 78 444 76 408 76

Victoria 251 45 254 46 263 45 262 45 246 46

Queensland 353 63 360 65 371 63 332 57 313 58

South Australia 94 17 93 17 102 17 91 16 75 14

Western Australia 104 19 107 19 101 17 106 18 102 19

Tasmania 43 8 42 7 37 6 40 7 34 6

Northern Territory 111 20 119 21 122 21 107 18 96 18

Australian Capital Territory 36 7 38 7 36 6 36 6 29 5

Total(a) 560 100 557 100 586 100 586 100 540 100 Base: Visitors aged 15 years and over. (a) Numbers sum to more than total backpacker visitors and shares sum to more than 100% because some visitors stopover in more than one state or

territory.

Table 21 Backpacker visitor nights(a) by state/territory visited, year ended 30 June 2008 – 2012

Year ended 30 June

2008 2009 2010 2011 2012 '000 % '000 % '000 % '000 % '000 %


New South Wales 11 978 31 13 720 32 13 672 31 13 568 33 12 970 31

Victoria 5 970 15 6 586 15 6 581 15 6 119 15 6 790 16

Queensland 12 298 32 13 674 31 13 934 32 12 183 30 13 165 31

South Australia 1 678 4 1 697 4 1 962 4 1 753 4 1 394 3

Western Australia 4 583 12 5 030 12 4 391 10 4 486 11 5 267 12

Tasmania 764 2 759 2 636 1 732 2 636 2

Northern Territory 1 193 3 1 438 3 1 788 4 1 431 4 1 580 4

Australian Capital Territory 432 1 644 1 706 2 535 1 559 1

Total(a) 38 896 100 43 549 100 43 671 100 40 807 100 42 361 100 Base: Visitors aged 15 years and over. (a) Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.


Table 22 Total Inbound Economic Value (TIEV) by country of residence


Spend in Australia

Total trip expenditure

Total Inbound Economic Value (TIEV)(a)

$ million $ million $ million


New Zealand 1 623 2 231 2 109

Japan 736 1 440 1 130

Hong Kong 613 786 699

Singapore 932 1 194 1 044

Malaysia 848 1 025 949

Indonesia 527 645 596

Taiwan 419 527 476

Thailand 322 397 386

Korea, South 993 1 290 1 159

China 2 827 3 775 3 565

India 533 709 790

Other Asia 710 865 918

USA 1 170 2 288 1 837

Canada 398 644 568

United Kingdom 1 648 2 809 2 572

Germany 528 883 724

Scandinavia 303 487 429

France 375 552 472

Italy 222 362 312

Netherlands 139 243 205

Switzerland 164 274 222

Other Europe 948 1 307 1 208

Other countries 1 288 1 908 1 783

Total 18 264 26 642 24 153 Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. No. 5249.0) and Tourism Forecasting

Committee, Forecasts. Note: The historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. The revisions reflect changes to the methodology for

calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.


Year ended 30 June

2008 2009 2010 2011 2012 % % % % %

$ million change $ million change $ million change $ million change $ million change


New Zealand 2 082 2 1 911 -8 1 895 -1 2 032 7 2 109 4

Japan 1 431 -16 1 387 -3 1 137 -18 1 106 -3 1 130 2

Hong Kong 600 -1 640 7 642 0 717 12 699 -2

Singapore 917 16 873 -5 921 5 1 033 12 1 044 1

Malaysia 760 20 820 8 898 9 922 3 949 3

Indonesia 426 24 389 -9 451 16 566 25 596 5

Taiwan 314 4 386 23 388 1 370 -5 476 29

Thailand 347 11 410 18 387 -6 469 21 386 -18

Korea, South 1 135 -12 1 137 0 1 076 -5 1 104 3 1 159 5

China 1 978 16 2 416 22 2 756 14 3 301 20 3 565 8

India 632 58 745 18 758 2 966 27 790 -18

Other Asia 618 38 732 18 810 11 869 7 918 6

USA 1 948 4 1 877 -4 1 733 -8 1 722 -1 1 837 7

Canada 648 9 670 3 580 -13 592 2 568 -4

United Kingdom 3 282 -7 3 171 -3 2 903 -8 2 746 -5 2 572 -6

Germany 855 10 865 1 819 -5 717 -12 724 1

Scandinavia 463 6 486 5 477 -2 450 -6 429 -5

France 399 9 480 20 479 0 458 -4 472 3

Italy 288 2 345 20 299 -13 320 7 312 -2

Netherlands 282 13 279 -1 276 -1 236 -14 205 -13

Switzerland 267 -2 251 -6 264 5 252 -5 222 -12

Other Europe 1 122 15 1 173 5 1 044 -11 976 -7 1 208 24

Other countries 1 586 25 1 833 16 1 695 -7 1 758 4 1 783 1

Total 22 377 6 23 275 4 22 686 -3 23 681 4 24 153 2

Table 23 Total Inbound Economic Value (TIEV)(a) by country of residence, year ended 30 June 2008 – 2012

Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. No. 5249.0) and Tourism Forecasting

Committee, Forecasts. Note: The historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. The revisions reflect changes to the methodology for

calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.



Expenditure Share of

expenditure (b) Visitors Visitor

nights Expenditure

per visitor Expenditure

per night

Average length of

stay Excluding package expenditure $ million % '000 '000 $ $ Nights

New South Wales 5 808 34 2 828 66 098 2 053 88 23 Victoria 4 215 25 1 783 44 094 2 364 96 25 Queensland 3 543 21 1 958 41 228 1 809 86 21 South Australia 662 4 332 9 333 1 997 71 28 Western Australia 2 082 12 743 25 487 2 802 82 34 Tasmania 247 1 141 2 869 1 749 86 20 Northern Territory 292 2 266 3 469 1 099 84 13

Australian Capital Territory(b) Total Australia

347

17 196

2

100

163

5 537

4 207

196 784

2 122

3 106

82

87

26

36

Including package expenditure New South Wales 6 101 34 2 828 66 098 2 157 92 23

Victoria 4 331 24 1 783 44 094 2 430 98 25 Queensland 3 797 21 1 958 41 228 1 939 92 21 South Australia 673 4 332 9 333 2 027 72 28 Western Australia 2 110 12 743 25 487 2 839 83 34 Tasmania 253 1 141 2 869 1 790 88 20 Northern Territory 352 2 266 3 469 1 324 101 13

Australian Capital Territory(b) Total Australia

347

17 962

2

100

163

5 537

4 207

196 784

2 124

3 244

82

91

26

36

Table 24 Modelled international visitor expenditure(a) in each state/territory


Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. (b) Total Australia includes small amounts that cannot be allocated to a particular state/territory. Note: Figures may not sum due to rounding.

Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication.

Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.


Table 25 Modelled international visitor expenditure(a) in each state/territory by reason for stopover


State/territory visited Holiday VFR Business Education Other purposes(c) Total visitors$ % $ % $ % $ % $ % %

Excluding package expenditure million share million share million share million share million share $ million share

New South Wales 1 725 31 811 30 683 36 1 913 36 667 38 5 808 34

Victoria 985 18 782 29 499 26 1 574 30 364 21 4 215 25

Queensland 1 720 31 493 18 270 14 784 15 270 15 3 543 21

South Australia 159 3 91 3 63 3 288 5 61 3 662 4

Western Australia 576 10 407 15 285 15 483 9 317 18 2 082 12

Tasmania 117 2 41 2 13 1 65 1 np np 247 1

Northern Territory 217 4 18 1 22 1 np np 28 2 292 2

Australian Capital Territory 58 1 39 1 49 3 164 3 36 2 347 2

Total Australia(b) 5 558 100 2 681 100 1 884 100 5 279 100 1 753 100 17 196 100

Including package expenditure New South Wales 1 959 32 821 30 708 37 1 929 36 675 38 6 101 34

Victoria 1 078 17 788 29 509 26 1 577 30 367 21 4 331 24

Queensland 1 945 31 501 18 279 14 793 15 272 15 3 797 21

South Australia 166 3 92 3 64 3 289 5 61 3 673 4

Western Australia 594 10 410 15 289 15 485 9 318 18 2 110 12

Tasmania 123 2 41 2 13 1 65 1 np np 253 1

Northern Territory 275 4 18 1 23 1 np np 28 2 352 2

Australian Capital Territory 59 1 39 1 49 3 164 3 36 2 347 2

Total Australia(b) 6 199 100 2 709 100 1 933 100 5 310 100 1 767 100 17 962 100 Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. (b) Total Australia includes small amounts that cannot be allocated to a particular state/territory. (c) Other purposes include visiting a state/territory for employment, medical reasons, transit and reason not stated. Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region.

Figures may not add to the total due to rounding. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication.

np Not published due to reliability concerns. Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.



State/territory visited Expenditure

Share of expenditure (a) Visitors

Visitor (b) nights

Expenditure per visitor

Expenditure per night

Average length of stay

Excluding package expenditure $ million % '000 '000 $ $ Nights

Sydney Regional New South Wales

Total New South Wales

5 154 654

5 808

89 11

100

2 644 568

2 828

55 330 10 767

66 098

1 950 1 151

2 053

93 61 88

21 19 23

Melbourne 3 847 91 1 682 38 797 2 287 99 23 Regional Victoria

Total Victoria 368

4 215 9

100 328 1 783

5 298 44 094

1 1202 364

69 96

16 25

Gold Coast 776 22 747 7 784 1 038 100 10 Brisbane 1 475 42 910 18 433 1 622 80 20 Regional Queensland

Total Queensland 1 292

3 543 36

100 945

1 958 15 012 41 228

1 3671 809

86 86

16 21

Adelaide 579 87 300 7 678 1 932 75 26 Regional South Australia

Total South Australia 83

662 13

100 122 332

1 6549 333

6851 997

50 71

14 28

Experience PerthRegional Western Australia

Total Western Australia

1 769 313

2 082

85 15

100

700 231 743

19 704 5 783

25 487

2 528 1 351

2 802

90 54 82

28 25 34

Hobart 141 57 116 1 717 1 212 82 15 Regional Tasmania

Total Tasmania 106 247

43 100

77 141

1 151 2 869

1 382 1 749

92 86

15 20

Darwin 119 41 127 1 640 939 72 13 Regional Northern Territory

Total Northern TerritoryCanberra

173292

347

59 100 100

212 266 163

1 8293 469 4 207

815 1 0992 122

95 84 82

9 13 26

Total Australian Capital Territory 347 100 163 4 207 2 122 82 26 Total capital cities 14 207 83 5 097 155 289 2 787 91 30 Total regional 2 989 17 1 877 41 495 1 592 72 22 Total Australia 17 196 100 5 537 196 784 3 106 87 36

Including package expenditure Sydney

Regional New South Wales Total New South Wales

5 443 658

6 101

89 11

100

2 644 568

2 828

55 330 10 767

66 098

2 059 1 158

2 157

98 61 92

21 19 23

Melbourne 3 960 91 1 682 38 797 2 354 102 23 Regional Victoria

Total Victoria 370

4 331 9

100 328 1 783

5 298 44 094

1 1282 430

70 98

16 25

Gold Coast 859 23 747 7 784 1 149 110 10 Brisbane 1 503 40 910 18 433 1 651 82 20 Regional Queensland

Total Queensland 1 435

3 797 38

100 945

1 958 15 012

41 228 1 518 1 939

96 92

16 21

Adelaide 585 87 300 7 678 1 954 76 26 Regional South Australia

Total South Australia 87

673 13

100 122 332

1 654 9 333

716 2 027

53 72

14 28

Experience Perth Regional Western Australia

Total Western Australia

1 791 318

2 110

85 15

100

700 231 743

19 704 5 783

25 487

2 560 1 375

2 839

91 55 83

28 25 34

Hobart 143 56 116 1 717 1 230 83 15 Regional Tasmania

Total Tasmania 110 253

44 100

77 141

1 151 2 869

1 4311 790

96 88

15 20

Darwin 121 34 127 1 640 958 74 13 Regional Northern Territory

Total Northern Territory Canberra

230 352 347

66 100 100

212 266 163

1 829 3 469 4 207

1 085 1 324 2 124

126 101 82

9 13 26

Total Australian Capital Territory 347 100 163 4 207 2 124 82 26 Total capital cities 14 753 82 5 097 155 289 2 894 95 30 Total regional 3 209 18 1 877 41 495 1 710 77 22 Total Australia 17 962 100 5 537 196 784 3 244 91 36

Table 26 Modelled international visitor expenditure in capital cities and regional areas for each state/territory

Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Visitor nights in Australia excludes nights spent in transit while in Australia. Note: Figures may not sum due to rounding.

Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication.

Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.



(a) Expenditure in region Visitors (b) Nights in regionTourism region Total Share Per visitor Per night Total Average

Excluding package expenditure $ million % $ $ '000 '000 Nights

Sydney NSW 5 154 30 1 950 93 2 644 55 330 21 Melbourne Vic 3 847 22 2 287 99 1 682 38 797 23

Experience Perth WA 1 769 10 2 528 90 700 19 704 28 Brisbane Qld 1 475 9 1 622 80 910 18 433 20

Gold Coast Qld 776 5 1 038 100 747 7 784 10 Tropical North Queensland Qld 667 4 1 080 122 618 5 445 9 Adelaide SA 579 3 1 932 75 300 7 678 26 Canberra ACT 347 2 2 122 82 163 4 207 26

Sunshine Coast Qld 197 1 829 78 238 2 511 11 Hunter NSW 161 1 1 422 66 113 2 425 21 Hobart and the South Tas 141 1 1 212 82 116 1 717 15 South Coast NSW 135 1 1 284 73 105 1 857 18

Darwin NT 119 1 939 72 127 1 640 13' Australia s South West WA 110 1 956 67 115 1 638 14' Australia s North West WA 108 1 1 487 49 73 2 193 30

Northern Rivers Tropical NSW NSW 101 1 540 64 186 1 573 8 Whitsundays Qld 90 1 561 84 161 1 080 7

Northern Qld 80 0 752 75 107 1 067 10 Central Queensland Qld 80 0 731 67 109 1 198 11

Lasseter NT 74 0 520 174 142 423 3 Top 20 regions 16 010 93 2 966 91 5 399 176 699 33

Total Australia 17 196 100 3 106 87 5 537 196 784 36

Including package expenditure

Sydney NSW 5 443 30 2 059 98 2 644 55 330 21 Melbourne Vic 3 960 22 2 354 102 1 682 38 797 23

Experience Perth WA 1 791 10 2 560 91 700 19 704 28 Brisbane Qld 1 503 8 1 651 82 910 18 433 20

Gold Coast Qld 859 5 1 149 110 747 7 784 10 Tropical North Queensland Qld 800 4 1 296 147 618 5 445 9 Adelaide SA 585 3 1 954 76 300 7 678 26 Canberra ACT 347 2 2 124 82 163 4 207 26

Sunshine Coast Qld 201 1 844 80 238 2 511 11 Hunter NSW 161 1 1 425 66 113 2 425 21 Hobart and the South Tas 143 1 1 230 83 116 1 717 15 South Coast NSW 136 1 1 293 73 105 1 857 18 Lasseter NT 124 1 872 293 142 423 3

Darwin NT 121 1 958 74 127 1 640 13' Australia s South West WA 110 1 962 67 115 1 638 14' Australia s North West WA 110 1 1 510 50 73 2 193 30

Northern Rivers Tropical NSW NSW 101 1 541 64 186 1 573 8 Whitsundays Qld 93 1 577 86 161 1 080 7

Central Queensland Qld 81 0 741 67 109 1 198 11 Northern Qld 81 0 756 76 107 1 067 10

Top 20 regions 16 750 93 3 103 95 5 399 176 699 33

Total Australia 17 962 100 3 244 91 5 537 196 784 36

Table 27 Modelled international visitor expenditure in the top 20 regions ranked by expenditure

Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Total nights in Australia excludes nights spent in transit while in Australia. Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.


by country of residence


State/territory visited New Australian

South South Western Northern Capital Total Country of residence Wales Victoria Queensland Australia Australia Tasmania Territory Territory (b) Australia

Excluding package expenditure $ million

New Zealand 432 330 525 37 147 14 17 32 1 534 United Kingdom 529 278 333 59 280 24 39 14 1 556

Germany 161 89 138 24 55 8 33 2 510 Scandinavia 101 41 85 9 32 np 13 np 287

Switzerland 38 21 42 8 32 np 11 np 158 Netherlands 35 23 34 6 20 np 7 np 131 France 110 61 78 8 48 np 20 np 333

Italy 74 46 34 15 31 np 8 np 213 Other Europe 272 182 158 20 155 12 30 26 854 USA 461 207 212 33 119 25 39 18 1 113 Canada 125 76 102 12 43 12 8 np 384

Japan 267 84 236 14 65 np 13 np 703 China 1 052 845 363 110 154 22 np 83 2 631 Korea 452 137 239 18 44 np 7 23 932 Singapore 201 278 139 42 196 np np np 904 Malaysia 145 301 74 64 161 12 np np 781

Hong Kong 221 155 100 29 57 14 np np 587 Indonesia 155 173 35 np 102 np np np 495

Thailand 125 78 33 np 32 np np np 311 India 151 219 52 16 54 np np np 505

Taiwan 97 113 123 np 39 np np np 398 Other Asia 203 251 63 41 65 np 5 17 656 Other countries 402 231 343 52 150 np np 21 1 221

Total 5 808 4 215 3 543 662 2 082 247 292 347 17 196

Including package expenditure

New Zealand 437 333 542 39 148 15 17 32 1 563 United Kingdom 557 286 347 60 285 25 46 14 1 621

Germany 168 92 145 26 59 8 39 2 540 Scandinavia 107 42 89 9 33 np 15 np 302

Switzerland 41 22 44 8 33 np 12 np 166 Netherlands 37 24 37 7 21 np 9 np 139 France 113 63 81 9 49 np 23 np 344

Italy 79 47 37 17 31 np 15 np 231 Other Europe 278 184 166 20 156 12 34 26 876 USA 503 218 233 34 121 26 51 18 1 204 Canada 131 78 105 12 44 13 10 np 398

Japan 306 85 311 14 69 np 24 np 836 China 1 118 905 421 111 154 22 np 83 2 816 Korea 490 138 245 18 44 np 7 23 977 Singapore 203 281 144 42 197 np np np 916 Malaysia 146 304 77 64 163 12 np np 789

Hong Kong 225 156 104 30 57 15 np np 597 Indonesia 160 175 37 np 103 np np np 504

Thailand 126 78 34 np 32 np np np 315 India 155 220 57 16 54 np np np 515

Taiwan 103 115 127 np 39 np np np 411 Other Asia 205 252 64 41 66 np 5 17 661 Other countries 412 233 350 52 151 np np 22 1 242

Total 6 101 4 331 3 797 673 2 110 253 352 347 17 962

Table 28 Modelled international visitor expenditure(a) in each state/territory

Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Total Australia includes small amounts that cannot be allocated to a particular state/territory. Note: Figures may not add to the total due to rounding.

More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. np Not published due to reliability concerns. Source: TRA expenditure allocation method applied to 2012 International Visitor Survey data.


Introduction to the International Visitor Survey

The International Visitor Survey (IVS) represents the most comprehensive source of information on international visitors to Australia. It has been operating since the early 1970s and is jointly funded by the Australian, state and territory Governments under the guidance of the Australian Standing Committee on Tourism (ASCOT).

Survey methodology

The IVS samples 40,000 departing, short-term international travellers aged 15 years and over who have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure lounges of the eight major international airports: Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast.

The IVS contains around 100 questions supported by ‘show-cards’ that are used to help the respondent answer particular sections including:

• Usual place of residence • Repeat visitation • Group tours • Travel party • Sources for obtaining information about Australia • Purpose of visit and places visited • Transportation and accommodation • Activities • Expenditure • Demographics.

The survey design and management is the responsibility of the National Survey Section in Tourism Research Australia (TRA). The section works closely with the consultants, key stakeholders and industry to develop and maintain high data quality and relevant outputs.

Since 2004, the IVS has been surveying international visitors in four languages: English, Japanese, Mandarin and Korean. The total number of interviews conducted with particular residents of each country or region is distributed among airports by selecting monthly samples of departing flights and visitors on those flights to achieve acceptable sample sizes in various categories.

Survey results are weighted to data on international visitor numbers over the period, provided by the Department of Immigration and Citizenship (DIAC), with the assistance of the Australian Bureau of Statistics (ABS). The variables used in weighting the data are:

• country of residence • state of arrival • main purpose of journey • airport of departure • age and sex of visitor.

Overseas (visitor) arrivals and departures (OAD) data are also published by the ABS (ABS catalogue no. 3401.0) on a monthly basis.


Sample size Increase in sample size for 2005 survey

Between 2001 and 2004 interviews were conducted with approximately 20,000 international visitors aged 15 years and over as they were departing Australia. Since 1 January 2005, interviews have been conducted with 40,000 international visitors on an annual basis. The sample was increased in order to enhance the estimates for smaller states, territories and regions. Increasing the sample size of the IVS by 100% has improved the reliability of survey estimates.

Visitor interviews by country or region of residence

The table below shows the number of interviews conducted in the June Quarter 2012 and for the year ended 30 June 2012.

Sample size by country of residence

Country of residence New ZealandJapan

Hong Kong

Singapore

Malaysia

Indonesia

Taiwan

Thailand

Korea

China

India

Other Asia

USA

Canada

United Kingdom

Germany

Scandinavia

France

Italy

Netherlands

Switzerland

Other Europe

Other countries

Total

Sample (n) June Quarter 2012 Year ended 30 June 2012

1 470 5 938 479 2 565

395 1 179

618 2 069

467 1 713

244 974

118 612

176 585

307 1 526

982 4 026

276 1 018

264 1 057

811 3 233

237 940

1 042 3 908

290 1 293

193 701

170 645

96 549

124 578

104 450

353 1 550

702 2 922

9 918 40 031


Data reliability The results given in the IVS are based on a sample, rather than a census, of international visitors to Australia. As with all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would be obtained if all international visitors to Australia had been included in the survey.

A measure of the possible degree of difference is given by the relative standard error of the survey and its associated confidence interval, which indicates the extent to which an estimate might vary by chance from the true figure because only a sample of the population was included.

The table below provides the 95% confidence interval widths for a range of estimates available in the IVS. That is, there are approximately 19 chances in 20 that the true number is within the range identified by applying the figures in the table.

Size of 95% Confidence Interval for Estimate (expressed as a percentage of the estimate) Estimate Visits Nights Expenditure

2 000 64.4% # # 5 000 41.5% # #

10 000 29.8% # # 20 000 21.4% # # 50 000 13.8% # #

100 000 9.9% 75.7% # 200 000 7.1% 55.4% # 500 000 4.6% 36.7% #

1 000 000 3.3% 26.9% # 2 000 000 2.4% 19.7% # 5 000 000 1.5% 13.1% 97.6%

10 000 000 1.1% 9.6% 72.8% 20 000 000 7.0% 54.3% 50 000 000 4.6% 36.8%

100 000 000 3.4% 27.4% 200 000 000 2.5% 20.5% 500 000 000 1.7% 13.9%

1 000 000 000 1.2% 10.3% 2 000 000 000 0.9% 7.7% 5 000 000 000 0.6% 5.2%

10 000 000 000 0.4% 3.9% # - 95% Confidence Interval is greater than estimate.

The following example illustrates the use of this table to determine a range within which we are 95% confident that the true total lies. Say, the estimated number of Chinese visitors who stayed in Queensland was 100,000. Looking at the visits column (see table), an estimate of 100,000 visitors has a 95% Confidence Interval of 9.9%. Thus we are 95% confident that the true number of Chinese who stayed in Queensland was between 90,100 and 109,900 visitors (100,000 ± 9.9%).

The IVS relative standard errors were calculated using the Complex Survey Sampling module in SPSS V14.0. Estimates of variation are based on sampling with replacement principles and makes allowances for the IVS stratification. The covariance and estimates output from this program were then regressed with a log transformation using Ordinary Least Squares (OLS) regression to achieve three independent models (for visitors, nights and expenditure). The models were computed using the R statistical program and the actual relationship modelled was:

1n (COV) = a + b * 1n (ESTIMATE) Where, a = intercept b = gradient (slope)

The model parameters were approximated as: Visits Nights Expenditure a. 2.521841 4.218551 5.837435b b. -0.47831 -0.44906 -0.42362


Expenditure

Determining international visitor expenditure There are varying levels in which an international visitor’s total trip expenditure may impact on the tourism destination of Australia and its regions. This publication presents four main types of direct tourism expenditure impacts that are the result of the collection of trip spend details from international visitors as they depart Australia. These four direct expenditure classifications are specifically:

Total trip expenditure Spend in Australia Total Inbound Economic Value (TIEV) Regional expenditure.

There are subtle differences between each of these spend classifications.

Total trip expenditure When an international visitor pays for their trip to Australia they are spending money which impacts on the world economy. Total trip expenditure is all monies spent so that the respondent could undertake their trip to Australia. For example, this may include airfares, package tour expenditure, food and beverages and payment for all accommodation, leisure activities, conventions and schooling while in Australia.

Spend in Australia While international visitors may spend a lot of money on their entire trip, not all of this is spent in Australia. The international visitor is asked to separate the money they have spent in Australia from their total trip expenditure in the IVS. This is in order to determine the amount of money that is being spent by the visitor in the Australian destination. This may be on items such as food and beverages, accommodation, activities, school books, motor vehicles and shopping.

Total Inbound Economic Value (TIEV) ‘Total trip expenditure’ and ‘Spend in Australia’ both have components that over or under estimate total tourism value, in terms of consumption, to the Australian economy. Often, a visitor may book and pay for their trip outside of Australia, therefore only part of this expenditure will flow on to the Australian economy and its tourism industry. When a visitor spends his/her money in Australia, this expenditure fails to take into account package expenditure or airfares that eventually transfer to Australia.

Calculating the total economic value of inbound tourism to Australia is not a simple or straightforward exercise. The main difficulty is in determining exactly how much of total trip expenditure flows on to the Australian economy. The demand expenditure estimates detailed above fail to provide insight into what proportion on total trip expenditure will reach Australia and how much stays in the home country. The best way to determine how much Australia benefits from expenditure on these items is through modelling.

The United Nations World Tourism Organization (UNWTO) sets down the methodology for the Tourism Satellite Accounts (TSAs). TSAs integrate tourism expenditure data and a country’s national accounts by applying industry ratios to determine total direct impact of the tourism industry on the economy. However, the building of these tourism input-output tables is extremely time-consuming and they are characterised by long lags in publication. The Australian TSA is currently published by the ABS and is released around 10 months after the reference period.

To be responsive, Tourism Research Australia has devised a methodology that attempts to estimate the economic value of the tourism industry based on the key tourism data sources and a number of practical assumptions. The data sources used include the IVS published by Tourism Research Australia, the TSA and the OAD as published by the ABS.


TIEV methodology The TIEV methodology was developed by TRA on behalf of the Tourism Forecasting Committee. TIEV is calculated from total trip expenditure by inbound tourists to Australia (derived from the IVS) and benchmarked to the ‘International consumption’ series in the ABS Tourism Satellite Account (ABS catalogue no. 5249.0) and ABS Overseas Arrivals and Departure data (ABS catalogue no. 3401.0). Key assumptions underlying the estimates relate to the treatment of a number of expenditure items derived from the IVS. Deductions from IVS total trip expenditure include:

fifty per cent of international airfares. This takes account of ticket revenue associated with airlines that does not flow through to the Australian economy and airfare revenue that is spent by airlines on services in Australia (e.g. departure tax, airport taxes, ground handling charges, fuel costs etc).

twenty per cent of the value of the non-airfare component of packages and other prepaid items. This allows for commissions at the retail and wholesale levels that accrue to foreign markets.

Thirty three per cent of the average international airfare component by package visitors. It is assumed that package travellers receive a discount due to bulk purchasing by the wholesaler from the airline(s) and the average class of travel for package travellers is usually lower than that of non-package travellers (a lower share of business travellers).

TIEV also includes an estimate of the value of goods and services consumed by international visitors in domestic homes. The TIEV methodology is applied and standardised across all markets. Further development of the TIEV model will be undertaken to take account of differences between source markets. TIEV estimates may therefore be revised as the model assumptions are refined. Revisions may also occur following the release of updated data from the ABS.

Regional expenditure The IVS provides information on travel activity and expenditure by international visitors. Information on expenditure by these visitors is only collected for whole trips; it is not regionally specific. In order to determine the impact that the visitor activity is having on a particular region, TRA uses a model based approach to allocate visitor expenditure to the various tourism regions.

The regional expenditure by international visitors is less than TIEV because TIEV includes a proportion of international airfares purchased overseas, major purchases in Australia and imputed values for package expenditure and other indirectly purchased tourism services. The allocation of package expenditure to Australia’s regions is being revised to make it comparable to the TIEV methodology.

Regional expenditure allocation methodology

A very brief summary of the process by which expenditure by international visitors is allocated to regions is given below. A full explanation of expenditure allocation methods can be found in Carter and Collins (2005).

Two types of expenditure data are collected in the IVS:

expenditure for the respondent’s entire journey expenditure at a randomly selected location.

A ‘location’ is a more specific spatial unit than a Statistical Area Level 2 (SA2). For example, the location Bondi is in the ‘Bondi - Tamarama - Bronte’ SA2. A sub-sampling approach (selection of a single location for further study) is adopted as a starting point for regional expenditure estimation. This is because of the need for interviews to be done quickly and because it is unreasonable to expect an interviewee to remember expenditure at every stop. It is entirely feasible for a visitor to visit the same location more than once, but expenditure data are collected only if the randomly selected location has been visited only once.

Four major sub-components of total IVS expenditure are identified:

expenditure on domestic airfares expenditure on travel packages expenditure on accommodation, food and beverages all other expenditure.


Domestic airfares

Wherever air travel is indicated, airfare expenditure is allocated equally between the departure region and the arrival region. In cases where there is no major airport in the departure and/or arrival region, the share of airfare expenditure is allocated to the nearest region with a major airport. If air travel is specified for the first leg of the trip, the departure airport is assumed to be the airport where the visitor arrived in Australia.

Package expenditure

A major part of any package for travel within Australia is taken up by airfares and other long distance travel fares. A series of studies by the ABS(1995, 1996), Australian Tourism Export Council (2000), Bureau of Tourism Research (Bonnet et al. 1994 and Skene, 1995) and Office of Economic and Statistical Research (2001) estimated the proportion of travel packages spent on things other than long distance fares to be between 26% and 35%. Based on these results, it has been decided that total package expenditure should be split with 30% being attributed to items other than long distance fares. The remaining 70% is assumed to be spent in the visitor’s home country.

The non-fare component is distributed among the regions using the iterative process.

Expenditure on accommodation, food and beverages, and other expenditure

Expenditure on accommodation, food and beverages (AFB) and other expenditure is obtained by summing expenditure on the relevant items. The total expenditure for each item group is allocated to the regions by the iterative process.

During the iteration procedure, expenditure at the randomly selected location for which there is expenditure information is treated as a known value, and is held constant. The amount actually distributed among the remaining regions in the trip is known as net expenditure, which is equal to total expenditure minus random expenditure. If there is no expenditure at a randomly selected location (either by the interviewer failing to ask, or the interviewee failing to reply) net expenditure is equal to total expenditure.

The iterative procedure

Steps in the iteration process are:

1. An initial regional cost indicator (average expenditure per night) is calculated for each region that has an expenditure sample. Three sources of data are used for this calculation: single region trips, random expenditure for one of the regions of two-region trips, and expenditure at a randomly selected location for multiple region (more than two regions) trips. National average expenditure is used for those regions where there is no expenditure sample.

2. For stops where there is no random expenditure, a preliminary estimate of expenditure at that stop in the trip is calculated by multiplying the cost indicator for the region at the stop by the length of stay at that stop. For stops where there is random expenditure, preliminary estimates of expenditure are left blank.

3. Non-blank preliminary estimates of expenditure are rescaled using the formula:

r = p * (E / R) where r = rescaled value for this stop p = preliminary estimate for this stop E = reported total expenditure for the trip R = sum of preliminary estimates for the trip

4. For stops where there is random expenditure (that is, the preliminary estimate is blank), the rescaled value is set equal to the random expenditure. Rescaled values sum to the total reported expenditure for the trip.

5. New estimates of regional cost indicators are calculated by summing rescaled expenditure values for each region, and dividing this value by the total number of nights in each region.


6. If estimates of cost indicators for the current iteration differ from estimates of cost indicators from the previous iteration by less than an agreed amount the process is stopped, otherwise the procedure is repeated from step 2.

Rescaled values at the last iteration are the final estimates of expenditure at each stop.

At the end of the allocation process, expenditure on the four major expenditure components are estimated for every stop in each trip. Estimates of expenditure by state/territory and region are obtained by summing expenditure estimates at each stop.

It should be noted that expenditure by visitors who are in transit to another country is included in the expenditure estimates presented here.

References

Australian Bureau of Statistics, 1995, ABS Survey of Inbound Tour Operators 1994 – 1995, cat no. 6401.0, ABS, Canberra.

Australian Bureau of Statistics, 1996, ABS Survey of Inbound Tour Operators 1995 – 1996, cat no. 6401.0, ABS, Canberra.

Australian Tourism Export Council, 2000, Survey of Inbound Tour Operators, ATEC, unpublished.

Bonnet, G., Phelan, K. and Jones, B., 1994, Allocating pre-paid package tour expenditure to goods and services consumed in Australia, in Tourism and the Economy Number 1 1994, Bureau of Tourism Research, Canberra, pp.47–52.

Carter, P. and Collins, D., 2005, Travel expenditure by domestic and international visitors in Australia’s Regions, 2004. Tourism Research Australia, Canberra.

Office of Economic and Statistical Research, 2001, International and Domestic Visitor Expenditure in Queensland: 1985 to 1999, OESR, Queensland Treasury, Brisbane.

Skene, J., 1995, Estimating the Australian component of visitor expenditure on fully inclusive package tours: Alternative methods, in Tourism and the Economy Number 1 1995, Bureau of Tourism Research, Canberra, pp.43–60.

Tourism Research Australia, 2009, Background & methods – Regional expenditure 2008, Tourism Research Australia, Canberra, available: http://www.ret.gov.au/tra


http://www.ret.gov.au/tra

Glossary of terms

Accommodation used

Australian and New Zealand Standard Industrial Classification System (ANZSIC)

Australian Tourism Satellite Account (ATSA)

Average annual rate of growth

Average nights

Backpacker visitors

Business visitors

CD-MOTA (Compact Disc Monitor of Tourist Activity)

This indicates the type of accommodation used by an overnight visitor when visiting a particular location. The main categories of accommodation include: Hotel, resort, motel or motor inn Backpacker hotel or hostel Rented house, apartment, flat or unit Friend’s or relative’s property Caravan park or commercial camping ground Caravan or camping near a road or on private property Guest house or bed and breakfast Boat, houseboat, cabin cruiser or cruise ship Educational institution Homestay.

A classification developed by the Australian Bureau of Statistics and the New Zealand Department of Statistics which groups businesses that carry out similar economic activities. A business is assigned an appropriate industry category on the basis of its predominant activities. ANZSIC has a structure comprising of categories at four levels: Divisions; Subdivision; Group; and Class.

See Tourism Satellite Account (TSA).

Average increase/decrease in value per year. Tourism Research Australia uses the geometric growth rate formula (r = exp[ln(pn/ p1)/n]-1). This formula assumes that a variable increases or decreases at the same rate during each year between the two time periods. It does not take into account intermediate values of the series.

The sum of all nights divided by the sum of all visitors for a particular category. This is commonly referred to as average length of stay.

Backpackers are defined by accommodation used rather than purpose of visit, and are distributed through the purpose of visit categories. Tables in this publication show purpose of visit both inclusive and exclusive of backpacker visitors.

Visitors who nominate business as their primary reason for travelling. Business travel comprises business, work travel for transport crews, attendance at conferences, conventions, exhibitions, trade fairs, seminars, incentive group meetings, marketing events, and training and research related to employment.

The analysis presented in this publication excludes visitors who travelled on business as drivers or transport crew and those who travelled to attend training or to undertake research related to employment.

A database and software package containing results from the International Visitor Survey (IVS), the National Visitor Survey (NVS) and its predecessor the Domestic Tourism Monitor (DTM). The software on the CD allows users to select and present data within the package, define and explore market segments, and/or export results to other software. For further information contact Tourism Research Australia


Confidence Intervals (CI) The results of the IVS and the NVS are based on a sample, rather than a census, of visitors. As with all sample surveys, the results are subject to sampling variability, that is, they may differ from figures that would have been obtained if the entire population had been included in the survey.

One measure of the likely difference is given by the confidence interval, which indicates the extent to which an estimate might have varied by chance because only a sample of the population was included. The NVS and the IVS results are published with 95% confidence interval widths given for a range of estimates. A 95% confidence interval means there are approximately 19 chances in 20 that the difference between the survey results and those that would be obtained from a census are within the range identified.

Direct effects Economic effects created by direct tourism consumption. For example, the hotel industry providing accommodation services to tourists.

Expenditure Money spent by, and on behalf of, travellers during a trip. Expenditure items include airfares and other transport costs such as bus and train fares and amounts spent on trip-related items before and after the trip.

Expenditure on capital goods Capital goods and other major items such as a car are included in the estimates for international visitors.

Experience Perth This region expanded in the March quarter 2004 to include additional areas surrounding Perth and is now known as 'Experience Perth'. All data for Perth in this publication relates to the new, expanded region.

Group tours Involve visitors with some prior association (other than family membership) who are travelling together.

Inbound tourism Tourism within Australia by international visitors.

Indigenous tourism Tourism activity that involves the life and culture of the Aboriginal people including an opportunity to experience Aboriginal art, craft, cultural display and visit Aboriginal sites/communities.

Indirect effects Flow on effects created by direct tourism consumption. They are the effects on businesses that supply to the direct providers of tourism goods and services. Examples include businesses that provide inputs required in the preparation of meals a restaurant sells to tourists, for example food manufacturers, electricity companies and delivery services.

International visitors Overseas visitors coming to Australia for a period of less than twelve months.

International Visitor Survey Profiles the characteristics, travel behaviour and expenditure of international visitors to (IVS) Australia. Summary information from the IVS is published quarterly. Unpublished data

are available on request from Tourism Research Australia via the Statistical Enquiry Service. The IVS has been conducted every year since 1981, except for 1982 and 1987.

Leisure visitors Visitors whose main purpose of visit is for a holiday or to visit friends and relatives (VFR).

Median nights Represents the midpoint length of stay for which 50% of visitors stay less time and 50% stay longer.

Package tour Visitors who arrived in Australia on an inclusive, pre-paid package tour.


Purpose of visit

Regional Australia

Regional expenditure

Return traveller

Scandinavia


Total spend in Australia

Total trip expenditure

Tourism regions

The main purpose, or the major reason for visiting a particular location. The major categories of purpose of visit in the IVS are:

Holiday/leisure Visiting friends and relatives (VFR) Business Education Employment Other - includes personal appointments, medical appointments and health-

related travel.

Includes all tourism regions in Australia, excluding the eight state/territory capital cities and the Gold Coast.

Based on a methodology devised and implemented by Tourism Research Australia. Two types of regional expenditure estimates are published, both exclude major purchases such as motor vehicles:

1. The first form includes 30% of pre-paid package expenditure but excludes all expenditure on international airfares.

2. The second form excludes all pre-paid expenditure on both packages and international airfares. A further explanation of regional expenditure is provided in the ‘Survey methodology’ on page 46.

For more detailed information see Tourism Research Australia, 2009, Background & methods – Regional expenditure 2008, Tourism Research Australia, Canberra.

An international traveller who has visited Australia previously.

Includes Denmark, Finland, Norway, Sweden and unspecified Scandinavia.

Represents the total amount of money that flows to the Australian tourism industry through the exportation of the tourism product.

Users should note that the historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. These revisions reflect changes to the methodology for calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the contribution of the tourism industry to the Australian economy.

These revisions led to large downward revisions to estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.

Excludes expenditure on goods pre-paid through inclusive package tours and services in Australia and pre-paid international airfares.

Includes expenditure in Australia, pre-paid expenditure on goods and services in Australia and pre-paid inclusive package travel and pre-paid international airfares.

Formed predominantly through the aggregation of Statistical Local Areas (SLAs). Tourism regions are defined by the various state and territory tourism organisations (STOs) according to their research and marketing needs.

From 1998, the Bureau of Tourism Research (BTR – now Tourism Research Australia) and the Australian Bureau of Statistics (ABS) adopted a coordinated approach to the use of tourism regions to enable comparability of regional data from different tourism surveys.


Tourism Satellite Account (TSA) An extension from the core national accounts to focus on the tourism sector. It identifies tourism activities within the national accounting framework and compiles a comprehensive set of economic data on tourism. The first Australian TSA was released by the ABS in October 2000 (ABS catalogue no. 5249.0).

Visiting friends and relatives (VFR)

Visitors who nominate visiting friends or relatives as their main reason for travelling. Visiting friends and relatives also includes travel to a friend’s or relative’s wedding or travel to attend a funeral (see Purpose of visit).

Visitors The weighted number of international visitor arrivals to Australia. To fall within the scope of the IVS, the respondent must be an international visitor aged 15 years and over and be departing one of the eight major Australian airports (Sydney, Melbourne, Brisbane, Cairns, Gold Coast, Darwin, Perth and Adelaide) following a visit that was not more than one year in duration.

Visitor nights The number of nights spent in Australia by international visitors in association with individual visits.

Weighting The IVS is a sample survey so each respondent is given a ‘weight’ equalling how many visitors they represent. Respondents are weighted to ABS Overseas Arrivals and Departures (OAD) data (ABS catalogue no. 3401.0) on international visitor numbers.

State and territory abbreviations

NSW New South Wales

Vic Victoria

Qld Queensland

SA South Australia

WA Western Australia

Tas Tasmania

ACT Australian Capital Territory

NT Northern Territory


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Online Data Package TRA’s online facility allows paid subscribers acess to real time research information using TRA databases.

This online environment provides users with the ability to manipulate and use data to generate tables which are relevant to specific needs as well as expanded functionality including:

access to the new data each quarter on the day of release capability to store and update customised tables of user specified data in a password protected online folder saved tables which can be built to update immediately when quarterly data is uploaded by TRA access from any computer with an internet service, allowing the user improved flexibility.

If you would like to receive information about the Online Data Package subscription or have further enquiries please email [email protected]

Online Student Data Package TRA’s Online Student Data Package is available to subscribing educational institutions and accessible to students through the educational institutions’ online library services.

The data includes results from the International and National Visitor Surveys and enables students to research information on visitor demographics and behaviours. Students have access to online help including an online training manual and information buttons.

For more information, please email [email protected]


www.ret.gov.au/tra

www.ret.gov.au/tra

Destination Visitor Surveys The Destination Visitor Surveys (DVS) program is a Australian Government funded program that began in 2004–05. The program provides destinations with high quality tourism research at the local or regional level to support their information needs and business decision-making. Projects are determined in collaboration with state tourism organisations (STOs). The research conducted within the DVS program is split into two streams:

Visitor Profile and Satisfaction program (VPS) The Visitor Profile and Satisfaction (VPS) program profiles visitors to individual regional tourism destinations and reports on their satisfaction with their visit. This information is compiled into the VPS benchmark database, enabling destinations to be benchmarked against others across a number of key indicators.

Strategic Regional Research program (SRR) Projects in the SRR program focus on broader strategic issues that are affecting regional destinations.


Tourism Research Australia Department of Resources, Energy and Tourism GPO Box 1564 Canberra ACT 2601 ABN: 46 252 861 927

Contact us at www.ret.gov.au/tra

www.ret.gov.au/tra

Documents

International Visitors in Australia 2012