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E-MAIL MARKETINGAdriano Pozaric
Turizam Info
Kako ste saznali za konferenciju
Internet Adria?
#InternetAdria
E-MAIL MARKETING
Povijest E-maila
E-mail Osnove
Mailchimp
#InternetAdria
JOSEPHINE COCHRANE Cochran's Crescent Washing Machine
Illinois, 1886.
1965. MIT’s CTSS Mail 1971. prvi ARPANET mail
1993. naziv E-mail
iContact Survey
Email statistika (2016)
205 miliardi emailova dnevno121 email dnevno dobije svaka osoba
4.3 miliarde korisnika emailova13.7% postotak otvorenih emailova
42% emailova čitaju u kupaonici18% emilova čitaju dok voze
Koraci za uspješne emailove
Dospjeti u InboxBiti InteresantanKoristiti Podatke / Analytics
Email ciljevi
Pobjeda > ProdajaKontakti za ponuduEducirajte kupceKreirajte vezu s korisnicima
Isporuka?
“In today’s email landscape,only 81% of all permission-based email
makes it to the world’s inboxes.”
Male tajne isporuke emailova
Koristite pouzdanu uslugu
Izbjegavajte SPAMY sadržaj
Budite otvarani i klikani
Subject Lines
Subject lines - male tajne
Lokalizacije - imena gradova, događaja…nečeg prepoznatljivog
Ne ponavljajte isti Subject Lineza svaku kampanju
Budite kratki … 50 slova
Promocije … pokloni i nagradekao zahvala za anketni upitnik
Effective Subject Lines
Činiti Piši, piši, ispravi, pišiKratko i pogoditi bitProbaj ovo, probaj ono
Ne činiti Žrtvovati jasnoći radi pametovanjaVoditi u krivom smjeru
Short and Simple
Subject Line Red Flags
ALL CAPSFree Offer
Best, Lowest, CheapestNo Subject Line
!!!!!
First Sentence Matters
NO YES
Design
Images Carry Complement Your Message
Design
Images Complement Your Message
Message > Design
Subject Line: “Hey”
Call To Action: Donate $5 or more
Results: Raised +$2.5 million
Call to Action
Call to Action
Be Action Packed Make your Calls-to-Action Just That.
Never “Click here to...”
Don’t Disappoint Only link to worthwhile pages / content
Stand Alone Keep links obvius. Break them out of body paragraphs
or make them buttons.
Link Ideas
CjenikFoto galerija
Reportaža na nekom drugom webuKalendar manifestacijaVremenska prognoza
LIVE CAM
Sign Up
Analytics
Opens Does Not Necessarily Reflect Engagement
Clicks Easy to Accurately TrackBest Indicator of Interest
Clickers Should Be Your First Follow-Up
AB Split Testing
